Sharjah has set its sights on grabbing a larger share of the region’s tourism potential and developing infrastructure and facilities. On February 4, the Sharjah Commerce and Tourism Development Authority (SCTDA) announced plans to raise the emirate’s profile as a tourism destination, including taking part in tourism expos and increasing advertising exposure. According to Mohamed al-Noman, the general director of the SCTDA, recent achievements such as the doubling of arrivals in the past few years have served as a spur for further expansion in the tourism sector, which is expected to have a flow-on effect for the rest of Sharjah’s economy. “At a time when tourism has become a significant source of income for Sharjah, the emirate is seeking to further develop projects including mega-villages and cities that will attract visitors from all over the world,” he said. “In addition to this, the marketing campaigns across local, regional and international
