Serge Hochar is president of the Union Vinicole du Liban (UVL). He also makes the celebrated Chateau Musar, who wines have been listed among the world’s finest. In this interview he talks to Executive’s editor Michael Karam about the future of the Lebanese wine sector, the international export market and how he and Lebanon’s 15 other producers can help regulate and develop the wine sector into a more viable and potentially lucrative agro-industry and a symbol of culture, civilization and good living. You have just come back from the London International Wine and Spirits Fair and VinExpo in Bordeaux? How important are wine fairs for Lebanese producers? Are they cost effective? They are good opportunities to promote our wines, especially as we are still relatively unknown. Therefore it is the best way for us to get exposure. Of this I have no doubt. It was how Musar made its breakthrough
