This month’s Private Equity report represents not only a first for Executive in terms of size, content and execution, but I believe it has propelled the way regional business is reported to a new level. In essence, Executive has set a new benchmark.
We want the regional businessman — the chairman, the CEO, the fund manager, and the business owner — to see Executive as his magazine — the name after all is not a coincidence. We want Executive to be a magazine that monitors his/her business environment; that engages him/her on a personal level; that offers an open forum for discussion and encourages transparency in an increasingly transparent world. We will not so much judge as moderate.
The nature of communication has changed and so must the way we communicate. The media might remain the same but the methods of disseminating new data and telling the new business story must embrace the new dynamism that stretches from New York to Beijing via the increasingly important Middle Eastern gateway.
In this new and exciting era, awareness is high and business is changing, especially in the Gulf, where change is effected at a phenomenal rate. Yet the region is small and intimate and one of the deliberate aims of this and future special reports is to reflect this intimacy. To bring together the key players and accurately report how they perceive doing business in their own words; the new front line dispatches if you like. We want to be the magazine of record for those who shape business.
In doing this we have had to set new standards for ourselves. We must be extra diligent if we want to connect with the business community on its level. We can not rest on our laurels nor can we allow ourselves to just “get by”, month after month, as long as annual projections are satisfied. A good business will not operate like that and a business magazine that wants to maintain a keen edge cannot either. To truly report business it must abide by the same standards, and work under the same pressure as the people it reports.
Fighting words?
You bet.
