The juniper way

ENAR

It was only a matter of time before the Lebanese got into gin production; as unexpected as that sounds, it actually makes perfect sense. The world is witnessing a “gin boom” especially in the premium and craft gin category, and, according to a report produced by just-drinks.com and the IWSR (International Wine and Spirits Registry), global gin sales rose by 7.4 percent between 2016 and 2017, to just under 35 million cases. Gin is forecast to be the second fastest-growing international category of liquor by 2021 (behind whisky), with this growth driven by the premium categories, according to the same report. The Lebanese gin producers Executive spoke with cite several reasons for gin’s increasing popularity. One, it is thought to contain the least number of calories among the white spirits (vodka, rum, tequila, gin)—an advantage in today’s health-conscious world. Another reason cited was that the production of artisanal and craft