New wines on the block

Although 2015 did not see the launch of any new wineries in Lebanon, two existing wineries have nonetheless expanded their product offerings to introduce new labels to both local and export markets. Executive provides further insight into these new vintages in the profiles below, including their positioning within the wineries’ product lines, their target clientele and the market’s response. B-qa de Marsyas According to Karim Saade, who co-founded Chateau Marsyas and Domaine de Bargylus along with his brother Sandro, new wineries typically begin their productions with entry or mid-range wines before adding high-end wine to their portfolio. However, he explains that he and his brother chose to do it differently by starting their winery with Chateau Marsyas, their high-end wine, before launching B-Qa de Marsyas, a mid-range wine, in April 2015. “It made more sense to us as we were focusing on quality, and having B-Qa de Marsyas now will