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Banking & Finance

Regional equity markets

by Executive Editors May 28, 2011
written by Executive Editors

Beirut SE  

Current year high: 1,111.39    Current year low: 912.21

>  Review period: Closed April 25 at 924.62 points Period Change: -1.1%

With government formation stuck for a third month, the BSE failed to excite and the market finished the review period treading negative territory. Shares of actively-traded Bank Audi shed 3.7% and Byblos shares inched up 1% during the review period. Shares of market cap leader Solidere moved about as much as the Lebanese cabinet. Bank of Beirut reported a 1.38% YoY increase in Q1 2011 net profits to $20 million. For good news, the Lebanese central bank and Washington both denied rumors of US Treasury Department hunting more Lebanese banks for money laundering.

Amman SE  

Current year high: 2,575.47                Current year low: 2,149.11

> Review period: Closed April 26 at 2,202.38 points Period Change: 1.23%

After hitting a multi-year low in March, Jordanian stocks rebounded in early April as investors were lured by lower valuations and positive earnings news. Political unrest seemed to subside after King Abdullah promised reforms, but security and economic concerns rose as Syria shut its border and a pipeline carrying natural gas from Egypt through Israel was set sabotaged, costing Jordan $4 million a day. Amidst all the unsettling news from the neighborhood, Al Rajhi Cement Company issued a $120 million seven-year Sukuk, the first Jordanian firm to use Islamic finance for funding.

Abu Dhabi Exchange  

Current year high: 2,833.09                Current year low: 2,471.70

>  Review period: Closed April 26 at 2,689.3 points Period Change: 3.15%

Waves of strong economic growth and abundant liquidity continued to wash positively across ADX stocks. Although the ADX index closed the review period still down half a percent for the year to date, its April performance was second only to neighboring DFM. While National Bank of Abu Dhabi fell victim to higher provisioning, Abu Dhabi Islamic Bank and Abu Dhabi Commercial Bank posted strong results, driving the banking sector index up 6.4%. Real estate companies Aldar and Sorouh were among the most traded stocks, rising 3.3% and 10.6% respectively.

Dubai FM  

Current year high: 1,859.96                Current year low: 1,352.24

>  Review period: Closed April 26 at 1634.75 points Period Change: 5.06%

After a slight pause at the end of March, DFM index led MENA financial markets higher in April despite a brief gasp over disappointing first-quarter earnings by Emaar Properties, the market’s heavyweight. Positive results helped leading bank Emirates NBD finish our review period up 30% and support the benchmark index. Investors were optimistic about the possibility of the DFM finally winning emerging market status from MSCI. Being in the black and having Fridays off, the DFM crowd at the end of April was all primed to focus on Buckingham Palace and the royal wedding.

Kuwait SE  

Current year high: 7,309.70                Current year low: 6,134.60

>  Review period: Closed April 26 at 6,493.5 points Period Change: 3.14%

For Kuwait’s investor community, April was a month with a somber note due to the death of Nasser al-Kharafi, the Kuwaiti billionaire and chairman of Kharafi Group with significant interests in companies ranging from KFC franchisee Americana to NBK and telco Zain. Zain and NBK are the KSE’s two market cap leaders. The banking sector closed our review period up 6.14%, as NBK reported 6.2% higher Q1 2011 net profit, sending its shares up 8.8%.  

Saudi Arabia SE  

Current year high: 6,916.79                Current year low: 5,323.27

>  Review period: Closed April 25 at 6,684.7 points Period Change: 1.86%

Share prices of companies listed on Tadawul continued to steadily increase, although with slowing momentum. The usual suspect for driving the SSE action, as in the past 18 months, remains the petrochemical sector, which grew net profits by 51% in Q1 2011, according to a Jadwa report. Petrochem shares were up 4.9% during our review period, led by market heavyweight SABIC at 6.4%. However, earnings at non-petrochemical companies rose only 3.7%, according to Jadwa.

Muscat SM  

Current year high: 7,027.32                Current year low: 6,058.11

>  Review period: Closed April 26 at 6,327.49 points        Period Change: 2.6%

Trading activity was limited on Oman’s stock market in April but the benchmark index gave a bit of an Alpine performance in the review period, losing some gains from the first half of the month. First quarter results at Omani banks came in strong with BankMuscat and NBO, the country’s two largest banks, posting respective 13.5% and 17% YoY increases in net profits. Investor sentiment appeared still wobbly after the Sultanate’s roller coaster first quarter that saw several protests and strikes in various companies. However, investor moods appeared pacified by announcements of dividend distributions.

Bahrain Bourse  

Current year high: 1,591.94                Current year low: 1,361.19

>  Review period: Closed April 26 at 1,400.27 points                 Period Change: -1.71%

Bahrain stocks continued to suffer from the fallout of the ongoing protests, although foreign banks in the country have denied rumors that some are planning to relocate. The expulsion of an Iranian diplomat has further escalated Bahrain’s war of words with Iran whose testy reactions pose a bigger risk to regional stability than the UK press’s badmouthing of the Bahraini Royal Family. Investors took a breather from the distribution of $118.5 million in dividends by Al Baraka Bank Group. Bank share prices seesawed during the month, with NBB dropping 8.4% during the review period.

Qatar SE  

Current year high: 9,242.63                Current year low: 6,647.18

>  Review period: Closed April 26 at 8,441.91 points              Period Change: -0.17%

The Qatar Exchange desert market rally that started in early March wound down in mid-April, the benchmark index skidding into the red by the end of our review period. Despite strong economic growth expectations on a record budget and the bullish credit and stock ratings of Qatari banks, business optimism entered the second quarter of 2011 on a low note. While Qatar National Bank and Commercial Bank reported strong results, investor unease was fueled by below estimate profits at Qatar Islamic Bank and by layoffs at Barwa Real Estate, the biggest listed property developer in Qatar. 

Tunis SE  

Current year high: 5,681.39                Current year low: 4,058.53

>  Review period: Closed April 25 at 4,235.36 points              Period Change: -3.37%

Stocks listed on the Tunis stock exchange are still paying the price of freedom, although the second half of April witnessed an uptick in trading volumes and showed signs of a return of investor confidence. However, the uncertain political situation led Capital Intelligence, the global credit agency, to assign a negative outlook for Banque Internationale Arabe de Tunisie, which holds 10% of the sector’s assets. Going forward, stock exchange activity may remain subdued as the country gears up for the July elections and amid continued military operations in neighboring Libya.

Casablanca SE  

Current year high: 13,397.47              Current year low: 11,499.64

>  Review period: Closed April 26 at 12,017.17 points              Period Change: -1.29%

Limited trading activity on the Casablanca Stock Exchange was not reflective of the political mood in Morocco, which appears to have escaped the networking grasps of the North African uprisings. Following peaceful protests across the country, the Moroccan government quickly agreed to increase public sector payrolls and the minimum pension. While the royal family was invited to London for social obligations, its investment holding SNI talked its 2010 profits down.

Egypt SE  

Current year high: 7,500.56                Current year low: 4,951.00

>  Review period:  Closed April 26 at 4,996 points   Period Change: -8.57%

Stocks continued to slide on the Egyptian exchange as companies calculate how heavy the protests of the past few months will weigh on 2011 earnings. But as the high drama of February was being replaced by talk of a Mubarak court appearance, the Egyptian economy and the exchange are set to benefit from a prospective $1 billion Kuwait Investment Authority Fund for Egypt and from a potential $6 billion IMF loan. In addition, the country is looking to hike revenues by renegotiating foreign gas deals.

May 28, 2011 0 comments
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Banking & Finance

Simon Cooper

by Executive Editors May 28, 2011
written by Executive Editors

Simon Cooper is deputy chairman at HSBC Bank Middle East and North Africa (MENA). He recently sat down with Executive to discuss the effect of the regional unrest on business and investment in the MENA region, as well as growth opportunities for the future.

  • With all the capital outflows, the foreign investments that have been stopped, the people who have been laid off, the expectation that unemployment will rise rather than fall, the lost tourism and the fact that the government is not spending yet, it seems it will take a lot for Egypt to not to fall into a very vicious circle. Banks in general and HSBC are exposed to a lot of risks there. There’s a risk of default from corporate clients and absolutely from individuals for the retail banking division. How are you going to manage this crisis?

I think you’ve got to step back here. First there was the physical crisis that hopefully has passed. We were able to manage that through being part of a regional network so we were able to immediately support what was taking place onshore in Egypt with our infrastructure offshore. We were the first bank to re-open in Egypt.

In terms of the credit risk, we saw a short-term blip in delinquency in February when people on the retail side were not paid because businesses weren’t open to issue payrolls. But we’ve seen that reversing in March.

We as a bank are at the higher end of the economic spectrum in our client base so we have a natural advantage in terms of segmentation of our customer base. When you look at the corporate side, the central bank of Egypt was very disciplined for many years in terms of making sure that foreign currency borrowing was mirrored by foreign currency earnings. So again the impact of foreign exchange has been largely self-hedged by the regulations over many years.

There’s certainly going to be a short term impact on tourism. Hotel occupancy is definitely lower this time this year than it would have been this time last year. I understand that people are starting to book again for October-November, which will be the next peak season for Egypt’s tourism industry. It’s too early to say whether that will be successful or not. It will be a very important barometer to see how many people do come back in.

There’s definitely a bump in the road; exactly how long that bump will last is too early to say. To my mind, it’s probably a year or two to get back on its historic trajectory but I don’t think it will take 10 years, after a sort of downward spiral from where we sit today. We now need the constitutional reform to be moved forward; we need the government to come into place and hopefully it will be a sustainable one.

  • You were one of the first to be in Iraq along with Standard Chartered, but in the end it wasn’t really operational. What’s your prospect for Iraq and why there?

I can’t take credit or blame; it was done before I was in the region. But talking to Lebanese customers, there’s a huge amount of interest in business opportunities in Iraq. A number of people distribute their products into Iraq – all told me that their only constraint was in getting enough product into the market, whose potential they believe is significant. I think if you look at foreign investment coming into Iraq we’ve done a lot in terms of some of our multinational clients looking to establish or grow their business [there]. It’s not going to suddenly take over the United States as a top-five economy in the world, but in terms of growth potential it’s significant. Physical security remains a high operating cost of having a branch network in Iraq. But the business potential I think is significant. We used to manage the business predominantly from Jordan, and we increasingly put more and more people into Iraq as security becomes much more stable.

  • Bahrain’s image as a financial hub has been tarnished recently. Is doing business there at the moment such a good idea?

There are clearly a number of companies that ran regional businesses from Bahrain that had to move their operations very quickly elsewhere. So clearly that is a memory that people will retain for some time and it will cause people to think twice when they are looking to really invest. So yes, there has been some damage to its brand. But we’re absolutely staying there. We’ve been through a number of wars in the region and turmoil — we’ve seen it all before. So we’re very much here to stay and to continue to invest more.

  • How would you assess potential for Syria and Libya?

In Syria we have a representative office. We applied for a branch license last year, which we didn’t get. In terms of Libya, there’s a tremendous opportunity in terms of the economy and to be part of the economic growth. But I don’t know what’s going to happen in terms of the current conflict; that has to resolve itself one way or another before you can form a view as to where the economy is going and how long it’s going to take to get there. But the potential is absolutely huge. In Syria, I’m sure the economics are strong; but from a banking perspective, as an international bank doing business in Syria, given the US sanctions and everything else, it is too difficult. 

  • Will the ‘Arab Spring’ provide new opportunities for the region?

Look at what’s been the reaction for a number of governments. There’s been an increase in infrastructure spending. There’s a renewed or heightened oil price. Both of those things are economic stimulants for much of this region, and that gives tremendous opportunities for employment, gives opportunities for bankers, for project financing. So, yes, I think there will definitely be some benefits coming from it.

Many of the countries’ infrastructure is not at as high levels as you would expect given these countries’ wealth. So as infrastructure investment comes in, it is a real sustainable investment and a real sustainable benefit to the economy. It’s not just the initial sort of cash injection; it’s what it does to enable businesses going forward.

  • Who benefited from the capital outflows within the MENA region?

There’s definitely a flow of capital around the region. While there’s been an FDI [foreign direct investment] outflow, some of it has come back into some of the other countries. The UAE [United Arab Emirates] has definitely benefited from some of the unrest that’s taken place around the region. It’s become a safe haven for some direct investors.

It’s also become a safe haven for tourists. Tourism numbers in the UAE have risen dramatically in the last few years…because perhaps people are more concerned than they were about holidaying in some of the other destinations they would have otherwise gone to.

May 28, 2011 0 comments
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Banking & Finance

The warning shot has sounded

by Executive Editors May 28, 2011
written by Executive Editors

The United States government’s recent designation of Lebanese-Canadian Bank (LCB) as a “prime money laundering concern” crippled the bank, prompting a shotgun marriage merger that will effectively erase LCB from the country’s banking sector. The event has highlighted the shortcomings of the country’s anti-money laundering (AML) and counter-terrorist financing regime, and has been a wake-up call for Lebanese banks to both the ramifications of non-compliance and the long reach of the US Treasury’s Financial Crimes Enforcement Network (FinCEN). It is also almost certainly a warning that Lebanon will be hit where it hurts most if it plays politics against the interests of the world’s largest economy.

When asked about LCB’s merger with Société Générale Banque au Liban (SGBL), Lebanon’s alpha banks refused comment across the board — indeed the topic of money laundering in Lebanon is so sensitive that officials and experts from multiple local and international organizations interviewed for this report would speak only on condition of anonymity.

As rumors circulated that the United States Department of the Treasury could be eyeing three or four more banks over dirty money allegations, the sealed lips of Lebanon’s biggest banks have left important questions unanswered regarding preemptive risk measures, such as scrutinizing bank accounts and transactions, upgrading compliance measures and related software and avoiding high-risk individuals and politically exposed persons (PEPs). But their actions have spoken volumes.

As the first quarter of 2011 came to a close, financial investigative units in Lebanon received a deluge of suspicious transaction reports (STRs) — required notifications filed by banks to the Special Investigation Commission (SIC) within the Banque du Liban (BDL), Lebanon’s central bank — with many regarding transactions that were only faintly suspicious.

“We had an STR on a $300 cash transfer — banks are worried,” said one financial investigator.

Lebanon’s banking sector has long been praised for its conservative nature and its contributions toward stabilizing the country’s economy, but now it is in the limelight for all the wrong reasons. While the storm seems to have subsided, the LCB scandal may well blow the cover of other banks before it blows over. With suspicion of vast amounts of dirty money circulating in Lebanon, the many loopholes through which it enters and the foreign pressures to expose it, the scene is set for an LCB sequel.

Dirty money

LCB’s connections to Lebanese-Colombian drug lord Ayman Joumaa’s shady money transfers, risky liaisons and a mix of inconclusive accusations by the US Treasury helped bring LCB down nearly overnight. But Joumaa is likely far from the only Lebanese bank customer engaged in suspect drug trafficking and money laundering.

While the vast majority of the estimated 8 million Lebanese and their descendants living abroad have exported their mercantile sensibilities to contribute to the economies and societies where they now live — and do so within the legal parameters of those countries — this massive diaspora and its strong family and community ties has also aided in the formation of a number of international networks engaged in illicit business.

Lebanese expats have built large communities abroad, mainly in South America, but also in South and West Africa, Canada, Australia, the United States and Europe; among the small number of more shady expats, law enforcement agencies have documented patterns of organized involvement in black market dealings involving illegal narcotics, ‘blood diamonds’, car-theft mafias and the like.

According to the United Nations Office on Drugs and Crime, in the early 1990s Lebanon gradually transformed itself into a regional hub for cocaine and heroin trafficking. And drug busts over the last few years indicate that the business continues to boom, especially those networks working out of South America.

In October 2008, United States and Colombian investigators dismantled a cocaine-smuggling and money-laundering ring that had been working with a Colombian cartel and a paramilitary group to smuggle cocaine into the US, Europe and the Middle East. In the middle was Lebanese kingpin Chekry Harb, the liaison between South American cocaine traffickers and Middle Eastern “militants”. Some $23 million was seized and 170 arrests were made, while Harb’s drug ring was believed to be laundering millions more monthly through what is called the ‘Black Market Peso Exchange’ using Asian-based financial institutions

In mid-2010, a record drug bust was made at the Port of Beirut when 102 kilograms of pure South American cocaine, worth $10 million, arrived in Lebanon packed under a layer of lead inside machine cylinders. And in September 2010, Lebanese security forces uncovered another network that the Central Office for Drug Control (CODC) called “one of the most important, highly complex networks” smuggling drugs between South America and Lebanon. The CODC confiscated 50 kilograms of cocaine, worth $8 million, of the 255 kilograms that one Venezuelan and four Lebanese had confessed they had planned to smuggle.

Heading north, car theft rings in Canada have also found their way to Lebanon. According to the Insurance Bureau of Canada (IBC), Lebanon is among the top 10 destinations for stolen Canadian cars, by way of containerized vehicles that usually make their way through Genoa, Italy to Eastern Mediterranean ports, including Beirut. In February 2009, Hanna Tanios and Ayyad Tirani, two Lebanese residing in Canada, faced charges of fraudulent concealment and possession of stolen property, namely cars. The vehicles were being cut in half and shipped via the port of Montreal to Lebanon where they were reassembled or sold for parts.

And then there is the Ivory Coast, which fosters one of the most notorious industries that Lebanese expats have engaged in: ‘conflict’ or ‘blood’ diamonds. In 2009, the Kimberly Process Certification Scheme (KPCS), the international regulatory body specific to the trade, recognized the Lebanon-Guinea Axis as an emerging diamond laundering route. In almost three years, leading up to 2009, Guinea had reported a 600 percent increase in diamond production and went from providing zero to 85 percent of Lebanon’s diamond imports. Although attributed to the discovery of new mines within the country, Guinea’s production pump was also connected to conflict diamonds coming from the northern Ivory Coast. As 2008 came to an end, 73 percent of Guinea’s total diamond exports were heading to Lebanon.

Lebanon’s irregular trade statistics, mentioned in a 2009 report by the United States Geological Survey (USGS), also raised some eyebrows; though it has no diamond mines, in 2009 Lebanon somehow managed to export 386,000 carats more in gem-quality diamonds than it had imported, while recording a trade deficit on industrial diamonds, which are worth 10 percent of the value of their gem-quality cousins. According to Partnership Africa Canada’s “Diamonds and Human Security Annual Review 2009,” “some 250,000 more carats leave [Lebanon] as gem-quality diamonds than arrive — worth 36 times their import value.” The discrepancies in numbers led the KPCS to investigate possible tax evasion, with Lebanon accused of importing gem-quality diamonds from Guinea as industrial diamonds, as the latter are taxed at a lower rate relative to their value.

“There is a large spectrum of criminal activities that involve some Lebanese abroad. But smuggling coffee from Colombia or counterfeit products from China is overlooked in Lebanon, which begs the question, what is dirty money?” asked one economist at a global banking watchdog organization who was not authorized to speak to the press.

But, according to the “International Narcotics Control Strategy Report” (INCSR) published in March 2011 by the US Department of State, these small-time illicit businesses in Lebanon are not the primary sources of funds laundered through the formal banking system.

“Laundered criminal proceeds come primarily from organized crime [networks],” the report says, not from smaller black market dealers.

However, a 2009 mutual evaluation report carried out by the Middle East and North Africa Financial Action Task Force (MENA-FATF) — the regional arm of the global Financial Action Task Force, an organization dedicated to stemming money laundering and terrorism financing — noted that drug trafficking in Lebanon “is limited to 150 dealers, [with] the average value of the business of each ranging between $4 million to $5 million.” That means a possible $600 million to $750 million may be entering the Lebanese economy each year, and potentially through the banking system.

The loopholes

According to the World Bank, some $8.2 billion in remittances found its way back to Lebanon in 2010, and this, according to the INCS report, poses significant potential for money laundering and ‘terrorism’ financing (as classified by the US), given the involvement of Lebanese networks abroad in underground finance and trade-based money laundering.

But, according to the global banking expert, the ambiguity in classifying transfers makes it hard to spot the shady ones. “The numbers are seemingly transparent, but they are hardly indicative,” he says. For one, remittances are not categorized; there is no distinction between capital, income transfers and money that goes straight into households. The inability to sift through this money makes it difficult to spot potential abuses.

There is also the issue of ‘fiscal residence’; Many expats use the fact that their fiscal residence is not in Lebanon to avoid reporting the source of their funding, meaning the Lebanese government is unable to trace money back to its source.

However, when it comes to capturing financial flows, there are certain unimplemented mechanisms in Lebanon that would provide the opportunity for greater scrutiny and oversight.

While financial institutions’ reports are major indicators of these flows, there is a shortage of economic, business, household and investment surveys indicating how much one earns on a monthly or yearly basis and the nature of those earnings. These surveys can catch inconsistencies in numbers once compared to those of financial institutions.

“How can the Central Bank do cross-checking if there is nothing to cross-check with?” the banking expert asked. The National Statistics Office, the severely neglected data collection wing of the government, has been too poorly funded to conduct large-scale fieldwork that can produce reliable figures.

Additionally, inconsistent reporting and inadequate enforcement of tax declarations by individuals and companies makes assessing income levels and possible suspicious transactions harder to spot. The issue is further compounded by Lebanon being primarily a cash-based society with a minimal paper trail, whether for tax and income declarations or for the authorities to monitor for suspicious transactions.

The shortcomings of such oversight at the governmental and fiscal level have knock-on complications for compliance units at banks in carrying out customer due diligence, more commonly known as ‘know your customer’ (KYC), procedures, where compliance officers (COs) are required to know the customer’s background, their profession, income and business dealings.

For instance, KYC can involve unannounced visits to a business to confirm that the declared business is what it claims to be, and whether it is generating the amounts coming in and out of the client’s account, but such investigations are few and far between in Lebanon. Complicating matters are the often very personal relations at the branch level between banker and client, where clients see it as an intrusion for the bank to probe into a customer’s life.

“Banks here are wary, and although interested in curbing money laundering, they need to do more [to improve] compliance, training and implement policies,” said a source close to the BDL.

These efforts are being undermined, however, by the lack of authority COs have within the management structure of financial institutions.

“If you took a survey of banks’ compliance and asked about the independence of the CO vis-a-vis management, the powers they have, their background [and] professional experience, and their salaries compared to other officers in the bank, it would come up short,” the source said.

A CO at a major Lebanese bank considered the compliance departments’ lack of authority a major obstacle to curbing money laundering and protecting the bank.

“One of the weaknesses we have here is that Lebanese banks are family businesses, so they can do anything they want,” said the CO. “COs should work more closely with the SIC without going directly to the chairman of the bank… Compliance should have the veto over whether to take on a client; otherwise what’s the point if the CO can’t say no?”

Easily secret

One concern specific to cash flows is the shortage of cross-border checks. According to a FinCEN report, cross-border currency reporting in Lebanon is requested of those carrying into the country more than $10,000 in cash, but currently is not enforced by law. This creates a significant cash-smuggling vulnerability. The SIC is working to draft laws to mandate cross-border checks but for now it goes largely unregulated. There is also no oversight of the buying and selling in precious metals, with ounces and kilos of gold and silver able to be bought over the counter, in cash, without any identification or paperwork required.

Another issue, once a forte for Lebanese banks, is banking secrecy. “There have been concessions with regard to banking secrecy; when transfers are fishy, banks are required by [AML Law 32] to lift secrecy,” said one financial investigator. But the global banking expert noted that banking secrecy itself is not the issue.

“The problem is that [secrecy] comes as a free gift for all,” he explains. In Lebanon, there are no disincentives for hiding records. In Switzerland, on the other hand, there are two strings of depositors: those who have banking secrecy and those who do not. The latter pay progressive taxation on revenues of deposits based on brackets; as their deposits reach higher brackets, they pay higher taxes. The former, on the other hand, are automatically subject to the tax rate corresponding to the highest bracket.

“Basically, if you want banking secrecy you pay for it,” he said. This taxation system does not spare banks from money launderers, but it is a form of insurance for the banks.

Banking secrecy does not mean that there is no oversight, however, as the SIC can request that it be lifted in the case of suspicious accounts. Indeed, the SIC lifted bank secrecy on 23 cases in 2010, which were then passed on to the General Prosecutor.

Money launderers in Lebanon are also protected by a lack of investigative work into their past. Only once banks notice irregular patterns in transfers and flows do they file an STR, after which the individual is looked into; the US State Department’s narcotics report notes an over-reliance on STRs to initiate investigations rather than an emphasis on predicate offenses that could involve money laundering. Notably, last year there was an uptick in the reporting of suspicious transactions, with the SIC receiving 245 cases — 160 from local sources and 85 from foreign — up from 2009’s 202 cases, of which 127 were from local sources. Lebanese banks, however, have only recently upgraded their IT systems to include money laundering detection software, as well as subscribing to databases that list high and heightened risk individuals and entities.

With Ayman Joumaa’s network linked to exchange houses in Lebanon, it was the amount of funds allegedly able to flow through them that was of concern. Effectively the exchanges were acting as banks. “Exchanges shouldn’t do parallel banking,” said the CO. “Only recently did they start doing third party (transactions), and they shouldn’t. They should let banks handle wire transfers.”

There are 383 exchange companies in Lebanon, 13 percent of which fall under “category A”, enabling them to trade in higher denominations and to carry out electronic transfers. The SIC is aware of the risks posed by exchange dealers; nearly half of the 154 on-sight examinations carried out in 2010 focused on money dealers.

But additional threats continue to surface. New payment methods (NPM) are providing money launderers with additional means to do their work. In its 2010 “Money Laundering Using New Payment Methods” report, the FATF highlighted the particular dangers of prepaid cards. These plastic cards, which are provided both by banks and private operators, allow customers to bypass credit checks and other forms of financial scrutiny. Some can be used in multiple countries.

“These high limit prepaid cards are like a mobile, transferable, untraceable, anonymous bank account,” the banking expert said. They allow virtually anybody to place money on a card, with little to no background check, and to do with it as they please, including in some cases using it outside of the country, as well as allowing others to access it. The latest BDL figures show a 7.1 percent increase in the number of prepaid and charge cards in Lebanon since 2009.

Dangerous bedfellows

With Washington keen to crack down on banks dealing with designated terrorist organizations and countries under US and international sanctions, Lebanese banks are exposed — like LCB was — to risk when dealing in financial transactions with America’s enemies: notably Hezbollah, Iran and Syria.

With the US intent on freezing transactions that go via or into the US from such parties, Lebanese banks, subsidiaries and affiliates face hazards. For example, the state-owned Commercial Bank of Syria (CBS) is on the US blacklist, a potential concern for Lebanese banks dealing with CBS; risks also exist for Lebanese banks simply operating in Syria, as well as Lebanese interacting with Iranian banks, such as Saderat and Melli. Bank Saderat, which was blacklisted by the US Treasury for providing funds for Hezbollah and Hamas, has branches in Lebanon.

Such risk exposure is not to be taken lightly — LCB executives can surely attest to the potential repercussions. In the case of British bank LloydsTSB, it was fined $350 million by a New York court in 2009 for transferring funds in a manner that contravened US sanctions, on behalf of clients in Sudan and Iran, including for Bank Saderat.

“The US Treasury can do anything they want. We’re helpless here and need to be very careful. Everyday banks, even US banks, get fined,” said the CO. “The SIC should do the same and give fines,” he added.

The politics

Evidence from the investigation justifying LCB’s designation as a primary money laundering concern has yet to materialize, let alone justify the hasty arrangements made between BDL and the US treasury. “So far, we have not found the links they are talking about, whether about the bank itself or about Joumaa,” one investigator close to the case told Executive.

US reports on money laundering in Lebanon mostly focus on drug trafficking and conflict diamond trade involving Lebanese abroad, often heightening concerns on illicit proceeds financing terrorism. As far as the US government is concerned, any money wired to Hezbollah supporters in Lebanon falls under the umbrella of terrorism financing, as was the case when Lebanese kingpin Chekry Harb’s cocaine ring was believed to be bankrolling Hezbollah. So seems to be the case with nearly every exposed drug trafficking ring the Lebanese have been involved with.

This poses a dilemma for Lebanese banks, as Hezbollah, despite the controversy, is recognized as a legitimate political party and resistance force by the Lebanese government. The US has denied any political agenda in the decision to designate LCB. The fact that it was announced exactly one month following the dissolution of the cabinet and the appointment of Hezbollah-backed prime minister-designate Najib Miqati, however, is seen by many of those who spoke with Executive as a clear message to Lebanon.

Given the apparent vulnerabilities of Lebanese banks, and the paltry standard for evidence the US Treasury showed it required to bring the hammer down on LCB, should the US decide to scrutinize more of Lebanon’s banks in the months to come there would almost certainly be more institutional casualties.

On the other hand, according to the global banking expert, “If no other banks are targeted, it means that LCB’s was a warning. No more, no less.”

May 28, 2011 0 comments
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Banking & Finance

For your information

by Executive Editors May 28, 2011
written by Executive Editors

ABL adjusts benchmark lending rates

The Association of Banks in Lebanon (ABL) has recommended an adjustment of local and foreign currency benchmark lending rates to its member banks. In a circular dated April 12, ABL urged Lebanese banks to lower the Beirut Reference Rate (BRR) on lending in Lebanese lira (LL) from 7.27 percent to 7.21 percent. At the same time, it recommended raising the BRR on US dollar (USD) lending to 4.79 percent from 4.72 percent. The BRR on USD lending replaced the London Interbank Offered rate (LIBOR) as the national reference rate for lending in foreign currency in 2009, after the ABL had judged the LIBOR to no longer reflect the cost of funding and lending in Lebanon. The new benchmarks were adopted on both USD and LL lending in March and May 2009, respectively. Both BRRs constitute the basis to calculate the Beirut Prime Lending rate. ABL’s latest recommendations are part of efforts by Banque du Liban, Lebanon’s central bank, and the association to stimulate lending in local currency. The proposed adjustments will be effective as of May 2011.

El Zein group acquires controlling stake in MedGulf

Lutfi El Zein (LFZ) Holding, the investment vehicle owned by the insurance sector personality of the same name, has acquired a 51 percent stake in Mediterranean and Gulf Insurance and Reinsurance Group (MedGulf Group) in a transaction valued at $400 million. El Zein, long-time chairman and chief executive officer of MedGulf Group and previous holder of a minor shareholding in the group, purchased the stake from Saudi Oger, the conglomerate owned by the family of Lebanese  caretaker Prime Minister Saad Hariri. The acquisition is the largest leveraged buy-out (LBO) in the Middle East since 2007 and the largest ever insurance LBO in the Middle East and North Africa region. A consortium of 16 banks arranged the deal, which includes a $175 million syndicated loan facility, part of a multi-tranche financing package. Lead arranger on the acquisition was Bank Audi; Deutsche Bank was the book runner. MedGulf Group, which is Lebanon based, is stakeholder in MedGulf Bahrain, which in turn owns 32 percent of MedGulf Saudi, a listed company.

Moody’s raises DP World debt to investment grade

Moody’s ratings agency raised the credit ratings of DP World, a leading global port operator and subsidiary of Dubai World, to investment grade with a stable outlook, citing the company’s rapid recovery in terms of operating performance in 2010 and into 2011. The upgrade to Ba1 from Baa3 includes DP World’s long-term foreign and domestic currency ratings, and the rating on its $1.5 billion Sukuk Islamic bond, due in 2017, with a total of $3.25 billion in debt affected. The positive rating action follows DP World’s late March announcement of 35 percent increase in 2010 net profits to $450 million, buoyed largely by strong volume growth in the second half of the year. According to Moody’s, the ratings are sustained by the company’s diversified global operations, expected growth in container traffic, as well as solid profitability and a strong liquidity profile.

Auction for Syria’s third mobile license postponed 

Syria has suspended plans to auction off the country’s third mobile license due to political tensions and changes in its government. Scheduled for April 17, the license auction could not proceed due to a change in the supervisory committee overseeing the auction after Syrian President Bashar al-Assad replaced his prime minister and cabinet and promised to introduce new electoral and media laws in response to popular revolts. By the time of the auction’s suspension, the number of bidders had already shrunk from five to two companies. In March, the United Arab Emirates’ mobile giant Etisalat pulled out of the bidding, stating disappointment with the stipulated 25 percent revenue share allocation to the Syrian government. Etisalat’s bid was estimated at $122 million. Also citing Syria’s revenue terms, potential bidders France Telecom and Turkcell quickly followed suit and dropped out. By early April, Qatar Telecom Company (Qtel) and Saudi Telecom Company (STC) were the only bidders left. At the time, both companies reconfirmed their bidding commitments. Following postponement of the auction, Qtel said it was still firmly interested in pursuing the license despite the delay.

Plastic payment

on the rise in LebanonFigures released by Banque du Liban (BDL), Lebanon’s central bank, for February 2011 show that payment cards are still gaining favor with Lebanese consumers. According to BDL, the number of payment cards in the country reached 1.69 million in February 2011, up by 7.3 percent from the same time last year. Of all plastic payment methods, credit cards experienced the highest year-on-year increase in February of 15.4 percent, now totaling 395,000, or around 23 percent of all issued cards. Prepaid and charge cards were up 9 percent from the year before, amounting to 10 percent of all payment cards. Debit cards still held 66 percent of the market — with 1.12 million in all — though they recorded just a 4.5 percent increase year-on-year. Point of sale purchases in February jumped 24 percent year-on-year.

Kafalat guarantees fall

Guarantees issued under the Lebanese Kafalat loan guarantee program dropped 23.21 percent year-on-year in first quarter of 2011. However, the average value per guarantee rose to $139,200, up 17.76 percent from an average of $118,200 a year earlier. The face value of guarantees issued in the first quarter of 2011 reached $41.9 million. Allocation of loans by sector saw the industrial sector in the lead with 39.87 percent of total guarantees. Loans to the agricultural sector, comprising 37.21 percent of total guarantees, took the biggest hit as they declined 41.97 percent from a year earlier. In contrast, tourism sector guarantees increased by a yearly 38.10 percent since end-March 2010, accounting for 19.27 percent of total guarantees. Geographic distribution of loans at the end of the first quarter showed that companies in Beirut and Mount Lebanon accounted for 50.5 percent of Kafalat loans. The Kafalat scheme has been noted internationally for its quality, including praise as best performing credit guarantee scheme in the Middle East and North Africa in a March 2011 report by the World Bank.

Lebanon’s life premiums up 15 percent in 2010

Total life insurance premiums in Lebanon increased 14.8 percent to $356.7 million in 2010, according to the annual insurance sector survey by Al Bayan magazine. The report said the 2010 growth was double the 7 percent increase achieved the previous year, adding that life insurance penetration in Lebanon stood at 0.9 percent of gross domestic product for 2010, at an insurance density of $89.2 per capita. Firms reporting higher life premiums vastly outnumbered losers as 27 out of 33 life providers posted gains, led by two firms claiming triple-digit gains. Market share concentration by Lebanon’s top five life insurers dropped by about five percentage points year-on-year to 59 percent in 2010, representing an aggregate value of life premiums of $210.3 million. Metlife ALICO ranked first in life premiums volume with $70.7 million, or 19 percent market share. The other companies in the top five for 2010 were Allianz SNA, Bancassurance, Arope and LIA with life premiums of $40.8 million, $37.5 million, $36.5 million and $24.8 million, respectively. Arabia Insurance reported the biggest growth, an 829 percent leap that propelled it from 15th to 7th place in one year. MedGulf saw the sharpest decline among the country’s top 10 insurers; its life premiums dropped 14.4 percent in 2010.

UAE IPOs rising, but slowly

In signs of life for Gulf Cooperation Council primary markets, three companies in April announced plans to sell shares through Initial Public Offerings (IPOs) in 2011. Between May 1 and May 11, United Arab Emirates’ Eshraq Properties will be offering 55 percent of the company in an IPO worth $220 million, the first IPO on a UAE exchange by a real estate developer since Dubai’s Deyaar in 2007. Funds raised are expected to finance Eshraq’s developments, including the $2 billion Marina Rise on Al Reem Island. After a dry spell of no public offerings in more than two years in the UAE, the Eshraq flotation will be the Abu Dhabi Exchange’s third IPO in 2011, following two insurance-related offerings in February and April. While financial observers judge the return of primary markets positively, international firms have warned recently that political risk could deter investors.  In the two other new IPO announcements, Saudi Integrated Telecommunication Company (ITC) received approval from the country’s Capital Market Authority to offer 35 percent of its shares between May 2 and 8 in a bid to raise $93 million. In Oman, electricity producer SMN Power Holding said it is planning a 35 percent offering on the Muscat Securities Market in 2011; further details on the offering’s size and timing were not available.

May 28, 2011 0 comments
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Iraq emerging

by Riad Al-Khouri May 28, 2011
written by Riad Al-Khouri

Eight years after the American-led invasion of Iraq, the country’s business climate seems to finally be showing some substantive improvements. Granted, the essential quality for the country to re-emerge as a target for investors is physical safety and stability, and on that score the numbers at first sight don’t appear encouraging; the level of violence in Iraq in March more than doubled compared with February. According to statistics from official Iraqi sources, in March, 136 civilians and 111 Iraqi police and soldiers died in attacks across the country; in Baghdad alone, 79 civilians and 31 security personnel were killed: more than twice the previous month’s total. The current level of violence is, however, still far below what Iraq saw during the sectarian warfare peak of 2006-2007; and a suggestion as to why the violence grew recently is that relaxed security forces, over-confident that the situation is calm, are making their searches less vigilant. Hopefully, neither this nonchalance nor the violence will become a trend.

Despite the security slips in Iraq of late, in recent months there have been rising numbers of international organizations and foreign businesses heading for the country’s capital to set up shop. Among the former is the United Nations Development Program for Iraq — previously based in Amman — which is due to begin relocation to Baghdad this month. And the lifting of a travel ban to Iraq on officials of the Paris-based Organization of Economic Co-operation and Development (OECD) is a further indication of a potential ‘Baghdad Spring.’ In the private sector, interest in Iraq on the part of big multinational banks is also growing: at an OECD workshop on Iraqi infrastructure development, held in Jordan in March, the Hong Kong and Shanghai Banking Corporation (HSBC) Group, Citibank and J.P. Morgan showed a keen interest in doing more business in Iraq. HSBC is already in the country through a majority holding in a local bank, and Citi has also been focusing more on Baghdad in the past few months.

Whatever political contortions and security issues may arise in Iraq, more business is certainly coming to the country. For example, the OECD event looked at vast projects to be undertaken, including an Iraqi Ministry of Agriculture plan to set up market complexes for the storage and distribution of farm produce. The recent announcement of an Islamic Development Bank grant for a feasibility study indicates that the project is under serious consideration.

Agriculture in particular could be the country’s new center of business attention (after the always-present focus on oil). Recovery in Iraq generally has not been matched by a revival of agriculture, once a mainstay of the country’s rural economy. Government wholesaling through the country’s creaky public distribution system is now increasingly recognized as problematic and technology, human capital and machinery in the sector lag behind as well. The scope for Iraq’s food production is enormous, and a focus on this kind of business would provide attractive solutions to internal migration, among other key issues plaguing the country.

Though a full recovery is not going to happen automatically or overnight, indications are now positive for the first time in decades — and certainly since the US invasion of Iraq in 2003 — that an improved business climate in the country is beginning to attract interest in non-oil investment, which in turn will help businesses to prosper and reinforce a positive cycle. Physical security is of course crucial, so before rushing to book a flight to Baghdad (where planes no longer land in a “corkscrew” pattern dictated by security concerns) one must remember that this is still no Disney Land. However, the recent economic and political momentum means that the risks of doing business in Iraq are slowly being outweighed by the potentially enormous benefits. Investment climate tipping-points are difficult to spot and to analyze but Baghdad is now heading in the right direction.

Riad al Khouri is dean of the business school at the Lebanese French University in Erbil, Iraq, and a senior economist at the William Davidson Institute in the Ross School of Business of the University of Michigan, Ann Arbor

May 28, 2011 0 comments
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The tale of two Ammans

by Peter Speetjens May 28, 2011
written by Peter Speetjens

Jordan is often said to be divided, both demographically and politically, between so-called “real” Jordanians and those of Palestinian descent. Yet that is hardly the only fault line lurking below the relative peace that has reigned over the Hashemite Kingdom in recent decades.

The capital, Amman, for example, is like an apple split into two unequal halves. West Amman is rich and spacious, dotted with grand villas complete with lavish lawns and pools. Here one finds French supermarket chains, luxury hotels and foreign embassies. Here live the diplomats, aid workers and just about every Jordanian who “made it”. Here when they eat, the choice is between sushi, steak or pizza.

East Amman, on the other hand, is a giant beehive of cheap concrete in desperate need of a lick of paint. Here live most of Amman’s 2.8 million people on a variety of bread and beans. The city’s east and west meet at the Husseini Mosque in downtown which, though not even 100 years old, is one of the oldest buildings in the young capital. The mosque was also the center of recent demonstrations that have attracted a few thousand people — and nearly as many policemen. Yet so far people have not taken the streets en masse.

“I have no time for politics. I have three kids to feed,” said a taxi driver, Ahmad. To do so, he works an average of 10 hours per day, 6 days a week. Every morning, he rents his yellow cab for JD 24 ($33.8) and buys petrol for around $22. On a good day he goes home with nearly $30 in profit, on a bad one with about $10. “You know the difference between Bahrain and Jordan?” he asked. “In Bahrain people have money but no freedom. In Jordan they have freedom but no money.” Still, as if to illustrate the limit of liberty à la Jordanienne, he insisted that his full name not be used.

Based on 2008 figures, the 2010 Jordan Poverty Report determined the national poverty level as below an income of $80 a month for an individual, and below an income of $5,473 annually for an average family of 5.7 members. The average annual family income in 2008 in Jordan was just $8,706. The report concluded that the number of people living in extreme poverty in 2008 increased by 0.3 percentage points to 13.3 percent, despite the fact that gross domestic product that year increased by no less than 7.6 percent, prompting economist Yusuf Mansur to conclude that “economic growth has nothing to do with poverty reduction.”

Purchasing power in the different spheres of spending becomes clear at a market in east Amman, where one Jordanian dinar (equal to $1.4) will buy four pairs of large underwear, six pairs of socks, 10 kiwis or 10 kitchen knives “made in China”; for the same amount in west Amman one can buy half a hamburger in an American fast food joint. The rift between east and west, rich and poor, is perhaps more profound than between “real” Jordanians and “Palestinian” Jordanians, given that these groups live on either side of the city’s socio-economic divide.

However, the divide between haves and have-nots is also linked between capital and country, said Nawaf Tell, head of the Center for Strategic Studies (CSS) at the Jordan University. A recent CSS study concluded that the tribal regions of Ma’an in the south and Mafraq in the north of Jordan are by far the country’s poorest. For people living there, west Amman is like another planet, with even poor east Amman a step up the social ladder. According to Tell, the government’s development policy and constant focus on Amman is only exacerbating the divisions; the provinces have seen hardly any development and the north and south threaten to become a “chain of ghost cities” as the poor continue to migrate to the capital city.

“Amman does not have the resources to absorb such growth,” he said. In this era of regional unrest, one can only wonder how long this increasingly lopsided tale of two Ammans can remain a stable one.

PETER SPEETJENS is a Beirut-based journalist

May 28, 2011 0 comments
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Economics & Policy

Rendez-vous with the rebellion

by Sam Tarling May 26, 2011
written by Sam Tarling

A Free Syrian Army fighter rests in a hill-top hideout near the Syrian city of Idlib [Photo: Executive/Sam Tarling]
The men are short of rocket propelled grenades, a key weapon in the FSA's arsenal [Photo: Executive/Sam Tarling]
FSA soldiers observe heavy fighting on a neighboring hilltop [Photo: Executive/Sam Tarling]
A member of the Free Syrian Army looks on as heavy fighting erupts on a hillside during an attack by his unit in the mountains of Idlib [Photo: Executive/Sam Tarling]
An FSA lieutenant assembles a remote trigger which will detonate the improvised explosive devices seen here [Photo: Executive/Sam Tarling]
An FSA fighter collects his weapons before heading out on an attack [Photo: Executive/Sam Tarling]
High demand and short supply has pushed prices for ammunition and weapons sky-high [Photo: Executive/Sam Tarling]
FSA soldiers go to great lengths to re-supply their base without being spotted by the Syrian Army [Photo: Executive/Sam Tarling]
An FSA fighter surveys his home in the town of Chatouriea [Photo: Executive/Sam Tarling]
An FSA soldier rests at a base near the Turkish border. Turkey, along with America, has recently pledged 'non-lethal' support for the Syrian opposition [Photo: Executive/Sam Tarling]

From the northern Syrian province of Idlib, a moment in the uprising
May 26, 2011 0 comments
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Society

Executive Insight – Post-revolution communication

by Mark Helou, Zeina Loutfi & Ramsay G. Najjar May 3, 2011
written by Mark Helou, Zeina Loutfi & Ramsay G. Najjar

The sweeping social changes and revolutions rocking the Middle East and North Africa in recent months have indeed taken the world by surprise. Although many analysts and experts agree that these movements will result in a lasting change that will drastically modify the region’s geo-political landscape, no one knows yet in which direction this change might head. As the French philosopher and political scientist Raymond Aron said, “Men make history without knowing the history that they are making.”

Will these revolts give rise to true democracies or give birth to new authoritarian societies? History provides numerous examples of revolutions that “devour their own children” and culminate in large-scale oppressions and exactions, starting from the most famous – namely the French revolution — and ending with the Soviet, Chinese, Iranian and Latin American revolutions of the 20th century.

Lighting the path

With this in mind, what role can communication firms play in helping to direct the winds of change in a positive direction? The question is all the more pertinent as these revolts have shown the extent to which communication has become a driving force in society through its multitude of channels, from global media outlets to online social networks. It is onlylogical to assume that this same force that helped to spawn these movements can ultimately steer their course in the right direction, toward a beneficial and lasting change for the people of the region.

The first crucial role to be played by communication outlets is to fill the void created after decades of despotism and an effective absence of meaningful political participation. As the revolutionary movements in Egyp tand Tunisia unfolded, one of the themes that recurrently surfaced was that they lacked  powerful and effectiveleadership to guide and federate them. However romantic the image of a spontaneous and unplanned revolution might be, political reality dictates that in order to ensure its sustainability and to reach its objectives such a movement eventually must be channeled through a visible and empowered leadership. This has not yet occurred, delayed by the fact that these countries have been living for decades in a state of autocracy deprived of substantial opposition leadership. Proper communication can ultimately lay the groundwork for the natural emergence of an enlightened leadership by advocating the values that the society wishes to adopt and identify within the post-revolution era.

Contrary to the paradigm within the many surviving totalitarian societies, it is not the leader’s role to impose a system of values on his or her people. Ideally, it is the set of values determined by the people that ultimately gives rise to a leadership that embodies and defends them. In the case of the newly born Arab democracies still in search of leadership, the media and civil society should seek to communicate with all stakeholders to create a consensus toward a common system of values, which may include, for example, the protection of individual freedoms, secularism or social justice. It is then, by upholding these values and being held accountable by their standards, that citizens would raise political players to leadership status, offering them the blessings of the populace.

By entrenching a truly national set of values emanating from the people’s will, communication outlets could ensure that future leadership would be attuned to citizens’ aspirations. They would also set in place a unified and consistent vision for the country that ensures that citizens and leaders work toward the same national objectives; even if opinions diverge, they would still be grounded in the principles set forth by the people. Only then would the revolutions have transcended their original social demands to forge a national identity and set the tone for the full-fledged rebuilding of the national political system.

Closing the cycle

For all of this to happen, communication outlets must develop the political maturity of the people and entrench a sense of democratic responsibility. Decades of authoritarianism have suppressed awareness of the rights and the duties that a mature democracy offers and demands from its citizens. In this respect, the role of communication would be to effect a shift in mentality from the previous reactionary state of mind to a positive and constructive mindset in which citizens are ready to make sacrifices and build a system reflecting their aspirations.

Though the revolutionary spirit was necessary to break the people’s shackles, the post-revolutionary role of communication would be to ensure that this fervor does not give rise to a state of “permanent revolution” that would flare up every time a sacrifice — such as an increase in taxes or the removal of subsidies — is necessary.

Well-crafted communication would therefore be essential to make citizens fully aware of their responsibility in holding the new leadership accountable by empowering them and sharpening their political sense. By acting as the guardian of government transparency, communication mediums have the potential to ensure that the people and the government work as a team rather than as adversaries. Most importantly it will set the background for political stability by protecting against repeat revolutionary earthquakes which could arise from an inadequate resolution of the original issues.

By playing a largely informative role during the period of unrest, communication channels and social media networks contributed greatly to the development of the revolutionary movements and acted as the logistical backbone of popular action. As this phase has successfully come to an end, communication should take on a whole new level by moving from a reactive informative trend to a proactive constructive one by which it pursues the noble cause of shaping the post-revolution society at its best. To reach this end, media outlets and civil society players will have to work hand in hand to encourage dialogue with the various stakeholders and spark the emergence of a consensus concerning national values and constants, while raising the level of political awareness.

As media and communication outlets begin to reach their objective of establishing national values, they can begin to move toward effectively becoming the “Fourth Estate” by ensuring scrutiny and accountability with respect to the national principles that they would have helped establish and consolidate. Communication outlets would thus have successfully “closed the cycle” by helping to spark the revolution, accompanying it, establishing the social and political contract of the post-revolution era and, finally, acting as the guardian of this contract and the values that its stands for.

Leaders and governments are mere transitory players in the lives of nations, whereas the true cornerstones are the values on which these nations are built. Today, nascent Arab democracies should reflect back on the lessons of the French revolution and understand that once they establish a common set of national values, they will be setting the platform on which modern, just and perennial states can be built to prosper.

May 3, 2011 0 comments
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Society

Executive Insight – Lebanese brands weak on the home front

by Joe Ayoub May 3, 2011
written by Joe Ayoub

As a general rule, it’s difficult to trust someone that you don’t know. Extending this rule to the commercial level, how can consumers be expected to choose Lebanese brands when so little is known about them?

A recent advertising campaign asked consumers to do just that. “You love your country, love its products”, read the campaign slogan — a suggestion that attempts to inspire consumers to purchase something based on its manufacturing origin alone. Certainly consumers would have had every right to respond to the recent campaign by providing a challenge of their own: “You want me to buy Lebanese brands? Then tell me more about them.” In truth, we would be hard pressed to know much about any of our local manufacturers. What is lacking is public knowledge of financial indicators (which can provide telling signals for consumer confidence), the people behind the brand, how the products are manufactured, what quality standards are enforced, how employees are treated, and so on. Why is this important? Because the more information a brand communicates about itself, the more familiar it becomes to consumers, thus empowering it to enjoy greater consumer preference.

Consumer power

The advent of the digital age has made the need even stronger for brands to open up, reach out and engage with consumers. In today’s world, brands can be crippled in a matter of seconds by virtually anything and anyone. For example, it only takes one anonymous ‘tweet’ on a company’s mishandling of employee affairs or revelation of malpractice to wipe value off a million dollar enterprise. This is why brands can no longer afford to stick their heads in the sand. Instead it is imperative that they place themselves in the hands of consumers and open up a two-way dialogue that takes in feedback. Importantly, being open with customers is key to reinforcing trust and can empower local industries to compete not just at home but abroad.

The only way is up

There are three levels on which industry branding in Lebanon could, and should, be improved. The first is on the industry level itself. The point here is to focus on industries that have strengths — in Germany one would think of the auto industry, for example — and to promote these industries collectively. In Lebanon, it could be jewelry or olive oil that are targeted for promotion.

Next there is the level of the corporate image, where companies need to communicate their values. Are they an exemplary employer, for example?  

Lastly, there is the level of the brand image itself. Many brands don’t communicate their own story: the description that sums up the essence of where the brand comes from as well as what it delivers. And the brand story is just the beginning; beyond this there are many touchpoints which have to be aligned with the brand values and communicated with consistency.

One touchpoint, and a crucial area in which local industries fall short, is product packaging. Go to any supermarket and compare similar products from Europe and those from local manufacturers and you will see an immediate difference. Local manufacturers assume that customers want cheaper packaging to give them an affordable price, failing to realize this shows disrespect to the consumer. Beyond packaging, often the second big disappointment is the product itself, with low or inconsistent quality.

The way to go

We know that Lebanese services have the ability to reflect a positive image of the country and to compete on a regional and international level. The hospitality industry and banking are two prime examples of this. Yet, for manufacturing, we only have to look at the level of imports versus exports to realize that there is a still a long way to go before Lebanese manufactured goods become the strong competitors they could be, either here or abroad. To get consumers to believe in their products, local manufacturers need to wake up to the power of branding and take the first steps to unlock their full potential.

 

Joe Ayoub is the CEO of Brandcell

May 3, 2011 0 comments
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Assad’s dungeons

by Nadim Houry May 3, 2011
written by Nadim Houry

Marwan had trouble sitting down during our interview. He had bruises all over his body and bandages on his head from the beating security officers subjected him to during his two-day detention by the Amn Al Dawla — one of Syria’s notorious mukhabarat, or secret security services. His crime was participating in a peaceful protest in Douma on April 1, calling for reforms.

Marwan’s case is not unique. Syria’s mukhabarat have detained more than a thousand anti-government protesters since mid-March and many of those recently released have reported that security forces tortured them in detention. Often, like Marwan, they have the scars to prove it. 

Particularly disturbing is the pervasiveness of ill treatment by security forces, the routine beatings, torture and humiliation that hundreds of protesters incurred in dozens of security detention facilities. Of the 22 released protesters interviewed by Human Rights Watch, almost all reported being beaten and tortured. Three of them were children, who were treated no differently from the adults. One protester detained at an unknown facility in Damascus vividly recalled that he could not sleep during his first three days of detention because of screams emanating from the interrogation room next door.  “The screams pierced my ears. I could not sleep, could not eat,” he recalled.

A shopkeeper from the coastal village of Banias, one site of anti-government protests, described his treatment at the local military security facility: “They beat me during each one of my four interrogations. I think it was with sticks and with whips but I don’t even know; I couldn’t see anything. They beat me on my head, on my back, on my shoulders. They especially beat me on my face. With every word, they would beat me. They asked me why I was trying to destroy the regime.”

A protester from Al Tal, a suburb of Damascus, reported that officers of the Palestine Branch of Military Intelligence used electric shocks to torture him. Another protester from the town of Douma felt lucky that his Amn Al Dawla interrogators just beat him with cables. “Many others in my cell told me that they had used electric batons on them,” he said.  In one particularly gruesome testimony, a detainee described how he helped his cellmate, another protester, walk to the bathroom after his cellmate’s toe-nails had fallen off following a vicious session of beatings on the soles of his feet.

The beatings were meant to punish the protesters and elicit information. Released protesters repeated that interrogators kept asking them about who paid them to protest. “They simply did not believe that we were doing this out of our own free will,” a Douma resident told me over the phone. After most interrogation sessions, protesters had to sign a confession that they could not read. Some detainees even reported being filmed by state television crews while they confessed to being “terrorists and killers.”

Brutality by Syria’s mukhabarat is not new. Human rights groups have documented such practices for years, prompting the UN Committee against Torture, tasked with monitoring compliance with the Convention against Torture, to say in May 2010 that it was “deeply concerned about numerous, ongoing and consistent allegations concerning the routine use of torture by law enforcement and investigative officials” in Syria.

What is new, however, are the increasing numbers of people across the Arab world who will no longer keep silent about this brutality. The revolutions in Egypt and Tunisia were both sparked by abuses committed by security forces. And Syria is no exception — it was the mukhabarat’s torture of a group of Daraa school children who had scribbled graffiti criticizing President Bashar al-Assad that originally drove people to the streets.  And now that they are on the streets, we hope that their chants once and for all will end the screams emanating from the mukhabarat’s dungeons. For if this ‘Arab Spring’ is to usher in a new era, the torture chambers of today need to become a relic of the past — or better yet, museums that bear witness to the crimes committed against ordinarycitizens.

Nadmim Houry is director of the Beirut office of Human Rights Watch

May 3, 2011 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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