Middle Eastern nations continue to discourage investment and thwart small and medium sized businesses with heavy legal burdens and piecemeal reforms, a new World Bank report has revealed.
The Washington-based organization’s annual Doing Business report provides a global ranking of the investment climates in 155 nations based on key business regulations and reforms undertaken.
Entrepreneurs trying to open up or run businesses in the region are challenged by regulatory obstacles every step of the way. In Syria for instance, it takes 63 days, 18 documents, and 47 signatures from the time imported goods arrive at the port until they reach the factory gate. In Oman, it takes seven years to close an insolvent company.
In keeping with its neighbors, Lebanon generally scored poorly across the board, with an investment climate hampered by time consuming red tape, high costs and an inadequate judicial sector.
The report found that the cost to start a new business in Lebanon amounts to 110.6% of annual income per capita – the third highest rate in the region after the Occupied Palestinian Territories and Yemen.
It takes 275 days to obtain a license in the industrial sector to build a warehouse in Lebanon, after Syria (134 days) and Jordan (122 days), although on a much-needed up note, the cost of obtaining licenses in Lebanon are less than the average regional ratio: 214.6% of income per capita, compared to the regional average of 469.7%.
Lebanon’s judicial sector fared the worst in the region with regards to business, requiring over 2 years (721 days) to enforce a contract. Tunisia was the most efficient globally in this sector, requiring only 27 days.
“I am not surprised – these results seem to reflect reality,” Samih Barbir, former chairman and manager of the Investment Development Authority of Lebanon, commented. “But political stability will lead to progress on all these fronts. We’ve been talking about introducing reform measures for the past 10-15 years, but nothing has been done about it. Once you have reached a broad understanding that investments lead to prosperity and growth, and you reach some kind of political stability in this country, then reforms will take place. But before the Mehlis report comes out, we won’t see any of this. And once the report does come out, we need to see what repercussions it will have locally and regionally, before we can start talking about reforms again.”
Up in smoke
Phoenicia Trading Group, the sole agent for Cuban cigars in Lebanon, has launched a media awareness campaign in local newspapers to bring the problem of counterfeited products to the attention of the Lebanese public.
The campaign was organized following a hike in fake Cuban cigars smuggled into the country over the course of the past six months.
“A lot of fake cigars with Cohiba rings were being circulated in the market and mostly used for gifts,” says Walid Saleh, managing director of the Phoenicia Group. “The customers who were receiving these gifts came to our shops to exchange them or complain about their quality. As a company our role is to draw the attention of cigar smokers to what’s happening in the market and guide them, so as to help them get value for their money when they are purchasing the goods.”
An estimated 400,000 fake cigars are being brought into the country annually according to the Regie Libanaise des Tabacs et Tombacs, representing some 10% of total imports, at a value of approximately $500,000.
“It’s not a tremendous problem when you look at the percentage it of the market,” notes a Regie employee, speaking on condition of anonymity. “These products are not [any more of] a health hazard, they contain plain tobacco, but they are feeding off the well-established Cuban brands. More than anything, the latter are the ones that are most affected by this.”
Yet Phoenicia-Beirut begs to differ, arguing that the counterfeiting is hurting the country as a whole.
“Falsified products are not only damaging the image of Havana cigars but also the reputation of Lebanon as a center of commercialization of Cuban cigars for the whole region,” says Saleh. “This is an image that took years to build, through the efforts of Phoenicia Trading and the support of the Regie.”
The bulk of the counterfeited products are being produced in Latin American countries, but a few also come from Europe. Locally printed rings are subsequently added to the cigars, which are then repackaged in nylon or recycled Cuban cigar boxes.
The products are sold door-to-door, but can also be found in shops and restaurants, both of which are liable for prosecution if caught.
Pushing those grades
Marketing US-based higher education to Lebanese students became an executive matter for ambassador Jeffrey Feltman when a tandem of private sector college road shows converged on Beirut last month. Held consecutively at the Moevenpick and the InterContinental Phoenicia Hotels, the two road shows represented 37 US colleges between them, all vying to draw Middle Eastern students to their campuses.
As he praised the virtues of US colleges and the quality of degrees they offer at an opening press conference, Feltman also intimated that American ambassadors worldwide have received a “directive from the State Department to assist in promoting US education to international students”.
While US diplomacy banks on the cultural good will that they expect visiting students to develop towards America despite not really resolved obstacles Middle Eastern youngsters face in obtaining US student visa, American colleges also have a substantial financial interest in attracting international students. “On average, 600,000 foreign students are enrolled every year in US, spending $13 billion annually. International education has become an industry in the United States,” said Tarek Elshayeb, associate director for international student services at Plattsburgh, a college affiliated with the State University of New York.
The colleges self-financed their participation in the road shows, said the managers of US Education Group and Linden Educational Services, the two competing companies which organized the events. Each school participating in her fair had paid $11,500 for going to five Middle Eastern cities, said Linden’s president, Linda Heaney.
Annual costs of undergraduate studies at universities in the Linden fair were predominantly in the medium $20,000 to $40,000 bracket, as the biggest names in the education business usually stage their own shows. “We do small programs for select universities that are very committed to international students,” Heaney said.
As for return on their investment, admission officers at the fair emphasized that they were looking at their promotion work as “sowing seeds” without strict recruitment targets for each stop on the trip, but some were avidly goal-oriented. “We want to increase enrollment and I want to find at least five students from Lebanon that would enroll. If we can register 25 students during this entire tour, I will be a happy camper,” said Ashraf Al Zawaideh, assistant director for international admissions at the University of Bridgeport.
Main non-event
The main event in telecommunications last month was the one that did not take place: the switch from the 03 cellular prefix to the new code, 71. Less than two weeks before the changeover on September 18, the ministry of telecommunications told the nation’s phone users that the old numbers would remain valid for the time being.
The reason given by the MoT for reversing its decision to change cellular prefixes now was a sensible assessment that further adjustments in the national phone numbering plan would mandate another switch in landline prefixes, most likely next year. A two-phased switch would have caused extra costs to businesses and individuals, by forcing them to print new business cards, stationery, brochures, and so forth not once but twice.
While the decision gave consumers and companies a reprieve in having to visit the printers and commission their communications agencies for producing new corporate materials, it came a bit late for the communications planning of the parties directly involved, MoT/Ogero and network operators MTC Touch and Alfa. According to industry insiders, they had made bookings for extensive billboard campaigns that could not be cancelled.
Thus, the Lebanese public in mid September was treated to extensive telecommunications advertising of apparently somewhat unplanned nature and cost that media industry sources estimated at some $50 per day and billboard, or about $75,000 a day. The advertising budget for the originally planned campaign to introduce the new cellular prefixes had been signed for to equal parts by the ministry and operators.
Given that expenses for such a measure can run to substantial amounts, local companies weary of having to renew their corporate materials should be able to breathe easier for the moment. While the general manager of a major PR agency in Beirut said one could not provide a general cost figure for changing all of a client’s corporate materials to the new phone numbers, he estimated that just for his own firm of 25 employees, changing everything involved could cost as much as $10,000.
It has been known for years that Lebanon’s six-digit phone numbering is no longer sufficient and as network managers at Ogero confirmed, the system-wide change of the prefixes will have to take place eventually. Compared to the inestimable total cost that the nation’s phone users would have been forced to bear due to the September switch, the sudden cancellation of the public awareness campaign last month was certainly a minor problem. What remains is the question why the decision for a two-phased changeover had been taken in the first place.
And the truth is…
Deja vu was strong in another telecommunications matter last month, that of the old disputes between the previous operators and the Lebanese government.
First, the LibanCell company, former operator of one of Lebanon’s mobile communications network under a Build-Operate-Transfer (BOT) contract, told the public that the international arbitration over the premature termination of these contracts had gone good for the operators and bad for the Lebanese state.
Instead of $1.45 billion demanded by the government for alleged contract violations in 16 cases, the arbiters had ruled in favor of the state in a single point, for a meager award of $1.5 million, or one per 1000, LibanCell claimed in its ad campaign. On top of that, for having been wronged through the early termination of the original contracts and other violations of the agreement through the state, the international arbitration had awarded it compensation amounting to a total of nearly $267 million, LibanCell trumped up.
The dispute originated in 2000/2001 when the ministry of telecommunications had began accusing both BOT operators, LibanCell and French-Lebanese Cellis, of numerous contract violations centering around an alleged act of exceeding subscriber ceilings of 125,000 customers per network. The companies had argued in return that no such ceilings had been agreed upon in their somewhat ambiguous contracts. Especially LibanCell was indignant and tried with large, number-driven ad and PR campaigns at the peak of the confrontation to convince public opinion of its viewpoint.
However, impeded by their high (and government mandated) per minute charges, the companies couldn’t shake off the allegations in the public mind and the confrontation between state and operators brought development of mobile telephony in Lebanon to a screeching halt that impedes communication until today. The BOT contracts were terminated in 2002 but attempts to auction off operator licenses under the label of privatization failed. Network management remained for an extended period with the old companies until the current operators MTC and Faldete were brought in last year.
As LibanCell now played the cards of having been vindicated in arbitration, Beirut rumor mills alleged that the company could have ambitions to come back as network operator when the sector gets fully privatized, while former telecommunications minister Jean-Louis Qordahi hastened to accuse the company of not having paid all its dues owed to the government, which LibanCell angrily refuted.
In the meanwhile, the honeymoon between MoT and the new operators seemed over, as the ministry announced fines against the firms for not doing their job perfectly. The caretaker companies responded in saying that they were fulfilling their obligations and were committed to the welfare of the sector.
What consumers and economy continue to wait for, is an end to tiresome telco affairs, reduction of insanely high mobile phone charges and fulfillment of some long-promised side benefits, such as network upgrades, implementation of new regulatory frameworks, and introduction of a third operator. The state is in charge.
That show goes on
Taking place in early September instead of late spring, the Project Lebanon construction fair run with considerable delay this year, marking the event a victim of the turbulences that rocked the Lebanese exhibition and fairs industry in the aftermath of the assassination of Lebanon’s former prime minister Rafik Hariri.
In its 11th year, the show appeared slightly smaller than in some previous editions and presence of exhibitors from some countries was down, but other countries were well represented and entries for some 250 exhibitors filled the show catalogue of organizers IFP in a respectable mix, confirming Project Lebanon as stable fixture on the country’s exhibition scene.
Looking out over Beirut from the exhibition grounds, visitors could take heart in seeing construction cranes dotting the downtown silhouette in quite some larger numbers than a few years ago, supporting the notion that the Lebanese real estate market has been more resilient in withstanding the troubles of 2005 than other sectors of the economy.
That did not mean, however, that moods inside the exhibition halls would vibrate. Attendees were treated to some information important to the sector, such as a seminar by insurers Arope on new insurance requirements for construction projects and international examples for such decennial insurance. But a sizeable number of exhibitors on the main floor of Project Lebanon admitted that 2005 had turned out different than hoped for.
Even stalwarts in the domestic construction supplies industry such as paint manufacturers Tinol and tile makers Uniceramic conceded that the market has not been kind until now. “We had a difficult first portion of 1005. The market is going up now but I am not sure if we will be able to make up for losses from the first half in the remainder of the year,” said Chaker Saab, Tinol’s business development manager. Uniceramic on their part had been hurt by the trade problems with Syria, which is the company’s main export market, said general manager, Nabil Ghorra.
Both managers saw better times ahead, albeit under slightly different accents. “I am optimistic for the future,” said Saab. “The boom will come, but I am not sure how long we can wait,” said Ghorra.
One horse race
Revenues were up by around 30% at last month’s 14th Schtroumpf Beer Festival, according to the restaurant chain’s operations manager, Maroun Daou. But anyone heading to the festival in the hopes of sampling a wide array of beers would have been disappointed. This year, only Almaza, the sponsor, was present at the event, making it rather bizarrely a one-beer, beer festival. At least Almaza was happy. Sales at the event rose by 50% compared to last year, thanks also in part to a LL12,000 drink-all-you-can offer, according to Almaza Brand Manager Naji Nacouzi.
“The beer festival should invite all the other players in the market,” said Nacouzi. “However for two years now Almaza has been sponsoring the festival without the presence of other players. Maybe they don’t like the prominence and visibility of our brand.”
The absence of other beers might be a reflected of the local dominance of Almaza, which was bought by Heineken in 2003. “We used to have a lot of brands. A few years ago we had about eight beers, but now they believe there is no competition anymore. They see only Heineken and Almaza. So they are no longer spending money on such festivals,” said Daou.
Abdou Younes, marketing director of Abi Ramigh Bros., the company that imports Effes, Fosters and Budweiser, said the company ceased participating in the festival two years ago with Budweiser because Schtroumpf only embraced the brand during the festival and shunned it for the rest of the year.
“They don’t contact us until the festival. But outside the festival, they don’t want to put our brand or any other brands on their premises. They only contact us when they need something.,” Younes complained.
In an attempt to chip away at the Almaza/Heineken market share Abi Ramigh Bros. Spends around $375,000 on marketing and while it did not take part in the beer festival, it does sponsor motor sport events.
Storage Space
Filovault, a business to business venture created last year to cater to those companies, institutions and foundations to outsource their records management due to space and resource constraints, hopes to cash in on the growing need for better corporate governance.
“As companies and institutions become more compliant with document retention periods and abide by international standards, their volume of stored documents will tend to swell,” said managing director Nael Zantout. “Since managing archives properly involves a great deal of resources, fire prevention, 24 hour security, software, and manpower, most international companies are looking to outsource this function to a specialized company, which can ensure two key things: safety and availability of files when needed. Loss of files can mean litigation/audit risks”
The archiving business model, already popular in the West and more recently in Egypt and the UAE, rests on the concept that non-core activities such as record keeping /archiving are being outsourced for cost savings and removal of strains on internal resources. Filovault has rehabilitated a warehouse facility just 15 minutes from BCD, employing climate control, security and fire detection and prevention. Filovault also has a strategic software partnership with US based O’Neil, arguably the global leader in the field.
According to Zantout, a large percentage of multinational companies worldwide use outsourcing for their archiving and this process is viewed favorably by auditors and compliance heads as it lessens the risks and costs especially since most accounting and administration documents need to be maintained for ten years or more. Clients who sign up, get a number of bar coded boxes along with a cd-rom to catalogue the contents of each box, enabling file searches at a later point. Filovault allows clients to consult their inventory or order boxes at any time using their online feature.
“The whole system operates solely on barcodes ensuring confidentiality at all times,” said Zantout, who cites a large US multinational as well as top insurance and financial institutions as clients, along with several smaller foundations, law firms and schools. “We guarantee rapid retrieval of documents when needed along with an array of services such as digitization, destruction, and an onsite audit/conference room.”
Life after death
Renowned Italian architect Giancarlo Di Carlo may have passed away on June 4 of this year, but his influence will forever be felt in Beirut, where the real estate project Beirut Village was the last chef d’oevre of his life.
Set around the 2,500 m2 Alliance Garden in Wadi Abu Jamil in the heart of downtown, offering over 27,000 m2 of apartment space, the Beirut Village is the brainchild of Beirut Trade, a combined Emirati Lebanese real estate company. The development consists of two clusters of 6-floor apartment blocks. Di Carlo himself said to be inspired by the traditional architecture of areas such as Gemayzeh and Kantari in introducing the seven red-roofed, low rise buildings, characterized by balconies, large windows and earthy colors. Each of the 92 apartments has its own individual look and the top floors will house 10 luxury penthouses, each with a large terrace and private pool.
It is also further proof of the attraction of Beirut as a location for investment in high-end real estate. Demand for luxury apartments is still strong despite Lebanon’s turbulent year. “We aim for ‘class A clients,’ the top of Lebanese society and Arab investors,” said a Beirut Trade Spokesman.
Sales started on October 1 and construction will begin at the end of this year to be completed by mid 2008. “Solidere is currently asking some $1,300 per square meter of BUA and often offers some discount,” said Raja Makarem of Ramco Real Estate Advisers, “so I think a price of $1,200 is likely. As far as sales are concerned, I don’t think anything in Wadi Abu Jamil is sold for less than $3,500 m/2.”
Last June, an honorary exhibition in Rome on Di Carlo’s life and work already included the Beirut Village as one of masterpieces of the 86-year-old architect, who in 1993 was the winner of the Gold Medal of the Royal Institute of British Architects.