Home Industry & AgricultureOf reds, whites, and rosé

Of reds, whites, and rosé

by Nabila Rahhal

There is a lot to raise a glass to when it comes to Lebanese wine. 2017 saw several new wineries entering the market, with a few more slated to launch their first vintage in 2018, raising the total number of wineries to 49. Demand for Lebanese wine has grown internationally as well, with over 40 countries indulging in it across the globe, as opposed to a decade or so ago. The popularity of local wines among Lebanese consumers is also rising as the enotourism trend has helped educate them about wine. All the winery owners and managers that Executive spoke to said they had experienced growth in sales, markets, and production size. “Our market share grew to 40 percent—meaning 1.8 to 2 million bottles. Our premium portfolio is growing, and we’re appealing to more consumers,” says Dikran Ghazal, the general manager of Château Ksara. Rise to fame Exporting a portion

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