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Special Section

Re-Building The Nation

by Thomas Schellen March 17, 2005
written by Thomas Schellen

To reconsider what platform for future development Lebanon stands on today, Executive talked to Fadi Fawaz, who served Rafik Hariri as an advisor on development issues throughout his premiership and who lived the day-to-day evolution of these projects with the late former prime minister.

Fadi Fawaz remembers many things about working with Rafik Hariri, including the bursts of energy that could erupt at any time of day. “Often he would call me early in the morning and suggest we drive across town to the Cite Sportive construction site to give workers a boost or walk the corridors of the new Beirut International Airport,” recalled Fawaz, still in deep shock at the sudden death of the man he called a colleague, a friend, a brother and a father.

“He believed in development and that development is essential for our seeds and opportunities. You can’t bring the private sector to invest in a country if there is no infrastructure. Unfortunately, for every project, he was never given recognition at first,” Fawaz exclaimed, recounting a key rationale in Hariri’s reconstruction concept and how the projects struggled under objections and criticism.

“The political factions did not credit him, but time showed that he was right,” Fawaz insisted, pointing to global recognition of Hariri’s achievements, especially his last award, the Habitat Scroll of Honor Special Citation for 2004. “I remember Rafik Hariri telling us, ‘this is the crowning jewel of my achievement,’ when he heard of the award.”

According to Fawaz – who in 2003 prepared with the Council for Development and Reconstruction, Lebanon Rebuilt, a report outlining the reconstruction achievements to date – the citation was especially meaningful because a commission of international experts scrutinized Lebanon’s reconstruction accomplishments before Lebanon and Hariri were selected as winners among a large number of candidates.

In reflection post-mortem, the record of Hariri’s achievements is impressive: the most visible was the rebuilding of the BCD, while the biggest disappointment would have to be the Elyssar urban development scheme for southern Beirut, which ironically is now being looked at in a more favorable light.

However, he was still frustrated by politics that thwarted his dreams, including the Beirut International Conference and Convention Center on Manara. “When the cabinet of Omar Karami declared in January that it would scrap the plans for this project, he was very hurt,” Fawaz said. “He thought a convention center should be in Beirut. He felt they made this decision for no real reason, except out of spite.”

But what of those projects that were realized. For posterity, here are the developmental achievements of the Hariri years. One can only speculate what would have happened had there been no Rafik Hariri. Would anyone else have come along with similar vision, energy and international clout? It’s hard to imagine. 

(BOXES)

Roads

The Hariri government drafted several plans for establishing controlled access highways on the north-south axis along the coast and from Beirut to Damascus, in addition to a Beirut ringroad and tourism-related road projects. Over 10 years of restoration, important parts of these transportation schemes were realized, such as the southern highway, the northern gateway to Beirut, the highway linking Beirut airport and the downtown, urban feeder roads and parts of the ringroad, and a major bridge on the road to Damascus.

However, the initial scheme had to be revised in major parts and some projects had to be postponed or abandoned. The international highway and Beirut ringroad plans had been designed at one stage as a Build-Operate-Transfer project and contracted out to international construction consortiums, but the deals between the firms and the Lebanese government were dropped when the firms increased their demands after recalculating their costs and revenue projections. Subsequent plans to create a Lebanese Toll Road Company did not overcome the financing hurdles.

The road transport development concept also was battered by land speculation and corruption that pushed the cost per meter of new highway to astronomical heights. Its realization was further impaired by communal and regional rivalries, which created haggling over construction priorities and led to piecemeal implementation. By the turn of the century, the latest $1.2 billion national road rehabilitation program looked impressive mainly on paper and could be carried out only in part. International transportation experts also found the Lebanese transportation master plan, which in essence relies on traffic concepts of the 1960s, to be too motor vehicle-centric and lacking of advanced integrative aspects of public transportation and other alternatives to automobile transport.   

However, the road network in Beirut and the highways connecting the capital with the north and south of the country have been improved markedly over the reconstruction years and driving in Lebanon has become significantly more comfortable. According to Fawaz, the passionate driver Hariri took an active interest in road planning. He emphasized the application of international standards in equipping the road network with traffic signs and went as far as personally scouting terrain where he envisioned a “Summit Highway” road to interlink Lebanese mountain tops for better tourist access. He considered the car the primary means of transportation chosen by the Lebanese and regarded rail-bound mass transportation concepts as luxury.

The challenge of the coming years is to complete rehabilitation of the road network, for which money has been too scarce in several past planning attempts, in order to fully implement this essential infrastructure for commerce and recreation. The dictates of contemporary traffic planning and the Lebanese experience leave no doubt that the improvement of the road network will have to include measures to control vehicular dependency and overcrowding of streets by stronger provision of alternative public transportation and make roads safer through vastly increased driver education.

Area of reconstruction               Value of all awarded Projects ($ millions)Value of Projects completed by end 2002 ($ millions)Percentage of Progress on awarded but incomplete projects (2002)  
Road network rehabilitation and expansion1,016.5554.049%

Source: Lebanon Rebuilt, 2003

Airport and Port

Next to the road infrastructure, the transportation gateway of Beirut International Airport (BIA) figured very prominently in Rafik Hariri’s design to attract foreign investors, international business and Arab tourists back to Beirut. Once built as one of the region’s first international travel hubs, Beirut airport was devastated by the war and operated as a relic of the past during the first years of the Hariri-era while the construction of a new terminal and runways went on at the same site, based on project plans devised prior to the Lebanese war and re-adopted by the reconstruction planners after its end.

With ambitious hopes, the BIA rehabilitation and expansion was implemented for an annual capacity of six million passengers, with the potential for even greater numbers. The great investment requirement and high visibility of the project made it a central target for critics of the Hariri reconstruction concept and an often-used tool in political attacks against his policies. Construction of the new BIA was moreover delayed and driven into cost overruns, partly by the need to revise plans in the middle of works but more severely by the 1996 Israeli armed operation “Grapes of Wrath,” which sought to incapacitate the Hizbullah military capabilities in Lebanon but had its greatest effects in the killing of civilians and slowing down reconstruction.

Hariri’s sweeping enthusiasm for the airport project was highly visible when he inaugurated the first phase of the new terminal building in 1998 and traversed the facility with an entourage of aides, officials, international guests and media. His vision extended to making Beirut a primary stopover point for wealthy private travelers by creation of a world-class private terminal and internationally outstanding free zone, including a unique haven for the world’s cigar smokers. Hariri personally drove the development of BIA forward and, according to Fawaz, was often was attacked for it, only to be proven right by the success of the airport in bringing visitors to Lebanon.

According to Fawaz, Beirut Port also was an intricate component in the Hariri concept to revitalize the Lebanese economy. The dredging and enlargement of Beirut Port are now also paying off, Fawaz claimed, as the port last year could massively increase container traffic, again confirming the late former prime minister’s concept to enhance the economy by investing into infrastructure.

Area   Value of ProjectsValue of Projects completed by end 2002Percentage of Progress on awarded but incomplete projects (2002)  
Beirut International Airport663.7543.352%
Beirut Port and other Ports7.35.434%

Source: Lebanon Rebuilt, 2003

Telecommunications and Electricity

The development of the telecommunications network and the refurbishment and expansion of the electricity network counted among the first and most investment-demanding projects of the Lebanese reconstruction.

In telecommunications, the Hariri concept split the responsibilities for the renewal of the landline network and for the creation of mobile telephony into distinct realms. For the new GSM mobile phone networks, the government, in which Hariri temporarily held the post of telecommunications minister in addition to his premiership, awarded the construction and operation of two cellular networks to private sector companies under a Build-Operate-Transfer contract package, which provided the country with mobile services and the Lebanese state with revenue, without requiring public sector investments.

In landline telephony, the government invested directly into replacing the obsolete and run-down pre-war network that in 1992 only comprised 200,000 lines of questionable functionality, with a new network that in 2002 could offer 1.2 million lines. At nearly $800 million of capital expenditure, this landline project was one of the biggest projects in the reconstruction portfolio but this was still surpassed by the price tag for restoring and developing the electricity network.

In 1992, the utility grid was one of the major losses of the war years and the citizens of Lebanon bore the burden of daily outages, rationing and inefficiencies in electricity deliveries in a national grid that had been reduced to a capacity of 600 megawatt. At a cost of almost $1.4 billion in capital expenditure, oil-burning power plants, a small array of hydroelectric plants, and the national distribution grid were brought to levels where they could supply the capital Beirut and outlying regions with electricity on constant basis.

Despite the high investments, however, both telecommunications and electricity kept prominent positions in the list of citizen complaints. The BOT-scheme for the mobile communications sector turned sour and the landline network operator long did not succeed to optimize the usage of the expensive network. The development of the electricity grid suffered a major setback when Israel retaliated for resistance attacks against occupying positions with several air strikes destroying electricity generation capacity in the late 90s. But in the longer run, political disputes over the management of the telecommunications sector and inefficiencies at the Electricite de Liban (EDL) power utility proved even more detrimental to the fortunes of telecommunications and electricity networks.  

Restructuring and eventually privatizing the EDL utility is one of the most pressing tasks for the near future, along with the conversion of electricity generation from oil to the cheaper natural gas. In telecommunications, the long fight over regulation and privatization, which frequently pitted Hariri and President Emile Lahoud as direct opponents, has led the country fall behind in implementation of urgently needed technical developments and competitive telecoms environment. Regulatory and privatization issues are vastly overdue exercises for the nation’s incoming authorities. 

Area   Value of ProjectsValue of Projects completed by end 2002Percentage of Progress on awarded but incomplete projects (2002)  
Electricity generation and distribution1,387.61,015.990%
Telephone network775.3766.478%

Source: Lebanon Rebuilt, 2003

Education and Public Health

In 1992, Lebanon’s public education network retained 1262 schools, which however had suffered massively under the war, and the state-run Lebanese University in a fragmented operation over 47 locations. By 2002, the number of public schools had been increased to 1,280, with a combined increase in capacity of 12,000 to 13,000 seats due to renovation and new construction of public schools. The vocational education system had received a boost through creation of 30 new vocational-technical teaching institutions and for higher education, the new central campus for the Lebanese University after many delays was nearing completion in suburban Hadath, with nine faculties on a 700,000 square meter campus with capacity to serve 25,000 students.

For provision of public health services, the government undertook it to increase the number of beds in public hospitals, which had fallen in the conflict years to merely 350, to a national coverage with 2,500 beds mainly through construction of new hospitals. The network of health centers, rural and urban hospitals in the provinces is being crowned with the Beirut Government University Hospital (BGUH) which has just been completed in the Bir Hasan district of Beirut and is awaiting its opening this spring.

According to Fawaz, Hariri placed great emphasis on providing young people with a proper learning environment, including classroom design, installation of heating and air conditioning, and sports facilities. He personally inspected and influenced the construction and equipment of public schools, Fawaz said, expressing sadness over the fact that Hariri would not himself be able to inaugurate the new Lebanese University campus in Hadath and the BGUH.   

The leading challenges in the areas of education are today for assuring of competitiveness and comparability between education provided at public schools and the Lebanese University and the private sector operators, also in terms of image. In the health care realm, the re-structuring of the social safety net and implementation of retiree health insurance are top needs.                                      

AreaValue of ProjectsValue of Projects completed by end 2002Percentage of Progress on awarded but incomplete projects (2002)
Lebanese university, libraries and archeological sites253.629.458%
Public schools94.478.636%
Vocational sector65.041.44%
Public Health centers and hospitals238.189.158%

Source: Lebanon Rebuilt, 2003

Environment and Sport

The public investments into sports facilities were executed largely in preparation of the ASEAN Games, which were hosted by Lebanon in 2000. The major works were the renewal of the Cite Sportive stadium and sports complex in Beirut (already in time for the 1997 Pan-Arab Games), construction of two new stadiums in Tripoli and Sidon and rehabilitation of several municipal stadiums around Lebanon.

According to Fawaz, the completion of the sports facilities in time for international competition was a high priority for Hariri, who reassured officials from the ASEAN organization on daily basis that the stadiums would be completed in time for the prestigious games with their capability to enhance Lebanon’s image.

In carrying out the games, the main difficulty for the host nation was to fill the spanking new stadiums with enough spectators to create an atmosphere befitting the competition of national football teams from Asian countries. Outside of the setting of these games, the fairly expensive stadiums continue to face their severest challenges in the tasks to maintain them in good working order and find ways to use them for sports and recreational purposes.

The environmental initiatives of the Hariri-era took off with the establishment of the ministry for the environment in 1992. According to Lebanon Rebuilt, the administration achieved their most significant steps towards improving the relationship between the Lebanese and the nature around them by setting up “National Environment Code Nr. 444” that stipulates a standard for environmental quality, classification of industry by environmental impact, and guidelines for environmental impact assessment studies.

The densely populated country faces serious issues in threats of environmental degradation and desertification and has to address the need for sustainable rural development. With a limited scope of environmental projects completed or under implementation and the ministry of environment having operated under persistent shortage of personnel, funding and authority, the challenges in this field remain extensive.

Area   Value of ProjectsValue of Projects completed by end 2002Percentage of Progress on awarded but incomplete projects (2002)  
Sports facilities126.1121.599%
Environmental and reforestation projects32.914.569%

Source: Lebanon Rebuilt, 2003

Water and waste

The sectors of water supply and collection and treatment of solid and liquid wastes had to grapple with the dual burdens of repairing wartime damages and growing demand from a growing and increasingly urbanized population. The water supply for greater Beirut was improved significantly through rehabilitation and expansion of the Dbayeh water treatment plant and water and wastewater networks in several parts of Lebanon were rehabilitated and improved over the past ten years. However, the water supply network in Beirut and most of the country functions inefficiently and large parts of the network are in need of renewal. As household and industrial sewage today largely enters the Mediterranean with minimal or no treatment, plants for wastewater treatment are yet to be completed or constructed throughout the country. In the longer term, the country faces a major challenge in securing the water supply for future generations.

In the collection of solid waste, the Hariri government succeeded to address the country’s waste emergency and the unregulated dumping of refuse on Beirut seashores is a thing of the past (although the memoirs of the practice still loom). Measures implemented by the government for Beirut included the commissioning of effective private sector waste collection, the abandoning of an obsolete incinerator (Amrousiyeh) and a smelly composting plant (Karantina) in connection with establishment of a sanitary landfill in Naameh in 1997. The government decided to turn away from waste incineration and create a system of composting, recycling, and landfills for solid waste but the waste generation of greater Beirut quickly outstripped the capacities of the Naameh facility. Municipal waste mountains in the next larger cities, Tripoli and Sidon, and a massive presence of unsanitary or entirely irregular garbage dumps in smaller towns and throughout most of rural Lebanon plague the country.

In the sectors of wastewater and solid waste treatment, the reconstruction under Rafik Hariri still had many ambitions that could not be fulfilled, said Fawaz. For future administrations, a comprehensive strategy for waste avoidance, recycling, treatment and disposal is a major order to be tackled.  

Area   Value of ProjectsValue of Projects completed by end 2002Percentage of Progress on awarded but incomplete projects (2002)  
Water Supply477.4212.754%
Wastewater363.0168.154%
Solid Waste682.4206.541%

Source: Lebanon Rebuilt, 2003

Government and public buildings

In restoration of existing and construction of new government buildings, the Hariri-era equipped Lebanon with new administrative facilities but perhaps even more with new symbols of government. While the Presidential Palace, the UNESCO Palace facility and cultural center, several ministry buildings in Beirut and administration offices in several municipalities were covered by the $111 million expenditure into this area, the most prominent project in this respect is the restoration and expansion of the seat of office for the Lebanese prime minister, the Grand Serail overlooking downtown Beirut. Incidentally, Hariri supporters like to point out that the late prime minister spent millions of dollar of his private fortune in paying for furnishing of the administrative palace.

Area   Value of ProjectsValue of Projects completed by end 2002Percentage of Progress on awarded but incomplete projects (2002)  
Government Buildings111.092.563%

Source: Lebanon Rebuilt, 2003

March 17, 2005 0 comments
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Special Section

Farewell to Mr Fix-it

by Michael Young March 17, 2005
written by Michael Young

With the death of the former prime minister, Rafik Hariri, among the most enduring aftereffects will be its putting an end to the feeling, no matter how misguided, that Lebanon could always pull economic rabbits out of its hat. That is probably as good a definition of economic confidence as any, and as Hariri’s years in office show, even when his policies stumbled, he could yet peddle Lebanon as a profitable bet.

When he came to power in late 1992, Hariri’s reconstruction strategy rested on three pillars, with a fourth serving as both cornerstone and illustration: a return to monetary stability; circumvention of the state bureaucracy, when desirable; and rehabilitation of Lebanon’s shattered infrastructure. The last leg of Hariri’s plan was to rebuild Beirut’s old city center, which would show what Lebanon was capable of, but also highlight a key ingredient in the prime minister’s vision, namely that the country’s destiny was to be largely reliant on the services sector.

Finding the money

Monetary stability was the first priority, inasmuch as the steady decline, and indeed virtual collapse, of the pound in spring 1992 was one of the reasons for the resignation of the government of Omar Karami in May. To get business running, Hariri, once he took office following parliamentary elections in summer, had to deliver predictability. The government set a relatively fixed parity between the U.S. dollar and the Lebanese pound, one which has fluctuated little until today. It was also obliged to allow the use of both currencies in daily life, even as it focused on slowly increasing the attractiveness of holding pounds.

Throughout 1993, the Hariri government consolidated demand for the pound, so that by the fourth quarter of the year the currency had gained value despite the inflationary pressures of a 120 percent increase in the minimum wage. In an interview at the time with the French-language business magazine Le Commerce du Levant, central bank governor Riyad Salameh noted that his priority was to “re-Lebanize” the economy and reverse the trend that had led to 70 percent of deposits being held in dollars. His second priority, as he put it, was to recapitalize the banking sector in accordance with international agreements, a step that would also allow the central bank to boost its foreign currency reserves to buttress the pound.

In parallel, the government began issuing high-interest pound-denominated T-bills, so that by the third quarter of 1993 the value of the domestic debt had increased by an estimated 8.7 percent, equivalent to $3.21bn. The structure of the debt changed too, as treasury bills came to supplant direct advances to the state. This dual approach of increasing pound demand and bolstering stability by increasing central bank reserves succeeded in stabilizing the currency.

Hariri’s second priority was to address the wreckage of the Lebanese state. This he did by both circumventing the state bureaucracy to put reconstruction on a fast track, and focusing on infrastructure rehabilitation. The former was perhaps one of the more controversial decisions of the prime minister, since critics could not understand how state institutions could be resurrected by being left to atrophy. In retrospect, however, Hariri was right in understanding that the bloated civil service would become a playing board for political gamesmanship, which would have held up reconstruction.

That did not mean, however, that all ministries were neglected; only those the prime minister did not consider a priority. The key finance ministry, for example, was effectively placed in the hands of close Hariri collaborator, minister of state Fouad al-Saniora, who over the years streamlined its tortuous structures and procedures, mainly to attract foreign investment, but also to rationalize and consolidate the state’s revenue base. In contrast, ministries such as Labor and Oil were left to wilt, or to become declining redoubts of political patronage.

The most noteworthy of Hariri’s structural innovations was to tie the Council for Development and Reconstruction (CDR) directly to the prime minister’s office, and, more significantly, to its budget. The CDR was set up in 1977 to channel funds into reconstruction, but had fallen by the institutional wayside due to the continuation of the Lebanese conflict. Under Hariri, however, it was revived and took the lead in issuing calls for bids and negotiating infrastructure projects. Hariri’s critics in parliament and the political class complained that the growing centralization of economic power in the prime minister’s hands made much more difficult legislative oversight of reconstruction. They were right, and that was precisely the prime minister’s aim. Reconstruction was indeed accelerated, but the relevant state institutions were hardly the better for it.

Lost Horizon

The third prong in Hariri’s postwar revitalization project was the core of his program, namely rehabilitating infrastructure. In March 1993, the Hariri government unveiled what it grandiloquently called the $12bn Horizon 2000 reconstruction plan, which was, in fact, little more than a series of broad spending targets. However, the priorities involved were revealing. The 10-year plan broke down spending into a number of phases, tilting it in the first three years (1993-95) heavily in favor of electricity ($550m), telecommunications ($462m), roads ($212m), and water works ($161m), as well as the Beirut Airport ($150m) and ports ($115m). The spending projections were hardly accurate, nor were the eventual projected budgetary surpluses that, gradually, were to go back into paying for the program. However, it was evident that the prime minister was not keen to spend money on such sectors as manufacturing and agriculture, which together accounted for less than 14 percent of anticipated spending in the first three years.

Critics charged, with some justification, that Hariri never had any intention of going through with the later stages of the program. Rather, he was keen to pour money into revitalizing infrastructure for services, while using the promise of more socially-oriented spending down the road as a lever to secure wide-ranging support for his plan. Ostensibly, private sector investment was expected to match the debt-financed public sector reconstruction and fill in where the latter had come up short. It is also probably true that the prime minister was gambling that Middle East peace would be secured sometime by the mid-1990s, at which stage the high deficits that his program entailed would be gradually eaten away by post-regional-peace investment and improved government taxation on more profitable businesses.

Ultimately, Hariri’s gamble on peace was lost. While Palestinian-Israeli and Syrian-Israeli negotiations seemed at various times to be near a resolution, final agreement remained elusive. Moreover, with Lebanon closely tied into the Syrian negotiating track, there was never a prospect for a separate deal with Israel, nor did Hariri contemplate taking such a route. By the time the post-Madrid process came to a halt in 2000, following the inability of Syria and Israel to reach agreement and the outbreak of the Palestinian Intifada, Hariri had been out of office for two years, his onetime optimism on peace anathema to a regime that had, by then, embraced militancy.

For all its success, infrastructure rehabilitation was probably the darkest black hole of the Hariri years. In the political climate of those years, financial transparency was a splendid fiction as members of the political class, and their allies in Syria, were offered lucrative contracts, largely as a tradeoff to ensure the smooth advance of the reconstruction process. While Lebanon was being rebuilt at an often remarkable tempo, the costs of the enterprise, both legal and illegal, were far above what they needed to be.

Combined with the insufficient tax collection rate and the massive cost burden of financing the oversized and inefficient administration, its employees and civilian and military retirees, this trend was instrumental in denying the government the ability to take a hold of budget spending, with deficits routinely running in the 35-50 percent range as a percentage of expenditure. Sorrow at Hariri’s demise should not lead one to ignore that his governments’ policies were substantially, though not entirely, responsible for leading the country into a cycle of spending that has expanded Lebanon’s gross debt today to some $35bn, equivalent to 190 percent of GDP.

Hariri’s focus on rebuilding the old city center of Beirut was both showcase and hook for his far broader rehabilitation effort. When the war ended, it was clear to officials that the exceptionally intricate ownership status of downtown properties, many of which had been destroyed during the war, might delay reconstruction of the area indefinitely. Hariri helped engineer a shrewd, but ultimately controversial plan whereby a private company, Solidere, would be given control over much of the area, and compensate property owners with shares in the company. While this was undoubtedly a necessary sleight of hand to avoid a tsunami of legal action over property rights, many owners complained that the valuation of their properties was far lower than market value – and indeed that the process was characterized by inconsistency and favoritism. Nor were those worried about conflict-of-interest issues reassured when the prime minister himself invested heavily in Solidere.

In parallel, those more concerned with how the rebuilt area would integrate Lebanon’s different communities, and itself be integrated into Beirut, complained that only the rich would benefit. They were perhaps right, but also missed the point: the Solidere area was mainly designed to appeal to the prosperous middle classes, international companies, hotel chains and wealthy individuals willing to buy into its high-end residential properties. There was no problem of integration either, as people from all communities converged on the downtown area to eat, play, shop or, indeed, invest. Hariri was also vindicated when the area became – at the expense of many other not-always-pleased neighborhoods one might add – a popular destination for foreign tourists, many lodging in hotels in and around the Solidere area.

Death of a salesman

Perhaps the most intriguing aspect of the Hariri phenomenon was how the former schoolteacher, accountant and contractor could also be a remarkable salesman and showman. His was a soothing voice of assured profit, which would draw investors toward the good news while carefully concealing the bad. That talent is surely one of the reasons why Lebanese confidence remained afloat, when already during the mid-1990s international financial institutions, including the World Bank, were anticipating a collapse of the national currency.

Here it is well to remember that among the 1993 finance-sector goals, the recapitalization of banks was certainly accomplished. The re-Lebanization of the economy was less successful and dollar deposits remained high – which in the end may work in favor of the Lira’s stability. More troublesome is that, with the exception of the improvement in fiscal revenue generation through the introduction of VAT, the economic problems behind the severe currency worries of 2002 persist today unabated. The Paris II conference, which could not have happened without Hariri, bought Lebanon some time to implement structural change. With Hariri gone, however, and with no change on the horizon, this time is running out.

Even before Hariri’s assassination, analysts were sounding economic alarm bells. In a January 2005 report, Moody’s concluded that “for GDP to keep growing, confidence has to be firmly reestablished, which entails governmental reforms such as privatization to be pushed forward, the level of government debt to decrease and private investment to rise.” In an implicit rebuff of those saying that the central bank might weather a serious financial crisis (an assurance repeated by Riyad Salameh after Hariri’s death), it warned “the high level of reserves since the Paris II conference could drop drastically if confidence were to decline, which could happen since reforms have been postponed.”

The Economist Intelligence Unit, it its first-quarter 2005 report, observed: “There remains no prospect that the moribund economic reform program will be rejuvenated until a new government is appointed after the May general election.” While it did note some positive developments in the economy, including improvement in the government’s liquidity position and effective management of the tax system, it also noted: “The government’s long-troubled privatization plans have also made no progress and the dismissal, in effect, of the reformist Mr. Hariri in September has ended any realistic prospects of the program moving forward.”

This implicit association of fiscal reform with Hariri, though it may have conveniently overlooked his contribution to the debt in the first place, was indicative of a more general mood among investors: namely that he alone had the standing to bring in international donors to help Lebanon restructure its due payments, but also to effect economic reform. Was this view entirely accurate? Perhaps not, but there is a growing consensus, expressed by not a few investors and businessmen, that the post-Hariri phase will be one of wait and see, as far as their ambitions in Lebanon go. The dynamism of the post-September 11, 2001, period, when many Arab visitors preferred Beirut to airport search queues in the United States and Europe, may have taken a hit.

There are no good sides to the death of so overpowering a figure as Rafik Hariri was in postwar Lebanon. However, if one had to venture some statement of optimism, it might be that reliance on a single individual for periodic economic resurrections is never advisable. Perhaps in Hariri’s death Lebanon might wean itself away from that belief. It was to the former prime minister’s credit, however, that he always looked better than the alternatives, and that even today, though he’s gone, what is on offer looks so much less reassuring.

March 17, 2005 0 comments
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Special Section

Rafik Hariri

by Thomas Schellen March 17, 2005
written by Thomas Schellen

Rafik Hariri, who was killed by unknown assailants as he drove in his motorcade through Beirut on February 14, age 60, was a man who got things done, but who neither let his pragmatism nor the power of office get the better of him. Thus, while he was progressing on his path as leader on the Lebanese political and socio-economic scene, he grew with his experiences and many times surprised both his admirers and detractors. What was to be his greatest battle in the completion of Lebanese sovereignty ultimately cost him his life, because his enemies, unable to beat him on a level playing field, descended to the lowest and most heinous means to see him off.

It is as challenging to do justice to the work of Rafik Hariri in his 40-year career as entrepreneur and political mover and shaker, as it is to account for his philanthropic achievements and personal contributions in shaping the prospects of Lebanese fortunes through his life and ultimately, his death. Between his birth in Saida on November 1, 1944 as the son of a pious but humble grocer, his brief stint as an accountancy student at Arab University in Beirut that he had to break off after one year due to lack of money, his initial employment in Saudi Arabia as private tutor and accountant, and his stellar career of building a business empire worth $4 billion, becoming the father of Lebanon’s reconstruction and ultimately the nation’s foremost statesman, lie a multitude of massive leaps of professional development and astonishing, if not downright mysterious, achievement.

His early career, from his emigration in 1965 to his first big construction project in 1977, is especially opaque. More speculations than evidence has been used in trying to figure out some of the factors that would have help him in the tremendous and very fast advance from an expatriate job starter with a partial diploma to being a supremely successful contractor. After all, it is not only uncommon that a young accountant, however efficient, would be able to amass enough capital to start a company yet alone do so in – in ownership terms – introspect Saudi Arabia and, with his new firm, Siconest, immediately win a bid for a major contract.

This project, with which Hariri made his name, was for building the Massara Hotel in the resort city of Taif in preparation for a 1977 regional summit. As hosts of the summit, the rulers of Saudi Arabia considered it crucial for the kingdom’s image that this hotel was fully completed in the only six months available for construction. Hariri won the contract and delivered the project on deadline. While more daring explanations for the sources of his funding and the reasons behind him being awarded his great chance have been suggested but could not be substantiated, it seems safe to assume that personal trust played a key role.

No one doubts he took this opportunity and from that moment on, the story becomes more transparent. Hariri himself explained the cornerstone of his business success in telling a reporter many years later that in executing the 500 million Riyal hotel project, his company had a choice of making a big immediate profit of 200 million Riyals by working like everybody else or being content with a profit of 50 million by emphasizing best quality. In choosing the latter, he established his reputation and cemented the foundation for his business empire that grew soon internationally, into France, and from the 90s included construction, real estate, telecommunications, media, banking, insurance and other investments. The crowning symbol of the new tycoon’s favor with the Saudi ruling family came in the granting of citizenship in 1978.

Hariri’s first public forays back into Lebanon were characterized by charitable contributions to his hometown, Saida, and nearby communities. He once stated that he put half of his wealth in the late 70s into these projects, involving schools, hospitals and the Hariri Foundation dedicated to provide deserving Lebanese students with education grants and to preserving the national heritage. A big part of that original contribution, however, was lost in the fighting of 1982, when in course of the Israeli invasion, about $150 million worth of investment in a huge educational and health complex in Kfarfalous near Saida were wiped out.     

Not long thereafter, Hariri turned his attention to politics. In so doing, he arrived on the Lebanese political scene when his nation was at its most needy. In fact, one can say that he did so more than once. If Lebanon had an overabundance of anything in the third quarter of the 20th century, it was national emergencies and it is the tragedy of Rafik Hariri’s life that the nation which he wanted to see prosper was beleaguered from the outside by circumstances, internally marred by indecisiveness, deathly rivalries in the political class, and lack of unity between great national hopes and the petty pursuit of narrow interests.

In the 1980s, Hariri made his political entrance not so much as high-profile front stage actor but as an emissary and intermediary with support from his patron, Saudi Arabia’s King Fahd. On May 17, 1983, he was instrumental in relating the revocation document of the problematic peace agreement between Christian Lebanon and Israel to Syrian vice-president Abdel-Khamid Khaddam, who became a life-long friend. Hariri then worked with the 1983 Geneva and 1984 Lausanne rounds of negotiations to end the war and in 1989, he was the key facilitator in bringing a sufficient quorum of Lebanese parliament members to the table in Taif, scene of his first business triumph, which resulted finally in the settlement of the 16-year violent Lebanese conflict. (Whether, and how much, payments to participants at Taif it actually took to have all concede to the agreement was, even 14 years later, not a matter that Hariri aides would discuss.

From this still relatively obscure function he was cast into the central position in Lebanese politics in October of 1992. This was another dire hour. The Lebanese economy was in dismay and the currency in a tailspin. Although subsequent measures by the central bank and other factors played important roles, Hariri’s appointment as prime minister was key in re-instilling confidence in the Lira and reversing its slide. In the next six years, he made the politics of reconstruction his guiding line, pushing it forward in a style that, in the eyes of many observers, cast him more as an entrepreneur than a politician.

In terms of leadership performance, two factors stand out: the hands-on decision making, evident in the Hariri team’s tight grip on the key portfolios from finance to telecommunications, and the triangular squabbling over major decisions. Over the course of three cabinets, disputes between the prime minister, the speaker of the house, and the president defined the first Hariri premiership, which concluded with the presidential elections of 1998.

For Hariri, this period of political responsibility came to an end with a rather low blow, when he was essentially coerced into refusing the premiership under newly elected president Emile Lahoud. After the initial shock of a government without Hariri wore off and the Lira appeared resilient, the popular mood shifted and the country began to wonder if the Hariri era had drawn to a close. 

This new and much more critical approach to the role and person of Rafik Hariri found a nourishing ground in the country’s recession, which began 1998 and roared ferociously till 2002. As the Lebanese reeled under a ballooning national debt, Hariri was made widely responsible for the escalation of the deficit and blamed just as much for every conceivable problem as energetically as he had been praised and burdened by expectation at the beginning of his regnum.

Yet, despite the blame, Hariri surprised everyone by winning a sweeping victory in the 2000 parliamentary elections. His popularity was so convincing and the alternative candidates so disenchanting, that he emerged from the ballot as the only possible choice for the premiership. In his fourth and fifth cabinet, the popularly empowered Hariri then showed that he had not only sat in opposition for two years, he had evolved his leadership style.

His cabinets now were no longer divided as they had been, with the important portfolios under his control and peripheral ones thrown as bones to shady militia types or those rewarded by Syrian patronage. As prime minister in the new millennium, Hariri appeared a better listener, less personally dominant and more political than when he had been the sole reconstruction mover in his previous terms.

But while ministries were at least making some visible efforts towards administrative efficiency, the fundamental situation of disputes at the top did not abate. They mere changed from three-way to two-way disagreements. These perennial rows between prime minister and the president followed a depressingly regular pattern, week in week out, from one year to the next and must be seen as cause of many delays and derailments of important decisions and caused many of the prime minister’s initiatives to grind to a halt. Finally, when confronted with intense pressure to agree to a non-constitutional procedure that would see an extension of president Emile Lahoud’s mandate, Hariri at first succumbed to the Syrian-backed demand and then stepped aside, walking into the sunset for the second time in his political career.

The difficulties of his position had certainly been taxing. When appearing on a global forum at the September 13, 2004, UN Habitat conference in Barcelona to receive a special “Habitat Scroll of Honor Award” citation for his ”outstanding and visionary leadership in the post-conflict reconstruction of Lebanon”, Hariri bared his feelings in what came to be one of his last speeches.

“Allow me to thank all my family, especially my wife Nazek, for sharing with me this happy occasion after living the difficulties, the challenges and the sacrifice during these long years of official and public life,” he said. “My family’s support and encouragement, and, most importantly, their constant love contributed greatly to my perseverance in my work, even when I felt frustrated in the face of what some people considered impossible.”

However, he was not immune to mistakes, either his own or those of his advisors, and perhaps it is unfortunate that he entered the corridors of power without having fully cut his political teeth. In comparing the ambition of the Lebanese reconstruction with the real accomplishments, Hariri conceded in Barcelona, “in saying that we succeeded [in the primary reconstruction goals] does not mean that our mission is complete. We still have to do a lot to make development as balanced as it should be.”

Some would say that the all-encompassing reconstruction goals laid out in Hariri’s program, such as renewal of confidence in the Lebanese democratic process and rebuilding of the Lebanese state and all its civilian and military institutions, were indeed unattainable in his time and that their author had too much optimism in the future. But the mammoth ambitions showed that this man was equipped with one essential quality that has proven decisive for leaders in the troubled pre-millennial epoch: he had vision.

In this capability to maintain a vision while living with the trappings of power, Rafik Hariri displayed the same type of alert sense of seizing the opportunities afforded by his time, in the same way that leaders such as Ronald Reagan and Helmut Kohl did. But while they had the good fortune to see their visions become reality by ending the Cold War and reunifying Germany respectively, fate denied Hariri realizing his dream of a sovereign, united, prosperous Lebanese nation standing on foundation of regional peace.

Some of the errors in the Hariri years were certainly unsettling, and his era bore moments when his resolve seemed to waver. But it was always inconceivable, at least to this writer, that Rafik Hariri would have sought political office in Lebanon and accepted the burdens and tremendous personal risks of the premiership, for power or personal financial gain.

He was an example for the fact that it is in the human design of every strong man and woman to want to leave something of lasting value behind, be it through their family, their works, or their thoughts. Hariri knew that on a national level, the most valuable legacy an individual can create is that of patriotic achievements. After he had resigned from office the last time, he was still ready to continue working on completing Lebanon’s sovereignty with the astonishing and unquenchable vigor that was his. His proven ability to resurge and develop anew after each setback suggests that he would have played an outstanding role in a freely elected parliament and government after untainted 2005 elections.

In Barcelona, Mr. Hariri concluded his speech with the words, “Peace is our fate. Let us work together on achieving this fate. Let us always work for peace.” He left this legacy to his family and the whole country. After his assassination, it is up to the people of Lebanon to carry that light.

Thomas Schellen is the co-author of Hariri – A Phenomenon. 

March 17, 2005 0 comments
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State department

Twisting Syria’s Arm

by Claude Salhani March 17, 2005
written by Claude Salhani

While the war in Iraq divided the United States and “Old Europe,” the killing of former Lebanese Prime Minister Rafik Hariri helped bring about a rapprochement of the trans-Atlantic alliance with Brussels, Paris and Washington joining the Lebanese opposition in demanding the withdrawal of Syrian forces from Lebanon.

 
Indeed, France, which had bore the brunt of the American’s reaction to Europe’s anti-war stance, has seen a thawing of what until now were icy relations between French President Jacques Chirac and the Bush administration. The dictum “punish France, ignore Germany and reward Russia,” which Condoleezza Rice was reported to have said while national security adviser, is now a policy of the past. 
 
The administration of Bush’s second term in the White House appears to have had an epiphany - or to use its own terminology -- a change of heart and mind - moving away from the first term unilateralist views espoused by the president.
 
The second Bush administration seems to have realized that it needs all the help it can get in promoting the president’s vision of expanding democracy and freedom to the world, as Bush outlined in his State of the Union address.
 
It has realized that the cooperation of the Europeans remains vital when dealing with the burning issues of the day - the continuing threat of terrorism, convincing Syria to quit Lebanon, strong-arming Iran to renege on its nuclear ambitions, and finding a solution to the Iraq situation.  
 
On terrorism, the United States needs the cooperation of the Europeans. First, the Europeans have more experience in dealing with terrorism and a number of terror groups are either based in Europe, or transit through there, and cooperation in that field is vital. At the same time the Europeans also realize they cannot fight terrorism alone.
 
On Syria, the Europeans and the U.S. are in complete agreement in calling for the withdrawal of Syrian forces from Lebanon and for the restoration of Lebanese sovereignty.
 
Washington and Paris are ready to apply pressure through the U.N. Resolution 1559 and the Syria Accountability and Lebanese Sovereignty Restoration Act of 2003. Working in tandem, with the support of Brussels with whom Damascus maintains good relations, will help influence Bashar Assad.
 
Iraq remains the sticking point in Euro-U.S.-relations with the Europeans still reluctant to become involved militarily in a war most Europeans are still very much opposed to. However, President Bush’s fence-mending Euro-tour resulted in a mixed bag of results. While none of the 26 NATO countries volunteered to dispatch forces to Iraq, Bush did obtain promises of European cooperation in training Iraqi forces and judges. The American president even succeeded in convincing the French - the most vociferous in opposing military intervention - to dispatch one symbolic officer to act as a liaison official. While the sole French officer offers little more than a symbol, it nevertheless allows Bush to claim that another country - France - is now part of the “Coalition of the Willing.” This represents an important milestone for Bush in his push for greater democracy. 
 
Given the American president’s repeated calls for greater freedom and
transparency in government, Bush can hardly pass up on the call of Lebanon’s newly born “Red, White Revolution.”
 
Bush, who met with Russian President Vladimir Putin in Bratislava, the capital of Slovakia, a country that went through its own “Velvet Revolution,” alluded to the need of freedom. The president referred to the Slovaks’ own uprising and to the Ukraine’s Orange Revolution. Bush’s repeated calls for Syrian withdrawal from Lebanon can only encourage the country’s own “Red and White” revolt which was ignited from the fires of Hariri’s death.
 
Whoever is responsible for the killing of former prime minister miscalculated on three counts: first, they never expected the colossal reaction this crime would generate or the shock waves it would send around the world - particularly in Washington -- where Syria is already looked at with suspicion.
 
Second, those who consigned the killing never anticipated the grass-root movement Hariri’s death would create in Lebanon by uniting Lebanese of all confessional and social background.
 
And third, they didn’t calculate on the “enough” factor, that “tipping point” where a single event can trigger a reaction in the most unpredictable manner. This is what happened in Prague in December 1989; it happened in Kiev last December, and it could well be happening in Beirut in 2005.
 
The solidarity demonstrated at Hariri’s funeral - Muslims, Christian and Druze walking and weeping together, the ringing of church bells and the muezzin’s call to prayer -- spoke volumes about the current state of mind of the Lebanese today. A mood captured by mourners who scribbled a single word on makeshift posters; “Enough!” One simple word that projected the country’s emotion. 
 
That word is being heard in Washington. President Bush and his new secretary of State Condoleezza Rice were quick to condemn Hariri’s killing, and although they stopped short of directly blaming Damascus, in an indirect manner most officials in Washington pointed accusing fingers at Syria. If it wasn’t said officially, it was certainly whispered surreptitiously inside the Washington halls of power. In any case the innuendo was certainly there. The recalling of United States Ambassador Margaret Scobey from Damascus stressed the seriousness
of Washington’s displeasure with the regime of Bashar Assad.
 
Commenting on the bombing of Hariri’s convoy, officials in the U.S.
intelligence community spoke of “signatures” and modus operandi that “followed patterns preferred by Syria or its agents in Lebanon.” Bush was also quick to demand that Syria complies with the demands of United Nations Resolution 1559 and withdraw its troops from Lebanon. State Department spokesman Richard Boucher said that Syrian claims that their military presence in Lebanon was meant to provide security no longer holds after the death of Hariri.
 
Everyone in Washington is now speculating on what the next move is likely to be. There is hardly any doubt that the president will do something, but what options are open to him, and what sort of timetable is he likely to keep to, remains unknown. Here is what is known:
 
Washington has been advocating regime change in Damascus for some time now. The Bush administration has consistently accused Damascus of facilitating the passage of insurgents to and form Iraq, and of abetting former Iraqi Baath officials. Washington continues to accuse Syria of supporting and harboring groups it considers terrorists. 
 
The recent declaration by Tehran - which is considered part of Bush’s “Axis of Evil” - that it was forming a unified front with Damascus only helped raised the stakes, and renewed calls from American legislators that punitive action against Syria be taken.
 
Syria, meanwhile, has been working hard, denying they had any involvement in Hariri’ killing. Imad Mustapha, Syria’s ambassador to Washington has been making the rounds of television studios and newsrooms in an effort to convince the United States of his country’s innocence. 
 
“It’s a catastrophe for Syria,” Mustapha told me a few hours after the killing of Hariri. “This will give fuel to our enemies around the world. It will not serve Syrian interests in Lebanon.”
 
But as far as Washington is concerned at this point it matters little if Syria is responsible of or not. Syria’s track record in support of terrorism, as accused by Washington, is such that even if they were not involved, this is a case where they appear guilty until proven otherwise. And short of complete change of policy, Damascus would have a very hard time proving otherwise.
 
Damascus now faces pressure from two fronts: Washington’s new drive for Syria to pull out its 14,000 troops stationed in Lebanon. And at the same time the ever-more vociferous grass root movement and opposition in Lebanon calling for the withdrawal of Syrian forces is gaining momentum and support in prominent Washington circles.
 
With the White House, the Congress, the Pentagon and the majority of the Lebanese calling for Syria to re-deploy out of Lebanon, Damascus is caught between having to know when enough is enough, or to raise the stakes in a game where the outcome is totally unpredictable and dangerous for the whole region.
 

March 17, 2005 0 comments
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Business

Trading guns for butter

by Michael Young March 1, 2005
written by Michael Young

Amid the threatening talk in the past month or so of a return to civil war if the opposition continues demanding a Syrian withdrawal, it is remarkable that there has seemed so little patience in Lebanese national culture during the past 15 years to investigate that war. It was particularly ironic that the assassination of former Prime Minister Rafik Hariri, an event harking back to the war years, targeted the very man who more than any other defended this amnesia in order to satisfy the national passion to pursuit of profit.

If one were to catalogue the cultural works on Lebanon’s war, the results would be anemic. By and large, scholars, artists, filmmakers, playwrights and novelists have mostly been asleep. And when they have not, one must navigate through a mediocre wasteland indeed to reach an occasional oasis; for example the novel White Faces by Elias Khoury, Little Wars by the late filmmaker Maroun Baghdadi, Failure by the playwright Ziad Rahbani, Roger Assaf’s theater production of Elias Khoury’s The Memoirs of Job, or the flawed but daring West Beirut by emigrant filmmaker Ziad Doueiri. Why is that? Why is the single most overpowering event in modern Lebanese history so rarely grist for the country’s mills of imagination? Trauma is hardly a sufficient explanation: wars, no matter how devastating, have long produced reams of texts, films, novels, plays, documentaries and other cultural artifacts, on the implicit understanding that such manifestations represent part of the “getting over” process; or, at least, an effort to learn from a conflict’s lessons. Invariably, the therapeutic or educational are invoked, but also a sense that big events must naturally produce great works.

In Lebanon, at the end of the war precisely the opposite justification was offered up, and underlining it once Hariri came to power was a hefty dose of capitalist pragmatism. In effect a swap was effected, where the need to secure profits was regarded as incompatible with raking up memories of the war years, since that threatened to undermine confidence. However, in that context, the former prime minister’s death has put an end to the bizarre zero sum game between confidence and wartime memory.

In February, CNN aired a report on Lebanon’s basketball league, in which it highlighted the fact that the sport was a repository for wartime divisions. The argument was surely overstated, ignoring, for example, the fact that there is virtually no animosity between players of different religions or political persuasions. However, as any follower of the sport will admit, there are often disheartening examples of confessional behavior among spectators. But odder still is the average age of those behaving this way: by and large most were children during the war years. If culture has little room for wartime memory, Lebanese sport apparently has a lot.

Hariri’s death has changed that.

How so? Lebanon’s economic appeal was always based on its ability to allow an open economy, a direct result of the country’s democracy, itself a product of the sectarian system. As Michel Chiha, a leading ideologue of independent Lebanon, wrote: “Countries [like Lebanon] that don’t have natural wealth must be given economic freedom as their wealth …” He grounded his reasoning in a subtle understanding that a country of different confessional minorities could not, logically, be one where an all-powerful state could limit freedoms, whether political or economic. In effect, sectarianism helped make Lebanon’s capitalist culture inevitable, and in avoiding talking about the war, Hariri showed that he understood this intimately.

However, with Hariri dead, and Lebanon in the midst of a divisive debate on its own future, the role of the war in national culture has morphed. In the face of a government that has repeated the mantra that war might be inevitable if the opposition raises its demands on Syria, a large number of Lebanese have vindicated Hariri posthumously by publicly expressing their disdain for such reasoning. In a way, then, they have declared their war truly over, and the multi-confessional turnout at Hariri’s funeral confirmed this. That’s perfectly acceptable, even admirable, but it raises two observations: with respect to cultural manifestations, there will be even less public tolerance in the future for possibly divisive references to the war, which means that that great gold mine of inspiration will remain largely untapped; and this dearth will no longer be exchanged as easily, as it had been, for economic confidence, largely because the man who symbolized that tradeoff now lies dead, his promise of better times far less convincing in the hands of his successors. With culture having lost a past to feed off of, and the economy having temporarily lost a future, Lebanon finds itself at an ambiguous crossroads, devoid of both memory and desire. And yet for some reason, for the first time in a long time, that loss actually seems to spell hope for change.

March 1, 2005 0 comments
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Economics & Policy

Bridging the Gulf

by Faysal Badran March 1, 2005
written by Faysal Badran

Rafik Hariri’s catalogue of virtues was much trumpeted in the wake of his killing, but his most potent skill lay in his ability to initiate dialogue with key economic agents in the region. As The Independent’s Robert Fisk put it, he had become “Mr. Lebanon”, an oversized and overqualified salesman for Lebanon’s reconstruction.

The relevance of Hariri and his transformation from a mere mortal to an indispensable magnet to foreign investment will be clearer as the void his assassination is felt in the coming months. His function as a portal for many Western leaders and his ability to cajole them into accepting the new Lebanon cannot underestimated and his death will have a direct impact on the way Lebanon is perceived by the Gulf investment community. The Saudis in particular saw his presence, even outside government, as a safety valve of sorts.

Hariri came from the Gulf, and derived a lot of his influence from the contacts he accumulated there. While common perceptions was that he was a friend of the Royal Family, his real importance was in the message and image he projected vis-à-vis the broader spectrum of business people and key decision makers, not merely with the King and his entourage. He knew the Gulf well and spoke the language of business that appeals to local wealthy investors. He understood that there were two magnets that would attract them to Lebanon.

The first was that there was a whole generation of Saudis who had direct ties to Lebanon in the past and he knew how to convert the nostalgia of the past into a commitment to rebuilding Lebanon and actively participating in the rebirth of its once vibrant capital. More importantly, he single handedly convinced many large depositors to make concrete pledges early on to stabilize and rejuvenate the banking sector.

The second stemmed from his deep conviction that the ability of Lebanon to attract and keep Gulf investors rested on creating a harmony among the Lebanese communities and approaching the inner fabric of Lebanon with a non-sectarian economic imperative. My encounters with key players in Saudi Arabia over the last three years confirmed to me the notion that the Hariri factor was more than a psychological support system for them. A few years back, a Riyadh based investor showed me the blue prints of a large tourist project which he was contemplating in Lebanon, a sort of high end spa, if you will. He proudly told me that it would be the luxury resort of the Middle East.

When I asked him why he and his consortium of investors had shelved such a magnificent project, he told me that all the financiers involved had pulled out when Hariri left in 1998. A multi million-dollar project had been abandoned due to the absence of Hariri as a safety valve. Another Saudi who was present during the meeting then went on to say something very revealing about the way Gulf players see Lebanon and Hariri.

He asked me to think of Lebanon as a small company, which I gladly did, since it allowed us to simplify the debate. “Why would a small company which is in dire need of a sharp CEO like Hariri to advance its cause, keep him out of power”.

Hariri had become sucked into local micro politics, he had ceased to be Mr. Lebanon. For most in Saudi Arabia, not only was he “one of them”, but he also spoke a language which they understood and which represented a hedge against the decaying political and social fabric of Lebanon.

While Hariri may have created controversy with his priorities for Lebanon, as far as Gulf and most importantly Kuwaiti and Saudi money, his priorities were very appealing. Infrastructure, modernity and re-positioning Lebanon as an investment and tourist destination were the safety valve. They knew that Hariri would find a way to circumvent local political issues to keep the flow of money into Lebanon. The money flowing into the banking system essentially mean that the project of reconstruction could be financed. Without it, and without the strengthening banking system, one is hard pressed to see how the reconstruction effort could have been financed. So Hariri strengthened the banking system, which created a financing conduit for government.

Hariri also understood that Lebanon would not only need to gather money from the Gulf, but also create an environment conducive to tourism and to Lebanon becoming a second home for Gulf Arabs. In many respects, Hariri’s aspirations were aided by the events of September 11th, 2001. As many Saudis sought closer destinations for their families and their cash, he was there to provide the security and the climate necessary for them. Relentless and global, Hariri’s energy to position Lebanon as a place to spend the scorching Gulf summers, and a place to invest money were a key feature of his grand design.

What I found astounding about Rafic Hariri, is that his name had become a trademark synonymous with business. His presence meant that Gulf Arabs had a sort of “recourse”. Though many had rightly shunned Lebanon for its opaque judicial system and its chaotic bureaucracy, they were willing to back projects in Lebanon as long as “Sheikh Rafic” was somewhere in the sphere of influence, even outside government. Hariri’s pro-business approach was a factor, but his belief in Lebanon as an open society with good relations with the West was, in my opinion, the tie breaker for many Gulf investors. They knew that the trajectory of Hariri was toward more openness and eventually more multinational presence in Lebanon, and this was a comforting factor.

Hariri was often criticized as being too focused on business and worse some ill informed pundits accused him of being self-serving, wanting to “fill his pockets.” There isn’t enough paper in this magazine to expand on the lunacy of these arguments. While there were some thieves in his orbit, probably without his knowledge, the most telling factor was that Hariri put his money where his mouth was. From the outset he invested his own money in the country, and that is the mark of a committed and convinced businessman. Perhaps the most crucial aspect of the Hariri platform was that money would come flowing into Lebanon once regional peace was achieved.

Hariri may have made an excessive bet in the mid 1990s on this outcome, but still, the inevitability of regional peace and its impact on Lebanon motivated him. And the Gulf Arabs understood this. ut recently there was concern, even fear about the isolation of Rafic Hariri. Barely 24 hours prior to his brutal assassination, I asked a leading Riyadh banker how he saw the investment climate in Lebanon. After a discussion about the red hot property prices, the man said to me “if Hariri stays out for too long, many Gulf Arabs will begin to lose patience.” A tough fiscal situation and complete Syrian hegemony over the minutest detail in Lebanese politics was raising concerns.

Now that he is gone, the vacuum left will mean that Gulf investors will move extremely cautiously on Lebanon. Sure, much of the dynamics in the real estate sector remain relatively positive and the banking system sound and highly liquid, but the confidence fracture caused by his killing, and the message it sends, has reverberated throughout the Gulf and could be a stark reminder that he truly was Mr. Lebanon, when it came to inciting them to shift money to Lebanon.

It is inconceivable that post Hariri Lebanon will be as attractive to Gulf investors, at least not in the immediate future. He carried the right message and was driven by the economic imperative. He understood that prosperity was the best antidote against trouble, and with his killing, the perpetrators have highlighted that the prosperity of the country was epitomized by this man. The loss of Hariri will most likely mean trepidation and hesitation by Gulf Arabs, and this will be tough to overcome, as there is no real substitute.

March 1, 2005 0 comments
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Economics & Policy

Counting the losses

by Nicolas Photiades March 1, 2005
written by Nicolas Photiades

Rafik Hariri was an inevitable figure in Lebanese politics and economics. The man was greatly responsible for driving Lebanon towards the 21st century and gave the country (admittedly via a hefty debt) a world-class infrastructure, including a major airport, a much improved road network and telecommunication system, and a pristine city center. But most importantly, Hariri was a heavyweight local leader of international stature and credibility.

His death has had a significant impact on the country’s banking sector, which is inextricably linked to the country’s other sectors. Most of the large banks have substantial exposure to the tourism industry as well as Solidere and other businesses in the BCD.

Taking a hit

The drop in profitability and cash flow of businesses involved in tourism, including those operating in the BCD, such as hotels, restaurants and shops, will probably see a return to the 1998 to 2002 period, when cash flow was barely enough to service the interest on their debt. Real estate and construction companies may also be affected as residential and commercial projects are stopped, due to the withdrawal of purchase commitments from Gulf Arabs and Lebanese expatriates. Construction companies may see a slow-down in private and public infrastructure projects, and may have to resort to the unpleasant task of bargaining with banks in order to gain more time.

For their part, the banks should be forced at some stage to start reserving against their exposures to the tourist, real estate and construction sectors. A high level of profitability that was supposed to be re-injected into equity would be seriously depleted by forced provisioning or reserving. Lebanese banks need to increase their capital in view of the forthcoming Basel II regulations on bank capital, and must rely on profitability and organic growth to increase their equity levels. They also need to decrease their non-performing loans levels, which are among the highest in the region (the average non-performing loans to loans ratio for Lebanese banks stands at around 20%), and improve the quality of their placements. These latest events are likely to affect most bank counterparties, and will inevitably make it harder for banks to seek out better quality placements.

The financial flexibility of local banks’ is also likely to be affected, if a number of deposits are expected to be withdrawn by Gulf Arabs and Lebanese expatriates in the coming months, as a result of a potentially worsening political environment. Although banks are liquid and are well prepared to cope with any rush on deposits, the end result could very well see balance sheet contractions for some, if not most, banks and a deterioration in deposit funding flexibility. Lebanese banks’ main funding source comes in the form of customer deposits, and a weakening of that source would leave domestic banks with few alternative funding options. Unless the political situation improves radically, such a scenario is very much on the agenda.

Some banks could resort to issuing bonds, notes, certificates of deposits or even preferred shares, but investor appetite for Lebanese paper, even if it comes from banks, should reach an all time low in the current environment. Moreover, these debt and hybrid securities usually command a higher interest (or coupon) rate to be paid by the issuing banks, and the expected decrease in profitability should make it more difficult in terms of servicing these market funds. Another way to maintain a decent level of deposits could be to raise deposit rates, although this too would have a profoundly negative effect on profitability, as well as bring banks back to a pre-Paris II situation, in terms of higher interest rates. Some banks have already raised interest rates, albeit slightly, on deposits in an effort to contain a possible deposit flight. At the moment, every piaster of profit has to be carefully set aside for capital strengthening and provisioning purposes.

How low can you go

But the most direct and significant consequence of the Hariri killing on banks will be the potential drop in the country’s credit rating, which is already very low at B- (Standard & Poor’s rating). Rating agencies give a lot of weight on the political and security environment when rating a sovereign, and the climate that has been brought about by the killing of a major opposition political figure could very well push international rating agencies such as Standard & Poor’s (S&P), Moody’s or Fitch to decide to downgrade Lebanon to the CCC bracket. Although S&P has recently issued an update on Lebanon stating that the central bank’s foreign currency reserves should weather the storm of a short-term political crisis, it is clear that a downgrade would be very much in the cards if the current political turmoil takes too much time (more than three months) and the momentum of the popular “white revolution” gets gradually killed off.

A downgrade in the medium- to long-term would bring about a significant rise in the government’s cost of funds, and will make it more difficult for the monetary authorities to manage the current debt portfolio of the country, which, as we all know, stands at around 200% of GDP (the highest among rated sovereigns). Banks, as a consequence, would find themselves holding lower quality government paper, which would be more difficult to get rid of, and which would penalize their capital adequacy, given the future higher risk weighting on low rated assets, as advised by the Basel II capital accord.

Hariri’s killing has also forced another issue to rear its ugly head again, which is that of the depreciation of the Lebanese pound. As soon as the bomb went off on Valentine’s Day, thousands of depositors had already called their branch managers asking for the conversion of their Lebanese pound deposits into dollars. The closing of the foreign exchange markets immediately after the attack and for three days of mourning prevented an immediate massive purchase of dollars by Lebanese depositors. At the opening on Friday February 18, central bank intervention still amounted to around $500 million in one day, despite reassurances by the monetary authorities and the central bank governor. Intervention slowed down a little bit in the second week after the assassination, but remained abnormal.

Monetary destabilization

It is therefore clear that the central bank would not be able to sustain such a pressure if the crisis takes too long to be solved. A depreciation, to say LL1,600 to LL1,700 to the dollar in the medium- to long-term could very well be an eventuality, as the $12 to $13 billion of foreign currency reserves, would prove to be insufficient in the case of constant assaults on the local currency for a period of more than two to three months. The central bank may indeed decide to call it quits with regards to sustaining the pound in order to preserve what would be left of its foreign currency reserves. A depreciation in the Lebanese pound should affect the banks through their profitability and asset quality, especially considering that they hold significant proportions of their assets in the form of Lebanese pound government debt securities.

Funds promised in the Paris II conference could also be impossible to obtain, as the international community may deem any counterpart other than Hariri to be ineligible to negotiate with on behalf of Lebanon. International donors and lenders may also believe that Lebanon has become too high of a risk, and may therefore decide to cancel their financial pledges towards Lebanon. Although it is worth noting that Kuwait has recently announced that it stands firm in its commitment to release funds pledged during Paris II to Lebanon, in a clear sign of confidence and solidarity.

Uncertain times

Lebanon lost a mover and shaker. With Hariri gone, the financial flexibility that was his leitmotif is in jeopardy. Indeed, few can see any other politician with his stature to raise funds at sovereign levels in most corners of the planet. Although the immediate outlook appears bleak, a smooth solution to the political situation that meets the demands of the domestic and international opinion could open the gates of prosperity for Lebanon. After all, everybody knows that the country’s economic woes have been and are still due to the nightmarish political quagmire that was created immediately after the end of the civil war in 1990.

Trouble Downtown

Solidere, with its strong links to the late Rafik Hariri, should expect a certain period of time in the doldrums, as tourists and investors decide to stir away from Lebanon for the time being, particularly in this current political and security climate. Even Solidere-located restaurants should suffer, as fewer tourists flow in, and locals fear explosions while they are having lunch or dinner. The hotel industry within the area should also be closed for business for a few months, as the damage is being repaired.

The lack of business for a few months would definitely affect Solidere’s financial performance, as well as it share price. Already on Monday, February 21, Solidere’s share price had decreased by 15%, well below the $7 mark, only to regain some value the next day. As the largest market capitalization and most liquid stock listed on the Beirut Stock Exchange, Solidere should be the only company in the domestic capital markets to witness fluctuations in its share price, together with government bonds, which should also see frequent changes in their yields.

Such turmoil in the domestic capital markets should be expected as long as the political environment remains tense and a solution to the current crisis elusive. If the country’s fortunes improve in the coming weeks, then we can all expect share prices and bond yields to go up, perhaps even dramatically. Solidere’s Kuwaiti listing should also resume, adding much needed liquidity and investor diversification to the stock. The Kuwaiti listing would also be a first for Lebanon as it is the first Lebanese stock to be listed on a Gulf exchange, signaling the beginning of an era of prosperity for the entire country.

March 1, 2005 0 comments
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A penny for your thoughts, Mr. Hariri

by Yasser Akkaoui March 1, 2005
written by Yasser Akkaoui

We may never know what was the ultimate goal in the grand plan that killed Hariri. He wanted to created a boutique nation into whose coffers would flow the riches of those who sought out its delights, but where his dream would have taken us, only he knew.

What we do know is that Hariri was a big man who dreamt big and that the driver of these dreams was private enterprise existing in a sound, and free business environment, fed by stability and security and backed up by solid national infrastructure.

When his labors began to bear fruit – as we saw in the 2004 – this environment needed to expand. The economic reality of modern Lebanon had broken out of its political cage, hungry for more.

Those who killed him sought to end his influence but they could not quell his very essence. He had become a phenomenon. He nourished people with an unquenchable entrepreneurial drive and belief in what they could achieve. This was reflected in part by the shock and anger at his passing.

It is because of this, that we can be confident of the future. There is no immediate alternative to Rafik Hariri and there may never be one. However, his mission is done. He had set an example.

We wished for better communication that might have conveyed his dream more eloquently to a nation often bewildered and intimidated by the Hariri factor, but today we are beginning to understand his reticence to share his vision, now that we have seen the depths to which his political enemies will descend.

But that is in the past. The reaction to his death made us realize that we appreciate what he did. We now know that we can go on to get better results and work with the same positive attitude to create a better and more prosperous nation.

We at EXECUTIVE will miss his wry smile and crafty grin when ever we challenged his policies and ideas. He was not fazed. He was confident in his mission and as such he relished the cut and thrust of intelligent debate.

We will miss him even as his legacy lives on.
 

March 1, 2005 0 comments
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Economics & Policy

Testing times for business

by Thomas Schellen March 1, 2005
written by Thomas Schellen

The Lebanese economy is not only wearing black, it is also awash with red and white, and will be for a while yet and it remains unclear just how long – weeks, months or longer – the disruption of Lebanon’s economic heartbeat will last. This cannot presently be assessed authoritatively in terms of economic impact and the potential loss reaches from hundreds of millions of dollar to possibly billions – but it could also create, if the momentum for change is sustained, an unprecedented momentum of long-term economic growth.

In the immediate aftermath, attention has focused on the monetary situation, the exchange rate, potential pressure on the banking system, and short-term fluctuations in the Solidere share price as well as the cost for repairing damages to the hotels and businesses affected directly by the explosion and the disruption of tourism. In tourism, on top of the large losses that had to be borne by the hotels which were hit physically in the blast (and which by now have scheduled their reopening dates between mid March and beginning of April), the fears over a massive contraction for the first quarter were confirmed by industry leaders and corroborated by reports in Arab media speaking of a two third cancellation rate for airline bookings to Lebanon.

And although the currency scare could be cooled very effectively before the end of last month and the – economically anyhow only of marginal importance – Beirut Stock Exchange quickly appeared to regain its balance, the damaging impact of the Hariri assassination and the associated developments on the Lebanese economy manifested itself in many further ways, including in areas that were not in the first instance considered vulnerable. The most optimistic assessments by government economists thus conceded a 0.5 to 1 percent downward correction in GDP growth expectation for 2005, whereas according to analyst views on the severest end of impact anticipations, most or even all of the year’s projected 5.5 to 6% GDP gain would be eliminated, meaning a damage of well over $1 billion. The estimate that the damage might range below 1% of GDP and thus be limited to less than $200 million would seem overly optimistic in light of the losses already sustained in the first week after the assassination, when business was simply not taking place, and in the second week, when lesser but still significant disruptions occurred.

In the first week, big malls closed for at least three days, and so did most of the retail sector. In the $400 million-a-year supermarket retail trade, hyper- and supermarkets that had not been closed for a single entire day in over six years of operations, shut down for two days, plus the shutdown on February 28. According to the manager of a major supermarket in Achrafieh, the store sustained a 6% contraction of turnover over the same month a year ago.

Of restaurants and flower retailers, who had counted on brisk Valentine’s Day business, the former stood empty and the latter sat on perished or stale merchandise, causing many an average flower shop to incur thousands of dollar in losses in what normally is one of this trade’s most profitable selling periods. Various restaurant owners told Executive that they saw their revenue drop by at least 15% in comparison to February 2004. Managers of small businesses that had to attend to urgent matters did so only with the blinds drawn, to avoid stiff fines for violating the three-day official mourning period.

All this added up and in total, the second half of February saw so many days of no or severely reduced economic activity that its commercial losses alone could shave more than 1% from the annual gross domestic production of goods and services. Many business establishments in the Lebanese economy operate on tight conditions and recurrence of similar disturbances in following months could threaten their existence.

The detriment to doing business was nowhere more visible than in the downtown. In addition to suffering storefront damages like shattered windows on February 14, the area was void of economic activity for four of the following seven days. And just when some restaurants had reported normal occupancy for lunch on February 25, authorities totally blocked streets around parliament for at least until the end of the month. On the last Sunday of February, the entire Beirut Central District, instead of bristling with its normal crowds, was commercially inactive. All public attention was concentrated on Martyrs’ Square where people converged in large numbers at the tomb of Rafik Hariri and at the independence demonstrations by the Martyrs’ statue.

Despite the economic vagaries and the emotional upheaval of the moment, strategizing for the next business is important at this time, indicating that life will and must go on, and as such could be considered quasi therapeutic in the country’s process of regaining its internal footing and finding new direction.

The fact that tourist arrivals were hit substantially hurt the short-term outlook for a wide range of businesses beyond the hotel sector, including establishments in agro-industry. “I deliver to hotels and restaurants who all felt the effects and reduced their orders.” said Mazen Kassem, manager of the company that produces the K-Sun fruit juices. He estimated that the loss of tourism in February reverberated to K-Sun as at least 10% reduction in revenue and while he assessed the company’s outlook for the coming months as mostly contingent on political developments, he saw the coming months as not overly positive for business. “The problem we will face is that in Lebanon, we got used to be dependent on tourism,” he said.

Next to tourism, the real estate sector was eyed with considerable concern in direct consequence of the assassination, as real estate development had provided another boost to last year’s upbeat economic outlook and most buyers had come from the Arabian Gulf. Most pundits in the real estate sector voiced the assessment that investors would take a step back and wait for the situation to stabilize before making new decisions.

A more optimistic view came from Nabil Gebrael, the chairman of real estate brokers Coldwell Banker Lebanon. “My personal belief is that there may be some delays in decisions but not any real impact,” he told Executive. The fundamental selling points in favor of investments in Lebanese real estate had not changed, Gebrael maintained. “You cannot take away why people invest in Lebanon,” he said. “Clients we are dealing with have not slowed down one bit.”

The possibilities of uninterrupted continuation of the real estate trend not withstanding, construction-related enterprises are a sector of Lebanese industry, where manufacturers had to re-calculate business plans. In light of the assassination, leading tile maker Uniceramic made contingency plans for a reduction of 40 % or more in domestic demand over the short to mid-term. “We see a threat to manufacturing and are shifting our attention strongly to exports, due to the impact of the situation,” Uniceramic general manager, Nabil Ghorra, told EXECUTIVE.

Also for his firm, there had been no business for one week after the assassination, Ghorra said and anticipated a double impact on sales of construction supplies from more reticent building activity in the coming months and from possible work outages. Although Uniceramic employees are all Lebanese, the vast majority of construction workers in Lebanon are Syrian, many of whom returned to Syria for at least a while in the aftermath of the Hariri assassination. “They are not working,” Ghorra said, “and if they are not working, I can’t deliver.”

In the long run, however, the Uniceramic manager would not expect a negative business environment and the company is presently going ahead with taking delivery of new machinery, which will increase production capacity at its Chtaura factory by 50% from the end of May.

While the impact of the Hariri assassination on specific sectors of Lebanese industry appears more varied and more significant than would meet the eye, the effect on industry in general “does not differ from the impact on the economic situation in the country as a whole”, said Fadi Abboud, the president of the Association of Lebanese Industrialists. He emphasized the importance to retain the high foreign deposits in the Lebanese banking system, citing the correlation between the Balance of Trade and the Balance of Payments.

Abboud saw many investors as holding off decisions to see further developments of the situation and acknowledged that there is “a lot of pessimism” in the sector, but called for creation of balance. “The role of all economic sectors ought now to be to calm markets down and make sure that Lebanon is still a destination for investments and that the banking sector continues to attract deposits,” he said.

There are aspects to the effects of the assassination of Mr. Hariri on Lebanese industrial sectors that are unrelated to the current politico-economic fallout but nonetheless severe. To the agro-industry as a whole, the death of Rafik Hariri was highly detrimental as far as national and even regional growth prospects for the coming years, said Atef Idriss, director of consulting firm MENA Food Safety Associates and past president of the syndicate of Lebanese food producers.

Idriss pointed to efforts for invigorating intra-regional trade in agricultural and agro-industrial products where Rafik Hariri acted as powerful advocate and region-wide lobbyist. With harmonization of policies, agro-industrialists had hoped to increase intra-Arab trade in this sector from 7% to 20 % over the coming years, but in absence of Hariri’s top-level facilitation this would not be achieved, Idriss opined.

“The area does not have an agro-economic vision that could be translated into more economic activity,” he said. “The late prime minister was aware of the necessity to achieve regional harmonization of different policies regulating agro-industry. I don’t know if we will ever have another politician who is able to help the food industry across the region to meet the requirements of this age.”

This serves well to recall that the impact of the assassination of Rafik Hariri is multi-dimensional and entails the detrimental result of his absence as a leading personality with international connections and the short-term effects of the turbulence and shock over his assassination on the Lebanese productivity as well as the, by all indications even far more consequential, implications for fundamental changes in the political and economic reality in country and region.

The advertising sector faced a dilemma, as many clients considered the ethical wisdom of continuing their campaigns. Events were postponed, said Omar Nasreddine, general manager with advertising agency Grey Worldwide Middle East Network, but the halt was temporary.

Although the events of February 14 were “very unfortunate”, Nasreddine took the view that the long-term implications for the country are highly positive, by taking people to a point where they strengthened their resolve to never return to the bad old times of division and internal warfare. The assassination rekindled the desire to find a mechanism that allows the Lebanese to get fully back on their feet. “In my generation, we are all war children. What the Lebanese people should do today is stick together,” he said, “The same principle applies in business terms. All have an obligation to stand together and then the economy will surge again and advertising will surge with it.”

This view prevails widely across the spectrum of business sectors and communal identities. The current process triggered by the assassination of Lebanon’s former prime minister will result in a cleaner country and cleaner politics, said also Michel Ferneini, owner of the La Posta restaurant in the by economic disruption most affected downtown. His restaurant suffered a very substantial reduction in revenue last month and the cost of the current situation could reach high levels for the entire economy, he said, “but I consider this a very small price to be paid for a better future. Sooner or later, Lebanon will be much better. A free Lebanon with less corruption would give a chance for quick economic growth. I want to do personally all that is in my little power to have a better country.”

March 1, 2005 0 comments
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Keeping up appearances

by Michael Karam March 1, 2005
written by Michael Karam

What were you doing the moment you heard Rafik Hariri was dead? Ramzi Ghosn was selling his wine at a trade fair in Dubai. “Ronald Hochar [co-owner of Chateau Musar] came over to our stand and told me about the explosion,” recalls Ghosn, who with his brother, Sami, in 1996 founded Massaya, the winery that has been credited with being a major force in Lebanon’s wine revival. “One hour later I was sitting, funnily enough, with Laurent Rigaux, who was the F&B manager at the Phoenicia when it reopened, and I received a text message confirming the sad news. I did not say anything. I wanted to keep it minimal, but I knew we were not selling wine anymore. We were saving the image of Lebanon and protecting a brand, and I don’t just mean Massaya, but Lebanese wine in general.”

Ghosn is painfully aware how perceptions can change. “Before last Wednesday, we felt as wine producers, that we had moved away from the images of war. Sure, people would come to us and ask how things were in Lebanon these days, but the dark old images had gone.” It could be argued that the Ghosns have been partly responsible for erasing those images. The brothers made Lebanese wine cool, with their New-World-look bottles and minimalist labels. Dovetailing nicely with the first genuine stirrings of post-war optimism, Lebanese wine was no longer associated with dusty bottles on the shelf of the local store. It was wine that said summer dining and carefree, beautiful people.

It was also of a good enough quality to attract a trio of high-profile French partners: Daniel Brunier, owner of Domaine Le Vieux Télégraphe, one the greatest of all the Châteauneuf du Papes, Hubert de Boüard de Laforest of Château Angélus and Dominique Hébrard, formerly of Château Cheval Blanc. They all invested in the Ghosn’s Oriental dream, putting their gut instinct, sense of romance, call it what you will, into the brothers’ tiny winery, that five years earlier had been a plot of barren land.

Essentially the brothers needed a comparative advantage and they saw it in French know-how. “They were in for 10% (today that investment has reached nearly $1 million) but it was enough to get started,” explains Sami Ghosn. “The use of their name was the key. Without it, no one would have cared. Still, the French initially had to be convinced by what they were lending their name to. They came and they saw the soil, the grapes and the Bekaa, and they believed in it.” Today, in post-Hariri Lebanon, that confidence is more important than ever. In his office, Ramzi is playing a DVD of the six short films made by the Lebanese government to promote tourism. They cover skiing, food, archeology, beach fun, Solidere’s achievements and, of course, wine. Ghosn is the star, portrayed as the archetypal wine producer, resplendent in linen shirt and Panama hat, striding among his vines looking for all the world like the Man from del Monte.

The short clip, which paints Lebanese wine in a generic Mediterranean aspect, will come as a welcome change to those whose mental stock of Middle East images is comprised mainly of despots, bombs and sand dunes. In fact all the films are seductive. Who wouldn’t want to visit Lebanon after watching them? Ghosn hits the remote and the screen goes blank. “Now we need to sell Lebanon doubly hard after last week’s events,” he says. “Wine consumers have three options: price, availability and image. Image and price are crucial. In terms of image, chaos does not work. Only Serge Hochar [of Chateau Musar] was able to capitalize upon the war and the intrigue.”

The relationship between wine and the internal machinations of a country is particularly tight. “When you choose a wine you are choosing the taste of a country. Look at the Chileans and the South Africans. When Pinochet and his generals were in charge no one wanted Chilean wine. Look at South Africa; it wad almost immoral to serve South African wine.” Now that all these countries have freed themselves of repression they are sexy and so are their wines. Lebanese wine is becoming sexy. We have to keep it sexy.”

The events of February 14 aside, things are getting sexier. For the record, Lebanon’s microscopic (by global standards) wine sector saw 11% growth in exports this year, part of an overall curve, representing a 74% increase since 2000. Massaya’s production levels are also on the rise and now stand at a respectable 300,000 bottles annually. The winery has a strong export instinct and has developed a strong presence in France and the UK (the two countries account for a whopping 70% of all Lebanese wine exports) as well as Canada. As of this year, Massaya has also been probing the equally attractive and relatively untapped US market, especially in New York, Florida, Illinois and Texas. The Ghosns are still uncertain what volumes they will be allocating to the US market, but both are confident that they can break out of the clichéd Lebanese on-trade and into the mainstream as they have done in Europe. Clichés are forbidden at Massaya. From the outset, the brothers and their partners did not call the winery a “château,” despite the Lebanese fondness for classy superlatives. Instead they opted for a New World wine approach, color coding the three main reds – white (Classic), Silver (Selection) and Gold (Reserve). The signal they were sending market was that they were breaking away from the old order. The range is a nod to both Lebanese and French influences

Most people forget that Massaya began life as Arak producers with the, by now ubiquitous and oft copied blue bottle adorned with Arabic calligraphy. The decision to make wine was taken in 1996, with the first forty-eight-thousand-bottle harvest made from locally purchased grapes one year later. Ramzi leans back in his chair. “It was just like the arak,” he sighs. “No one took us seriously. They said we were kids playing. Then, within two years we had French partners.”

Suddenly, the wine venture had taken on a different rhythm. Until then it was romance, now it had an international dimension. Has it worked? “Today we are on the wine list of the Paris Ritz, Le Crillon, the Georges V and the Wine Society in the UK. Massaya is running its own show,” says Sami. “Our partners opened doors, but without the quality, we would not have lasted.”

Over the next five years, the brothers want to expand and plant in areas other than the Bekaa. They want to experiment with TERROIR. And now is the time. New grape plantations have changed the lives of many of the Bekaa Valley’s struggling farmers, who were forced to grow illegal hashish and opium or fruit and vegetables that were severely undercut by those from neighbouring countries. The landscape of many towns like Mansoura and Rashaya is changing as the demand for good TERROIR increases.

Ramzi is at pains to stress that for him and Sami, theirs is a national collaboration. “My brother and I were driving through Byblos, in the area where the Lebanese forces militia wanted to build an airstrip that would serve Christian Lebanon. Sami pointed out that it’s ironic that many Lebanese wanted to be separate, when in actual fact we cannot produce without each other. Our suppliers are Muslim; our financiers are Muslim and much of our hardware comes from Muslim manufacturers. We cannot be on our own.”

March 1, 2005 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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