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Levant

Billions in bonds rolled

by Executive Staff May 10, 2009
written by Executive Staff

The biggest voluntary debt exchange outside the US was successfully completed by the Lebanese government in March when it “rolled over” $2.3 billion worth of foreign currency bonds. The government exchanged four dollar-denominated bonds maturing in 2009 for new dollar bonds maturing in March 2012 and March 2017.

The minimum yield guidance was set at 7.5 percent for the new March 2012 bond, and 9 percent for the new March 2017 bond.

The government also offered holders of its 2009 euro-denominated floating-rate notes an exchange for a tap of the existing 5.875 percent euro-denominated bonds due in April 2012, with the minimum yield set at 7.75 percent. The government selected three banks — Byblos Bank, Credit Libanais and Credit Suisse — to act as deal managers for the exchange offer.

The Ministry of Finance said the purpose of the debt exchange was “to proactively conduct liability management, increase the republic’s financial flexibility and extend its debt maturity profile.”

The international financial sector reacted positively to this voluntary exchange, as it is expected to improve the government’s ability to deal with the large public debt and reduce roll-over risk in the near term.

Moody’s Investor Service upgraded Lebanon’s local and foreign currency bond ratings to B2 from B3, respectively. Moody’s said the reason for this upgrade was the substantial improvement in external liquidity, the proven resistance of the public finances to shocks, and the willingness and ability of Lebanon’s resilient banking system to finance fiscal deficits.

“This exchange improves the structure of the government’s very large debt stock by extending its average maturity and reducing roll-over risk in the near term,” Tristan Cooper, a vice president-senior analyst in Moody’s Sovereign Risk Group, told the Middle East and North Africa Business Report.

Concurrently, Moody’s upgraded Lebanon’s country ceiling for foreign currency bank deposits to B2 from B3, while its country ceiling for foreign currency bonds has been raised to B1 from B2. Standard and Poor’s also raised the country’s credit rating from CCC+ to B-.

Although the voluntary debt exchange was seen positively by credit ratings agencies, the amount transferred is trivial in comparison with Lebanon’s $47 billion public debt. Lebanon’s credit rating is still six levels below investment grade.

Eurobond deal

Source: Central Bank.

Average participation rate

Source: Central Bank.

May 10, 2009 0 comments
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Levant

A dawning market

by Executive Staff May 10, 2009
written by Executive Staff

The Damascus Securities Exchange (DSE) launched in March had been a long time coming, like a financial version of the play “Waiting for Godot.” Year after year, articles would emerge in the press — this magazine included — that the DSE was slated for launch by year’s end.

Back in June 2007, Executive paid a visit to the future site of the bourse in Birzeh in northeastern Damascus, then housing the Syrian Commission on Financial Markets and Securities. The Commission’s plain gray concrete building looked like any other non-descript government structure in a Damascene suburb: the ubiquitous Syrian flag draped over the main doorway, security guards milling around, and badly lit interiors.

The room on the ground floor that was to become the trading floor resembled a small theater or cinema, with 50 odd, dusty, red felt seats facing a curtained stage. Such a gloomy interior did not look like the ideal location for the country’s first bourse since the 1960s. But the temporary home of the bourse has had a makeover.

The exterior has been stone clad to resemble the checkered shirts favored by many bankers; an electronic ticker shows trades over the main entrance, and up-market cars are parked along the surrounding streets. But it is the interior that is starkly different from two years ago.

Greeted upon arrival by a be-suited young Syrian lady, she was ready to give a tour and explain what the bourse was all about. But she didn’t need to go into the details as twice a week, on the two days the DSE is open, the public is treated to a lecture on the workings of the stock market — how to trade, what buys and sells are, bidding prices, percentage change and so on.

Some 60 people were sat on one side of the viewing area of the bourse, a mixture of both genders from their mid-twenties upwards, while a dozen sat in more plush chairs nestled amid flat screen computer monitors on the other side — the VIP section.

As the spokesman gave his presentation, he repeatedly turned to point at the digital trading board that dominates the back wall. To the immediate right of it, there is the only indication — other than the title of the DSE — that one is in Syria: the national flag attached to the wall and a small camera next to it. Curiously, the portrait of President Bashar al-Assad had been removed since the official launch on March 10.

Where the dirty work is done

The actual trading section consists of 18 cubicles set on a raised platform separated from the ‘audience’ by a waist-high glass wall. Five traders were at work, tapping into their computers, and by mid-morning a mere three trades had been made.

But that didn’t deter the apparent interest by the public, listening attentively to the presentation and asking questions.

Such interest reflects not only how the bourse has been received locally and internationally — notable as the first stock exchange to open since the global financial crisis — but also the long route the DSE has taken to open.

Syria has played it slow and cool in introducing such an economic platform to a population that is generally poorly informed about free market capitalism. After all, millions were stung in Saudi Arabia when the kingdom’s fledgling bourse dropped in value a few years ago. It caused a great deal of consternation among a public that had ill-conceived notions about what a stock market truly entailed: they realized too late that stocks don’t always go up, and that an emerging bourse is not always the best place for one’s life savings.

Listed companies and companies that have acquired initial approval for listing in the market

Source: DSE

Companies that are expected to be listed in 2009

Source: DSE

Indeed, the DSE is only in phase two of its development — the launch and building up of interest and trading levels. Phase three will be a more mature stage, as more companies list and the bourse moves to a purpose built location at Emaar’s $500 million Eighth Gate real estate development on the edge of the Syrian capital, slated for completion in mid-2010.

There are currently eight companies listed on the DSE (five of which are banks), three have initial approval for listing, and a further nine are slated to list this year, mainly banks, insurance and telecom companies.

“We could reach double the number of companies by the year end. If we get 14 companies listed, it will be quite good,” said Bassel Hamwi, general manager of Bank Audi Syria and deputy chairman of the DSE.

“The DSE has risen fairly well, but we won’t reach a point where it mirrors the economy itself — that is some way off. Total capitalization is less than one percent of Syria’s [gross domestic product],” he said.

Trading levels are also low as the DSE has set a daily cap of 2 percent for shares to rise or fall, while they cannot be bought or re-sold on the same trading day.

“I think the cap should be temporarily raised to 5-10 percent to have some activity,” said Jihad Yazigi, editor of financial publication The Syria Report. “The number of shareholders is also very limited, not tens of thousands but only in the thousands.”

The DSE clearly has potential, with pent up demand by companies to access capital, family owned companies to list, and privatization being mulled by the government. A clear indicator of such potential was evidenced over the past month by brokerage firms scrambling for licenses as the government had set a limit of 19. Currently only five are active.

“There are 19 brokerage firms, which is more than the number of firms listed on the DSE,” said Yazigi. “But the DSE is very low, so it can only go up. It is very symbolic of the efforts to liberalize the economy over the years.”

May 10, 2009 0 comments
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Levant

Built by foreign hands

by Executive Staff May 10, 2009
written by Executive Staff

Everyone has heard about the Lebanese expatriates who send money back home — a foundation of the country’s economy. But there is also a significant foreign workforce in Lebanon. Domestic workers from South Asia and laborers from Syria constitute at least 20 percent of Lebanon’s workforce. They fill gaps in Lebanon’s employment and (as a group) remit a significant amount of money to their home countries.

“Foreigners here work at jobs that Lebanese won’t do,” says Abdallah Rouzzouk, spokesman for Lebanon’s labor ministry. “It’s the nature of this country.”

According to figures from the Ministry of Labor, there are currently 93,000 registered foreign workers living in Lebanon. Of those, five percent are considered “highly skilled.” The ministry estimates there to be 300,000 foreign workers living in Lebanon.

But most estimates put the total number of foreign workers in Lebanon much higher — at 500,000 to a million. Most are Syrians, who need only their identity cards to enter Lebanon, and are engaged in temporary or seasonal work.

The next largest groups are Sri Lankans, Bangladeshis, Nepalese, Ethiopians and Sudanese. They account for approximately 20 percent of Lebanon’s workforce. But their incomes are far less than that of their Lebanese counterparts. Average per capita annual income for Lebanon in 2008 was estimated at just more than $11,000, meaning that the $300 per month normally earned by foreign workers is a fraction of what Lebanese nationals earn.

Most foreign workers’ income earned in Lebanon goes toward basic living expenses; they make very few purchases in Lebanon, and about a third of their money goes in remittances sent to their home countries.

According to a Western Union office in Beirut’s Hamra district, foreign workers regularly come to their establishment to transfer money to their home countries. Most of their customers are South Asians, as the Syrians tend to carry the cash they earn back to their country on weekends and holidays. The typical money transfer for foreign workers is $100 per month.

Paying dues

Dipendra Uprety, a Nepalese who works as a chef in Beirut, has lived in Lebanon for 11 years. Like his compatriots, he sends money back home on a regular basis.

“I’m a professional chef, and I’m happy with my salary,” says Uprety, who also volunteers as a social worker at the Nepalese consulate. He’s decided to stay in Lebanon to help other migrant workers. “I’m fine, but there are others who aren’t.”

The majority of foreign workers in Lebanon are unskilled, performing strenuous, labor-intensive and often dangerous jobs. For Syrian men, this usually means working on construction projects. For South Asian women, this commonly entails employment as a domestic worker, often with no vacations or private accommodations. Depending on the situation in their home countries, Lebanon is often the best option, even if it is not always a good one.

“What’s pushing them here is poverty in their countries,” says Semil Esim, senior regional specialist with the International Labor Organization in Beirut.

Once the workers arrive in Lebanon, they usually find themselves in a situation where competition is impossible and loose labor regulations provide few protections to these vulnerable residents.

“Poor governance has created severe distortions in the labor market, such that migrant labor is not usually in the realm of competition with Lebanese labor. The latter has higher educational levels than foreign labor,” says Jad Chaaban, a professor of economics at the American University of Beirut. “More importantly, and in light of the current living conditions in Lebanon, the Lebanese labor force cannot accept the wage levels on offer to the foreign workers.”

Chaaban says most Lebanese wouldn’t work for the $330 per month minimum wage that foreign laborers often settle for. Even if the jobs paid more, Chaaban says there are social stigmas to consider.

“Lebanon has some of the best construction in the world. who does it? The Syrian worker”

Wouldn’t be caught dead…

“The culture of shame surrounding the cleaning, construction and agricultural occupations would tend to cause Lebanese job seekers to avoid these occupations, preferring to emigrate or otherwise remain unemployed.”

There have been few laws to regulate foreign work in Lebanon. In 1964, Lebanon passed the Foreign Labor Organization Law number 17561, requiring foreign workers to register with the government.

In 1993, Syria and Lebanon signed the Agreement for Economic and Social Cooperation and Coordination. The agreement outlines the gradual economic integration between Lebanon and Syria. Six clauses outline free movement of persons, labor, services, goods, capital and transport.

“Syrian workers are really good for Lebanon,” says Rene Matta, general manager of the Beirut-based Matta contracting company, where the workforce is 70 percent Syrian, almost all working low-skilled jobs.

As the system now works, Syrian laborers in Lebanon typically work on a freelance basis, meaning they are often hired on the spot, paid in cash, and their work can be terminated at any time. This non-committal understanding from both sides has served both parties relatively well for the past two decades, as Syrian workers have helped rebuild war-torn Lebanon and unemployed Syrians have earned a living in Lebanon’s construction boom.

“There should be more organization of Syrian workers,” believes Matta. But he acknowledges, “Working the way it is now, it’s hard for there to be regulations because of the high number of Syrians. But I don’t see it happening for another five to 10 years. If regulation started today, it would start a black market of Syrian workers.”

Nadim Houry, a Beirut-based researcher for Human Rights Watch, says Lebanon’s labor unions have lost their effectiveness.

“They no longer have effective gatherings,” he said. “They should be interested in low-skilled jobs. But it’s hard to talk about a labor policy in Lebanon when there isn’t one.”

The contributions of foreign laborers in Lebanon have not gone unnoticed. As Matta puts it, “Lebanon has some of the best construction in the world. Who does it? The Syrian worker.”

May 10, 2009 0 comments
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Levant

Return of the tourist

by Executive Staff May 10, 2009
written by Executive Staff

Blonde girls in hiking boots and backpacks sightsee downtown. Men in clean white dishdashas walk on the corniche at sunset. Lost Americans haggle unsuccessfully with taxi drivers in Hamra. All signal that the tourists are back.

For the first time in four years, Lebanon has experienced an increase in winter tourism. The Ministry of Tourism says the first few months of the year saw a 20 percent rise in tourism from last year.

Political and security stability have been major factors, but credit can also go to local tour companies who have aggressively marketed their country. A string of favorable articles in Western publications promoting Lebanon as a good travel destination have helped. Lebanese ex-pats and tourists themselves can be credited with spreading the word about the country.

“My favorite thing I did in Lebanon was skiing in Faraya on a clear, sunny day,” says Hakon Fossmark, a 27-year-old student from Norway.

Fossmark has been using Beirut as a base to travel throughout the rest of the Middle East. He brushes off the travel warnings the US and European countries have issued about Lebanon.

“Certainly things can happen here, but it seems safer to walk around here than in Oslo,” Fossmark says.

Calm and sensible wins the day

It is this sense of stability that Lebanon’s tourism sector is counting on to make this summer a successful year for foreign arrivals. Lebanon’s Ministry of Tourism predicts 2 million tourists will come to Lebanon this summer.

“In 2005, tourism was dropping because of the assassinations and Lebanon’s security situation,” says Nada Sardouk Ghandour, general director of Lebanon’s Ministry of Tourism. “Tourism then increased after the election of the president. This past February, we had 98,000 tourists. We haven’t seen that in 20 years.”

Officials from the ministry have attended travel fairs and hosted conferences throughout Europe and the Middle East, including Iraq, to encourage tourists to visit Lebanon. Travel agencies are giddy.

“We’re getting more requests every month,” says Marwa Rizk Jaber, CEO of Beirut-based travel agency U Travel Middle East. “We had a lot of bookings for the ski season this year and most of the hotels in the ski resorts were fully booked during the months of January and February.”

This high demand has led to 90 percent occupancy rates at Lebanon’s 5-star hotels since the beginning of the year as well as an expansion of Middle East Airlines’ routes.

The Beirut-based travel agency Wild Discovery says inquiries about tourism in Lebanon are up 40 percent from last year. The agency is also sees the increased tourism levels in Syria as a complement to that in Lebanon.

“Lebanon is an excellent door to neighboring countries Syria and Jordan,” says Karim Saade of the Saade Group, which runs Wild Discovery. “Foreigners will come for several weeks and visit all three countries.”

Lebanon’s rural south and Bekaa have also seen an increase in visitor numbers. Carlos Khachan, founder of Club Grappe, says this is the first year he will take groups to South Lebanon to see wine-making monasteries and visit the Karam winery in Jezzine. His group has offered tours of the Bekaa’s vineyards and wineries in the Bekaa Valley since 2002.

“All of the diaspora are coming back for the elections, and they’re staying for the summer,” Khachan says. “If we work with them, it will be a good opportunity to promote Lebanon. Tourism is increasing because the political situation is getting better.”

“We are one of the pioneers of Arab alternative music. This atmosphere is very different from other places in the Middle East”

The Arab alternative

This improvement has brought what nightclub owners and others say is an influx of cultural tourists, who come to experience Beirut’s alternative music scene.

“We [are]one of the pioneers of Arab alternative music,” says Jad Soueid, a Beirut-based DJ. “This atmosphere is very different from other places in the Middle East, where there are restrictions on opening hours and alcohol. If they [the Israelis] leave us alone, we’ll have a good year.”

But Saade of Wild Discovery says it’s not just the threat of war with Israel and political instability that keeps the tourism sector in Lebanon from seeing its full potential.

“We can do better,” he says, suggesting that the Lebanese government do more to promote the country abroad, and reopen the National Council of Tourism, which has been closed for many years. He also thinks Lebanon should have more three-star hotels.

“Most of the new hotels here are five-star,” Saade says. “Because of this, Europeans find it too expensive, and that’s why they’re going to Syria more. We have an excellent brand as a country. We need to do more to promote it.”

May 10, 2009 0 comments
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Levant

Routed back to the roost

by Executive Staff May 10, 2009
written by Executive Staff

Rony H. moved to Dubai in 2003 in the midst of the city’s building boom, and eventually got a job in the red-hot property market. By 2007 he worked as real estate broker, banking $10,000 a month selling condos and apartments.

“It was easy money,” Rony said.

But a year later, the bottom fell out of the real estate market as the global financial crisis hit the Gulf. Rony lost his job when the real estate company he worked for folded. The company’s owner fled.

“He has millions with him, and he’s in Germany in jail now,” Rony said, adding that he thinks his boss was laundering money. 

Rony wasn’t caught up in the scam, and he’s now returned to Lebanon after spending the last six months unemployed in Dubai. He’s one of perhaps thousands of Lebanese who have returned jobless and near penniless from the Gulf, a phenomenon that could drastically reduce the remittances that fuel a quarter of the country’s economy.

Last year, remittances from millions of Lebanese expatriates working and living everywhere from Kuwait to Australia totaled more than $6 billion. Thirty percent of Lebanon’s labor force resides in the Arab Gulf states like Dubai, according to Standard Chartered bank.

Overall, one in every three expatriate workers in the Middle East may be poised to return home or move jobs, according to a poll conducted by Bayt.com, which surveyed 22,000 people this spring.

Lebanon’s Central Bank has planned for a worst-case scenario of remittances dropping 30 percent, says Central Bank Governor Riad Salameh, although he says it’s still too early to gauge how severe the impact will be.

“Up till now, we haven’t seen really a negative affect or big change in remittances, and maybe it’s too soon for we are at the beginning of 2009,” Salameh said. “They are a pillar of stability and source of funding of the private and public sector, that’s why we give them importance.”

A river to a trickle

A decline of “between five percent and 10 percent in remittance inflows to Lebanon in 2009 would result in a current account deficit of 10 percent of gross domestic product (GDP) for the year,” wrote Byblos Bank in an article in ‘Lebanon this Week’, citing a prediction by Standard and Poor’s.

And any drop in remittances will mean Lebanese families have less to spend. Rony used to send $500 to $1,000 home every month to help his parents pay the bills. Now thousands like him, and their families, will be forced to survive on much lower salaries than were once available in Dubai.

“I need to find a job ASAP,” Rony says, indicating he’d readily accept a far lower salary than the one he had in the UAE. He says he’d accept “at least one thousand dollars per month, as a start.”

Others have, luckily, landed a job as soon as they returned to Lebanon.

Charbel Karam, 26, lost his job in January as a graphic designer at one of Dubai’s top advertising firms. With his top-notch experience, Karam quickly found a new job in Lebanon that gave him more responsibility, as an art director. He’s making about a third of what he made in Dubai, but he doesn’t mind.

“The cost of living is high in Dubai. It costs $25 for lunch,” Karam said. “I was making money but I wasn’t enjoying it.”

Both Karam and Rony had to leave cars they bought in Dubai behind. Karam says he’ll probably have to sell his late-model Chevrolet Lumina for less than he owes on it — which is about $25,000. Rony’s Nissan Murano has been left with a friend, who Rony says is taking over the loan.

Rony has other loans to worry about as well. His high-rolling, nightclub-loving lifestyle (“every night was a weekend,” he says) saddled him with $27,000 in credit card debt and personal loans.

“I spent all my money. I’m going to start from zero,” he said. Rony asked that his full name not be used in this article to protect him from creditors in Dubai.

The Lebanese Central Bank has tried to cushion and capitalize on the return of so many young expatriates by organizing new start-up loans to entrepreneurs and small businessmen, many of whom may be returning unemployed after losing jobs abroad.

The central bank has tried to capitalize on returning expatriates by organizing new business loans

Minds on the move

And the crisis may help reverse what many Lebanese lamented as “brain drain,” when fresh university graduates would flock to the Gulf for better salaries and benefits.

“[Companies from the Gulf] used to come and recruit at universities. It was so bad that we were finding it difficult to recruit people here,” said Nassib Ghobril, head of economic research & analysis at Lebanon’s Byblos Bank.

He points out that many of those graduates will now be competing with Lebanese returning from overseas for the same positions, which may glut the market with overqualified candidates.

But some returning Lebanese aren’t finding the financial adjustment so hard. It’s returning home to live with the family that is presenting more of a challenge.

“For six years I wasn’t living with my parents, and so it’s so weird. I’m a big guy now,” Rony said. “I’m not comfortable. If I have a lady come to my house, it’s bad. So once I get a new job and good salary, I will move.”

But adjusting to a new lifestyle is something the vast majority of Lebanese in the diaspora will probably not experience. The Standard and Poor’s analysis indicates Lebanon’s expatriate workers are “older, better established and, on average, more wealthy than the diaspora of other MENA countries,” according to Byblos Bank.

Younger Lebanese employees who lose their jobs, like Charbel Karam, may face the most problems in the coming year. Karam is thankful he lost his job early, so he could find a job in Lebanon before an onslaught of expats start returning home.

“Everybody is moving back, so whatever [employment positions] are available now are going to get filled up pretty soon, if they’re not filled up already,” he says.

May 10, 2009 0 comments
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Levant

Telecom’s tortuous tangle

by Executive Staff May 10, 2009
written by Executive Staff

In a country where people seem to do more fighting than talking, the need for an efficient telecommunications sector could hardly be more essential. But like many things in Lebanon, the possibilities are often overridden by reality.

“The [telecommunications] situation in Lebanon in many respects, if not all respects, resembles a disaster zone,” says Riad Bahsoun, telecom expert at the International Telecommunications Union (ITU).

The country’s government-run telecommunications sector lags far behind the rest of the region, with customers suffering exorbitant fees, bad service, poor governance and policies based more on political considerations than economic impetus.

In Jordan for example, the purchase price of a postpaid mobile line (around $12) is about one-fourth the cost of its $50 Lebanese counterpart. Lebanon’s mobile rates per minute are three to four times higher than the world average. The mobile market penetration rate stands at around 32 percent in a region where the penetration rates of some countries are over 100 percent. Lebanon still does not have access to broadband Internet.

The problems started in 1994 when the Lebanese government began rebuilding the telecommunications infrastructure destroyed during the civil war. That is when the government issued four decrees that dictated the manner and direction the telecommunications sector would take.

Calling in the dark

“The government arbitrarily decided to separate the telecom industry, without any knowledge, into fixed services, mobile services or data and internet services,” explains Bahsoun, who is also vice-chairman of the South-Asia Middle East & North-Africa Telecommunications Council.

The resulting governance structure is what Lebanese see today when they look at the tangled web of telecommunications institutions, agencies, regulators and companies.

The decrees resulted in the creation of two general directorates within the Ministry of Telecommunications (MoT). It also created OGERO, the government-owned company that, confusingly, contracts with the government to provide fixed line and internet services. It also created the Global System for Mobile (GSM) office to operate the mobile market.

Bahsoun says the government’s creation of the telecom sector left much to be desired.

“In each segment [the government] started to interfere — govern wrongly with wrong political decisions — in operational decisions,” he says. “Enormous amounts of money and chances were lost.”

In terms of potential however, Lebanon is a telecommunications pot of gold. Its strategic location, educated population and low penetration rates make it a prime candidate for a thriving telecom sector. But it has not come to pass.

“There is a direct correlation between government ownership… and inefficiency,” says Ghassan Hasbani, vice president and partner at the consultanting firm Booz & Company.

Nearly all telecommunication revenues go directly to the government. The only exceptions are providers of end-user Internet and data service such as Inconet Data Management (IDM), Cyberia and others. But even these providers are dependent on the government- owned infrastructure and are subject to revenue sharing agreements with the government. That said, no one seems to know how much money the providers and data operators are making, and how much they are paying to the MoT.

“The Ministry of Telecommunications has something like a dozen revenue sharing agreements with data operators where by the government receives 20 percent. They have never been audited,” says the ITU’s Bahsoun. “Those who may decide to audit are those who receive the money.”

Originally forecasted Lebanese telecommunications reform schedule

Source: TRA
* The privatization of the mobile sector will depend on the regional and international financial market conditions
** Two mobile operators and Liban Telecom
*** Two mobile operators and Liban Telecom
**** Two national broadband licenses, subject to CoM’s decision

Market indicators

Source: TRA
(*) Per household
Note: Mobile and ADSL figures are as of Q2 2008; Fixed and Internet figures are for 2007.

Privatization

Many industry experts say privatization is the key to improving Lebanon’s telecommunication sector. But efforts to free telecoms from government control have proved futile despite attempts to corporatize and privatize the sector.

In July of 2002, the Lebanese government passed Law 431/2002, called the Telecommunications Act, which established the legal framework for the creation of a joint stock company named Liban Telecom.

“I took part in about 35 committee meetings to pass the telecommunications law and we had a dream that it would be implemented immediately,” says Yassine Jaber, current member of the Lebanese Parliament and former Minister of Economics and Trade.

Liban Telecom is intended to be a government-owned body with a corporate framework that eventually replaces the MoT. It is mandated to encourage development, approve licenses, participate in privatization and encourage transparency. But it doesn’t exist yet.

What does exist is the Telecom Regulatory Authority (TRA). The TRA was also created by Law 431 to regulate Liban Telecom’s operations and to encourage competition and investment in the Lebanese telecommunications market.

Although Liban Telecom is nonexistent, the TRA was established in April 2007 “in a sort of cloud,” says one telecom executive. Its first five-member board meeting was held almost five years after Law 431 was enacted.

Kamal Shehadi, chairman and CEO of the TRA, says Lebanon’s politicians lack the will to implement the reforms stipulated in Law 431. He points out that putting the law into action would “cut the umbilical cord between politics and telecommunications.”

The TRA to date has no legal mandate over the MoT or any of its organs, which include both mobile, fixed line telephony as well as Internet access.

“We regulate the market. We don’t regulate the internal governance of a company,” Shehadi says. “We do not get involved in the internal governance of the ministry; that is not our business.”

MP Jaber explains, however, that according to the law, the TRA should be the only entity that manages the sector. “Unfortunately, because of politics [the MoT] has sidestepped the TRA.”

As Lebanon’s telecommunication drama has dragged on, the allure of maintaining government ownership has outweighed the benefits of privatizing the sector.

In January, Telecommunications Minister Jibran Bassil said the Lebanese treasury earned more than $1 billion from the mobile market in 2008, and banked over $300 million from the operations of OGERO. The government’s control over the telecommunications sector is often justified as necessary to ensure a constant revenue flow into the government’s coffers and to pay its debt. But that argument has become less justifiable as the rest of the region leapfrogs the Lebanese telecom industry.

“Government ownership in mobile [telecommunications] is generally not conducive to productivity,” says Booz & Company’s Hasbani.

The idea to privatize the networks inched closer to realization in November 2007, when Lebanon was slated to auction its mobile networks. The decision was reversed only a few months later due to Lebanon’s political stalemate. After the Doha accords, privatization was again put on the table. Then the financial crisis hit, and the proposal was put on the shelf. Again.

In February, the mobile management contracts of Lebanon’s two mobile networks were renewed under a new agreement between the government and Lebanon’s two mobile operators: MTC, part of the Zain group, and Alfa, now managed by Orascom.

“The contracts have to be renewed because there was simply no way for the council of ministers and the TRA to proceed,” Shehadi says.

Previously, MTC and Alfa were paid a flat fee of around $5 million a month to manage the networks. In the past, both operators paid all the operating costs associated with running the networks. This arrangement was, by nature, antithetical to encouraging growth in the sector, because any increased expansion of the networks would increase operating costs, thus reducing the bottom line of the operators.

But Claude Bassil, general manager of MTC in Lebanon, says that under the new management contracts, “the objectives of both the Ministry of Telecommunications and our own are aligned.”

MTC currently receives $6.66 per active subscriber and Alfa receives $6.75 per active subscriber, drastically changing the revenue model, and giving the operators incentive to expand.

Probably the most important element of the new arrangement that will impact the growth of the mobile market is the new pricing structure put in place by the government at the beginning of April.

The plan lowers prices for prepaid monthly subscriptions ($45 to $25), prepaid minute rates ($0.50 to $0.36), monthly subscription fees ($25 to $15) and postpaid minute rates ($0.13 to $0.11) in a move that has been eulogized by many as the sector’s first shift toward a viable pricing structure. The new contracts can be renewed for a period of one year, or revoked if privatization of the mobile networks ever becomes a reality.

With a subscription-based revenue model, the interests of the mobile operators now focus on expanding Lebanon’s overburdened and aging mobile network infrastructure, part of which fizzled out in late March during the prime-time hours.

Samer Salameh, chairman and CEO of Alfa, says the problem was caused by a software bug in a faulty switch that was provided by Nokia Siemens Networks. The switch has been replaced by the company.

“The network… is around 14 years old,” Salemeh says. “Imagine a car that is 14 years old and how it will run today if you don’t change the oil. This is what we have.”

As Executive went to print, both mobile operators were aiming to expand their respective networks by 400,000 subscribers each by May, to reach a nationwide total of 2.4 million subscribers.

The expansion is made possible by an agreement between the operators and the government. The government has agreed to take on the costs associated with any kind of capital expenditure, purchasing everything from towers to switches to buildings. The operating costs are being incurred by the mobile operators. Such an arrangement has made their bottom line look rather dim.

“We would be lucky if we actually make any money this year,” says Salameh. “We are actually forecast to lose some money.”

So why are the mobile operators willing to accept a loss-making agreement? The answer, it would seem, is that they want to get their foot in the door if the government ever decides to sell a chunk of the mobile network.

“We are not interested in [just] managing the network,” says Claude Bassil of MTC’s unique contract in Lebanon. His company usually owns and manages all aspects of the telecommunications network it operates.

At this point the government’s privatization yo-yo has become commonly accepted practice. And further conditions are now being applied to the sale of the networks. The government changed its sales pitch in February after signing the management agreements, saying that it will only offer a minority share for sale to a strategic partner, because the “majority should be reserved for the Lebanese as investors, as individuals or as funds,” says Minister Bassil.

The idea of a minority share has been met with staunch opposition from industry experts who fear that such an initiative would be contrary to the promise of privatization. Hasbani says the move could also reduce the perceived value of the networks, and scare off potential investors. TRA’s Shehadi says the plan is ludicrous.

“These are proposals that have no basis whatsoever in the reality of the telecommunications market,” he says. “They are unprofessional proposals made by people who have never transacted in the telecom market and have never worked on a licensing effort or privatization.”

Proponents of selling a minority stake say such an arrangement is in the interest of Lebanon’s citizens.

Hizbullah — allies of Minister Bassil’s Free Patriotic Movement — has come out in favor of the minority share plan. In the party’s political platform it stresses “the preservation of this national wealth through the sector development and improving its services.”

Ought to audit

Aside from the problems with operations and debates surrounding privatization, irregularities abound in the telecom sector, especially in the auditing process, ITU’s Bahsoun says.

“For 14 years the fixed services network has never been physically audited,” he says. “The operations of OGERO have never been financially audited. And the two mobile networks that have existed in Lebanon since 1995 have never been physically or financially audited.”

The decision to physically assess and audit the networks rests with the Lebanese government, through the MoT, and there is a disagreement as to whether a full technical assessment of the mobile networks has been completed. Shehadi says that OGERO to date does not have an updated fixed asset registry, making it impossible to perform a financial or technical audit.

“There is no such thing as an audit for OGERO,” says Shehadi. OGERO did not respond to requests for comment on this allegation.

On the mobile side of things, the government has appointed PricewaterhouseCoopers (PWC) to produce an audited financial statement in order to gauge the financial position of Lebanon’s mobile telecommunications. Gilbert Najjar, head of the Owner Supervisory Board, the government entity that oversees the GSM office at the MoT, explains that according to International Financial Reporting Standards (IFRS), PWC has fulfilled its obligations and both mobile operators have provided their financials. That said, his office requires a full audit of all the major accounts of the two operators, instead of just the sampling procedures carried out under the IFRS.

“I told the auditors that I will not approve accounts on this basis because I am dealing with the accounting of government money and I need to have a proper check of all documentation,” says Najjar. “I need the major accounts checked and audited on a proper basis, I cannot do it on a sampling basis.”

The issue has been pending since the mobile operator’s contracts were signed in 2004. Only when all parties involved sign off on a final audit will the case of the mobile operators’ financial standing finally be closed.

“At the end of the day you need the government of Lebanon, the operator, and the auditor to come together and this has not happened,” says Claude Bassil of MTC.

This creates a problem for the TRA, because as Shehadi says, his agency is tasked with providing potential investors with the information they need to invest in the mobile networks.

When asked about why these requests have fallen on dead ears, Minister Bassil says, “[The TRA] has nothing to do with privatization; it is something that the minister decides and a policy that has to be adopted by the council of ministers and by our parliament.”

The Owner Supervisory Board is currently in the process of an internal audit of its major accounts.

“These are unprofessional proposals made by people who have never transacted in the telecom market”

Goop in place of governance

In 2005, then Telecommunications Minister Marwan Hamade appointed then general director of operations and maintenance at the MoT, Abdulmenem Youssef, to be chairman and general manager of OGERO. OGERO is contracted to, and paid by, the Office of Operations and Maintenance at the MoT. Bahsoun says this arrangement presents a clear conflict of interest where “the right hand plays the left hand.”

Executive attempted to contact Youssef several times, but he did not respond to requests to address Bahsoun’s allegations.

The Capital Expenditure Committee, called CAPEX, of the Owner Supervisory Board is the government entity that monitors the mobile network operator’s capital expenses. The CAPEX Committee also contains members of OGERO’s board.

“All the CAPEX Committee members either work for OGERO or the MoT and that has been the case for the past few years so there is nothing new,” says MTC’s Claude Bassil.

But Gilbert Najjar says only one board member of OGERO, Alain Bassil, also currently sits on the CAPEX committee.

“It was a decision taken by [former] Minister Hamade and by the general directors of telecommunications who at the time had the powers of the TRA,” Najjar says.

Lebanon currently buys its bandwidth from the cypriot telecom authority, effectively making it a bandwidth colony

Internet at a snail’s pace

The cost of the telecom sector’s spider web of authority is apparent in the archaic speed of Lebanon’s Internet connections. The minister himself seems to have little hope in curing the situation.

“I am sorry to say that as the telecommunications minister, I tried to make some headway with respect to [improving Internet access and services,] but was incapable of doing so,” he said in a speech at the Arab Telecom and Internet Forum last month.

Lebanon currently buys its bandwidth from the Cypriot Telecom Authority (CYTA), effectively making it a bandwidth colony. Plans are in motion to increase Internet speeds. In June, a government project will lay 4,700 kilometers of fiber optic cables in the form of an outer ring and an inner ring to encircle the country. The project is set to be completed by 2011 and cost the government $64 million.

Shehadi says the TRA has also initiated a plan to allow private license in the broadband arena. There is also a plan to connect Lebanon to the International Middle East Western Europe 3 (IMEWE3) network, which could add more bandwidth to the country’s decrepit Internet infrastructure. But Riad Bahsoun of the ITU says the plan would require someone to cut through what may be considerable bureaucratic red tape.

“IMEWE3 is a good decision, but it has to go through Alexandria, and the internal security services in Egypt are not happy because they probably haven’t gotten their share of the corruption,” says ITU’s Bahsoun.

There is little hope that the ills of Lebanon’s telecom sector will be remedied until the results of the June parliamentary elections are in and a new government has been formed. When asked whether any headway can be made with regards to privatization or reform during the current government’s term, Minister Bassil laughed and said, “Definitely not. We can wait.”

May 10, 2009 0 comments
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Editorial

Let talent roam free

by Yasser Akkaoui May 10, 2009
written by Yasser Akkaoui

In spite of everything, the Arab world is adapting to the current crisis. There is developing, out of the gloom, a positive attitude. There have been no more dramatic crashes and we are factoring this reality into our ‘books.’ In short we are less traumatized. It is as the French say, la vie c’est l’habitude. Still, looking at the numbers, the crisis is very much a reality and will not be going away any time soon. So despite this new-found stoicism, measures to spur growth are still needed.

This is where the UAE’s policy of insisting that foreign talent leave the country within one month of leaving a job — enforced or voluntary — is, at least in the current zeitgeist, somewhat short-sighted. A nation in the grip of an economic crisis needs consumers. This is real economics and a scheme should be developed whereby these people — many of them Lebanese, it must be said — be allowed to stay and, more crucially, to spend their money (not, mind you, money that has come from welfare, but for example money from unemployment insurance policies that the unemployed themselves have paid for). Let them stay and spend on their cars and spend on their apartments as they forage for new work.  Then, there would be no urban myths of sand-swept airport parking lots filled with abandoned cars with credit cards tossed casually onto the passenger seat.

Without these people, there will not be ‘real’ economic activity. And the policy of ejection will have an even greater impact on those economies that have already been buffeted by what are arguably the worst economic winds in 60 years. We must be thankful that Dubai’s neighboring emirates — especially Abu Dhabi — have not been hit as hard and have, by maintaining a degree of price relativity, not seen prices, real estate in particular, plummet.

Keeping these valuable human assets on the ground will bring out the best in their entrepreneurial survival instincts. They will regroup; they will network; they will seek out new opportunities and all the while they will be spending and this can only lead to eventual growth. It has happened in Lebanon since the 1970s, when civil war forced the Lebanese to be at their most creative, and it is still going on — despite the best efforts of our politicians to squash any economic dynamism — as many struggle to recalibrate their business lives to the new reality.

Let human talent roam free and it will thrive.

May 10, 2009 0 comments
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Executive Insights

Breathing magic into a brand

by Rany Kassab & Ramsay G. Najjar May 3, 2009
written by Rany Kassab & Ramsay G. Najjar

The authors of Executive Insights have been invited by this magazine to offer their professional opinions and analysis to you, the reader. Executive magazine does not endorse the analysis of Insight authors, nor should the Insights be interpreted as reflecting the views or opinions of Executive or its editorial staff.

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.”
While he might have said it somewhat bluntly, the words of former ad executive David Ogilvy certainly ring true.
In its purest form and narrowest dictionary-like definition, the goal of branding is to make a product or a business look distinct from its competition, and provide it with a competitive edge that can translate into a whole lot of dollars and cents. This is why for decades, and some might argue centuries, people have been on a quest to find a single magic formula, the branding ‘Holy Grail’ that encapsulates the ingredients of an ultimate and successful branding equation.
While branding has historically been linked to consumer goods and corporations — just think Pepsi, Sony, IBM, Crest, or any of the brands you see plastered on thousands of chaotically placed billboards across Lebanon — in today’s media-crazed society, branding has extended to the realm of people. David Beckham, Madonna, Martha Stewart, and our very own Haifa Wehbe are a few examples of individuals turned brands.
If you ask a man on the street what first comes to mind when hearing the name Che Guevara, chances are his answer will be “revolutionary.” If you ask a lady what word best describes a Louis Vuitton bag, you will most probably hear her say “luxury.” This, in essence, is what branding is all about: creating a unique identity that people associate with a company, product or person.
The challenge is to create a brand that stands out from the crowd and conveys positive attributes that people can recognize and instinctively identify as the brand’s own. This is a trademark of successful brands and a building block for establishing brand value.
Companies that invest in building their brand stand to reap the benefits, which in the case of Coca-Cola for example, exceed $66 billion in brand value (according to Interbrand’s 2008 ranking) or in the cases of Kleenex and Vaseline, enjoy the luxury of becoming a generic noun for certain categories of products.
That said, establishing strong brand value requires deploying a holistic brand strategy characterized by a number of key success factors. While inventing a new type of product can go a long way toward establishing a successful brand (e.g. Hoover or Nescafé), most brands are less fortunate and need to heavily invest resources and effort to reach the desired brand value.
Many companies realize that the key to establishing a successful brand is creating awareness and wide-reaching recognition of their brand name. This, however, leaves some way to go on the journey to creating brand equity and value.
The company needs to define a clear vision of what it hopes to represent for customers. It must aspire to a position that is unique and distinctive, a position that reflects the company’s DNA and is specific to its culture. It must then work to ensure the target customers share its view of the brand. For example, if a person wants to feel prestigious, he will most likely buy a Mercedes; if he wants to feel rebellious he will hop on a Harley-Davidson, and if he feels like partying every night until six in the morning, he will probably spend his next vacation in Ibiza.
All such successful brands also have in common one universal element: not only have they cultivated an image or experience that is associated with their brand, but they were able to deliver a product or service that holds true to their brand promise. It is not enough for a company to say it is environmentally-conscious or to spend large sums of money on environment-related corporate social responsibility activities. In order to be perceived as eco-friendly, a brand has to live and breathe its ethos.
A prerequisite for a brand’s success is that it first be lived and experienced internally. A company’s employees should become ambassadors of the brand, mirroring its characteristics and positioning it accordingly.
This is why companies with successful brands emphasize internal communication and institute brand induction programs. All employees are introduced to the brand and its values and asked to live the brand experience. Walt Disney is a prime example. The company’s programs aim to ensure all Disney employees buy into and embody Walt Disney’s brand attributes in their everyday lives.
Another pivotal success factor in building brand value is to reflect its positioning and experience through its communication. All the messages a company conveys to its stakeholders should focus on cementing its brand attributes and values. A company can cement its message in mainstream advertising, public relations activities, product placement, brand endorsement, and even through the visual manifestation of the brand, including name, logo, colors and graphics — all of which incorporate its corporate identity.
Creating a brand experience therefore requires the meticulous effort of ensuring consistency in corporate identity, in all of its applications and across all areas. Air France, for example, decided in the 1990s to position itself as a luxurious and refined airline. The company then translated this idea into a brand that embodied the ‘French way of life’. The airline succeeded by creating a unique language and set of symbols, including a lofty design for its lounges, a distinctive style for its attendants’ uniforms, and even landing and takeoff music that expressed that same sense of refinement and luxury. Consistency was also demonstrated throughout its advertising campaigns, which invariably highlighted its positioning though elegant themes, graphics and colors.
Only when a company adopts a branding strategy that combines all of these elements, can it effectively build brand value.
In this part of the world, companies are realizing the need to invest in their brands. A number of them have secured an entry level ticket to the privileged club of brand success stories, knowing that they still have some way to go before asserting their full membership status.
But for other companies, the results have been far from perfect. This is often due to a strategic failure by companies that focus extensively on creating name awareness and recognition. For those who went the extra step and established their aspired image and positioning of the brand, many missed out on living or delivering on their brand promise. While such a short-sighted approach transcends sectors and industries, it is especially characteristic of the real estate and property development market. Huge investments ensured every person across the region could recognize the names of the big industry players. Yet few people have a clear, positive image of what each company represents, nor can they distinguish between one and the other.
In other cases, the failure to successfully create brand equity lies in overlooking the importance of cultural adaptation. A company’s brand identity, from its positioning and value system to its name and logo, should be relevant to its own markets and in line with the expectations of its customers. You can learn from the successes and mistakes of global companies’ branding strategies, but these lessons are only valuable if adapted to the company’s own culture and environment.
Another strategy that inherently stands in the way of any success is the reliance on so-called ‘copycat’ strategies in trying to build brands. This seems to even extend to the branding of artists. Simply flip through TV channels on any given day, and you are bound to come across a singer that has undergone all possible cosmetic surgeries to look like another more famous one. Imitation is the name of the game there, and in branding, that’s a losing game.
There is no magic, uniform formula for branding. Regional companies should first and foremost change their skeptical view of investing in their brands and start addressing branding as a top priority. It is only through harnessing communication that their brands can truly reflect soul and substance, and move away from the prevalent skin-deep approach to branding.
Brands should have a clear message and stand for distinctive attributes that should be communicated to stakeholders, reflected across all corporate identity applications and embodied by everyone within the organization, from the chairman to the newest intern.
“In a fast-paced world, today’s popular brand could be tomorrow’s trivia question,” former PepsiCo Chairman Wayne Calloway once said. If a company is keen to avoid such a doom scenario, it is better start thinking of properly building and sustaining its brand.

Rany Kassab & Ramsay G. Najjar S2C

May 3, 2009 0 comments
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Executive Insights

Capitalizing in these times of crisis

by Mazen Skaf May 3, 2009
written by Mazen Skaf

The authors of Executive Insights have been invited by this magazine to offer their professional opinions and analysis to you, the reader. Executive magazine does not endorse the analysis of Insight authors, nor should the Insights be interpreted as reflecting the views or opinions of Executive or its editorial staff.

Former Federal Reserve Chairman Alan Greenspan, testifying before the House Committee on Oversight and Government Reform, called the current economic crisis a “once-in-a-century credit tsunami.” For companies across industries, access to credit has certainly been an acute near-term concern. But as governments and central banks act to ease credit markets, corporate leaders must now make larger strategic decisions, under conditions of extreme uncertainty, that will determine how well their companies fare against the strongest economic headwinds in decades.
Astute business leaders realize the current environment will open significant opportunities for their companies to benefit from the dislocations across industries. To identify and capitalize on these opportunities in the face of significant uncertainty about the length and depth of the current crisis, decision-makers should take an integrated approach to strategy and risk management. Specifically they should:
• Reassess the risk-return profile of their corporate portfolio as well as new investments under consideration.
• Develop strategies and contingency plans shifting payoff profiles toward a greater upside and limited downside.
• Build and maintain strategic maneuverability.

Reassessing the risk-return profile
The current financial crisis has triggered a re-pricing of assets and has brought about significant volatility in commodity prices and financial securities. The result is that many asset prices across several classes of assets may decline in a very long process and may overshoot on the way down just as they overshot on the way up.
In addition, several industries are witnessing fundamental shifts in underlying value drivers, ranging from freight rates to energy prices to availability of credit. Companies in these industries should therefore rigorously reassess the risk-return profile of their current corporate portfolio of business units and investments. This should be based on both a sound analysis of the underlying value drivers and the ranges of uncertainty associated with these value drivers, as well as the exposure of the corporation to those uncertainties resulting from the corporate strategy and investments.
In this context, it is critical to distinguish between uncertainty and risk exposure. One may be uncertain about the direction of prices of a certain commodity like natural gas, for example. However, risk exposure is determined as a result of the strategy, asset investments, and contractual obligations of an entity or corporation and how they are driven by an uncertain parameter. As part of evaluating any new investment opportunity, decision-makers should demand rigor at three levels:
(1) Thorough assessment and understanding of the relevant uncertainties; (2) analysis of the risk exposure to specific uncertainties resulting from the contemplated investment, taking into account the corporate portfolio of assets and contractual obligations, and (3) evaluation of the risk-return profile of the contemplated new investment and comparison with the risk-return profiles of other available alternatives.
In the making, timing, and resourcing of strategic decisions, leaders face a deeper and broader set of uncertainties than they have likely ever faced. Consider just a few of those uncertainties:
• The depth and length of the crisis — Predictions of the magnitude of the current economic crisis range from several quarters of recession to doom-and-gloom scenarios of prolonged worldwide depression. While forecasters may differ on the length and depth of the current crisis, the real challenge lies in developing a robust strategy with contingency plans.
• The effect of government intervention — Just as the Great Depression ushered in the New Deal, the current crisis is likely to see a fresh wave of government actions, including regulation, stimulus packages, global trade restrictions, or at least skepticism about free trade. Certainly, few people would have predicted even a few months ago that the US would not only be bailing out financial institutions but also taking an equity stake in them. Increased regulation may slow recovery, and various forms of economic stimulus may favor some industries over others, but the consequences of these interventions — intended and unintended — remain unknown.
• The impact of deleveraging — With some $600 trillion in derivatives contracts outstanding worldwide, perhaps $10 trillion in mortgages in the US, and $60 trillion in credit default swaps in the US, the unprecedented level of leverage in the economy will take a long time to unwind. This deleveraging is leading to the re-pricing of different asset classes and recalculations of risk. Further, as asset prices across several asset classes decline during a very long process, it’s possible that they will overshoot on the way down just as they overshot on the way up.

Developing strategies and contingency plans
Taking an integrated approach to strategy development and risk management enables decision-makers to shift the payoff profile of an investment or the overall distribution of shareholder value towards greater upside, while limiting the downside (see graph on this page).
In a military context, it is often said that “the mission comes before safety;” otherwise, no one would leave the barracks or base. The parallel in a business context is that strategy comes before risk management. Usually, that is the case and strategy sets the structure and provides the context for the best approach to risk management. However, in times of great uncertainty and significant volatility, organizations should take an integrated approach to strategy and risk management to limit the downside exposure and increase the potential upside in the case of favorable market conditions.
The types of bets that organizations should consider or pursue are ones with limited downside yet with significant or unlimited upside. This is similar to buying a call option on a stock, or negotiating an option with a contractor for expanding a factory that would be exercised in the case of a market turnaround.
Unfortunately, many of the financial services companies that ran into trouble were doing just the opposite: aggressively selling instruments that exposed them to unlimited downside risk for a small fee upfront. In addition to the fundamental flaws in the models used by such financial services firms, and their mispricing of risk, the root cause may lie in incentive structures that rewarded short-term performance without weighing the impact on long-term shareholder value.

Seeing opportunity where others see risk
Just as stock volatility presents savvy investors with rich opportunities for gain, the current economic uncertainty offers similar opportunities for enterprises that know how to make strategic decisions. Distressed assets are likely to be available at a bargain as some companies are forced to raise cash to reduce debt. Opportunities for mergers and acquisitions will also be plentiful. In specific industries, uncertainties will create “white space” where companies that comprehensively understand value and risk can prosper. In petrochemicals, with slowdowns in the US and China and decline in feedstock prices globally, attractive opportunities to acquire capacity or companies may appear in late 2009 and 2010.
Opportunities are likely to be even greater for companies in industries that do not require a great deal of leverage or debt finance. There may be opportunities in some industries for smart companies to leapfrog the competition and take the industry lead. Again, the key will lie in knowing how to comprehensively understand risk and value in reaching strategic decisions.

Building and maintaining strategic maneuverability
During periods of steady growth and expansion, it is easier to foresee how conditions will evolve, although it is no less important to comprehensively understand uncertainty, value and risk. In times of great uncertainty, conditions can evolve much more unpredictably, with wide swings, sudden impact and lingering effects. Such times offer great opportunity, but safely seizing those opportunities requires strategic flexibility and maneuverability, not bet-the-company gambles. The current downcycle may take several quarters or several years to play out, but strategic maneuverability can enable a company to outlive the downcycle.
One key source of strategic maneuverability lies in building a cash reserve (see table) and securing access to credit for when it is needed in order to judiciously capitalize on attractive acquisition opportunities. We are seeing deals with attractive fundamentals selling at a fraction of book value or with very attractive earning yields. However, acquirers need to keep three things in mind:
• More attractive deals may materialize. Keep some buying power in reserve to take advantage of those deals.
• The fundamentals themselves may change given the strength of the underlying trends. Several industries are going through seismic shifts and earnings projections may prove too optimistic to attain. Valuation benchmarks and multiples may be further revised.
• Even for very attractive deals that pass due diligence, inching into the full investment position in a specific sector may be advantageous. Use a rigorous analysis of the sequential decisions and the uncertainties related to asset valuation to understand the overall risk-return profiles of various investment alternatives.
Over the course of the current downcycle, entire industries, markets and geographies may be transformed. Banking has already been profoundly changed. In the face of such tectonic shifts, strategy development should encompass a full understanding of the risk-return profile of any strategic alternative. It should also include how best to split the investment into a sequence of smaller investments. Those smaller investments enable learning and contingent responses as conditions evolve — the essence of strategic maneuverability.

The way forward
Given the scope, magnitude and unpredictability of today’s uncertainties, leaders can be forgiven if they find the challenge of making sound strategic decisions extremely daunting. The spread between best-case and worst-case scenarios can be vast and so can the consequences of strategic miscalculation. Further, traditional approaches to strategic decision-making confuse risk with uncertainty, resulting in sub-optimal decisions. But by understanding uncertainty and risk, identifying opportunities and maintaining strategic maneuverability, leaders can do far more than simply steer clear of danger. They make strategic decisions that harness today’s economic headwinds to take their companies forward.

Dr. Mazen Skaf  is partner and managing director of the Europe and Middle East Practice of Strategic Decisions Group

May 3, 2009 0 comments
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Finance

IPO Watch – A pent-up market

by Executive Staff May 3, 2009
written by Executive Staff

Capital market desks from Riyadh to Damascus continue to experience a great deal of backlogs for IPOs that are ready and waiting for the ice to break. Experts say that risk capital will eventually open up to new issuers and the IPO market is expected to pick up further momentum in the third and fourth quarter of 2009.

The experts might be right. In late April, and despite the severe downturn in local markets, Gulf investors announced the establishment of a $10 billion Islamic ‘godfather-of-all-banks’ bank to tap interest in sharia-compliant institutions. The new bank will be based in Bahrain and will be called Istikhlaf Bank. Adnan Ahmed Yousif, chairman of the Union of Arab Banks, said plans include a private placement of $6.5 billion and a $3.5 billion IPO in the fourth quarter of 2009. He added that the bank will be listed on the Bahrain Stock Exchange and Nasdaq Dubai. Some of the seed investors include the Islamic Development Bank, Saudi Investment Bank and the Kuwait Real Estate Bank. “The bank has raised $3.5 billion including $1 billion from the management. We are hopeful it will be ready by the fourth quarter,” said Al Baraka chairman Shaikh Saleh Abdulla Kamel, who is promoting the bank.

April showers bring May flowers
So April did not only bring with it spring, it also brought with it the earning season, two other IPO announcements and solid numbers for the four insurance firms who floated their shares during the third week of the month. The concurrent IPOs of the four insurance companies on the Saudi Stock Exchange were all well received in the market, according to announcements.
Al Rajhi Company for Cooperative Insurance or ARCCI saw its $16 million offering subscribed some 151 percent in only the first two days of its IPO. According to a statement by the issue’s lead manager, Al Rajhi Financial Services Co, over 146,000 subscribers signed up on April 18 and 19 for shares worth $24 million.
The combined value of the shares offered for subscription by the four insurers approaches $70 million. Besides ARCCI, the issuers are Weqaya Takaful Insurance and Reinsurance Company ($21.33 million), AXA Cooperative Insurance Company ($21.33 million), and ACE Arabia Cooperative Insurance ($10.6 million).
AXA and ACE also encountered handsome demand; according to statements, offerings were covered about three and six times, respectively, several days ahead of the close of the subscription on April 27.
Vodafone Qatar, which closed subscription to its $952 million IPO on April 26, did not immediately disclose if there was over-subscription. However, the company praised the “overwhelming public support” it received for this IPO.
Qatar National Bank (QNB), the country’s largest bank, said that it plans to float 32.5 percent of Qatar National Bank – Syria in May in an attempt to raise over $35 million. QNB will retain a 49 percent stake in the new bank, the Syrian government 15.5 percent and three percent will be offered to private investors. QNB – Syria has a paid-up capital of $100 million and will offer 3,250,000 shares priced at SYP500 each ($11).
The Abu Dhabi-based Emirates Steel Industries plans to launch an IPO in 2011 provided local markets stabilize, said Chairman Hussein Jassim al-Nuwais. Although no additional details were provided about the IPO, if confirmed the IPO is expected to generate a lot of buzz as observers expect it to be one of the largest IPOs in 2009.

An IPO tower
The Dubai-based Alpha Tours, which had announced its intentions for an IPO in early 2007, said the travel services company will float 50 percent of its shares to the public in the second quarter of 2009. Alpha, who has appointed Ernst & Young as the lead manager for the issue, seeks to raise $150 million, according to statements made by Ghassan Aridi, Alpha Tours chief executive.
The Jeddah-based Knowledge Economic City Co., or KEC, which announced its IPO plans last month, released additional details about the float, saying that it will sell a 30 percent stake in an attempt to raise $301.6 million in May. The Saudi authorities approved KEC’s license with capital of $906 million.
So the IPO pipeline in the region continues to do better than its peers in the United States (US) and European markets. Obviously, it will take much more interest for the IPO market to return to its pre-2008 conditions, but larger private and government companies cannot continue to put off their IPOs indefinitely. As these companies scale up, so does their capital requirements.
Given the substantial opportunities for regional companies in the US and European market, the cost of expanding internationally through buying a major competitor in those markets is beyond what even large venture-capital firms can provide. Unless the larger private and government companies can tap the IPO market, they cannot continue to grow.

May 3, 2009 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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