Well, better late than never. At least that’s the sentiment of some of Lebanon’s top bankers, eager as they are to satiate an increasingly ravenous global and local appetite for Islamic Banking (IB) services.
Indeed, as with so many aspects of Lebanon’s socio-economic maze, the country’s relatively late entry to the IB trend is puzzling, if nothing else.
We host many of the leading banks in the region, we are routinely ranked as the top country for Human Resources recruiting, and Gulf investors, typically the ones most interested in conservative investing, have long made Lebanon a second home of sorts – both financially and from a tourism perspective.
Moreover, according Jamil Jaroud, Deputy General Manager at Lebanon’s Arab Finance House, an estimated seven billion dollars in deposits is potentially available from Lebanese who want to invest their money here according to Sharia principles.
“This industry should be very crucial to the Lebanese economy,” said Jaroudi. “In other words, if there wasn’t something called Islamic Banking then we should have invented it to help bring capital and partnerships into the economy… After all, this is what most Lebanese companies need.”
Nevertheless, as it currently stands, the central bank (BDL) only recognizes one fully functional IB: Islamic Credit Libanais.
And while there are two other contenders, AFH and Al-Baraka bank, both of these institutions have yet to be licensed as IBs – although the bulk of their services already adhere to IB principles.
According to Pierre Kanaan, who is heading up BDL’s legal effort to expand Islamic Banking, the reason why Lebanon hasn’t fully joined the estimated $250 billion (and growing) global Islamic marketplace is mostly due to one factor: the law.
Although banks here can competitively conduct some IB transactions for their customers under the current Fiduciary law, IB’s prohibition against charging interest, among other Sharia principles, necessitates a wider use of contracts – a fact that often moves IBs into a different and less competitive class of activity under the law.
One prominent example of this, cited by Jaroudi, is when AFH wants to do business with certain sectors of the economy that receive state subsidies, such as healthcare.
Although regular banks here can benefit from an interest rate subsidy, in effect, when lending to hospitals, AFH is not permitted to do so under the current law because such deals are structured without interest. Instead, the transaction gets considered as a merchant transfer: Equipment is purchased for the hospital by the IB who then benefits from the profit margin that it charges the hospital.
Of course, in the meantime, that margin is reduced by the state subsidy that the hospital is unable to obtain because of the nature of the deal.
An even greater barrier to Islamic Banking in Lebanon is double taxation.
Because a transaction may be regarded as a merchant transfer, both the IB and the ultimate buyer, the client, must pay the VAT.
Crunch the numbers in either of the cases and you’ll see why IB has been largely throttled in the domestic market.
As Jaroudi put it, ““why would anyone want to do business with us?”
To top it all off, the current banking law, even as it was modified last year to allow greater IB activity, does not allow a Lebanese bank to simply open an IB window.
Instead, the entire bank must be licensed as a separate entity, necessitating a separate Sharia audit committee, separate tax structure etc. – a costly procedure, in any case.
While BDL has issued a number of circulars over the past year and a half, allowing more attractive capital to deposit ratios, for example, there is only so much it can do without Parliamentary action.
Unfortunately, even as over a dozen banks are said to be preparing IB licenses (and at least three foreign banks already have approached BDL for branch licenses), there still has been no action to consider a number of draft laws that might put IB on an even competitive playing field with conventional banking.
The story of IBs seemingly meteoric rise dovetails, at least on its face, with that of the oil-driven region.
As it is usually told, three decades ago IB got off to a slow start in the Gulf, prompted by the needs of conservative investors who did not want to invest in certain prohibited activities and who wanted to respect Islam’s prohibition against interest rate taking.
Of course, that’s not an entirely faithful way to tell the story (pardon the pun).
As one seminal IB publication put it in 1997, “Although the western media frequently suggest [sic] that Islamic banking in its present form is a recent phenomenon, in fact, the basic practices and principles date back to the early part of the seventh century.”
Nonetheless, the sector did lie mostly dormant until the late 1990s, when the industry began to take off as a result of a confluence of factors: Pent up oil wealth, an increasing focus on adhering to Sharia principles and, most importantly, a new breed of educated Sharia experts who were deeply familiar with both Islam and modern banking structures.
“The industry is growing so fast because the scholars now are connected,” said Jaroudi.
“Not to undermine previous scholars… but the previous ones may not have known, and would have ruled a certain instrument was haram, perhaps because of a lack of knowledge. It was better for them to stay no than yes.
“The modern scholar goes and researches the fatwa, and says yes you can do this under this school of thought. This is what has pushed the industry forward in the past few years.”
And indeed, pushed forward would be something of an understatement.
Further buoyed by the post 9/11 environment that prompted regional money to stay put, the industry is now a $250 billion market (in terms of assets), having grown by an average of 15 % each year over the past decade, according to one leading Lebanese Bank who is currently surveying the marketplace.
There are now 265 IB institutions worldwide in 60 countries, though 2/3 of Islamic funds are from the Middle East.
Led by Malaysia and Bahrain, among others, total deposits now total $202 billion.
Islamic equity funds, of which there are now 125, have grown an average of 25 % each year for the last 7 years. Islamic Bonds too are estimated to be worth between $25-30 billion, a market that has nearly doubled over the past few years.
And finally, in a clear sign of its arrival on the banking scene, it is now anticipated that Islamic finance will be responsible of managing 40% to 50 % of total Muslim wealth (3 trillion USD) worldwide by the 2010-15 period.
Even the US Department of Treasury has gotten on board, recently appointing an IB Scholar in Residence who will spearhead the regulatory changes necessary to introduce IB to the American market.
“There are two important things when it comes to IB,” Jaroudi explained. “The contract must be structured according to Islamic principals and second, you should have the intention that you are adhering to sharia,” that your deal is ethical throughout.
As a result, “you become a partner in the operations more so than the conventional bank,” a fact that often raises the due diligence costs, not to mention certain risk factors.
“Any delay,” Jaroudi said, “in repaying an IB causes us to lose the opportunity cost of the money… With conventional banks, if you are late, you accumulate interest for the delay on top of the interest you owe.”
He added that AFH was able to get a ruling from the Sharia board that permits collecting penalties from clients who have delayed payment intentionally.
The amount, however, goes to charity, not the bank.
“It’s kind of like building a society. There is no remoteness between the money and the outcome of it.”
Despite the apparent difficulties, according to Kanaan, the BDL expects that between 12 to 15 banks will indeed apply for IB licenses shortly.
Although he was unable to predict how many of these applications would ultimately be successful, he noted that the BDL has wide authority to grant such licenses – after all, the law says that a potential licensee must yield a “public benefit” as well as meet any and all legal requirements.
“I am convinced that it will have a good impact to try to develop this sector, to make some exemptions in this area,” said Kanaan.
“But we have to deal with these issues [such as double taxation], which demand a law.”
Although he added that the prohibition against window operations would continue, Kanaan did say that at least a few more circulars regarding IB regulations would be issued in the coming months by the BDL.
Of course, if the IB sector in Lebanon, not to mention the world, is to develop, its Human resources must grow – and fast.
Recognizing this, Lebanon’s Ecole Superior des Affaires recently unveiled a new training program in Islamic Finance.
According to Ahmad Barghout, ESA’s administrative and financial manager, “ESA is always looking for new things. We launched a feasibility study and found that we can contribute to this industry on the HR development level.
“HR is the key here,” he added. “Everything starts from the HR level.”
As a part of its effort, at the end of March ESA launched a foundation for research in Islamic finance that aims to provide business cases and applied research to the industry. Through its educational programs, ESA will also soon offer a module in Islamic finance as a part of its Masters in Finance, possibly as early as October 2005.
“We don’t need repetitive seminars with the same people,” Barghout said. “ And two days is not enough. We need practical applications… We need to understand the ways of thinking which are completely different from regular finance.”
By assembling a retinue of junior experts – approximately 8-10 people, ESA is positioning itself to become what Barghout said would be a “hub for Islamic finance on the HR level.
“Look, if you have the whole structure but not the human assets you will fail, that is certain.”
For at least the past four years, foreign banks have been leaving Lebanon in regular succession. The exodus began in 2001, when ING Baring sold its franchise to Byblos Bank, followed by ABN Amro also selling its Lebanese operation to Byblos Bank in 2002, while Credit Lyonnais sold its franchise to Credit Bank, a smaller domestic bank. More recently, during 2004, Crédit Agricole also left the country, selling its 51% stake to local individual investors.
It has also been six years since a foreign bank announced its intention to acquire a local bank, let alone set up a branch in Lebanon. In fact, most international banks have shied away from entering the Lebanese market, which has only four major Western banks, HSBC, BNP Paribas (BNPI), Standard Chartered and Citibank, all of whom have a decades-old historical presence and are committed to the country. This is the main reason why BNPI and HSBC are still operating, while Standard Chartered has a global emerging market franchise, and is keen to give itself more time to develop its presence. Citibank’s size in Lebanon is too small and doesn’t impact the consolidated balance sheet. The bank has however closed its branch on the highway and, no doubt looking to cultivate a better class of depositors, told all customers with less than $25,000 to close their accounts.
The fact of the matter is that most foreign banks have viewed Lebanon with caution. Those who were interested kept a cool head during the euphoric times of the mid-1990s, and opened only small offices. Others, such as ING Baring, predicted Lebanon would regain its position as the region’s banking center and were quick to open a fully-fledged branch, only to pull out altogether after five years. Those that remain such as BNPI, HSBC, Standard Chartered and Citibank are still considering the level by which they will increase their market share and compete heavily with the larger domestic banks, many of which have gone regional.
Some local partners of foreign banks argue that therein lies the dilemma. They say Lebanon cannot be viewed as a sole entity. Its natural disposition is that of a regional hub and local banks that have prospered have penetrated regional markets. The instinct therefore is to expand, while foreign banks may be reluctant to “interfere” with their other regional offices.
Risky business
The reason Lebanon makes foreign banks twitchy may lie in its country risk, as reflected by Standard & Poor’s rating of the Lebanese government, one that establishes a benchmark for the entire Lebanese economy, which has shown significant signs of weakness and volatility for virtually the last decade. Doubtful loans have been very high, both on the corporate and retail sides, averaging more than 20% of banks’ loan portfolios, while earning diversification and recurrence has been suffering. Furthermore, there are little fund placement or investment opportunities, and both local and foreign banks find it extremely difficult to place gathered deposits into risk-free or low-risk loans or securities. For this reason, foreign banks have been reserving significantly against Lebanese risk at head office level, and have found their Lebanese presence to be costly. Those banks that sold their Lebanese franchise did not do so to simply cash in on the value of the local franchise, but rather to be able to release reserves at Europe head office level.
Another major reason for the foreign flight is the imminent Basel II Capital Accord due to be implemented with all banks within the G10 countries (including the Netherlands and France). This accord forces banks to determine capital according to risk weightings on assets. The risk weightings are in turn determined by credit risk ratings, whether these are internally developed or provided by internationally recognized rating agencies, such as Moody’s, Standard & Poor’s and Fitch. Therefore, a B– rating, such as the one carried by the Lebanese government and just about every rated institution in Lebanon, would carry a minimum risk weighting of 150% for international banks with any exposure in Lebanon. For example, if a foreign bank with total assets of $75 billion had a presence in Lebanon amounting to say, $3 billion in terms of assets, it would then have to risk weigh this amount at 150% and set aside $360 million in terms of capital just in order to comply with the Bank for International Settlements (BIS) minimum regulatory capital requirements, which sets the lower limit of the BIS Capital Adequacy ratio at 8%. The international bank in question would much rather allocate the $3 billion in less risky markets in Europe, where ratings are higher and risk lower, and which do not cost as much in terms of capital.
Incentives to stay
A capital allocation such as that described above could have been worthwhile if yields in Lebanon were significant and the domestic market profitable, but yields have dropped substantially in the last few years, while economic, political and social risks have stayed, if not worsened. The government has done a relatively good job in reducing interest rates on the Lebanese pound, but has done little to accompany interest rate drops with appropriate reforms, financial restructuring and privatization.
Given the political power games at play and threats of international sanctions in recent years, even today’s hopes for a better government cannot ameliorate the situation, particularly considering the killing of former premier Rafik Hariri in February was a big blow to the country’s stability. Furthermore, the government also showed significant incompetence in handling the fallout.
The bottom line for foreign banks is that Lebanon represents too much volatility and risk. The low rating – coupled with the small size, lack of diversity and capital market developments – hamper any desire for a foreign financial institution to either venture into or remain in Lebanon.
The absence of a developed local capital market is also an obstacle to a greater foreign presence. International banks, which have a presence in most world markets, rely on market funding or the issue of debt and hybrid debt securities (e.g. preferred shares, subordinated debt, etc.) to fund their placements. In turn, their placements usually involve a high degree of sophistication, which sometimes necessitates the use of capital markets for their corporate clients. In Lebanon, foreign banks usually operate with a handicap with regard to deposit gathering, as their approach toward retail customers is less appreciated by the Lebanese public than is the case with Lebanese banks. A reliance on capital markets is therefore crucial in foreign banks developing activities in local markets.
Relationships
Further issues arise with local partners, whose presence is very beneficial during the initial years when the foreign bank needs to make itself known to local clients. But if and when the market and economy grow and develop significantly, requiring the local partner of the foreign bank to be up to the task financially in terms of capital injection, then the relationship can run into trouble. For a while, a local partner – whether an individual or an institution – might be able to inject sizeable capital, but today’s banks, particularly those in a high risk environment such as Lebanon, need to be capitalized to the tune of sums in the high eight and nine figures. In Lebanon, with the exception of a handful of billionaires, few bank partners can do this.
The absence of sophisticated banking regulations and the Lebanese government’s monetary policy are also a problem for foreign banks, who unlike local banks, can engage in activities that are useful when hedging against volatilities and risks in the local market – such as securitization and derivative products like swaps, options and futures. The central bank, quite rightly, forbids resident banks from engaging in such activities but foreign banks would be handicapped and hampered in their efforts to carry out what they believe are standard banking and asset/liabilities practices.
The government’s post-war policy of using the local banking system as the major funding tool for the state or as the reservoir of Treasury Bills and other government debt securities, was the final straw for foreign banks aiming at funding the Lebanese economy and not the state. They were (and still are) unwilling to play the game, mainly because of their own internal policies and guidelines that forbid a direct exposure to B– rated debt securities. The upshot is that they have been left handicapped in terms of profitability compared to their local competitors and have significantly limited their treasury capabilities.
Some positives
There are opportunities in the wake of the foreign exodus. It has in theory opened the way for local banks to develop their own capabilities as well as tailor-finance tools that fit the domestic environment, such as lending to corporate departments – still underdeveloped in Lebanese banking – and bespoke retail products. However, it is hoped that local banks and the national regulator would also sit up and take notice and work to make the Lebanese financial system more attractive and efficient. It is also hoped that local officials will recognize that the country’s risk is too high to attract foreign and Western investors, and that they need to take action sooner than later.
The downside is that local banks are no longer exposed to international standards, which increases the chances of them getting deeply ingrained in old habits. There would also be fewer opportunities for local companies and individuals to benefit from more sophisticated financial engineering and more diversified banking products such as those provided by international banks. But the most important and immediate negative consequence is that of image. The departure of such blue-chip names looks bad and will not help Lebanon’s quest to attract Western investors.
The politics of it all
The issue of bringing back foreign investors rests entirely in the hands of the Lebanese government, which has to resume economic reforms, eradicate bureaucracy, and provide incentives for foreign investors (mainly on the fiscal side). The government could also attract Lebanese expatriate bankers by providing them with a direct tax incentive, in a similar vein to what other emerging market countries have been doing for the last decade. It is also crucial to provide foreign investors with comfort as regards to the political environment, and develop a wise and stable political and social policy. One can only hope that the current decision makers realize what is happening and mobilize to rectify the situation.

NBK Records Net Profits of $152m in Q1-2005
The National Bank of Kuwait (NBK), the country’s largest bank and the top-rated Arab bank, posted net profits of $152m in the first quarter of 2005, compared to $108m in the same period last year. NBK’s CEO explained that the growth in profits was achieved amid a strategy of diversification in the sources of income, prudent risk management and meeting evolving customer needs across all segments through the introduction of new high-quality services. The bank’s total assets reached $18.9bn at end-2004, while shareholders’ equity amounted to $1.91bn. In turn, NBK’s return on equity (RoE) and return on assets (RoA) stood at 32% and 3.3% respectively, among the highest worldwide.
ANB Posts 33% Growth in Net Profits in Q1-2005
Saudi Arabia’s Arab National Bank (ANB), the sixth largest listed bank in terms of market capitalisation ($10.6bn), posted net profits of $96.5m in the first quarter of 2005, up by 33% year-on-year. The bank’s total assets reached $15.8bn at end-March 2005, while its return on equity (RoE) rose from 26.4% to 29% in Q1-2005. ANB’s loan portfolio grew by 38% to $8bn, while customer deposits increased by 21% to $11.6bn at end-March 2005. Total expenses rose 13% to $85m of which $19m were allocated as provisions for non-performing loans. Jordan’s Arab Bank owns 40% of ANB while the remaining 60% is owned by 5,000 Saudi nationals.
Country Profile: Morocco
The Moroccan Ministry of Finance highlighted the performance of the Moroccan economy in 2004. Growth has reached 3.5% mainly attributed to the growth in the agriculture and construction sectors, the rise in phosphate exports as well as the expansion in the tourism sector which grew by 18% relative to 2003. Inflation was kept at 2%, in conformity with the average registered since 1998, and unemployment dropped from 12.3% to 10.09%. The external position strengthened further with Morocco’s current account surplus reaching 1.3% of GDP due to the rise in tourism revenues, remittances and external reserves. The report added that trade registered a 34% deficit due to a 14.1% increase in imports relative to only 2% rise in exports. As for the country’s fiscal performance, the deficit amounted to 4.4% of GDP relative to an initial estimate of 5.7%. The public dept dropped from 69.4% in 2003 to 66.7% of GDP in 2004 following its trend of decline over the past eight years. On the other hand, public spending has reached $12.39bn relative to an initial estimate of $11.95bn in light of increased wages and the subsidizing of some alimentary products.
For an industry that is battling a higher cost of doing business and, during the past quarter witnessed its first contraction of deposits after something like 50 quarters of perpetual increases, the mood at leading banking institutions is exuberant. And for more than one reason.
The first is confidence, both economic and general. Many bankers saw their confidence get not one but single but a multiple shot in the arm in the past quarter. The nation’s ability to navigate the sudden storm-swept political waters and avoid being torn apart by internal strife and violence, clearly imprinted itself into the minds of many bankers as a general confidence booster.
Secondly, banks saw good rise out of their own ranks. The fast action and effective leadership of the central bank in averting the danger of capital flight and handling the pressure on the currency has been suitably acknowledged. But banks also played an effective part in calming depositors, managing a sudden surge in dollarization of accounts and steering customer funds back towards the Lebanese pound.
This resilience in the nation’s economic stance made the president of the Association of Banks in Lebanon, Joseph Torbey, exclaim assertively in a meeting with Executive, “We are not a third-world country! We are a country with a real economy and a real growth and the real power of the country is its people.“ [for the full interview, go to page xxx]
Assured by Lebanon’s and their own successes in defeating the dangers of political and economic turmoil, and now betting confidently on a graceful transition to a new political governance paradigm, bankers today publicly profess optimism. When asked by Executive about their evaluation of the situation in the middle of the second quarter, sector leaders voiced positive expectations for the economy at large, with some projecting growth for 2005 just slightly below last year’s level or even referring to a GDP potential of breaking the $30 billion if Lebanon only fulfilled its promise. For all lines of banking activities they predicted new upswings either in the medium or, especially for retail banking, in the short term.
Expressions of such optimism were also aided by sector numbers, which had been good for 2004 and at the end of the day also came out much better for the first quarter of 2005 than it had been widely feared in February and March. The 12 out of 14 Alpha Group banks with deposits over $1 billion for which figures were communicated, achieved growth in assets, deposits and loans of 16.27%, 14.95%, and 12.68 %, respectively, in the Alpha group’s consolidated balance sheet. Profit cushions were comfortable for many large banks as the group’s consolidated net profits rose by 11.75%. BLOM Bank was again the leader in profits even as the gap with some in the leading group narrowed. Three banks recorded moderate profit contractions, while one, SGBL, saw a large one. BLC, previously resident in negative profit territory, led the sector in profit improvements with 181% growth.
As banks tallied their first quarter results and finalized their audited annual reports over the past weeks, they confirmed that the first quarter contraction in customer deposits in wake of the Hariri assassination, was slight at about 2%. For some, even from January 1 till March 31, deposit growth was achievable as demonstrated by mid-sized Bank Al-Mawarid, which achieved 3.78 % growth in deposits and 3.71% growth in loans for the period.
In signaling readiness to respond immediately to an improvement in the economic climate, Lebanese Canadian Bank went ahead with opening five new branches it had bought from Bank Al Madina, while Lebanese Canadian and BEMO and are in the process of erecting new headquarters downtown. BEMO, only last month, concluded an agreement over the purchase of a plot near Starco where the group plans to establish 6,500 square meters of built-up headquarters space.
Another, and newer, message from Lebanese banking is that of regional successes. Where local banks began two years ago to justify their need for expansion into other Middle Eastern and North African countries with the over-ampleness of their own size in relation to the domestic economy, they speak this year in glowing terms of their initial experiences in operating those new subsidiaries and present a plenty of further projects.
Byblos Bank, which was at the forefront of going regional by establishing Byblos Bank Africa in Sudan in 2003, is full of praise over its progress there and its new expansion accomplishment in Algeria, where it recently acquired a bank with six branches. With teams already having been dispatched from Lebanon to Algeria, Byblos’ second regional venture is already operational and only awaiting final administrative approval in both countries to complete the acquired bank’s transition into Byblos Bank Algeria.
The third regional joint venture banking project of Byblos, the establishment of an operation in Syria, is also well underway with a head office already having been bought and launch of the institution planned for this year, hopefully before September. According to Byblos’ general manager, Semaan Bassil, Algeria (which is also being eyed-up by Lebanese Canadian) is attractive due to its proximity to Europe, strategic importance in oil and gas, large projects and numerous development needs in the banking sector, while in Syria, the bank is looking not only at corporate clientele but also at building a network and consumer franchise there.
At the Audi Saradar Group, where there is a history of strong European subsidiaries, the rollout of the first regional operation in Jordan has been a tremendous story, claims strategist Freddy Baz. Based on a license for a 10-branch network, the Lebanese group had six out of ten branches up and running at the end of 2004, three months after assuming operations. “We reached a level of assets of JD 120 million at yearend, which corresponds approximately to $160 million,” Baz told Executive. “This is a very good performance when you compare it with existing banks having several branches and six, seven years of operations. We are at 60% of their performance after 14 weeks. This is related to vision, strategy, well-defined business plans, and more importantly, your people.” The group foresees completion of the branch network in Jordan within a matter of weeks as well as launching operations in Syria before the end of the summer. The start of the joint venture was delayed because of a decision to double the new bank’s capital from $30 million to $60 million, in order to meet the requirements of what Baz described as “a very aggressive business plan for Syria”.
As Audi Saradar’s ambitions extend even further than these two new ventures and the group regards the Levant, North Africa and the Gulf area all as within its reach for regional activities, the public should not be surprised to see another Audi Saradar startup coming along, perhaps in form of a new niche operator in corporate finance in the Gulf or through acquisition or founding of an institution in Egypt where the group’s market interest is documented.
Also gearing up towards their opening in Syria is Bank of Beirut, which is collaborating with Emirates Bank and Qatar National Bank in their joint venture for the Syrian market. BoB is also preparing to co-list its shares on the Dubai Stock Exchange within the coming three months.
No single banker talking to Executive last month about plans for the Syrian market left any doubt that money talks equally sweet from both sides of the border and Syrian customers had no squabbles or reservations in letting Lebanese banks serve them.
Already in Damascus is BEMO Bank, where a high reputation with the Syrian business community runs in the blood. The bank’s aspirations are for the Syrian operation to eventually outpace the asset size of the parent bank in Lebanon. “In Syria we achieved $400 million after one year, for most of which we had only one branch,” said BEMO general manager Samih Saadeh.
Among the two private sector banks already open in the neighboring country, the joint venture Bank BEMO Saudi Faransi (BSF) is currently leader by number of assets, deposits, and loans, according to Saadeh, and growing to four branches this summer. Interestingly, the focus at BSF is on retail banking growth while BEMO’s home strategy is to develop its niche as boutique private and corporate player. Covering both angles, the group aims for a substantial role as banking conglomerate between Lebanon and Syria.
The Syrian market’s need for advanced and indeed basic financial services should provide Lebanese banks participating in joint ventures there with no shortage of opportunities to break growth records over a good number of years, as long as the flows of economic freedom and overall reform in the allied country do improve and not subside. Their market expertise and managerial leadership as drivers of joint banking ventures in the Syrian economy may even allow stronger Lebanese banks in the longer run to get around the restrictions on their roles created by the legal framework that dictates Syrian majority in the capital of private sector banks.
While the regionalization of their business is buttressing the market positions and risk diversification of Lebanese banks, it does not provide them with answers to all their challenges. Many still have to work on ameliorating their asset quality and interest rate risk, loan portfolios and policies, management and service structures. Although appearing perhaps somewhat less attractive today under the inescapable size limitations of the market, domestic mergers and acquisitions in further consolidation of the sector can be expected to become again more important with progressive implementation of Basel II requirements over the next five years.
Furthermore, within the limitations of the economic environment and the prospects for gradual improvements over a not short period before full recovery of fiscal and macroeconomic health, innovative contributions of banks to the financing of growth and productivity in Lebanon have a lot of calling. In an example for a new project, Byblos Bank is currently working on establishing a joint venture financial firm with the European Investment Bank (EIB) and probably another foreign partner. An EIB expert had been hosted at Byblos Bank for the past six month in a mission to analyze the feasibility of an equity fund for investing in companies in Lebanon and the region, and the project is ready for start-up within 2005.
To be capitalized initially at $30 million, with 50% participation by Byblos Bank, the investment fund firm aims to enter the equity of promising companies that also export. Managed out of Beirut with a Lebanese team and also based as offshore entity in Cyprus for reasons of giving the Europeans and foreign partners a blocking vote, the fund will be designed to cover not only Lebanon but also be active in other countries of the Eastern Mediterranean, such as Syria, Egypt, Algeria and Palestine.
When in October 2004 unemployed Lebanese architect Samir read an advertisement in Lebanon’s al-Diyar newspaper touting positions in Dubai for architects, engineers and foremen, he called the Beirut number in the box for more information. He wasn’t hopeful. He’d been unemployed for over a year and had responded unsuccessfully to dozens of ads. But this time, the recruitment office he was directed to gave him a glimmer of hope. Consulting & Investment was located on the 7th floor of Block B in the smart Sodeco Square building. It was lavishly furnished and manned by brisk, energetic and well-dressed staff. The company oozed professionalism. Samir knew he was qualified and believed that his luck might be changing.
It got better. The owner of the agency, Hadi M, a tall, suave, man in his late 30s wearing a designer suit and whose long, black hair was drawn back in an elegant ponytail, told Samir that he was the representative of Dubai’s al-Maktoum family and their extensive business interests. He looked at Samir’s CV and then declared in excellent English that Samir’s qualifications were bound to get him a job in the wealthy emirate. “Leave it with me,” he said, getting up from behind the desk to shake Samir’s hand.
Surely enough, 48 hours later Samir received a phone call from Hadi M. saying the job was his. It was an attractive package. “He told me I’d be earning $3,200 a month, living in a nice apartment and getting my laundry done twice a week,” recalls Samir, who was so excited he rushed round to Sodeco Square to sign the agreement. There was just one thing: Samir would have to pay $450 for his airfare to Dubai.
“It’s just a precaution,” he explained casually, “If I pay for the ticket and you decide to disappear once you get to Dubai, I’ll have lost $450.” Hadi M. reassured Samir that his employers would refund him. “Call me in a week. Your visa will be ready then,” he said Hadi M and an upbeat, albeit out-of-pocket, Samir went home.
A week later, Samir called Consulting & Investment, only to be told that there was a delay in getting the visa. Samir was disappointed but still confident that he would soon be off to Dubai. But disappointment soon gave way to doubt and then suspicion, when two weeks later, Hadi M. told him there was a problem. Would he come down to the office to talk about it? When he arrived, the secretary told him Hadi M. was in Syria “sorting out papers,” and that in any case he did not have an appointment. “I knew then that something was wrong,” says Samir.
A few days later Samir called Hadi M. “Your papers are ready,” Hadi M. said. “Come on Friday at eleven.” When Samir arrived at the office that Friday he found four other people waiting in front of Consulting & Investment’s offices. The door was locked. Repeated banging elicited no response. Everyone there had paid Hadi M. for plane tickets to Dubai where they had been offered jobs. They too had experienced delays in their paper work and they too had been told to come down to the office on that day to pick up their documentation. But Hadi M and his brisk staff were nowhere to be seen.
Some were furious. All felt foolish. It was clear then that the whole thing had been a scam. But there was little they could do. The concierge was summoned. They were told that Hadi M. had left together with all his furniture.
Samir and the four people he found waiting in front of Hadi M.’s Sodeco Square door are just a handful of what are dozens, if not hundreds of people who, over the last two years or so, have responded to newspaper ads and then paid Hadi M. hundreds of dollars in advance payments, blinded by the veneer of three separate bogus recruitment consultancies he set up in three different Beirut locations. (He even took $650 from a Lebanese brigadier-general in relation to the arrangement of a job in Dubai for his Philippine maid.) No one ever appears to have secured a job and no one has been refunded in full. Hadi M is apparently still at large.
At least 20 lawsuits have been filed against Hadi M. They show that he has been active since August or September 2003, when he placed ads in al-Diyar, al-Balad and al-Waseet. In the earliest suit, filed on 15 September 2003, a plaintiff states that he went to an office on the ninth floor of the Aresco Building in Hamra, where he paid Hadi M. $700. Another plaintiff was allegedly offered a business position in Dubai at $1,500 a month with insurance and housing. Yet another says he was told he would be a restaurant manager in Dubai at a restaurant owned by the al-Maktoums. Hadi M. then allegedly stalled, closed down his office. Before his Sodeco incarnation, he briefly plied his trade in the BCD, where in May of last year he met Walid, an unemployed personnel manager, who wanted to work in Dubai to be close to his son. Walid had seen an ad and went to the second floor of the Hibat al-Maarad building on Maarad Street. “The office was fantastic,” recalled Walid. “I had never seen such luxurious furniture.”
When, a few days later, Hadi M. told him that he’d landed the job, he agreed to pay $600 for the airfare. But Walid’s delight turned to disillusionment when it became clear that Hadi M. was now avoiding him and that there appeared to be no job waiting for him in Dubai. Then, like at Sodeco, the final insult. “He gave me an appointment but when I got there I saw around 20 people standing in front of a locked door.” Hadi M had disappeared again.
Lawyers and recruitment industry professionals are frustrated by the ease at which people’s hopes and dreams were shattered by this small-time fraudster.
“Hadi M. was dealing with naïve and desperate people from whom he was charging a very small amount of money,” explained Sabbah al-Hajj, head of Management Pro, one of Lebanon’s leading recruitment consultancies, and who claims to have reported Hadi M. to the Ministry of Economy. “If they were to recruit a lawyer, it would cost more than the money they want to recoup. It would also take years. People become defeated. He is counting on people thinking like this.”
The desperation to escape Lebanon’s stiflingly job market is another reason recruitment industry insiders say many people agreed to hand over cash so willingly. Another factor is ignorance. People in the Arab world are used to paying for recruitment services, despite the fact that it is illegal for any company to take money from the applicants.
“Lebanese labor law prohibits the taking of any money from applicants, at any stage, even if he is just filling out an application,” noted Johnny Chamichian, head of JCConseil Recruitment Consultants.
Reputable local agencies style themselves as management consultants to avoid being tarred by the same brush. JCConseil, for example, only charges the company on whose behalf it is recruiting.
Management Pro, however, takes $10 from candidates who wish to fill in an application. Company manager, al-Hajj said the $10 served as a screening process to differentiate between serious and not-so-serious applicants. Asked if this was legal, al-Hajj said: “I have never thought about it. But what I am doing is selling them an application form, not charging them. If you want to take an application form we charge $10. If you want to send a CV we charge nothing. We are completely within the law.”
When Walid took his case to court he learned Hadi M, who was born in Nabatieh in 1966, had told the court that he had had been unable to fulfill his end of the contract because he had been in Roumieh prison for a previous offence and offered to return the money within a few weeks. Walid confirmed that received an initial refund of $200 but has heard nothing since.
Unbeknownst to him, Hadi M. was at it again. This time in Sodeco Square, where apart from Samir, he would also ruin the day of Fadi, a craftsman who had responded to the following 23 September 2004 ad in al-Diyar: “Investment & Consultant Co. has the following open positions for Dubai: Civil engineer; mechanical engineer; architect; forman [sic] Tel/fax 01/423100 – 03056331.”
Hadi M. told Fadi that he was a business representative for the government of Dubai and that Fadi had successfully landed a job with a prominent local company. He could expect a generous salary and a comfortable standard of living. Fadi paid the airfare, waited a few weeks and then turned up to a locked office.
On reflection the deception was obvious, but applicants were blinded. “It’s funny thinking back. No one else in the company revealed their name. It was totally secretive, said one swindled applicant, who added, “The office was big and well-designed. Hadi was projecting the image of royal al-Maktoum representative. But I saw no pictures of al-Maktoum, his family, their work or their buildings.”
Applicants were usually asked for a copy of their passport, two passport photos, and certified copies of any degrees or other qualifications. Sometimes another $100 was required to obtain medical certificates – supposedly required for immigration – although the applicants were not asked to undergo any tests.
Hadi M’s behavior was also sometimes at odds with his professional image. “He drove all the way up to my house in Tripoli, in his 1999 or 2000 BMW 750, to collect the $100 from me in cash without giving me a receipt,” said another applicant. “He said: you can’t expect me to bring a receipt with me all the way up here.”
When he did give them proof of payment, it was often handwritten. “My receipt didn’t look like the receipt that a big company would issue. It was headed in Microsoft Word and written by hand in Arabic. It had no official stamp,” recalled one another of Hadi M’s victims. “After that, I knew something was wrong. Then it occurred to me he never told me his name, never given me a business card and that his computer was never switched on.”
In retrospect the warning signs were numerous and obvious. Victims were bemused by the fact that there was never any official information in the job offer about which company they would be working for or whom they should report to. “I told Hadi you have to give me the name of the company. You can’t just say al-Maktoum. That’s like saying I’ll be working for Hariri, recalled yet another duped applicant. “Doesn’t the company have a website? He said yes: www.al-maktoum.com.”
In May, EXECUTIVE called three mobile numbers, which according to a police investigation belonged to Hadi M. The first was out of service. An elderly woman, perplexed and annoyed by the frequent calls from people trying to track down Hadi M, answered the second. A man who answered the third number saying that Hadi M. was out of the country for a month. Could it have been Hadi M? When EXECUTIVE called the mobile phone of one of his lawyers, she hung up and then turned off her phone.
If the authorities have been aware of Hadi M.’s activities since at least the end of 2003, how has it been is it possible he was able to open a further two recruitment offices over the next two years and fool dozens more people? In the document attached to Fadi’s complaint, the judge orders Hadi M. to be arrested for fraud. It appears that Hadi M. was indeed detained but then released leading to theories from his victims that he has been able to avoid jail and continue his activities because he is “protected” by a major south Lebanon politician. Some say that they were encouraged by the authorities to drop legal proceedings in return for partial reimbursement. “He can do whatever scams he wants,” contended one. “They know what he’s doing but he’s being allowed to do the same thing again and again.”
His victims say it has ultimately nothing to do with money. The damage is more emotional, even though many quit their jobs in Lebanon or missed other opportunities. “I don’t care about the money,” said Walid. “He sold me hope and then dashed it.”
The quickest way to get to Karup in the North West of Jutland from Copenhagen is to take a 45-minute internal flight. Looking out of the 50-seater, ATR 42 turbo prop, this part of Denmark is as you would expect: flat farming country, dotted with wind turbines and lakes.
In nearby Stuer, one is faced with the full Danish eco-friendly living experience: Bike-riding families and couples pulling toddlers in tasteful wooden trailers. Those who choose to drive cars, have sensible Renault Scenics and Volvo station wagons. Even the clothes are utilitarian: sandals and cargo pants; all stout walking kit. There is not one piece of litter to be seen and crossing the traffic light on red creates ripples of disapproval among the good citizens.
This is the land where women get 12 months maternity (Danish men get six months to help with the nappy changing and other nurturing duties). It is about as Utopian a society as one can imagine but until sandals with socks and drip dry shirts become the look of Milan and London, Denmark, much less provincial Jutland, will not be fashion central. And yet this town is home to Bang and Olufsen, the maker of the hippest hifis and coolest TVs on the planet.
Stuer is the home of B&O. Of a population of 15,000, 2,500 loyal and devoted employees – many are 2nd and even 3rd generation staff – work at the company’s modernist, head office. Known as the Farm, but with an uncanny resemblance to a stack of one of B&O’s mid 60’s Beomasters, the name is, no doubt, an affectionate nod to the original rural buildings where, in 1925, Peter Bang and Sven Olufsen started it all.
That was then. Next month at the Frankfurt Motor show, Bang & Olufsen, will unveil its latest stage in it is cutting edge audio-visual journey, by unveiling the its in-car system for the Audi A8. It is the $600 million Danish company’s most ambitious partnership yet and the first time the brand has ventured into in-car entertainment (so insistent is B&O on getting it right, the company always felt cars were just too awful an environment for premium listening). The event will also reflect B&O’s evolution over the past ten years from a cool but quirky hi-fi producer to a global brand that has positioned itself among the world’s most luxurious and desirable retail names.
But it was never always thus. B&O’s current CEO, the affable Torben Ballegaard Sørensen, admits that there was a time in the mid-90s when the company had lost its competitive edge. “It was a difficult period,” he admits. “B&O was inefficient and lacking focus in the face of stiff Asian competition.” When he joined B&O from Lego in 2001, Sorensen’s response was to revitalize the product, open more stores and achieve greater consistency in its distribution network. In parallel, he accelerated development and creativity by focusing on the pleasure at home principal of faultless pictures and crystal clear sound. “This was very important to us. We were maintaining our niche but making more inroads into the consumer consciousness. We also wanted to expand our customer, maybe a attract a younger customer.”
According to Sørensen, B&O wants to consolidate domination of what it sees as the high end of the home entertainment market “We are a solution provider, offering quality experience allied to service excellence and reliability.” As opposed to? “Well the mass discount market,” counters Sørensen, “which is defined by transactions, logistics and the movement of bigger volume. We only release four products each year.”
Also close to Sørensen’s heart are the company’s core internal values of excellence, originality, synthesis and passion to produce products with a long life cycle and the potential to achieve iconic status.
“The B&O customer should be passionate about the fine things in life,” says Sørensen. “He should not compromise on quality or performance. He is willing to give priority to these values. He is in a professional or creative occupation and he should be active informed an international.”
To satisfy these needs, B&O have 1,500 outlets worldwide, of which 650 are what B&O calls concept stores, similar to that on the corner of Riad Solh and Rue Weygand in the BCD. Most recently concept shops have opened in Pakistan, India, Serbia, Kazakhstan, Uzbekistan and Finland, all of which represent what B&O call expansion markets.
Even though the company is a genuine niche brand (it has a 350,000 global customer base), in Denmark, according to Sørensen “B&O occupies a lot of mental pride”. It can claim a 25% share of the Danish market (albeit in terms of revenue, not units but this is still a lot when one considers that the next best performing markets are Holland and Switzerland with 8%, followed by the rest – UK, Germany et al – with around 2-3% of their respective markets).
And the Danes sure love their B&O. “It would not be an exaggeration to say that virtually every house in Denmark has or has had a B&O item,” beams, communications executive, Iza Mikkelsen (husband and father are also present and former B&O’s employees respectively). It quite a claim given that the entry-level units start at roughly $600 for and MP3 player, while the whole nine yards of home entertainment, in effect a mini cinema, can cost around $80,000.
In the day-to-day business of brand building, B&O has also realized the value of entering into more high profile strategic partnerships. There is ongoing R&D with both Microsoft and Samsung, while B&O’s advanced aluminum technology – it is acknowledged to be one the three most competent workers with the metal in the world – has found it working alongside Lamborghini (brake calipers) Hasselblad (camera housing) and BMW (the undersill on the X5).
B&O also works with Louis Vuitton (leather MP3 holders), Alessi and Porsche. “The world is more network oriented and we work with remarkable brands. They inspire us,” says Sørensen, adding that it is part of the company’s strategy to enter into more visible alliances with other genuine blue chip brands while maintaining B&O’s brand equity.
The alliance-building will reach a new zenith with the Audi partnership, one that will launch what is arguably the most sophisticated in-car audio system ever. It was a project that had its genesis in 2000 when the two companies began tentative talks on collaboration and was fuelled further with the launch of the A8 in 2003. Both companies are also proud to show off research data that demonstrates that Audi owners buy B&O, while B&O owners buy Audis. vice versa. “It shows that we are two brands on the up with the same buyers,” beams Dirk Hogenfeld, adding that B&O had not, however, ruled out future collaboration with other car manufacturers.
B&O had never ventured into car audio before the Audi alliance. “The environment is all wrong,” explained Hogenfeld. “There are many factors the fabric in the upholstery can make a difference as can each individual model. With the A8, B&O spent years perfecting the revolutionary tweeter that emerges from the top of the dash board between the passenger and the driver and which acts as a acoustic lens spreading out sound as it should be heard. Audi expects to sell around 1500-200 models with the B&O option representing around 10% of all A8 sales, with the majority of customers coming from Germany, US, UK and China.
But B&O is not just about sales and strategies and alliances. It is about the men and women who are devoted to achieving what they see as the cutting edge in delivering a quality product. Venture down the corridors of the farm and you will find them, legions of devoted nerds
Enter of these doors and you might find Ove Thomsen, head of B&O’s environmental test lab putting one of the revolutionary in-car tweeters through its paces. “Audi has requested that we raise it and lower it 25,000 to make sure the wires don’t crack,” he explains above the clunking. At that very moment the tweeter stops. Thomsen, B&O’s very own Q, restarts the machine muttering something about it being not completely perfected.
Thomsen has a unique job. His department at the Farm is called the torture chamber: Literally it is where he puts B&O products through extreme conditions so that build quality is kept to a maximum. Among his tools of his trade are the “wagon train,” the “bump test” and the ruthlessly effective “drop test,”
Owners of the breakthrough all-in-one remote control (especially those with children) will be happy to know that each unit must be able to withstand 100 drops from 80 centimeters onto concrete floor, while phones and earphones must endure a similar ordeal from 180cm.
If that were not enough, TVs are subjected to the smoking chamber where in ten days Thomsen simulates the effect of ten years smoking to see the effect of smoke on the fabric and to see if it has penetrated the TV. Products are also placed in temperatures of minus 25 and over 40 degree (trivia alert: in arctic climates customers are advised to wait 24 before plugging in their sets and turning them on as the cold can crack the screen). And then of course there are the everyday items that B&O claim can easily can find their way onto and into household appliances. “Nivea is great for hands but on other surfaces can act as paint stripper,” explains Thomsen, picking up a bottle of sweat. “Well its not real sweat but we made it so it has the correct acidity of sweat. Our surfaces must survive for ten years.”
But above all B&O is about design and it is not surprising that in the country that gave the world Lego that the creative nerve center should go by the name of Idea Land. It is a department of 17 creatives “led” by the formidable David Lewis, B&O’s design meister for the past 25 years. Lewis is technically a freelancer, who works with a separate team of six assistants in his Copenhagen practice, but it is his B&O designs that are the most visible. Lewis makes the trip to Stuer once a weak where he meets with the idea land team and revels in the “big sky” that the part of Jutland offers.
Working closely with Lewis, the design team have one overriding criteria when designing a concept that will be presented to the B&O management. “It’s got to have ‘wow’ factor even if other people hate it, wow is what we aim for you cant please everyone,” says Robert NargBurg, one of the concept designers, adding that the team does not only get their inspiration from their own northern European aesthetic but rather they marry it with influences harvested from all over the world. “We go everywhere from Hollywood to Tokyo, to film studios and car shows. We talk to people. We are after all in the entertainment business.” What about the customer? “We don’t do market research, because we believe the customer doesn’t know what he wants.”
What of the future? David Lewis, the design guru, rubs his beard. “I suppose when we don’t have CDs we might have a problem as all the mechanics will be gone. But we are not there yet,” he chuckles.
Something old and something new
Uniceramic is keeping with tradition while repeatedly re-inventing itself to stay on top of a growing ceramic tile market in a volatile environment
From the brilliantly colored glazed-brick and tile murals of Mesopotamia to Antoni Gaudi’s surrealist mosaic creations, ceramics have been a mainstay in the evolution of Mediterranean art and design. Keeping the tradition alive is Uniceramic, one of the first companies to produce floor tiles in the Middle East and one of the region’s largest producers today.
Registered in 1973 by founder Joseph G. Ghorra, Uniceramic’s launch coincided with the outbreak of the civil war in Lebanon in 1975, but the unfavorable environment honed the survival skills of the company, and came in handy as it expanded its market share over the years to encompass other regional flashpoints such as Iraq.
“It was very difficult during the war,” general manager Nabil J. Ghorra recalls. “You see in our industry, gas is the main energy component that is used. It’s highly flammable, and it doesn’t like bullets and bombs much. Since we had to bring gas in every day, it was neither the easiest nor the safest thing to do at the time. Then the Israeli invasion pushed into the Bekaa where we have our plant. Most of our raw material was close to where the Israelis were, so we had to re-excavate and look for other places to find material.”
Today the company’s 42,000 m2 plant is still located in the Bekaa, near Chtaura. Its staff has grown from 138 employees in 1975 to 375 in 2005 and its production capacity has increased twelve fold over the same period. By 1996, the company went public, becoming one of only three industrial companies listed on the Beirut Stock Exchange.
The key to Uniceramic’s production increase says Ghorra, lies technology, allowing more cost effectiveness.
“We have increased our production capacity twelve fold between 1975 and 2005, but without having to increase our number of employees by the same amount. And this month we are set to increase our annual production from 4.3 million sqm2 tiles to 6.5 million sqm2.”
Increasing production falls into the company’s two-pronged corporate strategy, based on consolidating Uniceramic’s domestic market share, while simultaneously expanding internationally.
Although the tile market in Lebanon peaked back in 1995 at 10.6 million sqm2 of tiles only to decline steadily for the following six years, it has experienced a strong recovery since 2001, reaching 10.4 million sqm2 in 2004. Unexpectedly, the figures for first quarter of 2005 read even better than last year’s.
“We witnessed a 20% increase from the first 3 months of 2004,” says Ghorra. “The market is still growing.”
In a bid to keep its share of the market pie, which increased from 26% in 2002 to over 30% in 2004, Uniceramic is taking on the market with more products, new products and an added line of interior design and architectural services.
“We used to be just manufacturers, but we saw that in Lebanon, imported goods are perceived as being better than local products,” Ghorra explains. “The Lebanese prefer Western products over Lebanese products, just as they prefer Lebanese products over other Middle Eastern products. There is a stigma there. So we had to add value to our product. We were known as a good product, but not a particularly beautiful one. That is why our “Reflection of Beauty” campaign was launched 3-4 years ago.”
Uniceramic began opening its own showrooms, displaying full-fledged ceramic bathrooms and kitchens. Initially conceived purely as a mean to inspire customers, with no sales taking place so as to not compete with the company’s wholesalers, demand from customers became such that Uniceramic eventually began selling its products, but at a higher price.
“The customer is interested in a bathroom, he is not interested in a tile,” notes Ghorra. “(Despite increasing our prices) we discovered that people still preferred to buy from us because of the service – people are ready to buy for the service. We had architects at the showroom giving them advice and this was an added value for them.”
In parallel to this, Unicermic expanded its domestic sales channels to include retail networks and projects, in addition to wholesalers.
For now, the strategy seems to be paying off. Despite a 40% dip in business due to the political upheaval sparked by the February 14th attack (which notably slowed the construction industry down as Syrian workers fled), Uniceramic is hoping to make a 50% higher turn-over than last year, and more than a 50% increase in profits.
Focus on exports
Part of this increase is set to come from the company’s export market, which boasts clients in 20 different countries and constitutes 40% of total sales. Hitherto, the bulk of Uniceramic’s export’s have gone to the region, which Ghorra views as holding significant potential.
“In developed countries, the highest consumption per capita is 6.5 sqm2 tiles per capita,” he says. “In Lebanon, we are now at a peak, with 2.5 sqm2. In some other countries on the Middle East, they are only at 0.5 sqm2. So the potential for market development is huge.”
Yet seeking out the potential in a volatile region is a path fraught with pitfalls, which Uniceramic is all too familiar with. Prior to its March 2003 invasion, Iraq represented one third of the company’s total exports. Since then, sales have come to a halt.
“We have offices there, but I haven’t been to Iraq in a year and we have no direct sales to the country anymore,” says Ghorra. “But a lot of Iraqis now live in Syria, and they buy our products from there, which is one of the reasons why Syria has now become our biggest export market.”
Although the Middle East has treated the company well, Ghorra says he is ready to get involved in more stable markets and Uniceramic is now focusing its efforts on expanding its market share in Europe and the United States.
“At the end of the day, you want to make profits,” he says. “You want to show shareholders that this company is making returns on investment – this is how you grow, by gaining the confidence of the market. If you are constantly focusing on putting out fires, you don’t get to do that. We are surviving quite well, but we will be focusing more on Europe and the United States from now on, so as to stabilize demand, and be able to grow.”
The challenge of high energy prices
Yet expanding into less volatile regions will not protect Uniceramic from the challenges posed by out-of-control energy prices, which have chewed of quite a chunk of the company’s revenues since the war on Iraq. Despite hitting record sales worth $20.9 million in 2003, Uniceramic suffered a loss of $1.36 million in 2003.
“When we realized that the war in Iraq was imminent, we feared that the regional countries that exported into the Iraqi market would dump all their products on Lebanon, which has a more open economy,” Ghorra explains. “So as to not lose our market share, we decreased our prices, based on President Bush’s prediction that oil prices would fall after the war. Our sales soared and our market share increased by 8%, but the price of oil kept going up. Essentially, we ended up with a large gap in profitability.”
With 30 to 40% of production costs stemming from energy, boosted sales could do little to save the company’s profits. Worsening the situation was the strengthened Euro, which racked up the prices of imports of spare parts and raw material.
However the strong Euro has not exclusively brought woes to the company.
“It did also have a positive effect,” says Ghorra. “People import less from European countries such as Italy and Spain, as it gets more expensive. We penetrate that segment of the market.”
By 2004, Uniceramic re-adjusted its prices and with sales only slightly below the 2003 figures at $20.7 million, closed the year with a net profit of $96,251.
Unfair trade
The threat of foreign competition however, remains a dark cloud on Uniceramic’s otherwise promising horizon. Since Lebanon’s implementation of the Greater Arab Free Trade Area’s clauses, demanding the gradual reduction of tariffs and taxes, Lebanese companies have found themselves competing with regional tile makers propped up by heavily subsidized products.
“There’s unfair trade going on,” says Ghorra. “In Egypt, tile fabricants are buying gas at subsidized rates. For 1000 kilocalories of energy, they pay 0.4 cents. We pay 6.11 cents – 14 times more. In addition to that they have cheap labor and all raw material locally available. In 2002, there were almost no imports coming from Egypt into Lebanon. In 2003, 211,000 sqm2 of tiles were imported. By 2004, this number had reached 1.3 million sqm2, and in the first 3 months alone of 2005, we have seen 903,000 sqm2 imported.”
Facing the risk of being down priced out of the market and forced to delocalize, Uniceramic is engaging in government lobbying, so as to introduce measures to limit imports from subsidized foreign industries.
“The government needs to protect us,” Ghorra argues. “Otherwise, why would investors come to Lebanon, if profitability is better elsewhere? This country needs to create 10,000 new jobs every year, but the government needs to give the incentives and the opportunities to the industries to use this labor and create new jobs.”
But the manager of the company, which saw itself rewarded the prize for best Industrial Company with an Internationally Renowned Brand in 2004, remains upbeat about the future.
“We are strengthening our trading capacity, stabilizing and securing our market shares abroad, launching 75 new references in tiles in June and July, and we will become quite aggressive on the domestic market in order to fight for our market share and consolidate.” Uniceramic appears set to keep up tradition for quite some time to come
Last month we promised to help you to develop your own database of accessible information that is creative and intelligent. We also want to explore ways to get more use out of 1. your brain 2. your experience and 3. all of that data that you’ve compiled over the years.
The truth is: the education system (global) is not responding to the “Age of Intangibles and Intellectual Capital”. For the most part, education trains…or bores the creative intelligence out of people. Irrelevant rote learning that builds automatons when we what we need are sharp minds that can absorb and respond to a myriad of questions involving diverse cultures and sophisticated markets.
In order to re-educate ourselves, we have to begin to ask better questions and search for information that goes counter to what we’ve been taught. We do not have to agree with this ‘outside’ perspective, but the point is that at least we become aware that it exists. We also have to spread our curiosity and learning into a vast array of fields; music, science, graphics, health, art, politics etc… If all of the books on your shelves are non-fiction politics, then you may be limited in your perspectives, which in turn limit your creativity.
In this vein, it’s important to understand how you make decisions based on data. Last month, we spoke about the fact that most people will opt for more information (data) rather than trust themselves and their “deep smarts”. We know that this is an anti-creative, time wasting strategy for the most part. So, why do so many people, companies and governments keep doing it? Because on the surface, it feels safe. Human beings fear making ‘mistakes’ and lots of data can assuage our worries of having to defend our own personal experience and learning. Reflect on this: “Instead of asking whether the way you are living, behaving, and thinking is ‘right’, ask whether the way you are living, behaving, and thinking is working or not working.” What are your outcomes? Are you happy, creative, and abundant? If your answer is no, then it’s time to look at other ways of processing information and how you translate that data into behavior.
Sometimes, the most difficult part of learning
something new is unlearning the old way.
Let’s look closer at deep smarts and it’s link to intuition. Most people are intuitive, without really understanding the power that it contains. In fact, we’ve had lots of meetings with men and women, who repeatedly say, “I knew it all along, but I couldn’t explain it.” “I wish I had just listened to myself.” Below is a questionnaire to help you ascertain how intuitive you are. Answer the questions to the best of your ability and then score it.
1- Do you usually win at gambling?
Yes (B) No (A) Score————–
2- Do you trust your feelings even when they seem to be irrational?
Yes (B) No (A) Score ————-
3- Do you like to look beneath the surface of human relationships?
Yes (B) No (A) Score————–
4- Have you ever guessed a person’s name before you heard it?
Yes (B) No (A) Score————–
5- Are you superstitious?
Yes (B) No (A) Score————-
6- Do you feel that certain places have an atmosphere?
Yes (B) No (A) Score————-
7- Do you usually win at guessing games?
Yes (B) No (A) Score————-
8- Do you sometimes distrust a person without reason?
Yes (B) No (A) Score————-
9- Are you able to distinguish between what a person is saying and what they are feeling?
Yes (B) No (A) Score————-
10- Have you ever been to a place and felt that you have been there before?
Yes (B) No (A) Score—————
11- Do you believe that dreams have meaning?
Yes (B) No (A) Score—————-
12- Do you read between the lines when you talk to people?
Yes (B) No (A) Score—————–
13- Have you ever known when a telephone was about to ring?
Yes (B) No (A) Score—————–
14- Have you ever guessed in advance what someone was about to tell you?
Yes (B) No (A) Score—————–
15- Do you believe that you can influence the roll of a dice?
Yes (B) No (A) Score——————
16- Do you sometimes say something at the exact moment someone else say it?
Yes (B) No (A) Score————-
17- Do you believe that animals have greater intuition than humans?
Yes (B) No (A) Score—————
18- Can you sense forthcoming danger?
Yes (B) No (A) Score—————-
19- Do you believe in love at first sight?
Yes (B) No (A) Score—————-
20- Do you ever sense hostility from people who appear to be friendly?
Yes (B) No (A) Score—————-
21- Do you believe in mind over matter?
Yes (B) No (A) Score—————–
22- Can you sometimes feel the emotions of someone who is not physically present?
Yes (B) No (A) Score—————–
23- Do you feel drawn to certain people even though you don’t know them well?
Yes (B) No (A) Score——————
24- Do you believe that twins have a special affinity?
Yes (B) No (A) Score——————
25- Do you have a special affinity with animals?
Yes (B) No (A) Score—————-
26- Do you believe in the laws of probability?
Yes (B) No (A) Score—————–
27- Can you sometimes foretell the future?
Yes (B) No (A) Score—————-
28- Would you go to a fortune-teller?
Yes (B) No (A) Score—————-
29- Are you usually aware of unspoken undercurrents in social situations?
Yes (B) No (A) Score—————-
30- Do you often guess the end of a story before you have reached it?
Yes (B) No (A) Score————–
31- Do you believe in reincarnation?
Yes (B) No (A) Score———–
32- Do you believe that cats are more sensitive than human beings?
Yes (B) No (A) Score————
33- Do you believe that dogs can recognize their masters by their footsteps?
Yes (B) No (A) Score————
34- Can you sense when someone is behind you even though you cannot see or hear them?
Yes (B) No (A) Score————
35- Do your dreams ever come true?
Yes (B) No (A) Score————–
36- Can you sometimes guess a person’s occupation without any real clues?
Yes (B) No (A) Score—————
37- Do odd coincidences regularly happen in your life?
Yes (B) No (A) Score—————
38- Do you ever feel strongly that something to happen in your life even when you have no proof?
Yes (B) No (A) Score—————-
39- Would you enjoy the work of a psychotherapist?
Yes (B) No (A) Score—————-
40- Do you sometimes feel that facts merely cloud an issue?
Yes (B) No (A) Score—————-
41- Would you trust your intuition even in a very important matter where a mistake would be serious?
Yes (B) No (A) Score—————
42- Do you know when it is going to rain?
Yes (B) No (A) Score—————-
43- Do you sometimes think of friends at the same moment they think of you?
Yes (B) No (A) Score—————–
44- Do you believe in natural medicines?
Yes (B) No (A) Score—————–
45- Do you believe in divination by tarots cards, I Ching, etc?
Yes (B) No (A) Score—————
46- Do you sometimes know the sender of an email without looking?
Yes (B) No (A) Score——————
SCORING
A = 0 points
B = 2 points
82-100: Extremely powerful intuition
62-80: Strong intuitive feeling
42-60: Average intuitive ability
22-40: You get the facts, but miss the essence
0-20: Lost
Now that you have some basic data, reflect on the times in your life when you had a hunch and followed the hunch; and the times when you didn’t. Begin keeping a journal of your “deep smarts” even when you don’t act on them. Every night before you sleep, go to a quiet place and take a breath. Relax deeply and ask yourself any question that you have not able to answer intellectually. Wait for the answer, and make sure you write down the response. If you are relaxed, patient and open, we guarantee that you will be rewarded with a deeper truth than you could ever get from more data.
Be the Best!
As the Bush administration gets its feet under the desk for a second term, it appears to be payback time for those who opposed the war in Iraq. Our Washington Correspondent reports on an everyday scandal in the Beltway
Members of the Republican Party are circling their political wagons around the Bush White House to protect it from an impending Left wing assault by. Democrats and Liberals, who have gone on the warpath over the possibility that presidential guru Karl Rove might have leaked sensitive information to a news columnist, blowing the cover of a CIA agent in the process.
Rove, whose official title is deputy White House chief of staff, is in fact far more than his title would let on. Rove is often called the brains behind President Bush.
It is believed Rove may be the “Deep Throat” of our times. Some have accused him of being the “source” who leaked the word on the Valerie Plame affair, and in so doing, blowing her cover as a covert operative. For the record, Mrs. Plame who was an undercover agent with the CIA is also the wife of former State Department official Joseph C. Wilson. Also for the record it is a criminal offense to knowingly reveal the name of a covert undercover agent.
The story making the rounds of the nation’s capital during the last few weeks is that in trying to discredit Wilson, Rove revealed Plame’s name to a newspaper columnist. Wilson, a critic of the U.S. invasion of Iraq had been tasked with finding out if former Iraqi President Saddam Hussein had purchased uranium from the West African country of Niger –- which he could have then used to make fuel for his alleged nuclear weapons. That, of course, is assuming Saddam had nuclear weapon in the first place.
Wilson, after flying to Niger in 2000 to investigate the matter, found no proof of uranium sales to Iraq. His report irked the Bush White House, then trying to make a case over Saddam Hussein’s allegedly being in possession of weapons of mass destruction – a case upon which the Bush administration was building the justification of the invasion of Iraq and imposing regime change in Baghdad.
Now press reports hint that Rove, who is credited with winning the 2004 presidential election for Bush, spilled the beans on Plame to get back at Wilson. An investigation is ongoing.
When asked about the investigation, the White House, however, preferred to skirt the issue, choosing to remain quiet over the matter of Rove’s unmasking of Plame.
When prodded by reporters if he had discussed the matter with Rove, and if Rove’s conduct might have been improper, the president refused to comment, saying only that there was an ongoing criminal investigation.
“I will be more than happy to comment on this matter once this investigation is complete,” said President Bush.
Meanwhile members of the Democrat Party have stepped up the pressure on the White House, demanding that Bush fire his trusted adviser, or in the very least, that Rove has his security clearance revoked pending the outcome of the investigation. However, no one in Washington truly believes Bush is likely to distance himself from Rove.
Instead, Republicans have turned to do what Republicans tend to do when they come under fire. Believing that the best defense is offense, they immediately went on the offensive, coming out all guns blazing. Among the first things they did was to turn the blame around and try to place it on Ambassador Wilson, questioning his credibility.
But there is a gap in the circled wagons. Not all Republicans are happy with the idea of Rove not playing ball the way he should have, and several senior members of the Republican Party have opted to remain on the sidelines, at least for now.
This is a story that will not go away. Quite the contrary, it will gather momentum and grow legs of its own. Milked for all its worth by the Democrats and Liberals, happy to have something they can throw at Bush.
Ultimately, Bush is safe. If things get too hot, Rove will be asked to fall on his ceremonial sword for the greater good of the neo-conservative agenda.
What does it mean? Rove and his friends will show up all over the Sunday morning talk shows, while his detractors and their friends will be on competing channels, each giving their views of events. Rove will have his additional 15 minutes of fame, or maybe of infamy, as he tries to explain the outcome of the investigation. If found guilty he will most likely refute the charges, blaming instead the “vast left-wing conspiracy.” If exonerated, he will probable say he never doubted in the American system of justice.
The president will praise Rove for his outstanding intelligence, his unfaltering dedication and his great work, and it will be back to business as usual in Washington, DC, where the media will move on to the next scandal. And there is always another good one around the corner in this town.
After Lebanese industry had to cope with an arduous first half of 2005, Syria’s closure of its borders to cargo shipments from Lebanon dealt manufacturers another blow. Executive asked Fadi Abboud, the president of the Association of Lebanese Industrialists, how bad the problem is and what industrialists can do to cope with the current crisis
How big is the damage that the current dispute between Lebanon and Syria inflicts on Lebanese industry and economy?
The damage is quite serious. We export Lebanese industrial and agricultural products through Syria at a value of about $50 million per month. Then we have transit shipments, which are valued at about the same amount. But in my mind, the damage is beyond economics. The damage is taking toll on the people, the Syrian people who feel hurt for various reasons, and the Lebanese people who feel that they have been abused. This could develop into hatred between the two people.
Would you call it a trade war?
For a trade war, you need two parties. But you can call it a political war. We are stuck in a problem that is not of our making. It is a war between two brothers.
What can the private sector do to solve the problem?
The private sector can do very little. We do not have a major role to play. It is not that the Syrian and Lebanese industries would be upset with each other. The Syrian and Lebanese private sectors are not fighting. The role that we can play is that we can push our politicians to deal with the problems, and I would ask our counterparts in Syria to do the same.
Given that the situation has been difficult for the first half of the year, how long can Lebanese industry hold out?
Our problem is really that there is no one to deal with our problems. Until there is a government, the situation is very difficult. Let me point you to another problem, which could be as serious as what we are facing with the Syrians: our energy cost. The government before the previous government decided due to pressures from the street to put a cap on fuel prices. The cap on diesel prices, however, finished on the end of February. Now, new diesel prices are set every Thursday. Imagine that in a country where 95% of industries produce their own electricity, the price of energy changes every Thursday.
High energy costs have confronted Lebanese industry with problems for many years. Do you have any suggestions on how to alleviate the burden?
We now pay $550 for the ton of diesel fuel, which is five times the average cost for diesel fuel in the Arab world. Our competitors pay one fifth of what we are paying, and no one is dealing with this problem with imagination. If for whatever reason we cannot deal with the energy problem we are facing in Lebanon, let’s deal with the fact that our trading partners in the Arab world are subsidizing their energy. This gives the automatic right to put a customs duty as a tax to compensate all the subsidies we are missing, which is a mechanism used by every country in the world and approved by entities such as the World Trade Organization and the Greater Arab Free Trade Agreement, GAFTA.
Does that imply that you consider this to be a problem requiring a political solution?
The subsidies for energy that are found at our trading partners could be countered with customs fees. Politicians are dealing with problems as if they were political, and the industrial problem is not a problem on the plate of any of our politicians. In business, time is of the essence, and in economics, different to politics, change is possible on daily basis. A quick reaction is needed.
The billion-dollar question is, what will happen in this country if we are not able to create enough jobs in the next five years? Freedom, independence, being your own master, without a job – it doesn’t work. If this country cannot provide enough decent jobs for its own people to live, the minimum, then independence does not mean anything.
Can you as private sector not put more pressure on governmental decision makers?
Politicians have been telling us that we cannot put duty on imports because the WTO does not accept that or the European Union, or GAFTA. But these treaties tell you that if any of your industries are facing pressure, one can do whatever one has to do to sort out the problem. Energy-intensive industries, if they are not facing problems in Lebanon, who is?
Politicians are not doing anything for energy-intensive industries in Lebanon. This is beyond belief. I am sick and tired and don’t even have the energy anymore to call for a solution in sorting out the problems of energy-intensive industries in Lebanon.
Did last month’s difficulties in reaching a new government lineup contribute to your worries?
If one looked at all cabinet proposals, one can just really test all the names suggested for the economy-related ministries and you would feel that there is not really a revolution to re-write all the rules and start a new page in what is most important, creating new jobs in Lebanon. It seems that they have no regard for industry if they can find enough jobs in other sectors. A government has to provide a decent life for its citizens and if this can be achieved without industry, so be it. But the last 15 years have proven beyond any doubt that without a feasible industrial and agricultural sector, it will be virtually impossible to create enough jobs for the Lebanese people.
You mentioned international treaties that all are designed to encourage trade. Do you have any hopes that Gafta, Euromed or WTO would be beneficial to Lebanon in its difficulties with border closures by Syria?
We feel that the Lebanese who are gambling on foreign western powers to come and deal with our day-to-day problems, can be called dreamers. Unfortunately, I am not sure that western powers are always there to help. In western powers and their decisions, there is only one issue: what is best for them. And I think it is clear that we have not seen the BBC or CNN or other international media giving any importance to what is happening [at the border]. And if they are covering it, it is a very shy coverage. What I am trying to tell is that the western powers only move when their interests are in jeopardy.
What could the private sector do to circumvent the obstacles we face when trying to transit through Syria? Are there any other avenues, transport solutions, or joint venture possibilities that could be used to counter the problem?
Absolutely. We should start by managing the problem. As of today, there is no manager managing the problem that we are facing with Syrian. We can certainly use sea freight and airfreight. I am not claiming that this is a feasible solution forever but it is a solution that could help our negotiations and at the same time help us survive until we sort the other problems out.
Would it be conceivable to load the cargo of trucks stuck at the border into 747s and ferry it across?
From an industrial point of view, maybe medicine and cosmetics can be air freighted. If you are telling me that someone in Saudi Arabia is willing to send us a 747 for the grace of God, to ship our goods, it would help. But the Gulf is not buying from the Lebanese because they love the Lebanese. They would only buy from the Lebanese if what we are producing and exporting is a good deal; it has to be competitive for the right quality and right money. At the end of the day, it is a question of cost.
Many times, solutions come from big crises. Perhaps the current crisis will make us follow the avenues of sea freight and airfreight and other alternatives, and perhaps we can solve part of the problem. But I must add that this does not mean that the problem can be sorted out without proper negotiations with Syria and normalizing the relationships.
Can you tell us how many of the trucks at the border are carrying industrial cargo and how many agricultural produce?
77 % is industry, and 23 % is agriculture, that is on the borders with Syria. In general, 90 % of Lebanese exports are industrial, and 10 % are agricultural.
Why then would we hear more about rotten produce being thrown out than about industrial shipments being delayed, manufacturers being unable to fulfill contracts and losing revenues?
Because we are not as good as some others in [playing] theater; industries are not good enough in amassing 10,000 people and walking the streets. But we are learning. At the end of the day it is he who shouts more who attracts more attention. Maybe this is the lesson we should learn.
Does that mean that you would take people to the streets if things would go worse?
Indeed, if the need be. This is not my decision. It is the decision of my board and all members of the Association, but we are all now convinced that if they do not listen to logic, we should find the way in which they will listen to us.
In what time frame would you consider such a step? How long would the problem with the border blockage have to last before you take to the streets?
In actual fact, [let’s] leave alone the Syrian border problem because I don’t know who can solve this problem. I am not so sure that the solution is in this country. But when it comes to the question of diesel particularly, I cannot be at ease with myself and cannot keep my respect for myself if I would leave the situation as it is. We will use everything in the book to make them understand that there cannot be any industrial sector anywhere in the world where every Thursday we have to deal with a new tariff for diesel.
In your opinion, is there a chance for a consensus of all economic and political forces in Lebanon for changing the situation?
Let me be honest with you here. You know the donors. Even if we were all happy with each other and everyone has a big piece of the cheese, this is not going to make our donors satisfied and happy. All the donors are not convinced that we mean what we say and that we are on for a new era and a new economic approach to our problems. I would really say that we ought to prove to them that we mean what we say and that we want to create a country where we take transparency seriously and are going to deal with all the problems we are facing when it comes to corruption. Up until now, the signs are not very encouraging.