WPP’s Roy Haddad talks Middle Eastern advertising

ENAR

Appointed in July 2012 as Middle East and North Africa’s director for WPP, the London-based multinational advertising agency with a $20 billion market capitalization, Roy Haddad is among the most prominent names in the region’s ad industry. Formerly MENA chief executive of American ad agency JWT, Haddad is now responsible for a network that covers around 4,000 executives in the region and has under its umbrella several networks including JWT, Grey, Young and Rubicam, Ogilvy Group and many others. Executive sat with Haddad to discuss his new role, his thoughts on the region’s advertising market and the prominence of Lebanese in this industry.  See also: Why the Lebanese rule advertising The top advertising agencies in the Middle East ranked What do you aim to have achieved within five years? In China, there is a WPP academy, and we are contemplating launching something similar in the Middle East. It would provide