In a world where information, technology and communication converge constantly, the rapidity and efficiency of a country’s telecommunication system are key to the development of its society. In Lebanon, where the telecom sector is decades old, a group of professionals is trying to promote the importance of broadband in businesses and society overall, with an awareness campaign scheduled for next month. “There is no real broadband in Lebanon, where communication speed and download capacity are extremely low. I really believe that the term broadband should no longer be used loosely to refer to speeds of less than one megabyte per second upload speed,” says Salam Yamout, chief program manager at Cisco and member of the Lebanese Broadband Stakeholders Group steering committee. A dirt road of an information highway Broadband refers to telecommunication allowing information to be transmitted over a wide band of frequencies in a given amount of time.