Beirut’s architectural heritage is disappearing at an alarming rate due to skyrocketing land prices, shortsighted zoning, a lack of urban planning, a limited availability of empty plots and a dearth …
Category:
Special Report
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Over the years I’ve come to the conclusion that the ad industry has endured a lot of finger-pointing but not enough autopsy; a tendency for mudslinging instead of progress through …
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Samir Homsi, president of the Automobile Importers Association, the industry representative of car dealerships in Lebanon, recently sat down with Executive to discuss possible alternatives to conventional gas-fueled vehicles. What …
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Congestion in Beirut has reached the point of crisis. Traffic levels have become intolerable, with jams and “road rage” a part of everyday life. There is little public transport and, …
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DDB Worldwide CommunicationsPresident and Chief Executive Officer Chuck Brymer sat down with Executive to give his perspective on the Middle East’s advertising industry. DDB Worldwide was one of the initial …
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Lebanon may be the birth-place of the Middle East’s advertising empires but a host of issues hold it back from being a big regional player in terms of what matters …
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Eli Khoury, chairman and CEO of M&C Saatchi MENA, is about to complete his first year of running an independent regional agency after ending a relationship with one of the …
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When it comes to social media, players on all sides of the regional advertising industry are pointing fingers. Who is keeping the region’s ads behind the times? If you are …
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Strategies regarding hiring practices in the Middle East’s advertising industry are as divergent as the market research on which perceived needs are based. Though each agency thinks that not only …
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While advertising agency Fortune Promoseven’s team awaited the announcement of winners in the MENA Cristal Festival advertising awards in February, Executive asked Tarek Miknas, Promoseven Group chief executive officer, about …