At first glance, the International Monetary Fund’s (IMF) May report on government accounting practices in Lebanon reads almost as one would expect: While the ministry of finance, and ministries in general, are making measured “progress” towards meeting internationally recognized standards, significant problem areas remain.
Thus, even as the IMF pointed to several positive steps taken in recent years – including new budget classifications that drill down on expenses, regular fiscal reports, a computerization of records and a centralization of accounts at the Treasury – the world body said flatly that Lebanon still falls short when it comes to multi-year budget projections, independents auditing and, perhaps most significantly, the inclusion of otherwise off-budget items like the Council for Development and Reconstruction.
However, as one top level ministry of finance official pointed out, despite all the bad news, it is important to note that the IMF was specifically asked by the Lebanese government to evaluate the countries finances – a move which means that the country will make the recommendations and analysis publicly available.
“Look, nobody would have expected an excellent report,” said the official. “By all means there are problems in our public expenditures.
“But you have to realize that we asked for this. We identified the problem areas for the IMF team in order to make it is clear that the MoF is disclosing a lot of things all the time and that we have the intentions to reform.”
What’s more, the official noted, the 2005 budget that was submitted a few days before the assassination of MP Rafik Hairi, actually addressed a number of problem areas identified later in the May IMF report, including the addition of CDR municipalities, tobacco revenues and Electricite du Liban to the budget framework
“We didn’t accomplish everything…. A multiyear budget and a budget process where ministers cannot easily amend the rules will both take a new law. But an external audit is in the works, as one example, and I would generally say that it was a budget which employees, for the first time, actually wanted.”
Souks on the move…at last
After numerous false starts and retracted predictions of an imminent ground-breaking, Solidere’s much anticipated 100,000 square meter Souks project in Beirut Central District (BCD) finally shifted out of neutral in early June and into high gear.
For the skeptical observer, no less than seven towering yellow cranes now dot the site located just below Weygand Street, proof positive, it would seem, that a formidable retail complex will in fact be constructed on top of the long-finished underground parking.
“This project will surely boost the profits of Solidere as more investors are showing an interest in the BCD,” said one Beiruti broker quoted in the local press.
Of course, while such a bullish estimation may eventually prove correct, at least for the time being, things are very much still in a kind of wait and see mode for possible retail tenants.
“We have expressed our interest,” said Michel Abchee, Chairman and CEO of Admic, the parent company of BHV and Monoprix as well as the builder of City Mall in Doura.
“We were interested in the past… But today they are just testing the market.”
“There is a difference,” he continued, “between the construction and the commercial stages. They are still on the drawing board, in fact they are redrawing their plans given the changes in the marketplace since they first announced the project.”
Although the Souks project may offer some competition to other area malls when it is completed in 2006, Abchee seemed wholly unconcerned by the prospect that a competitor may eventually reside in the BCD.
“They are not competing at all… Each is going after a different clientele. For the Souks it is a downtown clientele.”
Either way, he added, “there is a definite place in the market for international retailers who want to find space that meets international standards. Beirut is lacking here and that is what this project and others are trying to address.
St Georges still fighting the dragon
The once salmon-coloured façade of Beirut’s St. Georges hotel remains a smashed, blackened testimony to the massive February explosion that killed former Prime Minister Rafiq Hariri just in front of the building. St. Georges owner Fadi Khoury had finished refurbishing the hotel structure and exterior, at a cost of $15 million, shortly before the blast. Nearly five months on, he still has no office, he can’t begin repairs until the UN investigation is completed and he is struggling to replace the five staff killed in the attack. On top of all this he says, the long-running dispute with Downtown developers Solidere has shown sign of weakening.
“We’re nowhere,” Khoury said despondently. “All we’re doing right now is trying to exist.”
But although a disillusioned Khoury told EXECUTIVE in March he might “step back and rethink the whole thing from a different perspective” he hasn’t yet thrown in the towel. The St.Georges beach and yacht club, adjacent to the hotel, is open for business, thanks to a $100,000 investment program that began before the February blast. True, anyone arriving by land must pass through a nondescript metal gate and along a rough gravel pathway – the original entrance is inaccessible because it is still part of the crime scene.
“If it appears that the world has changed in Lebanon, if there is so much as a sliver of positive attitude from the government, I will go ahead and start work on the hotel again,” Khoury pledged. “I am still hopeful that things will look and better and that I will emerge from my slumber.”
“The St. Georges hotel is a monument that must be reconstructed,” said real estate consultant Raja Makarem. “It is part of the history of Lebanon. Unfortunately, once the investigation into Hariri’s murder has ended, I fear the St. Georges situation will go back to what it was. Mr. Khoury will have to resign himself to either rehabilitating or selling the hotel.”
Summer buzzing!
As the temperature rises and the outdoor life spreads to the beaches and open-air bars, RTDs (Ready to Drink) beverages become the tipple of choice for Lebanon’s younger drinkers. According to the International Wine and Spirit Record’s latest report, some 134,000 9 liter cases of RTDs were sold in Lebanon in 2004. Out of these, 76,000 cases were Bacardi Breezer, Smirnoff Ice and Smirnoff Black Ice. Bacardi Breezer is the leader in sales, with 2 million bottles sold in 2004, and dominates both the off-trade and on-trade market by 50%. Overall, the bulk of total RTD sales were done in off-trade sites.
Kassately, manufacturers of local brand Buzz, is forecasting to sell some 40,000, 9-liter cases over the course of May to October, representing an estimated $450,000 worth in sales.
“We have been involved in quite an aggressive marketing campaign, we’ve improved the quality and packaging of our product, and I believe that it will pay off,” said managing partner, Nayef Kassatly, revealing that $500,000 had been spent in advertising the brand.
Carlo Vincenti, of the Vincenti Group agents for Bacardi Breezer, is more cautious with regards to his predictions for the summer months.
“Sales will be good if things remain calm,” he says. “But we have detected a drop in sales since February 14, mainly due to a drop in tourism and on-trade activities.”
Introduced in Lebanon in May 2001 with Bacardi Breezer, RTDs’ instant success was a short-lived one.
The easy-on the-palate concoction was initially a smooth sell in a country marked by a young consumer population, and up until 2002, the beverages benefited from a steady growth, reaching its peak at some 105,000 9 liter cases imported into the country.
The fad subsequently died down and the market has been declining over the course of the last 3 years by over 25% to subsequently stagnate, reaching 75,000 9 liter cases imported in 2004, according to Vincenti. Today, he estimates the total value of the market at some $2.5 million.
Going soft on pirates
Since, for decades it seems, the Lebanese government has generally been unwilling or unable to protect Intellectual Property rights, it should come as no surprise that multinational corporations are pushing for governments to collectively punish the country.
In one prominent example, the International Intellectual Property Association (IIPA) said in its recently released 2005 report that U.S. copyright industries lost $31 million last year because of piracy in Lebanon.”
The Association’s recommendation: “Lebanon must take concrete steps toward eradicating piracy…otherwise, its trade benefits under the Generalized System of Preferences (GSS) should be suspended.”
The report ominously added that in the first 11 months of 2004, Lebanon imported more than $31.1 million worth of products into the United States without duty under GSS, “or a staggering 45% of its total imports into the U.S.”
Of course, even if one of the most obvious IP issues is tackled successfully – mainly, cable piracy which is estimated at almost 90 percent in Lebanon and which cost the Finance ministry $12 million in lost revenue last year – the IIPA report said end-user piracy of software and pre-recorded music and films is still widespread “among large companies, banks, trading companies, and most government ministries.
What’s more, “There are only four, part-time inspectors in the [Beirut] Department of IP Protection. In the area of software piracy, these inspectors lack computer knowledge [and] startlingly, these officers only work until 2 p.m. and won’t work with computer experts.”
In one particularly troubling case of bureaucratic inanity, the IIPA said that even when inspectors were charged with raiding a pirate reseller at 4 p.m. at a computer fair, the inspectors said the raid could not go forward because it was “after working hours.” Plus ca change…
Go South Young Man!
Lebanon’s two southernmost districts, Hasbaya and Marjajoun, are rapidly becoming the place to be, as far as eco- and rural tourism go. Funded by a $12.5 million US Aid grant, the American non-governmental organization Mercycorps has been working on a series of interconnected development projects deep south since November 2002.
“By focusing on eco- and cultural tourism, as well as ecologically sound agriculture, we hope to bring sustainable development to this beautiful, yet forgotten region,” said senior business development officer Hala Kilani.
So, in Khiam a WWII bunker built by the British was cleaned up and opened to public, while in Hasbaya the 12th century castle and khan were made visitor friendly. El Saqi, 28 hectares of woodland overlooking the Hasbaya River, is promoted as a paradise for migration bids, while in the Chebaa plains at the foot of Mount Hermon hiking trails have been set out.
When combined, the dozens of separate projects make a perfect roundtrip to discover the region. The combined project is currently in its final stages and will be finalized by November. Mercycorps is an NGO offering emergency relief, rehabilitation and sustainable development in countries suffering the consequences of conflict and war. Founded in the late 1970 in response to the humanitarian crisis in Cambodia, the organization operates in some 35 countries worldwide. Following 20 years of Israeli occupation and economic decline, Hasbaya and Khiam fit the definition perfectly.
The big question is: are people willing to drive 2,5 hours to visit the beauty of the south? “It is all a matter of promotion now,” said Kilani. “We had a stand at the 2005 Garden Show last May and it was remarkable to see just how many people did not know anything about the south, yet were very enthusiastic after they saw our work.”
Virgin rallies for Summer season
Ever since the killing of former Prime Minister Rafic Hariri, the Virgin Megastore stands on an island. To the left, Martyrs Square is effectively a camping site. Consequently, the road to reach Virgin has been closed, due to security concerns. Virgin’s former parking in front of the store has been turned into a memorial site for Hariri, while two construction pits separate the store from the rest of the BCD.
“The building sites don’t hurt us that much,” said Jihad el Murr, CEO of the Virgin Megastore. “Construction started well before the killing of Hariri and in that time sales were still good. Only after the death of Hariri sales went down by 70%, which in recent months has slightly improved. Today we have about $40% less in sales. I expect it to improve further when the tents are removed.”
The last diehard demonstrators in downtown have sworn to stay under Lebanon’s statue of independence, until former Lebanese Forces leader Samir Geagea is released, which according to many may happen any time between July and September. There are no signs yet that the tent in honor of Hariri will disappear. In fact, some say it will remain permanently, a move that could severely affect the store’s access and positioning in Lebanon’s retail consciousness.
“As we now we have a new parking left of Martyrs Square, the Hariri site doesn’t affect us much,” said Murr, who is mildly positive about the upcoming summer. Last year the months of July and August produced a 60% sales increase thanks to the large numbers of Arab tourists and Lebanese expatriates that visited Lebanon. “The signals we get from the hotel sector are positive,” he said. “Most hotels claim they are fully booked, so I’m upbeat about the summer. It will probably not be as good as last year. If that’s the case we are happy.”
Star over Egypt
Despite rumors of delays in opening up its Dubai office, with its recent announcement of a move into Egypt, the Beirut-based Daily Star (DS) is fast realizing its plan to be positioned as the most widely read English language daily in the Middle East.
Already distributed in Qatar and Kuwait along with its parent company’s paper, the International Herald Tribune, DS General Manager Ayad Tassabehgi explained that more countries may be in the offing if suitable local partners can be found.
“The arrangement is that we team up with local people who we then share the profits with… We satisfy our demand for being a regional paper and, on the other hand, we allow a local flavor since we have local staff who send copy to Beirut where it is sub-edited [for the local edition].”
Tassabehgi said that the DS began in Egypt in April by printing 5,000 copies, of which an estimated 50 percent on average is sold (various promotional campaigns have distributed free copies). The company also obtained a local printing license, thus avoiding the one to two day delay that came previously when the DS and Herald Tribune had to be shipped from Beirut.
“The minute we find a local partner that makes sense we do it,” he added. “Our strategy is that we will be widely available across the Middle East in a cost efficient manner.”
Government bows out at Forum
The need for deep economic reform in Lebanon was outgoing prime minister Najib Mikati’s theme in messages he delivered on the eve of the last election round. Speaking at the Arab Economic Forum (AEF) in Beirut last month, Mikati said that reforms and development would require a “collective national accord”, likening the need for consensus in economic renewal to that for the Taif Accord, which ended the years of internal military conflict. Mikati’s call was echoed by visiting Turkish prime minister Recep Tayyib Erdogan who urged for economic reforms in Arab countries and called for greater economic cooperation between Turkey and Arab world at the event, which in itself was overshadowed by the current climate of uncertainty.
The AEF gathered about 850 participants together, significantly below last year’s attendance, Walid Abou Zaki, executive director of organizers Al-Iktissad Wal-Aamal Group, told Executive. “Even though we tried double hard, it was very difficult and the participation didn’t reach last year’s level. However, the forum was very good and our financial results were excellent,” he said.
Following on the heels of the World Economic Forum’s (WEF) Middle East Meeting in Jordan last month, the AEF is not related to the WEF. Organized by the Beirut-based Al-Iktissad Wal-Aamal Group as for-profit commercial conference, the event was known in previous years as Arab Investment and Capital Markets Conference. When asked about any eventual links between the WEF and the similarly named AEF, WEF media spokesman Matthias Luefkens confirmed to Executive that the Beirut event was in no way connected to his organization, known for its Davos conferences, but was unconcerned about the naming similarity. “The copy honors the master,” he replied.
Damascene Monorail
Not to be outdone by the recent spate of monorail building announcements in the Middle East, including a Dh 12.5 billion one in Dubai, Syria has boldly announced that it would supplement its 2,050 km of railroad track with a 9.5 km semicircular monorail in Damascus.
The project, awarded to the Malaysian company Mtrans after a French firm determined that an underground metro would be too costly, will break ground in early 2006.
The final cost: approximately $152 million, or $16 million per km, a far cry from the $50-70 million per km cost of building an underground metro.
“We are very happy about the project and we are going to work very hard to implement it two years after the start date,” explained an ebullient Moussa al Shaar, the deputy minister of transportation.
According to the current plan, Damascus will eventually get three separate monorail lines: A 12km “Green line,” an 11km “Red line” and the 9.5km “Blue Line” which Mtrans will build first.
That line will have 12 stations and will run from the Abbasid square to the Abdel Rahman al-Dakhel square.
Although al Shaar stressed that a pricing strategy had not been determined yet, he suggested that an effort would be made to keep the cost of a ride below $.20.
“At that pricing level we estimate that, in the near term, daily ridership will amount to around 60,000 persons,” he explained. “By 2023 [on the original Blue Line] we would expect ridership to reach 19



