Spirits The Lebanese drink approximately 3.6 million bottles of spirits every year, roughly one liter per person. Dominating the $40 million market with an estimated 43% share is whisky, with …
Category:
Special Report
-
-
The CEO of Saatchi & Saatchi Levant discusses the political and economic factors impeding the growth of the advertising industry in Lebanon. Economic recession, political instability and the advertising industry …
-
Economic recession, political instability and the advertising industry do not make for happy bedfellows. A $100 million industry during the war, the advertising business has steadily shrunk in subsequent years, …
-
Love it or hate it, reality TV is here to stay. Arab media has jumped on the bandwagon that has revolutionized the global television industry, and is sweeping the advertising, …
-
Once, responsibility was not the big thing in serious media, and serious media were those British newspapers that took you two minutes to fold into a readable format while taking …
-
The Lebanese journalistic media and advertising industry today are sharing a single berth in a slow boat to an uncertain future. It has been a rough ride, and even taking …