Home Consumer SocietyOff-roading with Porsche New SUV a dream

Off-roading with Porsche New SUV a dream

by Executive Staff

Chiclana de la Frontera, SPAIN: One of the perks of working in journalism is going on the occasional press trip. There is an essential quid pro quo to all these arrangements—the client wants to either reward or woo the media—but it is always wrapped in such an elegant package, one forgets that it is all part of a multi-million dollar marketing strategy. The bigger and sexier the product, the bigger the kick for the journalist—and they don’t get much bigger or sexier than Porsche, who last month, once again invited Executive, this time to Spain to test drive the second generation Cayenne, Porsche’s revolutionary SUV. It’s a car which I unabashedly call the family Porsche, a moniker that in no way takes any of the edge or luster off the reputation of this legendary marque. That just means you can let your wife drive it. The Porsche Cayenne was launched

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