Memac Ogilvy’s Edmond Mountran on Lebanese dominance

ENAR

One of the pioneers of the advertising industry in the Middle East, Edmond Moutran — commonly referred to as ‘Eddie’ — kicked off his career in Bahrain in early 1973 by joining Beirut-based advertising agency Intermarkets. Eleven years later he set up his own agency, which eventually became part of the British-based multinational ad agency WPP group. Executive sat with Eddie, chairman and chief executive of Memac Ogilvy, in his Beirut office to understand why he refuses to be part of the MENA Cristal Festival, as well as to discuss his thoughts on the current state of advertising and why he believes Lebanese are dominant industry players in the region. See also: Why the Lebanese rule advertising The top advertising agencies in the Middle East ranked Why are you not participating in the MENA Cristal Festival? I can’t see why a Frenchman who has nothing to do with the industry