Joseph Ghossoub is president of the Dubai-based Menacom Group. He talks to Executive about how social media has changed regional advertising. How did the social media explosion change the way …
Category:
Advertising
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It is universal to love good stories, fun and triumphs and to tell everyone we know about them. No one is separated by more than six degrees. These two statements, …
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Dani Richa, the group chief executive officer of Impact BBDO in the MENA region, sat down with Executive to discuss numerous facets of transparency. What is the first step in …
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JWT MENA works with powerhouse clients such as Nokia, HSBC, Unilever and Nestle. A founding father of the regional industry, JWT Chairman Roy Haddad sat down with Executive to tell …
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There is a special bathtub in Dubai. You find it in a place that could compete for the honor of being the spiffiest office in the Arab world’s most posh …
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Executive talked with Ramzi Raad, group chairman and chief executive officer of TBWA Raad, about stake holding by multinational groups, succession and new creative hubs. What does the acquisition by …
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Edmond Moutran is chairman and chief executive officer of Memac Ogilvy for the Middle East and North Africa. Considered one of the godfathers of the regional advertising industry, he sat …
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The global advertising industry had what public relations writers might call a “stellar year.” Nothing astral or astrophysical was involved, but the industry leaders’ 2010 results broadly outperformed expectations, validating …