When chips meet innovation

The Lebanese potato chips market is dominated by two main local producers. But small scale productions – such as the chips produced by supermarkets Dfouni or Goodies – have always had their loyal consumers who say they prefer the artisanal homemade taste of these chips to the mass produced ones. Recently, two reputable food establishments joined the small scale potato chips production industry, hoping to add innovation and dynamism to the sector. The introductions Biomass, producer and importer of organic foods since 2007, began its first trials for organic potato chips in April 2015 and introduced two flavors of classic cut potato chips (thyme and garlic) in 125 gram transparent bags in late 2015.  In July 2016, Biomass introduced two new cuts of potato chips (the waffle and the sticks cut) along with a new flavour (rosemary). Mario Massoud, executive manager at Biomass, has said that they plan to further