“You can take it to the bank,” is an idiomatic expression commonly uttered by someone – usually a politician or manly man with business power – to express a very …
Business
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Business
How to create sustainable marketing: from strategy to marketing mix
by Adeline Ochsby Adeline OchsOver the past years, sustainability has become increasingly central to all stages of marketing, from strategy, designing to implementing. But how can we ensure that marketing further evolves to effectively …
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Decades of selling cigarettes has led Philip Morris International (PMI) to become one of the world’s largest corporations. Today, the company’s “smoke-free” alternatives, such as IQOS, have successfully lured smokers away …
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As the global spotlight turns to expose the social and ethical behavior of business in an increasingly challenging market, the pressure is on for companies to revise models and check …
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Exactly a year ago, my organization Impact Invest Scandinavia was one of those who responded to the invitation of the International Trade Center and the International Organization for Standardization (ISO) …
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Once upon a time in the North – before conflicts in the hills of this country were fought to the point of slaughter among cousins – a young women of …
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Seen in isolation, the situation of Lebanon at the onset of 2022 is that of a country which is still in the depths of a mindboggling crisis. The national crisis …
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The Lebanese national debt, seen in relation to the country’s GDP, has been one of the highest in the world for many years. When the cost of servicing that debt …
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The definition of reform in the dictionary is “making changes to something in order to improve it.” [inlinetweet prefix=”” tweeter=”” suffix=””]It seems the fiscal situation in Lebanon has reached a …
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More than 120 countries in the world have some form of a pegged exchanged rate system, in either soft or hard pegs mainly to the US dollar or the euro. …
