With this month’s special report, Executive has taken root in the CSR orchard; it has demonstrated that it is the business magazine that monitors and evaluates what is arguably the most dynamic, worthy and important weapon in today’s corporate arsenal: that of giving back to the community or developing initiatives that make our lives healthier, cleaner, relevant and enriching.
Businesses have recognized that, by allying themselves to good causes they can raise their profile, improve their image and shape their identity. They can fight back at accusations of environmental damage by going green, both in the office and in the community; they can fight back at accusations of exploitation by lobbying for trade reform, youth initiatives and working to make better lives for their workforce; and they can, by their CSR programs, bring together civil society and the private sector to appraise how governments are running our lives. In short, the corporate world is finding its conscience and the good news is that it is actually improving the bottom line.
Still, in every blue sky there looms a cloud. Last month’s adventurism by Russia not only trod on Georgian sovereignty, it sent out a dangerous message to those states who might see the so-called rescue mission into Georgia as a template upon which to build their own regional aspirations. Such a path of action would involve taking sides in what could easily turn into a Cold War Lite. The last time the Arab World took sides (with the USSR incidentally) was in 1967, a period in which the USA had not yet committed itself to any Middle East policy, though was forced, by default, to embrace an isolated Israel. History has a nasty habit of repeating itself but we can learn from it too and today, the Middle East, which has the potential to enter a golden age of commercial prosperity, should not be tempted to once again take sides by rekindling old habits.
Finally, as the Lebanese summer season draws to a close, we cannot but say a word about the thousands of expatriates who have descended on Beirut for a well-deserved break. Yes, it was difficult to find a good table at short notice, but the simple fact of the matter is that, not only have they driven our economy for the past year, their achievements in the region have set a benchmark of professional excellence and put a premium on Lebanese human resources. We have always maintained that Lebanon is the sum of its private sector endeavors both at home and abroad.
It would be a hard case to argue against.
