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The Buzz

Business briefing: 23 Sept 2013

by Executive Staff September 23, 2013
written by Executive Staff

Economics and Policy

The number of tourists to Lebanon dropped by 10 percent in the first eight months of 2013 compared to the same period last year, with European visitors topping the list ahead of Arabs for the first time in years.

More from The Daily Star

 

Companies and Business

Dubai has appointed Essa Kazim, currently chief executive of bourse operator Dubai Financial Market (DFM), as the new governor of the emirate’s tax-free financial zone, state news agency WAM reported.

More from Reuters

 

Around two thirds of the small and medium enterprises (SMEs) in Saudi Arabia are planning to expand in international markets, a survey found.

More from Gulf Business

 

A planned $1 billion Real Madrid-branded resort in Ras al-Khaimah (RAK) has been scrapped after the project organiser defaulted on payments.

More from Arabian Business

 

Qatar National Bank (QNB) has signed a 10 year QR1.548bn ($425m) loan facility agreement with United Development Company (UDC), the master developer behind The Pearl-Qatar in Doha.

More from Arabian Business

September 23, 2013 0 comments
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Society

The great outdoor

by Nabila Rahhal September 23, 2013
written by Nabila Rahhal

The rooftop and outdoor bars concept is nothing new to Lebanon’s nightlife. It took off almost 14 years ago with the original SkyBar on Palm Beach Hotel’s rooftop, which created a lasting buzz among Lebanese socialites. But the introduction of the indoor smoking ban in September 2012, coupled with the Lebanese penchant for a puff seems to have enhanced the appeal of such venues and made them necessary for nightlife owners to stay in the game. “It is now even more the trend to be outdoors in the summer especially since the start of the smoking ban,” says Michel Elefteriades, owner and founder of Music Hall which opened its outdoor location in Beirut Waterfront District last month.

Venues that already have outdoor terraces, such as the bars dotting downtown Beirut’s Uruguay Street, have become even more popular during the summer season. This year five new bars opened there during the early weeks of the season in anticipation of the additional inflow of clients. A quick walk down the strip on any day of the week reveals full terraces in almost all venues, with people crammed in shoulder to shoulder. 

Yet Toni Rizk, managing partner of two new bars that have recently opened on Uruguay — Nu and Gatsby — believes the success of such bars during the summer season cannot be taken at face value, as terrace clientele tend to be transient and care more about being outdoors than the venue itself. “All the terraces on the street are almost full, but go into the bar itself and there is practically no one. You cannot measure the success of a new venture until the winter season because of this,” says Rizk.

Owners of venues with no outdoor area have had to think creatively in order to weather the summer storm. Some have adopted the strategy of closing down their venues for the summer and hosting weekly outdoor parties on rented grounds instead. The sheer numbers that attend weekly parties make it a profitable venture for these pub owners, who would not have attracted such crowds had they relied on keeping their indoor venue open all summer long.

Music Hall has had another strong summer

 

Decks on the Beach, which hosts international DJs every Friday at Sporting Beach Club in Ain El Mreiseh throughout summer, is one of the most successful weekly outdoor parties. It was started last year by the owners of nightclub Behind the Green Door (BTGD), which shuts down in summer. “When we understood that BTGD wouldn’t be working as well in the summer, we had to find a location and we knew the owners of Sporting Club so we proposed a formula to them, and they accepted,” explains Olivier Gasnier Duparc, one of the founders of BTGD.

While last year’s parties saw peaks and dips in numbers, this year’s Decks are performing more solidly with a stable average of 1,500 people a night. Learning from last year’s experiences, this year’s parties started earlier in the season (in May) and will end whenever the weather deteriorates. According to Gasnier Duparc, Decks is successful because of the positive energy and the naturally breezy climate of Sporting Club. The average bill for a Decks party is also more reasonable than that for a night on a rooftop bar — $20, drinks not included.

Others with indoor venues have chosen to set up a more permanent — albeit still seasonal — base and have opened up “summer only” venues, which operate until early October.

The most popular of these temporary venues this year is The Garten, which is run by the group behind Hamra underground nightclub Uberhaus, and opens every Saturday in a purpose-built venue next to Biel. The opening night of The Garten, which caters mainly to a younger crowd, had 2,800 people in attendance with an average of 2,000 every week since.

Arriving a little late to the party season was the outdoor venue for Music Hall, which has made up for lost time and is already fully booked on its operating days — Wednesday through Sunday— until the end of September. Following the same structure of the indoor Music Hall, Elefteriades adopted the concept of an opera house among the chaos by using the rusty containers and sandy dunes on the premises to his advantage and incorporating them within the décor. 

Investments in such venues are typically low as the land is rented on a seasonal basis and the staff and often the furniture are borrowed from the original venue. Nabil Hayek returned his $150,000 investment in Garden State, a new open-air bar in Sin El Fil, by the end of August. With an average of 200 people on weekdays, Hayek, who owns indoor bar Secteur 75, is satisfied with Garden State’s performance. Thursday is their busiest day, as on the weekends bigger parties draw the crowds away.

Owners of seasonal outdoor venues are using the downtime of their indoor venues constructively. Elefteriades talks about plans for a fully renovated Music Hall in Starco as they have been open for 11 years with the same décor and it is “time for a change,” he says. Meanwhile Gasnier Duparc plans to incorporate a small outdoor patio area at BTGD to prepare for after the summer. “We underestimated the effect of the smoking ban last year so this summer we are using the closure time to renovate Behind the Green Door into a completely different place.”

So long as the sun shines, outdoor venues will continue to be popular with Lebanese partygoers, but the winter season will show which venues were built to last.

 

Note: This article originally said that Garten was open Fridays and Saturdays, this was incorrect. It is only open Saturdays.

September 23, 2013 0 comments
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Comment

Closing the gap

by Jad Chaaban September 21, 2013
written by Jad Chaaban

During the recent launch of the World Bank report on Lebanon’s economic performance, some participants argued that the proposed salary adjustment, if implemented, would have dire consequences for the Lebanese economy.

They went on to state that salary changes would increase inflation due to higher taxes, raise the cost of finance to the private sector through higher interest rates, and entrench inefficiency in the public sector because of the non-meritocratic nature of the adjustment. These allegations are at best misleading.

For one, an increase in taxes will not raise the cost of living if the right tax is imposed; the interest rates on private sector loans will not necessarily increase since interest rate determination in Lebanon is not subjected to market dynamics as often claimed; and linking wage increase to public sector reform, although highly desired, will not happen because of the sectarian nature of the state. Before tackling each of these issues, let us look at the context.

Read the counter argument: Lebanon’s strikes missing the point

Following several strikes and demonstrations early in 2013 by civil servants and teachers in both public and private schools, the Lebanese Government approved in March 2013 (prior to its dissolution) a salary scale adjustment for public sector employees. The new public sector wage scale, along with a suggested revenue package to finance its costs, was passed on to Parliament where they are supposed to be being scrutinized.

The Union Coordination Committee, the body representing the interests of the 230,000 civil servants and public teachers (16 percent of the labor force), argues that the increase is necessary to compensate for the loss in purchasing power of salaries since 1997. The Lebanese Government has only increased public sector salaries twice since 1997: In 2008 there was a lump-sum adjustment of LL200,000 ($133), and in 2012 a new wage-hike decree increased salaries between LL175,000 ($115) and LL300,000 ($200). These increases were deemed insufficient by civil servants and their representatives, as inflation has exceeded 100 percent since 1997. This meant that nominal salaries and pensions lost a sizeable chunk of their value over this period. In fact, the share of wages in GDP has declined to a mere 22 percent, down from almost 60 percent in the seventies.

Opponents of the wage increase, which include several ministers, private sector representatives and also international development agencies, argue that the substantial cost of the wage adjustment (estimated at an average annual additional expenditure of $1.3 billion, or 3 percent of GDP) would have dire consequences on the economy. For them, if adopted, the new salary scale would increase expenditures, and since public debt is already too high, it must be financed through new or increased taxes. This would raise the cost of living (price inflation) and cause further recession in the economy. They go on to argue that any wage increase must be preceded by a revision of tasks and an improvement in efficiency in order to also deal with a bloated and inefficient public sector.

In fact, there are several fallacies in the opponents’ arguments. First, increasing taxes does not automatically lead to higher inflation, as this depends on the type of taxes imposed on one hand, and on the ability of the production sector to transfer the tax burden over to the consumer on the other. For instance, adding the revenue stamp value to the telephone invoice (which is one form of indirect taxes being proposed) directly affects telecommunications cost. However, the tax on real estate profits, a direct tax, will not automatically increase the prices of offices or apartments because the real estate speculator, as an investor, cannot increase the price of real estate properties to compensate for the tax impact, as these prices are subject to supply and demand. Note that taxes on profits are very low in Lebanon compared to GDP (less than 2 percent), given that tax evasion is widespread at all levels. Therefore, the Lebanese economy can bear the burden of additional direct taxes, especially those imposed on high profits from real estate income gains and other types of rentier income.

Second, several opponents of the wage increase warn that interest rates on Treasury Bills must be raised to fund the deficit, which is attributed to higher wage expenditure, which will eventually lead to higher cost of lending for the private sector. This argument is simply not true. The Treasury Bills in Lebanon are not subject to the classic laws of supply and demand, given the close ties between the private local banking sector (that takes up the majority of the public debt) and the Government (be it the central bank or the Ministry of Finance).

The argument regarding the impact on the cost of lending to the private sector may be acceptable in a country with an efficient financial market, as interest rates in banks tend to follow interest rates on treasury bills. However, Lebanon has inefficient markets, and banks do not play a real role in lending to the productive sectors at low interest rates and with facilitating terms. Local banks are very pleased with their fixed income from the Government’s Treasury Bills, and therefore they do not engage in serious competition to lower their cost of lending to the private sector.

Third, the argument that efficiency and productivity should be the real motive behind any wage increase is not in tune with the current dynamics of the Lebanese economy. While it is imperative to rationalize the public sector and increase its productivity, it is widely accepted that in Lebanon, any serious reform is simply impossible given the sectarian nature of the Lebanese state and the deep divisions characterizing the local political scene. Denying civil servants their right to a decent living, including the restoration of the purchasing power of their salaries and pensions, runs the risk of destroying one of the last pillars of what is left of a Lebanese middle class. This will have serious implications of polarization in the country, and would ultimately depress local consumption, which is still one of the main drivers of the Lebanese economy.

In the absence of any serious plan to restructure the public sector and the economy at large, salary scale adjustment must be implemented to preserve the shrinking purchasing power of the middle class. Otherwise, we will be holding people captive to political and economic reforms that are nowhere within sight. More crudely, we will be making the middle class pay for the economic system that benefits only a small segment of the population.

 

Jad Chaaban is an Associate Professor of Economics at the American University of Beirut, President of the Lebanese Economic Association and a research fellow with the Lebanese Center for Policy Studies. The article originally appeared on the LCPS website.

September 21, 2013 0 comments
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The Buzz

Business briefing: 20 Sept 2013

by Executive Staff September 20, 2013
written by Executive Staff

Economics and Policy

Oman’s plans for a $15.5bn railway network across the Sultanate will be a boon to business in the region, according to the shipping industry.

More from Arabian Business

 

European football chiefs have given their support to plans to move the 2022 World Cup in Qatar to the winter.

More from Arabian Business

 

Lebanon's insurance industry is due to see little or no growth in 2013, the head of the Lebanese Insurance Association has said.

More from The Daily Star

 

Companies and Business

The Turkish government does not plan at present to sell a further stake in state-run Turkish Airlines, Finance Minister Mehmet Simsek has said.

More from Reuters

 

The developer of the much-delayed Dubai resort Palazzo Versace has confirmed the opening date has been pushed back another 12 months.

More from Arabian Business

 

Dubai’s bourse led a regional uptrend on Thursday after the surprise decision by U.S. Federal Reserve to maintain its bond-buying program.

More from Reuters

September 20, 2013 0 comments
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Economics & PolicyTourism 2013

Pierre Achkar

by Thomas Schellen September 19, 2013
written by Thomas Schellen

Year after year, hotelier Pierre Achkar has been the voice highlighting the concerns, needs and demands of local hotel operators and their occasional ideas for new strategies to market destination Lebanon. Executive visited the president of the Association of Hotel Owners at his office in his Printania Palace hotel in Broumana to find out where brighter spells prevail in the tourism gloom of 2013.

We would like to understand the positive things, if any, that are happening in the Lebanese hotel industry this year.

A hotel is an operation and a real estate investment. The only positive thing [at this time] is that the real estate is retaining its value. The property gains about 5 to 6 percent value each year. This is the minimum added value and the only positive thing that you see financially. The other factor to note is that the airports in Syria are closed and everybody is going through Beirut airport. This is giving us a few overnighters. In terms of the business community, Beirut is the place to meet for the Syrians, especially with their contractors or partners from Europe. The business community is the only group that is giving us the occupancy that we have at this moment, especially in Beirut.

How do operators fare outside Beirut?

Outside of Beirut, we used to have a very big problem because people have not been coming to Lebanon for holidays [in the first part of 2013]. But just after Ramadan, we feel that Syrians are giving us added occupancy and the hotels outside Beirut are running now between 30 and 35 percent occupancy.

What is the main operational concern for the hotel owners?

The disadvantage at this moment is that intense competition has lowered the prices 50 to 60 percent below the prices that we used to have, especially in the summer. If we take our income, we are 36 percent less than in 2012 and 54 percent less than in 2010.

Do you have a view of how many hotels are under threat of closure?

All hotels are partially closed. You have hotels that didn’t open [this summer] because they know that if they open, they are going to lose money. They might take a board decision to keep the property closed because it is better not to lose. It does not mean that they have a very big financial problem or are going into bankruptcy.

How many hotels are members of the association?

Around 250.

How many hotels are there, which are not members of the association?

Around 200. But in Beirut and Mount Lebanon we represent 85 percent of all hotels.

When you refer to the hotel as a real estate value, it appears that we are talking more about an underlying asset value than a hotel business. How large is the operational value in comparison with the real estate value?

Especially in seasonal hotels, 95 percent of the value is the property and the added value on the property. That is why we are looking at a new concept of merged financial operation between hotel and real estate. It is called condo hotels. The concept is based on selling the rooms and the apartments and when you sell an apartment, people are looking to real estate value, not return on investment.  

This is a business model that you see as a possible way forward for some of the renowned mountain hotels in Lebanon?

Yes.

And the association is proposing legislation that makes this possible?

Yes.

What is required there?

We need a law but the problem is that we don’t have a government.

From your perspective on the industry, what needs to be done right now?

Nothing. I cannot do anything.

What can the hotel owners’ association do to prepare for better business in the time after the crisis?

Recovery in Lebanon is very quick. After the 2006 war, within ten days we were fully booked and in 2008 after they signed in Qatar, they were fully booked after 10 days. Give us stability and security and we don’t need anything.

Is there any significant activity that the association is planning for the coming months?

We are discussing a lot of things, especially for the mountain hotels to have a 5-year tax holiday.

You are not planning activities such as employee training during the downtime?
We have no money for that. All hotels are partially closed and we are managing a crisis, looking at items such as switching off the lights in rooms that are not used. 

September 19, 2013 0 comments
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The Buzz

Business briefing: 19 Sept 2013

by Executive Staff September 19, 2013
written by Executive Staff

Economics and Policy

President Bashar Al Assad has said it would cost about $1 billion to get rid of Syria's chemical weapons under a US-Russian deal reached last week.

More from Reuters

 

The Beirut Stock Exchange continues to tumble both in volume and value as many Lebanese investors look into more promising and stable markets abroad.

More from The Daily Star

The Palestinian Authority has warned that its economy cannot grow under Israeli occupation and restrictions, echoing the findings of an International Monetary Fund report.

More from AFP

 

More than 1 million expats have left Saudi Arabia under an amnesty announced by King Abdullah in April in a bid to rid the kingdom of illegal foreigners.

More from Arabian Business

 

Companies and Business

Dubai's Mashreq will allow foreigners to own up to 20 percent of the bank's shares, it said in a bourse statement on Wednesday.

More from Reuters

 

Football world governing body FIFA has said there is no chance of compensation being paid to countries that lost the bid to host the 2022 World Cup – awarded to Qatar – as well as broadcasters, professional leagues or sponsors, even if the schedule is changed to winter.

More from Arabian Business

 

September 19, 2013 0 comments
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The Buzz

Business briefing: 18 Sept 2013

by Executive Staff September 18, 2013
written by Executive Staff

Economics and Policy

Lebanon’s budget deficit in the first six months of this year continued to rise amid falling revenues and increasing expenditures, the Finance Ministry has announced.

More from The Daily Star
 
 

Islamic trade finance, a tiny part of global banking business, is starting to attract interest among big Western banks because of rapid growth of trade involving wealthy Gulf economies.

More from Reuters

 
 
Companies and Business
 

Two years of double-digit declines in tourism and persistently weaker domestic demand are pushing operators of several international food and beverage franchises to downsize their operations and reconsider store portfolios in Lebanon.

More from The Daily Star

 

Just Falafel, the United Arab Emirates fast-food chain planning 720 new outlets in 19 nations, is weighing the sale of a 25 percent stake in an initial public offering, two people with knowledge of the matter said.

More from Bloomberg

 

French energy firm Alstom announced that it has won a contract worth around $227 million in Saudi Arabia to supply steam turbine generators for the Shuqaiq power plant.

More from Gulf Business

 

Dubai real estate firm SKAI Holdings has recorded sales worth $653m since the launch of its $1bn Viceroy Dubai Palm Jumeirah project in May.

More from Arabian Business

September 18, 2013 0 comments
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Economics & Policy

Leveling the playing field

by Nicole Purin September 18, 2013
written by Nicole Purin

Economic development and betterment are at the forefront of countries’ goals on a global scale. Governments’ desire to create stability within countries allow them to explore different archetypes. Some have argued that the level of a country’s progression and economic development is measurable by the level of advancement of women in society. Such advancement is inextricably linked to a society’s evolution and has produced great result on all levels — the developments of families, communities and countries — the systemic core.

The Council of Europe’s Secretary General Thorbjorn Jagland, a Norwegian politician, has described women’s role in society as the “strongest transformative force in the world today”, a view held by many politicians. Gender equality is imperative to ensure economic opportunity and development. One of the key objectives is the creation of gender equality in employment. It is believed that this will have great implications for the world’s economy as a whole — for the better. Swedish Prime Minister Frederik Reinfeldt said in his address at the 66th meeting of the United Nations General Assembly  in 2011 that “equality between men and women in employment would boost American GDP [gross domestic product] by as much as 9 percent, the euro zone by 13 percent and Japanese GDP by 16 percent.” 

These statistics are significant and they evidence a political theme that has been trending for the last few years. Some have referred to this movement as “an investment for the future generations”. Statistics have demonstrated that the greater women’s role is in society, the greater the improvements in the public good and reduction in corruption. Yet the question remains how accurate is this elevation in practice and whether governments and legislative bodies are truly supporting this new social structure at the very core.

Pillars of equality

It is undeniable that the European Union position on gender equality is advanced. The European Commission’s policies have been prioritized through several action plans and strategies such as economic independence, equality in decision making, dignity and integrity to name a few. From a legislative perspective, the Treaty of Rome (1957) describes gender equality as a fundamental pillar of the EU and various directives namely.

Legislation has been very important in women’s empowerment but it is not the only significant factor. The increase in the women’s workforce has been a catalyst and promoter of a remarkable societal transformation, which has worked hand in hand with economic growth. Recognition of the increase of the number of women in the workforce has encouraged the public and private sectors to develop retention strategies as well as maximization on progression within the relevant organization. Maternity and parenting policies have become key elements in the outlook of companies to ensure a balanced approach between working mothers and the work environment.

Specifically, the issue of diversity at the board level has been a point of discussion among politicians, shareholders and regulators. Legislative proposals to augment the participation of women at senior level, especially at board level, have been introduced and have turned into reality in countries such as Norway, France, Belgium, Spain, Italy and Iceland.

Diversity at board level has been a widely debated topic and there are diverging views on how to achieve this most effectively. Supporters believe that companies should be forced to introduce quotas of women’s representation on boards throughout the European Union and specifically in the United Kingdom. Countries such as Norway and France have implemented this approach successfully and can be viewed as model countries. 

Yet opponents argue that quotas are counterproductive as they focus on ‘filling numbers’ rather than on a qualitative approach. They argue that the focus should be on how women should create value via merit, and business leaders should drive the diversity approach through affirmative action. Another fundamental question is whether greater women’s representation at board level does increase “performance”. The statistical data is currently being compiled but it does appear that “at the global level, larger companies are found to have more women on their boards, probably due to their high visibility and consequently outside pressure for greater diversity”, according to the Lord Davies Progress Report, a UK government backed report that set a target for a minimum of 25 percent female board representation in FTSE-100 companies by 2015.

Overall, a lot of impetus has been made at EU level on gender equality. The debate of greater diversity at the board level is emphasizing the challenges that are still being faced and how a better gender balance can be achieved at all organizational levels. 

Transition in progress

One of the most influential business women in the Gulf Cooperation Council, Raja al-Gurg, based in Dubai, UAE, has upon the author’s request summarized the position of women in the Gulf as follows: “Women across the GCC have been making rapid strides in the political, social, economic and business domains over the last few decades, thanks mainly to the increasing focus on women empowerment by the governments and organizations in the region. We are fortunate to have several illustrious women in the GCC who have demonstrated remarkable leadership qualities. They have shown that opportunities for leadership in every sphere are growing across the region and can be capitalized on by women with enough motivation, dedication and vision. We should follow the lead of admirable people and avoid setting limits to what we can dream and achieve.“ 

Dubai, in particular, is being very active in promoting Arab women’s leadership and progress. The appointment of women ministers such as Sheikha Lubna al-Qasimi, the United Arab Emirates’ first female minister, and Reem al-Hashimy, minister of state in the UAE Cabinet since 2008, are renowned examples of the achievements of Emirati women. 

The progress cited in Gurg’s powerful statement also extends to the public administration and corporate realm. In a similar fashion to Europe, Sheikh Mohammed bin Rashid, ruler of Dubai and vice president of the UAE made it mandatory for government agencies and corporations to include women at board level across the country. This was a landmark decision and a first of its kind in the Arab world. Such a legislative measure has consolidated the position of Emirati women and is encouraging their substantial contribution to the economy. 

The rise of women in the UAE professional environment has been incremental and should serve as a  model for the region as a whole. The female literacy rate in the UAE is 91 percent and female labor force participation is 43 percent. Of those working as ministers in the UAE, 17 percent are women. In short, UAE women have become a force to be reckoned with. 

Other countries in the GCC are moving in their own ways to empower women. Notably, Saudi King Abdullah Bin Abdul Aziz Al Saud appointed 30 women to the Majlis Shura, the kingdom’s consultative council. This is a revolutionary step signaling recognition of the importance of women in Saudi society and evidencing the desire for change. This decision is also clearly linked to the country’s drive to transform Saudi Arabia into a world class economy. This jump cannot be achieved unless the full potential of the Saudi women’s work force is recognized and even more reforms are introduced. 

In the past 80 years, the role of women has undergone a radical transformation. “If women and girls everywhere were treated as equal to men in rights, dignity, and opportunity, we would see political and economic progress everywhere,” as Hillary Clinton said in her farewell speech as the Secretary of State of the United States earlier this year. She added that “promoting equal rights for women and girls around the world is not only a moral issue but an economic issue and a security issue.”While gender equality is largely in its infant stages across the GCC and elsewhere,  the progress of women in these past decades has arguably become unstoppable. 

 

Nicole Purin is senior legal counsel at Standard Chartered Bank in the UAE. The views in the article represent those of the author, not of Standard Chartered.

September 18, 2013 0 comments
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Economics & Policy

Reeling them in

by George Atalla & Antoine Nasr September 17, 2013
written by George Atalla & Antoine Nasr

In recent years, tourist arrivals to Gulf Cooperation Council (GCC) countries have increased from 23.5 million in 2006 to 29.7 million in 2011, representing a an average annual growth rate of around 5 percent. The Gulf region, as well as the Middle East overall, are clearly part of a global trend that has made tourism as important to the world economy as the automotive sector. But governments in the GCC have to do much more if their countries are to participate extensively in the global growth of hospitality and benefit from the 70 percent increase in global tourist arrivals over the next 20 years that is predicted by the sector’s main international organizations, the UN World Tourism Organization (UNWTO)  and the World Travel and Tourism Council (WTTC). If accurate, that will mean a whopping 1.8 billion global tourists a year.

While the six GCC states have considerable tourism potential, none has made tourism a national priority. As a result, the direct contributions of tourism to gross domestic product in Kuwait, Qatar, Oman and Saudi Arabia range from 4.5 to 7 percent, while countries such as Spain and Hong Kong achieve 15.2 and 18.5 percent contributions according to WTTC and Euromonitor. Until they invest in tourism strategies and better plan their hospitality offerings, GCC countries cannot fully benefit from a sector that accounts for 9.3 percent of world output.

Enhancing the experience

Three factors currently prevent the GCC tourism sector from reaching its full potential: a subpar mix of tourism products, insufficiently developed sector enablers and systems that discourage tourism.

First, most GCC states have a below-average assortment of tourism products because of limited variety, undifferentiated product quality and sporadic marketing. Examples of the narrow range of offerings include Saudi Arabia’s focus on religious tourism, Bahrain and Qatar’s stress on business offerings and Oman’s concentration on beaches. 

In terms of quality, the GCC could obtain globally recognized quality certifications. Only the United Arab Emirates has beaches with “Blue Flag” certifications, a mark of water safety and good environmental practices. Similarly, there are too few attractions designated as UNESCO World Heritage sites despite the region’s considerable historical endowment. GCC countries also tend to market and promote their tourism products unsystematically. They participate infrequently in international tourism fairs and do not take advantage of digital promotion channels.

Second, most GCC countries have not fully developed the enablers that support and boost the sector. For example, they lack a long-term strategic plan for tourism and do not consistently develop human capital for the sector. The governments do not invest substantial amounts into tourism and there is not enough done to encourage private sector investment.

Third, there are systems that discourage tourism. These include stringent visa requirements and environmental sustainability standards that are lower than they should be. An area where change is happening in this regard is public transportation. Although it is underdeveloped, the region is undertaking significant investments in rail and metro systems worth around $70 billion.

This analysis applies primarily to the GCC states with nascent tourism sectors but not fully to the UAE and specifically Dubai, which embarked on planning, building and marketing its tourism sector years ago and consequently is one step ahead when compared to other GCC states or fellow Emirates. 

The GCC’s tourism sector also has six competitive advantages. First, GCC countries are in generally strong economic health, allowing them to invest in tourism products. Second, the region has ample airport capacity to handle large volumes of visitors, with convenient connections to countries that are major generators of tourists. Third, GCC states have great appeal as business tourism destinations given their infrastructure for meetings and conventions. Fourth, the region’s cultural amenities are improving, with ancient sites being restored and important new museums in Kuwait and Qatar promoting the contemporary arts. Fifth, the GCC has good weather for a significant part of the year when top tourism markets for beach leisure activities are in low demand. This  allows the GCC  to be a “sun and beach” destination when competing markets are off-season. Sixth, the GCC’s reputation for safety and stability can attract security conscious travelers.

To build on these advantages, GCC states have to treat tourism as a multilayered ecosystem. Understanding the sector in this way allows them to address shortcomings in the ecosystem through three sequential steps that yield a national tourism sector strategy.

The first step is to define the ecosystem. Its major components are tourism products and services, attractions such as beaches and culture; sector enablers that build up the sector, such as marketing and promotion; and system enablers, such as infrastructure, safety and security which influence tourists’ perceptions of a country.

Building their tourism ecosystem requires GCC countries to understand what tourism products and services they offer at present and then concentrate on a few core product areas. That requires them to define and take inventory of all offerings including those related to culture, sun and beach, nature, sports, lodging and food. GCC countries also have to examine sector enablers. 

These typically fall into five categories: planning, promotion, marketing, human capital development, and research and statistics. Generally, a central tourism planning entity (CTPE) oversees these activities with a mandate to  diversify tourism offerings and increase tourism-related investments. 

Finally, countries must examine their system enablers — such as infrastructure, health and safety — to see where more attention is needed.

The second step is to choose a strategic position and value proposition. This involves selecting the main sources of tourists, which are preferably large and close. Countries then need to narrow the potential sources of tourists by segment, such as business or budget travelers, families or retirees, which has implications for the average spend of these tourists and the anticipated growth in their numbers. This allows GCC countries to decide which products to prioritize, bearing in mind whether the product is inherently in demand, is ready to be offered, and can compete.

GCC countries will benefit from focusing initially on a clear and well-articulated value proposition that differentiates them from competing destinations. For instance, GCC countries may offer their tourism products to the broader Arab market; they may become business and conference hubs, or adventure holiday destinations. Lacking the maturity of established tourist destinations, we recommend that countries refrain from hasty pursuit of multiple value propositions. 

Offering one product, such as beaches for anybody to sit on, is different than having a value proposition. An example for a focused value proposition would be culture holidays for high net-worth visitors from Europe, where a CTPE has identified an activity, a geographic source of tourists and a segment of that source market, and where supporting parts of the ecosystem are put in place. 

As opposed to multiple propositions that would scatter efforts and prevent GCC countries from developing a well-defined brand, we see the best practice in focusing on a clear value proposition formulated around few products but with a variety of quality offerings. 

The third step is to set up an appropriate institutional framework. This allows the CTPE, which is at the heart of the framework, to obtain the maximum impact from tourism initiatives and integrate tourism into the national development program. The CTPE is typically responsible for setting policy and drafting and enforcing regulations. In some countries, the CTPE develops and executes projects.

By developing a tourism strategy, GCC countries can help in diversifying their economies, increase the skills of their workforce and create jobs in complementary sectors such as retail and construction.

September 17, 2013 0 comments
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The Buzz

Business briefing: 17 Sept 2013

by Executive Staff September 17, 2013
written by Executive Staff

Economics and Policy

Lebanon’s central bank plans a further boost next year to an economy hit by war in neighboring Syria and domestic turmoil, but the package will be smaller than this year’s $1.46 billion, its governor said Monday.

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Lebanon's Caretaker Prime Minister Najib Mikati signed a decree Monday to authorize the advance payment of $800 million to pay the salaries of public sector employees.

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Oman's plans for a national railway project will be fast-tracked and completed in a single phase instead of three as proposed earlier.

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Iraq’s oil exports were cut sharply by a pipeline leak and work at southern ports, industry sources said, raising concern among buyers of prolonged outages despite Iraqi assurances.

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Companies and Business

Dubai real estate developer DAMAC Properties has handed Saudi Binladin Group a $96m to construct a luxury housing project in Riyadh.

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Barclays has been branded reckless by a British watchdog for failing to disclose payments of $511 million in advisory fees to Qatari investors who helped bail it out during the financial crisis.

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