MENA Cristal’s Christian Cappe talks revolution

ENAR

I am coming home,” said Austrian skydiver Felix Baumgartner right before jumping off a balloon capsule 39 kilometers above Earth, setting a new world record. Sponsored by energy drink company Red Bull, the stunt, which took place in October of last year, was streamed live by 8 million people. It marks a new era in advertising communication. Several months later, the organizers of the eighth edition of the MENA Cristal Festival invited Felix to attend its event at the InterContinental Mzaar hotel in Faraya, from February 5 to 7. Headed by Christian Cappe, the MENA Cristal Festival brings international recognition to the advertising industry in the region through awards decided upon by juries of international professionals. Executive, present in snowy Faraya, sat with Cappe to discuss why Felix was invited, his thoughts on the evolution of the advertising industry and why MENA Cristal was held again in Lebanon. Why did