The rebuilding of Egypt’s political structure will likely take longer than the recovery of its economy. With a population of almost 80 million, it was set to be a major …
Category:
Special Report
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It the MENA Cristal Awards from January 31 to February 4, Cairo was on everyone’s mind. Executive spoke to Raja Trad, chief executive officer for Leo Burnett Group MENA to …
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One man’s dream can be another man’s nightmare: imagine a market where every producer knows his consumers perfectly or one with 100 percent demand and zero alternative to his product, …
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An advertising communication force and connector of the region, Choueiri Group is a holding company that represents multiple categories of media through 18 entities. Pierre Choueiri, chief executive officer of …
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Joseph Ghossoub is president of the Dubai-based Menacom Group. He talks to Executive about how social media has changed regional advertising. How did the social media explosion change the way …
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It is universal to love good stories, fun and triumphs and to tell everyone we know about them. No one is separated by more than six degrees. These two statements, …
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Dani Richa, the group chief executive officer of Impact BBDO in the MENA region, sat down with Executive to discuss numerous facets of transparency. What is the first step in …
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JWT MENA works with powerhouse clients such as Nokia, HSBC, Unilever and Nestle. A founding father of the regional industry, JWT Chairman Roy Haddad sat down with Executive to tell …
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There is a special bathtub in Dubai. You find it in a place that could compete for the honor of being the spiffiest office in the Arab world’s most posh …
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Executive talked with Ramzi Raad, group chairman and chief executive officer of TBWA Raad, about stake holding by multinational groups, succession and new creative hubs. What does the acquisition by …