DDB Worldwide CommunicationsPresident and Chief Executive Officer Chuck Brymer sat down with Executive to give his perspective on the Middle East’s advertising industry. DDB Worldwide was one of the initial …
Category:
Advertising
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Lebanon may be the birth-place of the Middle East’s advertising empires but a host of issues hold it back from being a big regional player in terms of what matters …
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Eli Khoury, chairman and CEO of M&C Saatchi MENA, is about to complete his first year of running an independent regional agency after ending a relationship with one of the …
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When it comes to social media, players on all sides of the regional advertising industry are pointing fingers. Who is keeping the region’s ads behind the times? If you are …
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Strategies regarding hiring practices in the Middle East’s advertising industry are as divergent as the market research on which perceived needs are based. Though each agency thinks that not only …
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While advertising agency Fortune Promoseven’s team awaited the announcement of winners in the MENA Cristal Festival advertising awards in February, Executive asked Tarek Miknas, Promoseven Group chief executive officer, about …
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The rebuilding of Egypt’s political structure will likely take longer than the recovery of its economy. With a population of almost 80 million, it was set to be a major …
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It the MENA Cristal Awards from January 31 to February 4, Cairo was on everyone’s mind. Executive spoke to Raja Trad, chief executive officer for Leo Burnett Group MENA to …
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One man’s dream can be another man’s nightmare: imagine a market where every producer knows his consumers perfectly or one with 100 percent demand and zero alternative to his product, …
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An advertising communication force and connector of the region, Choueiri Group is a holding company that represents multiple categories of media through 18 entities. Pierre Choueiri, chief executive officer of …