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Business

Broadening horizons

by Anthony Mills July 1, 2004
written by Anthony Mills

Banque Nationale de Paris Intercontinentale (BNPI), an offshoot of France’s BNP Paribas, is celebrating its 60th year in Lebanon, an indication that the bank remains confident of the Beirut market. Based on the niche market the bank has already carved for itself and its plans for regional growth, it is clear that the decision to maintain its presence here is also a well-planned, strategic move. “It is important for us, as an international bank, to be in Lebanon, not only because it is the link to Europe, but also because it is the key to developing our regional business in the Middle East,” said Claude Rufin, BNPI Beirut director-general.

BNPI has regional expansion plans that evoke an echo of the bank’s past. After establishing itself in Lebanon in 1944, BNPI moved into Syria in 1945, Egypt in 1948, and Iraq in 1954. Because of regional turmoil, it was subsequently forced to pull out of all but Lebanon. And recent unrest has proved a core problem in enticing French corporate clients to set up shop in Lebanon. “We are trying to bring them here, to convince them that life is good here, and that you can do business here,” he said.

The bank has already reestablished itself in Egypt, and has opened branches in the Gulf – including Dubai, Bahrain, Qatar and Abu Dhabi – and has just received a license to operate in Saudi Arabia, where it plans to establish an outlet “within a few months.” BNPI has also asked for a license in Kuwait, which is expected by the end of the year.

Saudi Arabia’s attractive GDP was, Rufin acknowledged, a major element in the bank’s decision to move into the kingdom, despite a recent spurt of al-Qaeda insurgency. BNPI will be seeking to diversify its activities in Saudi Arabia, from corporate and investment banking, to dealing room and swap operations, and most significantly, private banking. “After all,” Rufin observed, “there are significant private fortunes in the country.” Rufin said BNPI plans to return to Syria and Iraq – at some stage – and to open a branch in Jordan as well. But a recent law in Syria allowing for 49% foreign ownership of a bank does not satisfy BNPI. It will only invest in Syria if it is allowed majority ownership, despite the allure of Syria’s retail banking potential.

As well as regional expansion, BNPI is also planning growth within Lebanon. The bank’s leading international status – BNP Paribas is the world’s fifth largest bank – and 100% French ownership have helped it lure in, and retain, both corporate and private customers – notably among the worldly Lebanese – who see BNPI as a confidence-inspiring international financial bastion tinged with a Lebanese hue. “They can do business with us in Beijing, Sydney, or New York,” noted Rufin. The bank has five branches in Lebanon and employs 215 staff.

Rufin conceded that BNPI had seen business wane in Lebanon over the years. Back in the 1950s and 60s it presided over one of the biggest market shares in the country.

“Our strategy is not to chase market share,” explained Rufin. “We focus on winning over top corporate clients and high net-worth individuals. We serve fewer clients, but they are top-notch, and interested in what an international bank has to offer.” Although not in pursuit of market share, the bank makes sure it maintains a solid balance sheet marked by a high profit ratio. It has a return on average equity of around 50% and a cost-to-income ration of below 50%. The main raison d’étre of BNPI, Rufin said, is the provision of economical loans to the private sector, which is reflected in the bank’s loans-to-deposits ratio of above 50%.

According to Rufin, the pillars of BNPI’s continued high profitability have evolved over time. The bank has always concentrated on corporate investment banking, with a focus on corporate clients turning over more than $10 million a year. In this context, a variety of offers, including business collateral and short- and medium-term facilities, are provided. The bank has also added a strong emphasis on the financing of international trade in the last few years. With a view to Lebanon’s strong import-export tradition, which has been bolstered by perceived business opportunities in Iraq, BNP Paribas established a new “trade center” in Beirut. Offering banking services with a trade focus, it is one of 80 such centers around the globe whose interconnectivity facilitates international trade. In addition to its corporate banking strength, BNPI has turned increased attention towards private banking, offering clients high-return products. Certain accounts offer returns of 3% to 5% on the dollar. Other products, all capital guaranteed, provide higher returns of between 6% and 10%, but over a longer time frame. “These are for clients who are a little more sophisticated,” observed Rufin. BNPI tailored products developed by its parent institution to the needs of the Lebanese market and opened a private banking center in Beirut one-and-a-half years ago in support of its activities. This center is electronically connected to all BNP Paribas private banking establishments in Europe. BNPI is also attempting to develop its retail banking business. To this end, the bank has overhauled all its branches in Lebanon, to homogenize them with modern branches in Paris, Honk Kong or New York. Emphasis is being placed on customer care. The bank is also developing services in conjunction with insurance providers. “With our international backup we should be able to offer the kinds of products that will attract clients, such as loans that were not offered before, especially as the Lebanese real estate market is thriving. We will try to be much closer not just to the companies or very wealthy clients but to more medium-range customers interested in banking with an international bank.” BNPI’s continuing expansion and growth plans in the country may seem surprising considering the recent decisions by foreign banks to reduce their exposure to Lebanon or pull out altogether. But Credit Agricole’s recent move to slash its ownership of Banque Libano-Francaise and ABN Amro’s withdrawal from Lebanon in 2002, did not cast a shadow over BNPI’s resolve to maintain its presence here. “We do not plan to leave Lebanon, because 1) we know the market, 2) we know the clients, 3) we remain profitable – which is crucial, 4) Lebanon is a country that can develop financially and economically, in a regional context, creating synergy with our other branches in the region,” said Rufin, adding that the bank had also created customer loyalty by providing uninterrupted service during the war.

According to Rufin, the country’s historic commitment to banking, dynamic economy and a resurgent real estate market was cause for optimism, as was the increase in international conferences being held here and tourists visiting Lebanon. “One gets the impression that, little by little, Lebanon is reacquiring a regional role. Its efficient service sector is a big help. There is word of a 3% to 4% increase in GDP this year. It’s a start.”

July 1, 2004 0 comments
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Economics & Policy

Banks with buying power

by Tony Hchaime July 1, 2004
written by Tony Hchaime

Last month’s issue of EXECUTIVE profiled the 10 mostly likely medium and small Lebanese banks to be acquired or merged. As we now seek to identify the potential acquirers, we shift our spotlight towards the banks financially capable and strategically oriented to undertake M&A activities on the buy-side of the table.

Due to the concentration of assets and deposits towards the top of the table, however, the spotlight falls only on the Alpha group of banks, and of those, only some enjoy the combination of all the factors that would render them eager and willing to go down the acquisition path. Before attempting to identify banks that fit such a profile, it is essential to identify the main criteria required to become part of this exclusive “buyers” club.

As is the case with anything in life, members of the club should be “willing and able” to go down the acquisition road. Being “willing” means having an expansion oriented strategy, be it geographical expansion, services expansion, or other forms of expansion. Moreover, such a strategy should be keen on “non-organic growth,” through the acquisition of existing institutions that would help cross milestones faster. Surely enough, being “able” means having sufficient financial resources to undertake such monetarily demanding transactions. Recent years have witnessed a number of new share and debt offerings by major banks, with the primary purpose of funding acquisitions and expansion.

Looking at the “willing and able” candidates, the list shrinks down to the following 10 mostly likely players.

Banque Audi – Saradar

Beginning at the top of the list of banks in Lebanon, Audi-Saradar raced to the top following the closure of the merger between the two banks in mid-June 2004. Resulting in the largest bank in Lebanon, Audi’s acquisition of Banque Saradar accomplishes Banque Audi’s long-lasting favorable outlook on growth from acquisitions. Banque Audi has undertaken significant acquisitions in recent years, beginning with the acquisition of Orient Credit Bank in 1998, Lebanon Invest in 2001, and culminating with the largest acquisition in the history of the banking sector in Lebanon: Banque Saradar in 2004.

Banque Audi – Saradar has become a full-service financial institution, with strong retail and corporate banking operations complimented by a strong and geographically diversified private banking division inherited from Banque Saradar. Moreover, the bank is certainly seeking to expand overseas, operating branches in Jordan, France, Switzerland, and potentially the Gulf.

On another note, Banque Audi – Saradar enjoys one of the highest liquidity levels in the banking sector in Lebanon. The bank enjoys cash levels in excess of $4 billion, in addition to more than $1 billion deposited at other banks. Such liquidity levels far exceed the funding requirements for the acquisition of any local bank.

As such, Banque Audi-Saradar is surely “willing and able” to undertake new acquisitions. It remains to be seen if such activities have been put on hold recently. In fact, the acquisition of Banque Saradar earlier this year is Audi’s largest ever, and will certainly take time to fully digest. Consolidation in a typical merger of that size could take anywhere between 18 months and two years, and as such, the bank is likely to put any other options on hold until then.

BLOM Bank

Known for more than two decades as “the largest bank in Lebanon” BLOM Bank has been displaced to second position following the Audi-Saradar merger. Shear size has historically been BLOM’s strongest asset, priding itself as having the scale to sustain any shocks in the highly unstable local and regional socio-political and economic environments. While the bank remains significantly large by local standards, it is dwarfed by the major regional banks attempting to gain a foothold in Lebanon. It remains to be seen, however, if BLOM’s management, led by the bank’s founder’s son, Saad Azhari, is seriously considering a scale-oriented strategy to regain its lead over Audi.

Should that be the case, the most rapid way to gain size in the financial industry is through the acquisition of other institutions. Nevertheless, BLOM Bank has historically been absent from the M&A arena, not having undertaken any major acquisition in the sector for years. While this may have been the reason behind other banks catching up to it, BLOM’s management has expressed no intention to seek size through anything other than “organic growth.”

Byblos Bank

Byblos Bank was one of the first Lebanese banks to undertake acquisitions during the peak years of the country’s reconstruction era. The bank acquired the Credit Bancaire du Moyen Orient in 1996, and followed it by the acquisition of Wedge Bank in 2001, and the local operation of ABN Amro in 2002.

Such acquisitions shed some light on the bank’s strategy, as the acquired banks do not really provide Byblos with a significantly wider branch network, but do provide the bank with strength and development in areas where they seemingly lacked. Currently the third largest bank in the country, Byblos Bank is still busy digesting its latest acquisitions while consolidating its retail banking operations. The bank does enjoy a high liquidity level, with cash and deposits at other banks in excess of $3 billion, surely more than enough to undertake M&A activities in the local market. Nevertheless, such activities are likely to be delayed for another two to three years, as the bank is also currently focusing on establishing a presence in Africa, with the first Byblos branch in the Sudanese capital of Khartoum set to become operational in early 2004.

Banque de la Méditerranée

Despite priding itself as being one of the strongest diversified financial groups in the country, and its close affiliation to Prime Minister Rafik Hariri, the bank has also opted to stay away from growth through acquisitions over the past years (the purchase of Allied Bank was too small too represent a new strategic direction). The bank is currently focused on expanding the range of services it provides, maintaining and perhaps gaining market share, and consolidating its operations in the highly unstable domestic environment. The bank’s revenue base remains traditionally interest-driven, with more than 80% of income from interest revenues. Moreover, the bank has a history of investing the majority of excess funds in government T-Bills, which account for more than 30% of total assets. With such a structure leaving the bank with around $1 billion in available cash, it underlines the bank’s distance from the M&A route in the near term.

Banque Libano-Française (BLF)

BLF underwent a number of structural changes in the past years, topped by the decision by major shareholder French bank Crédit Agricole to sell down the majority of its stake in the bank. This comes as somewhat of a surprise as the French banking institution has not expressed any loss of interest in BLF or Lebanon in past years.

Nevertheless, such a development would probably put on hold any expansion plans drafted by BLF for the near term, as the bank’s remaining shareholders are busy seeking investors to acquire part or all of the equity share sold by Crédit Agricole.

On the other hand, and while BLF has been absent from the M&A arena in recent years, the bank remains mostly focused on traditional commercial banking services, and as such is likely to seek the development of new departments to offer additional services, such as private banking, investment banking, and others. In that regard, a preferred means to that end may be through the acquisition of a smaller, more specialized bank that would provide BLF with an existing and efficient operation.

In terms of the bank’s financial ability to undertake such acquisitions, BLF benefits from a considerable level of liquidity, with excess funds around $1.3 billion. Moreover, the bank could potentially acquire another bank by swapping part of Crédit Agricole’s equity stake in the bank with another local bank.

Fransabank

Fransabank has been one of the banks in the spotlight recently, showing off rapid expansion into new services, namely in the areas of private banking and investment banking. While the bank developed the Fransa Invest Bank in-house, the bank has been historically spotted on the M&A route, with the acquisition of Bank Tohme, Universal Bank, and United Bank of Saudi and Lebanon in 1997, 2000, and 2001, respectively. The bank recently acquired, in 2003, Banque de la Bekaa, putting itself in close proximity to the high-potential Syrian market.

As such, the bank has a growth-oriented approach, focused on adding new services, and diversifying away from purely interest-generating activities, which have historically contributed the most to the bank’s bottom line. As the bank is currently focusing on consolidating its human resources and branch network following its recent acquisitions, it may put its expansion on hold in the short-term. Nevertheless, the bank’s strategy remains geared towards growth, and in favor of acquisitions. As such, we may see Fransabank once again on a buying spree in the medium term.

Bank of Beirut

While Bank of Beirut has only undertaken two acquisitions in the past few years, they were relatively significant in size, adding substantially to the bank’s balance sheet. Bank of Beirut acquired Transorient Bank in 1999, following by Beirut Riyadh Bank in 2002. The bank’s primary goal remains growth, with a focus on quality service. While the bank has experienced significant growth in-house, Bank of Beirut’s management seems to favor acquisitions as a means to accelerate such a growth. Based on the bank’s historical track record, and current expansion strategy, targeted acquisitions are likely to be in the pipeline for Bank of Beirut.

In terms of the bank’s ability to undertake such transactions, year-end 2003 numbers reveal sufficient liquidity, with cash and deposits at other banks reaching in excess of $1.3 billion, broadly sufficient to undertake a number of targeted acquisitions locally.

Société Générale de Banque au Liban (SGBL)

While having historically been present early on in the M&A arena, SGBL has been somewhat distant from the scene in the past few years. SGBL was one of the first to undertake M&A activities in the post-war era, acquiring Globe Bank in 1993, Bank Geagea in 1997, and Inaash Bank in 2000. In the past few years, however, and following the acquisition of Fidus, SGBL has been more focused on expanding overseas. SGBL is aggressively growing in Cyprus, expanding the network to four branches (two onshore and two offshore units). In addition, the bank operates 15 branches in Jordan, and is aggressively seeking a license in Syria, where it currently operates an offshore unit in the Damascus free zone area.

While the bank does consider Lebanon to remain its primary market, and has undertaken numerous steps to expand its presence in the local market, it is not likely to commit substantial financial resources to acquire other banks locally, but is likely to do so overseas.

Credit Libanais

Led by Joseph Torbei, the chairman and head of the Association of Lebanese Banks, Credit Libanais remains one of the leading banks in Lebanon, regaining a favorable position in the market following a period of turbulence in the 1990s. The bank has invested substantial amounts to improve the quality of its services, widen the range of such services and create an attractive market image.

Such goals went hand-in-hand with the bank’s acquisition strategy, which started in 1994 with First Phoenician Bank in 1994, and culminated with the acquisition of American Express’s local operation in 2000. The latter added significantly to the bank’s level of service and expertise, as it brought along a professional, modern and experienced management team.

As the bank continues to expand, it may undertake certain acquisitions, but such transactions are likely to be highly selective, and would target only such institutions that would add to the bank in terms of human resources, IT systems, and other value added areas.

BBAC

While BBAC remains one of the major players in the Lebanese banking sector, its growth strategy differs somewhat from that of other major banks in that it did not seek scale and growth as aggressively. BBAC has been absent from the M&A scene for years, and has not indicated any significant intention to undertake acquisitions.

Growth in the bank, while steady, has been relatively more modest, and focused particularly on retail banking and, to a lesser extent, corporate banking.

Conclusion

It seems then, that while a number of large Lebanese banks are eager to go down the M&A path seeking growth and scale, most are not likely to engage in any such activities in the very short term. Some are busy consolidating recent acquisitions, while others are busy with shareholding or management restructuring.

Considering the fact that a number of smaller banks are ripe for acquisition, such a delay by the larger banks to pursue these smaller banks may seem gloomy at first sight. Nevertheless, and as outlined in last month’s issue of EXECUTIVE, such attractive smaller banks may, while awaiting suitors, work on improving efficiencies, perking up image, and thereby significantly increasing their chances of getting a better value when the time comes to negotiate a sale.

Such a development would certainly, on one hand, please the central bank and its efforts to promote consolidation in the sector, while on the other, it would ensure a healthy consolidation, where the smaller, to-be-acquired banks would provide tangible added value to the buyers.

BOX

Putting all things into perspective, and after profiling both buyers and suitors, there may be a certain time-lag before the priorities of buyers and sellers coincide. EXECUTIVE’s June issue identified a number of small and medium-sized Lebanese banks with attractive features for potential consolidation into the larger players, and such banks are likely to be presently willing to undertake such transactions. On the other side of the table, however, and as outlined in the story, banks eager and able to undertake acquisitions are not likely to engage in such activities in the very short term, as most are busy consolidating previous mergers, undergoing internal restructurings, or other activities. Nevertheless, such banks do place considerable importance on growth through selective acquisitions, and are likely to go down the M&A route in late 2005 and 2006.

Historically, larger banks in Lebanon tended to acquire smaller institutions, but have shifted recently to target larger groups (ABN Amro by Byblos, Saradar by Audi). Such a change in strategy, much to the displeasure of the central bank, has dented the buying power of the large institutions, at least for a while. As such, the newly formed, significantly larger institutions will need time to consolidate and go back shopping for more. As the trend returns, however, and as large banks pursue some of the attractive candidates identified in last month’s issue of EXECUTIVE, another problem arises. Top banks in the country are seeking scale through the merger with other large institutions, and added services and access to new markets by acquiring small specialized banks. The side effects of such developments may include a massive gap between newly formed ultra-large, full-service, regional Lebanese banks, and smaller, medium-sized banks from the Beta group, which are too costly to be acquired and too small to acquire on their own and grow sufficiently. The possibility of avoiding such a problem can be reached by encouraging equal mergers by such medium-sized banks, a move likely to be strongly encouraged by the central bank, which is making all attempts to improve efficiencies in the sector by cutting out excess fat and creating scale.

July 1, 2004 0 comments
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The Buzz

Winning formula

by Alain Khouri June 1, 2004
written by Alain Khouri

Four years ago, we wrote a document that addressed the future of the regional advertising industry. Our objective was to analyze the evolution of our business worldwide, to understand the international trends influencing marketing-communication and to project the relevance of those trends on our own markets. Once our strategy was established, we worked against the clock to ensure that we would be in the most favorable position moving forward.

The adverting industry has changed a lot and is still changing. Some aspects of the agency’s work are now carried out externally. When I started in advertising, the agency was known to be “the marketing arm” of the client. Gradually, a sizeable portion of the marketing role of the agency moved to the client. Equally, the agency had historically been responsible for the client’s media needs. With the advent of media independents (MBU’s), that role too moved out of the agency’s direct sphere of management. While from the outside, one could have the impression that we are going through a phase of disintegration of communication disciplines, the truth is quite the opposite. More than ever, clients expect their agencies to consolidate, or better – to integrate – all aspects of their brand’s communication, whether this is done within the same communication organization or through several specialists. The agency is increasingly becoming the consultant working with specialists. In other words, we are becoming a conductor working with freelance musicians. The orchestra may not necessarily be the same on each assignment, but the best musicians are hired to provide the best performance. Luckily, we regularly get “encores.” To achieve this end, we have to develop people with “procrealligence” as a built-in attitude in them – someone who can naturally project the three integral values: pro-activity, creativity and intelligence. We didn’t just pull the three words – pro-activity, creativity and intelligence – out of a hat. They were the result of extensive research and brainstorming. We asked ourselves what our clients truly want and realized how much these three words count in our daily professional lives. And on that basis, we developed “procrealligence” as our credo, our working method and the indispensable qualifier we – our people and our work – will reflect. You must remember that in the ad business, our aim is to deliver one message, a powerful single-minded idea – not two or three or four. For us, less is more. A single word capable of encapsulating all what we stand for did not exist. So, we created it: “procrealligence.” It may be difficult to pronounce, but it is ours and only ours. And we do not mind a bit of controversy as long as it is meant to improve our output and ourselves.

You may ask, is it the responsibility of the corporate world to instill this (procrealligence) culture in our people? Surely the family, school or civil society must play a role. Then you might ask, can people be shaped to adopt this philosophy? My answer is that there are people who can do this quite naturally, others who can be trained to adopt it and those who simply can’t endorse it. Ultimately, those in the last group will probably feel more comfortable elsewhere. As for those in the second category, we are committed to do everything to instill procrealligence in them. Obviously, those who are naturally procrealligent will find the most suitable environment in Impact/BBDO. If they are already with us, we’ll make sure they stay. If they’re elsewhere, we’d like to meet them.

I tell our people: you have to adopt procrealligence fast if you want to be part of us. I am very frank – our organization is now totally guided by this philosophy. The essence of our business is people – and at Impact/BBDO there can only be procrealligent people.

This vitality (or pro-activity) seems to be lacking in modern Middle East corporate culture; we hear it from clients all the time. People like to play it safe. They want all the advantages of the corporate world, but won’t take any risk when they need to. Pro-activity is the essence of the most successful companies and the lack of it is often the kiss of death for others. Examples of dinosaur-corporations abound. Ultimately, they run out of fuel.

June 1, 2004 0 comments
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The Buzz

Building for future generations

by Tommy Weir June 1, 2004
written by Tommy Weir

Globally, by the year 2010, family business owners ready to retire and pass the baton will transfer an estimated $8 trillion of wealth to the next generation. These businesses are the backbone of the world economies. Believe it or not, in the United States alone, family businesses constitute 90% of the more than 15 million businesses. Slightly over one-third of the Fortune 500 companies are family controlled. Family business is an even greater reality here in Lebanon and throughout the Middle East. Think about this for a moment, “In the Middle East not only do we have family run businesses, we have family run countries.” The family plays a critical role in running our lives and businesses.

Listen closely and we often hear business owners’ comment, “I started this firm to gain freedom and security not available elsewhere. The success I have had is something I would like to pass on to my children. I hope they come into the firm, but they must have the patience to learn the business before they take over.” Unfortunately this is not the key to the future of running a family-owned enterprise. Change is happening rapidly.

Changing Nature

Tom Peters in his seminal book, In Search of Excellence stated the following, “I know that the future does not belong to the companies I grew up with, the elephants that used to rule the world and that I used to serve.” It now belongs to the family business and even that sphere is changing. No longer are we speaking simply of our father’s shop. Family business is transforming into a worldwide enterprise.

What are the main forces of change? Globalization, generational business succession, and growth.

Conflict between family values and business needs is part and parcel of a growing company’s often painful maturation. As the first generation of entrepreneurs mature, their adult children are coming to work for them or moving into more responsible positions in the family business. So tensions are inevitable. In actuality, less than three out of ten family businesses succeed till the second generation. One in ten family businesses survives till the third generation. Lebanon has traditionally been successful in this domain, with many local businesses tracing their ancestry back more than two generations. Currently, 75% of the local businesses are run by the second generation.

In the very first stage of life, the family business started by the founder, must find competent employees and he or she must set the stage for a value and belief system which will prevail throughout the life of the company. The company at this stage fights to survive and eventually move to the second stage, growth. Beyond survival, the founder must think of competition and strategies. Once expanded, management functions tend to become paramount, delegating, organizing, staffing, sharing power, training family and non-family employees are some of the necessary functions that must be executed.

Succeeding through the Changes

Family businesses are viewed as enterprises that look backward with pride and forward with hope. For the hope to become a reality, the leaders of today’s family businesses must learn how to adapt to a competitive business environment, which is dominated by powerful multi-national corporations.

To find out what family businesses can do to ensure that they keep going – and growing – let’s look at what some of the top family business experts have to say. They all concede that addressing family business issues can be difficult, but insist it’s worth the effort if your company goal is strength and longevity. But, keep in mind that there are no easy answers; specific strategies and solutions will depend on your particular situation. The recommendations that follow are designed to help you get started.

Establish clear criteria for joining the family business

Experts say that sharing your last name with people isn’t the best reason for inviting them into your business. Qualifications, including education, skills and related work experience, should be weighed more heavily than family ties. That may mean throwing out old stereotypes about roles and relationships. You must recognize when a daughter might be more qualified than a son, a younger child more adept than an older child, or a son-in-law a better choice than a close blood relative. Also, make clear to those family members who own stock, but who do not work in the family business how much (or how little) that ownership entitles them to take part in the affairs of the company.

Define the roles and responsibilities of family members who work in the business

As soon as family members agree to come into the business, the next step is to clearly define their roles and responsibilities. Exactly what work is expected of them? To whom will they report? How will they be evaluated and promoted? Also, be sure to pay family members fairly. Some experts suggest that you base salaries and benefits on what a person would earn in a comparable position at a comparable company. Others suggest that you tie compensation to a person’s value to the company.

Adding family members, or involving them in different areas of the business, can create unexpected changes. For example, your son’s aggressive marketing plan might help increase sales, but it will also require a larger budget. Founders should be prepared for both the positive and negative impacts of new blood in the company. “The next generation should help move the business to the next level.”

Define the roles and responsibilities for non-family members who work in the business

Most family-owned firms also hire non-family workers. In fact, attracting and retaining qualified non-family employees is a key concern for many family companies. How do you ensure that non-family workers feel valued and reduce the perception of nepotism? The answer, say the experts, is to treat them fairly. They hasten to add, however, that fair is not always equal. For example, founders usually want to reserve certain executive-level positions in the company for family members.

No matter who they bring on board, families really don’t want to give up any power in the business. That’s why it is crucial to clearly define everyone’s responsibilities and range of authority.

Separate family and business issues

Many problems in family-owned businesses stem from the fact that families and businesses are separate systems that have different, often competing, needs and goals. Whereas the primary function of a family is to nurture relationships and raise children, the primary function of a business is to increase production and generate profits. The overlap of these systems creates confusion.

Choose and train a successor

Deciding who will eventually take over management of your company is the first part of a two-part process called ‘succession planning.’ It’s one of the most difficult issues you will face. “The problem is you’re talking to me about being gone.” You may worry about relinquishing control of one “baby” (your business) to another “baby” (your child or children). Effective succession planning should anticipate these concerns and include opportunities for the founder to train and mentor the successor, and for the successor to assume significant responsibilities in the business. To succeed in transferring the business to their offspring, family business managers must be ready to adjust the organization to the skills, perspectives, and values of the next generation as part of the implementation of strategy. The successful integration of new family members is a goal that for many family enterprises is as important as profit targets, business niches, and other determinants of the firm’s business policy. Incorporating new family members into the firm, however, is often complicated by a blurring of boundaries between the family and the family business.

Seek help from qualified outsiders

Most family-owned firms keep family and family business matters private. Company founders rarely ask for help from outsiders, other than their lawyers and accountants. Consultants, who are trained to consider both family and business issues, are another good resource. Their job is to coordinate the efforts of a team of experts that may include your attorney, investment adviser, and even your banker.

Growth planning

No growth-oriented company should be without performance planning, coaching and counseling, annual evaluations, career development and reward and incentive programs in place.

Planning for the integration of the younger generation into the family firm is an issue of strategic importance, although offering challenges and finding a place for younger family members, or adjusting the organization to the new generation’s inputs and demands are issues not usually included as goals for sound business planning.

Many owner entrepreneurs produce and sell products or services with relative ease but lack the skills to pursue a long-term growth plan. An older generation that takes pride in “teaching the kids the business” in effect may be training them to do what no longer works. To help family-run companies overcome this myopia and figure out ways to move forward, they need strategic and operations planning.

Leadership/management

Entrepreneurs build companies without blueprints, and it shows. Solid plans and capable personnel accomplish little without the inspiration of effective leadership, or management, at all levels. Good leadership breeds understanding, confidence and motivation, and it assures equitable treatment for all, including employee managers or skilled technicians who may be key elements of a company’s success.

Global perspective

Survival in the 21st century means adopting new technology and adjusting to continual change. The evolution of a global marketplace has shortened product life cycles, revolutionized marketing and distribution, and eliminated traditional functions and organizations. Private businesses, especially family-owned ones, have to adjust to these and other worldwide developments. Businesses that stick to what worked for Dad or Granddad and maintain the status quo may be headed toward an early demise. Today’s family businesses can no longer rely only on “father knows best.” It is time to accept outside input and advice from your children if you are to succeed in the 21st Century.


Tommy Weir and Christine Crumrine are from Beirut-based CrumrineWeir, the global leadership experts

June 1, 2004 0 comments
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Economics & Policy

Pushing for consolidation

by Nicolas Photiades June 1, 2004
written by Nicolas Photiades

The Banque du Liban (BDL), through its Banking Control Commission (BCC) has so far done a good job in ensuring that the Lebanese banking sector remains stable and sound, proving to be an able, proactive regulator that has come to the rescue and support of the banking sector whenever needed.

For the record, the BCC’s main responsibility is that of supervising domestic commercial banks, branches of foreign banks, foreign representative offices of banks, and financial institutions and brokerage firms in Lebanon. By making sure that the institutions implement the relevant articles of the Code of Money and Commerce (CMC), the BCC has the capacity to make a judgment and recommend whether particular institutions need rescuing, restructuring or even consolidation. The latter is a process that began in July 1997 when Banque Audi broke the deadlock and bought Crédit Commercial du Moyen Orient. In the same year Byblos Bank bought Banque Beyrouth pour le Commerce.

The BDL and the BCC have always been keen for the Lebanese banking sector to contract down to an optimum size (a total exceeding 83 banks in the mid 1990s for a small size country such as Lebanon was clearly too much). It is estimated that around 65% of the banks in Lebanon have total assets not exceeding $500 million individually, while the ten largest banks in the country control around 70% of the sector’s total assets, roughly $50 billion. Since the first merger/acquisitions, many other deals, some out of sound economic judgment, others out of necessity, followed. Inaash Bank, Universal Bank and Bank Al-Madina, had reached a point where a rescue was needed.

In such situations, the BDL stepped in, either as an administrator, hence taking over the management of the bank (e.g. the Banque Libanaise pour le Commerce case), or as an intermediate between a white knight (typically a larger and healthier bank, willing to expand its franchise further through external acquisitions) and the troubled bank in question. Such was the example of Inaash Bank, which was acquired by the Lebanese operation of Société Générale. The latter was provided with a “soft loan,” which assisted the acquisition funding, and was allowed a generous period for goodwill write-off.

It is worth noting however, that the BDL’s policy of granting soft loans to facilitate acquisitions of banks in difficulty has abated in recent years and, according to specialized bank analysts from international research institutes and securities firms, the generous policy of soft loans was said to encourage mediocrity and malpractice among the smaller banks, who felt they could sit back, safe in the knowledge that if things got sticky, the BDL come to the rescue with a plan that would not only preserve depositors and smoothly integrate the failed bank into a bigger and sounder group, but also save jobs that should not have existed in the first place.

The process of consolidation is being progressively more favored by BDL, as most of the country’s smaller banks are increasingly facing competition from their larger peers and are unable to invest in technology, human resources and product development. These banks are also barely capable of developing into niche players and will mostly not be ready for the forthcoming Basel II Capital Accord, which is due to be implemented world-wide in about three to five years’ time.

The Basel II Accord, which correlates capital with the underlying risk profile of the bank, is closely monitored by the BDL and the BCC, which have both shown concern as to the ability of certain banks to understand it, let alone implement it. Even the larger banks remain small by international standards and will inevitably look towards consolidation if their ambitions to become regional or international players, and to successfully implement Basel II.

BDL has so far facilitated the consolidation process with financial incentives (soft loans), and allowed larger banks to acquire and merge with smaller banks. BDL’s support in this policy has allowed the bigger banks to accelerate growth, extract more synergy savings, achieve higher economies of scale and leverage their non-financial resources. However, with the exception of the recent Audi-Saradar merger/acquisition, there has been no consolidation among the larger banks. This has so far not been particularly encouraged by the BDL, which still regards the elimination of smaller banks through systematic acquisition by larger ones, as a priority.

This policy has paid off. The total number of banks has been reduced from around 66 banks in 1999 to 54 banks at the end of 2002. However, the BDL should see the consolidation of the larger tier of domestic banks as a way to accelerate the consolidation process, as a larger and better equipped institution, such as the one resulting from the Audi-Saradar venture, should be in a better position to acquire the smaller banks, and hence reduce the total number of banking institutions in the country even further.

A rapid and strong consolidation momentum should produce a more efficient banking system, which would be more competitive on a regional basis, more aware of the latest international developments, and less vulnerable to external economic crises. Nevertheless, the BDL and the BCC should make it clear to the sector that a smaller number of large banks does not necessarily mean less credit risk, and that institutionalization should be the key for improved creditworthiness. The BDL is quite capable of handling a consolidation process, as it has the know-how, experience and tools to achieve and facilitate it, but it should step up its “education” campaigns in the themes of proper corporate governance, institutionalization and efficient banking management.

Meanwhile, any post-merger period is crucial for the BDL and the BCC, which have to make sure that the newly merged entity is capable of sustaining its market share, and there is compatibility of culture and management time allocated to the acquisition/merger. The “laissez-faire” attitude of the BDL should perhaps be tightened a little bit to include the continuous advisory of bank boards and executive management committees on how to conduct proper commercial and, in some cases, universal banking work.

The BCC has also encouraged the consolidation of foreign operations of some Lebanese banks (e.g. Audi, Byblos, Saradar, BLOM, etc.) with their domestic sister companies. Foreign branches or sister companies of local banks have been quite helpful in the past decade, as they have at one point been a safe haven in case of social unrest, and provided profits and assets in foreign currency. These foreign operations would also become an immediate destination for deposits fleeing Lebanon in the case a severe local economic crisis or geopolitical instability was to become too unbearable. In such an event, the outflow of funds from Lebanon would be minimized.

Elsewhere, larger Lebanese banks have to start thinking about acquiring or merging with foreign banks in other countries, whether regionally or in other geographical locations. The strengthening of a foreign presence, which would ultimately lead to overseas assets and profits overtaking domestic ones, would allow Lebanese banks to have not only an international outlook and image, but also to pierce the Lebanese sovereign constraint. The BDL therefore, should start developing new regulations that would facilitate such internationalization, by allowing the able banks to start participating in some cherry picked foreign markets. The recent rule, whereby local banks are to be allowed to invest, up to a certain extent of capital, in bonds issued by foreign entities, provided that these bonds are rated BBB- and above, is a step in the right direction.

June 1, 2004 0 comments
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Business

Salvaging credibility

by Michael Young June 1, 2004
written by Michael Young

In the annals of transparency and accountability, the Arab world (which is already weak at the knees when it comes to either standard) will probably not want to remember the scandal over the mistreatment of Iraqi prisoners at Abu Ghraib. That’s a pity, because despite the sordidness of the episode, it was, even for some Arab commentators, a democratic eye opener.

For all intents and purposes the prisoner scandal was entirely an American affair. It was first publicized by the television show 60 Minute II, it was propelled by two searing articles by investigative journalist Seymour Hersh of The New Yorker, and it became front-page fare in all American newspapers, large and small, for weeks. It shook the Bush administration to its very foundations, threatening the future of high officials, at a crucial time in an election year. If Iraqis one day must retain anything from the post-war situation in their country, it would preferably be the images of US officials apologizing for the mistreatment at Abu Ghreib – particularly the once untouchable Defense Secretary Donald Rumsfeld. Saudi columnist Mashari al-Zaydi, writing in the London-based Al-Sharq Al-Awsat, marveled at the “summoning of the defense secretary of the world’s greatest power, before the cameras, so that he could sit in a hot seat in the American congress and be criticized, scolded and held accountable.” One recalls, by way of sinister contrast, the story of how Saddam Hussein, upon hearing a junior officer’s criticism about the management of military affairs during the Iran-Iraq war, drew a pistol and shot him. And yet the officer, like Saddam’s hundreds of thousands of other victims, could never dent the dictator’s standing in Arab eyes, precisely because he made it a point never to apologize.

Much about the situation in Iraq suggests that if anything compels the US to leave the country, it will be the American penchant to let free minds speak. Indeed, the turning mood of the public in the United States, while nowhere near a “Vietnam moment” characterized by collective despair, is emerging as the greatest threat to the success of the democratization project in Iraq. As Middle East scholar Fouad Ajami recently wrote in the opinion page of the WALL STREET JOURNAL: “It is in Washington where the lines are breaking, and where the faith in the gains that coalition soldiers have secured in Iraq at such a terrible price appears to have cracked. We…are now ‘dumping stock,’ just as our fortunes in that hard land may be taking a turn for the better.”

Ajami went on to conclude: “We haven’t stilled Iraq’s furies, and our gains there have been made with heartbreaking losses. But in the midst of our anguish over Abu Ghraib, and in our eagerness to placate an Arab world that has managed to convince us of its rage over the scandal, we should stay true to what took us into Iraq, and to the gains that may yet be salvaged.”

There is distinct pessimism in that phrase, and a sense that the US is preparing to abandon ship at the worst possible time for everyone involved in Iraq. That would suggest that democratic states, for all their strengths, can take far less punishment than autocracies. Perhaps, but accountability and the benefits of free minds are also the only truly new things the US can offer the Iraqis, and the only weapons it can use effectively. Indeed, had the Coalition Provision Authority (CPA) only provided more of it, its credibility in Iraq might have been enhanced. Take for example a leaked March memorandum written by an unidentified CPA official and whose contents were published by the VILLAGE VOICE. The author of the memo mercilessly deconstructed American errors in Iraq, highlighting the scourge of post-war corruption. He wrote: “We need to use our prerogative as occupying power to signal that corruption will not be tolerated. We have the authority to remove ministers. To take action…would win us applause on the street…We do share culpability in the eyes of ordinary Iraqis. After all, we appointed the Governing Council members. Their corruption is our corruption.”

In many ways that’s a philosophy the US must enforce in Iraq, where the rule of law must be made to prevail, whether for the occupier or the occupied. As Ajami put it best: “We ought to give the Iraqis the best thing we can do now, reeling as we are under the impact of Abu Ghraib – give them the example of our courts and the transparency of our public life. What we should not be doing is to seek absolution in other Arab lands.”

That’s a moral no amount of car bombs or videotaped decapitations will be able to undermine, and it’s one that the Iraqis, so used to seeing American military power in their streets, will appreciate as its encouraging antithesis.

June 1, 2004 0 comments
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Business

Reeling in the ladies

by Anthony Mills June 1, 2004
written by Anthony Mills

Beirut is saturated with restaurants, but how many are owned by 17 women and two men? That is the story behind Pinocchio, the five-month old $140,000 Italian ‘Pizzeria-Trattoria’ in Ashrafieh. The 140-chair restaurant threw open its doors for business in January, and has since been consistently packed for lunch and dinner. So much so that by mid-may, majority shareholder Saad Kazan, claimed that he and his “angels” had recouped their initial investment. Come autumn, predicted Kazan, he will have doubled his money. By then, if Pinocchio is swallowed by the Beirut whale, he and his co-investors will move on to new pastures.

“Doubling your investment in six to seven months is fine by me,” he laughs. “It’s fine by any standards.”

Another option is to close for the summer, when the majority of those people who would normally eat out, head to the beach instead. According to Kazan, in order to keep the brand fresh it is better to shut down and open in late autumn than compete with the beach clubs and have empty tables.

Kazan explained that he initially exploited a gap in the market for a real, traditional pizzeria in Achrafieh. “We’re selling more than 200 covers a day – more than double what anyone expected, including our suppliers. Now every supplier in Lebanon is banging down my door. They wouldn’t give me the time of day a few months ago. Sweet revenge, eh?”

But it is Beirut’s army of ladies who, like the emperor at the Circus Maximus, will have the final say. According to Kazan, Beirut’s restaurant sector is fickle at the best of times. His challenge is to survive beyond the summer season. “The customers are blasé,” he noted. “Whatever you give them is fine for a short period of time, and then they move on. This is why we needed an edge.”

The edge is, in fact, the female investors’ social connections, which have helped generate business. “We are doing well because of these women,” Saad concedes. “We did a good thing to let them in here. They’ve been the driving force behind this restaurant.” On any given day, he said, 90% of customers at lunchtime, and 50%to 60% for dinner, are women and friends of my partners.”

Nonetheless, Kazan has factored in Beirut’s short restaurant life expectancy into his business strategy. “I was fully aware of the situation when we set up. That’s why we have low overheads and are aiming for a fast return. I know that things could easily go wrong after a few months, even with the success we are having now. Success wanes quickly here and we had to factor that in.” He and his wife hold a 25% stake in the business. Two other investors have 15% and 10% shares respectively. The remaining 50% are spread in small, chopped-up parts (either 2.5% or 5%) across the other shareholders. Of the 17 female investors, all are of what the founder called a “certain social standing and they bring in the business.”


The minimal cost, low-risk, quick buck strategy explains, as well, why the initial investment was spread across more than a dozen people. It would be “sheer madness” for one person alone to shoulder the financial burden in the anticipation of drawn-out success, said the founder. “I would never do it. Unfortunately some of my colleagues have. They’ve lost a lot of money.”
Pinocchio’s simply decorated wooden-focused interior cost $25,000 to fashion. A $4,000 to $5,000 landscaping job set up an outside garden terrace for the summer months. And monthly costs run at around 50% of revenues – which are over $125,000 a month.

Nice work if you can find it.

June 1, 2004 0 comments
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Business

Feeling the pressure

by Michael Karam June 1, 2004
written by Michael Karam

It all seemed to be going so well for Lebanese wine. Once the sole preserve of Musar, Ksara and Kefraya, the sector has, since the late 90s, seen the emergence of new wineries, producing exciting wines in eye-catching bottles. The UVL (Union Vinicole du Liban), established in 1997, showed it could function as a genuine association. It was serious about establishing a regulatory national wine institute and there was even a spirited initiative to sell Lebanon as a wine tourism destination. Its members even demonstrated rare ESPRIT DE CORPS by exhibiting on the same stand at the two major international wine fairs in London and Bordeaux in 2003. Lebanese wine was moving.

This momentum had been inspired by the knowledge that Lebanon was hosting the annual OIV (OFFICE INTERNATIONAL DE LA VIGNE ET DU VIN) congress in Beirut in June 2005. The event would enhance the country’s brand equity, strengthening its export potential and boosting its quality to price ratio. It would create a new image of Lebanon, one driven by wine and culture, rather than war and mayhem. Finally, UVL president, Serge Hochar, co-owner of Chateau Musar and for so long the darling of the wine world, the man who risked life and limb to make wine during the dark days of the war, would welcome the OIV to his country. It was to be a truly vintage year for Lebanese wine. And then, last month came the awkward admission from UVL members that the OIV had changed its mind. So far no official explanation has been given by the OIV for the seemingly sudden VOLTE-FACE and at the time of going to print, Frederico Castelluci, director general of the OIV has not replied to EXECUTIVE’s requests for clarification. “It is a huge loss to Lebanon,” said Charles Ghostine, managing director of Ksara, Lebanon’s biggest producer. “We have not yet received official notification; this will be sent to the Lebanese government. However, I do not hold much hope of the congress being held in Beirut next year.” Ghostine has more reason to be disappointed than most. In June of last year, he gave a speech at the OIV congress in Paris, in which he outlined Lebanon’s plans for 2005. “All 45 countries, including Israel, gave me a standing ovation,” he said. “We were meant to go to Vienna this summer to present our final itinerary. Then I get the call from Frederico Castelluci, telling me that there was a change of plan.”

Ghostine said Castelluci had told him that the reason for the change of venue stemmed from the organization’s doubt that Lebanon had the “technical ability” to manage some of the more scientific and linguistic aspects of the congress. “They need translators in five languages. This is not a problem. We can translate in six,” said Ghostine. Privately, wine producers believe pressure from the Israeli delegation was the main driving force behind the decision. “The OIV is a non-political body and therefore they cannot cite a non-political reason,” said one. “What can we do? We need them more than they need us.”

Ghostine’s frustration is evident when he talks of missed opportunities, especially in the export markets. “The recognition the congress would have bestowed upon us would have been priceless. To be honest we are still not fully established as a wine making force even though we have be doing it for 6,000 years,” he said. “The congress would have given up priceless exposure. Export markets are very important to us. Lebanon is exporting 40% of its wine.” UVL president, Serge Hochar was equally uncomfortable with the turn of events. “Until we have an official notification from the OIV, I prefer not to comment.” The demise of Beirut 2005 came as a surprise to many of those who had worked hard within the government to ensure it happened. “It’s the first I have heard of it,” said Basil Fuleihan, ex-economy minister and now the chairman of the Parliamentary Committee on Economic Affairs, Trade, Industry and Planning. “Quite frankly if it turns out to be true, it is very disappointing news for Lebanon and Lebanese wine.” While in office, Fuleihan lobbied hard for the congress and is a firm believer in the potential of the sector. “Lebanese wine needs to be supported. It is good for general prosperity; it’s good for exports and it’s good for the image of Lebanon.”

Teething problems

The news came at a time when the UVL has been experiencing delayed teething problems. In January, Massaya, one of the most energetic of the new generation of wine producers, resigned after it claimed the association was dragging its heels on an initiative to establish a wine marketing board and launch a national advertising campaign. A statement issued by Massaya, which had vigorously lobbied for the move, said that it was obvious that the interests of Massaya and the UVL were irreconcilable and that the winery had no option but to go it alone.

Elsewhere plans to establish a national wine institute (to be responsible for implementing the 2000 wine law and oversee and regulate all areas of grape growing and wine production) seem to be caught in a bureaucratic bottleneck. “We have prepared our draft constitution,” said Ghostine. “Now we are just waiting for government approval. We are confident our file is in order.” According to Hochar, its establishment is crucial to the evolutionary progress of the sector. Speaking in November of last year he announced: “We have joined the OIV and we have passed a wine law. Now we just need an institute to implement it,” he said. “We cannot move forward without it.” UVL members are energetic exhibition-goers, although last month only three producers – Musar, Ksara and Kefraya – made it to the London Wine Fair. The energy of 2003 appears to have waned. “The reason we all went to London last year was that we got money from the EU,” explained Massaya’s Ramzi Ghosn. “All this needs intensive lobbying on behalf of the UVL and this in turn requires time and effort. Nothing will come of nothing.”

Still, Lebanon’s $26 million wine industry is essentially filled with promise. The good news is that exports have doubled in six years and producers continue to consolidate proven international markets, while seeking out new ones. Ksara alone has doubled its exports and is consolidating its position in the UK, a market pioneered by Chateau Musar in the 70s and one that also proved successful for Kefraya, Massaya and Clos St Thomas. The future

The good news is there is room for further growth. “There is huge potential. Any collaboration with the wine growers has been done with the best interests of the sector at heart. I have not sensed any official reluctance,” said Fuleihan, stressing the government’s faith in the industry. “All the grievances have been addressed such as tariffs and taxation. Yes, the government has not yet developed a viable agro or industrial strategy but we cannot satisfy the entire spectrum of demands because of the existing financial constraint.”

What is certain is that the land is there for further planting, although many within the industry prefer to exercise caution. “We just cannot plant without a strategy,” said Paulette Chlela, Ksara’s Chef de Culture. “We have already seen grape prices drop by 10% in the last year because of a dip in demand.”

But the overriding belief is one of an opportunity that needs to be seized. “Wine is the only hope for the Bekaa,” believes Ghosn. “In some areas this reality is taking shape while in others it will take a bit more time. New grape plantations have changed the lives of many of the Bekaa’s struggling farmers, who have been forced to grow illegal hashish and opium, or produce that was severely undercut by those from neighboring countries. The landscape of many towns is changing as the demand for good TERROIR increases.”

Ghosn also believes that to best demonstrate the value-added Lebanon has to offer the wine world, more producers should improve viticulture methods, moving away from high to lower, more concentrated yields and use better quality grapes. “To do this, there will have to be significant replanting or restructuring of existing vineyards, the adoption of more up-to-date working methods, and new vineyards. This will mean further exploration of Lebanon’s different regions and TERROIR, including a formal study of the various soil types and viticultural potential.” However, as the sector grows, the incidence of malpractice will undoubtedly increase. The UVL must snuff out those producers tempted to push the ethical envelope and clamp down on the importation of foreign wine in bulk quantities, over-harvesting, medal sticker abuse, diluting and misrepresentation. “It has already started,” shrugged Dargham Touma, owner of the Heritage winery, alluding the increasing number of Syrian-made “Lebanese” wines that are reportedly finding their way into Lebanese and North African restaurants in France. The national institute cannot come soon enough.

Nor can a national marketing campaign, one that would emphasize the quality of Lebanese wine as well as educating the drinker on the health benefits of drinking and stress the economic importance of buying Lebanese. Already, the wines are facing an epic struggle in an evolved and viciously competitive drinks sector. “Whisky and Vodka are king,” exclaimed Touma. “External budgets are dictating consumer budgets. They are telling people what to drink and what not to drink.” Given many of the mediocre brands that are being pushed in the local market, it is sad that many of Lebanon’s best wines are unknown to local drinkers, who in a misguided exercise in snobbery often perceive foreign wines as better. Oz Clarke, the English wine guru has rated Clos St Thomas’ “Chateau” as “stunning”, while only last month Jancis Robinson, arguably an even bigger hitter than Clarke, raved about Massaya at a tasting in London.

Tell that to the OIV.
 

June 1, 2004 0 comments
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Business

‘Drafting’ mercenaries

by Claude Salhani June 1, 2004
written by Claude Salhani

If you think that soldiers of fortune went out with Frederick Forsythe and the last colonial war in Africa, think again. The dogs of war are back big time, compliments of the US occupation of Iraq. Except in our more politically correct world, the word “mercenary” has been dropped from our vocabulary and replaced with the more acceptable term: “civilian contractor.” It is difficult to say exactly how much their presence is netting the US private sector – the firms employing them are mum – but it is safe to assume that the US government is saving a great deal on costs that would otherwise be incurred if they used regular troops.

The brutal slaying of four unfortunate Americans in Fallujah made front-page news the world over, as did the prisoner abuse in the Abu Ghraib prison, where civilian guards were said to be involved. But just who are these mysterious “contractors,” what exactly do they do, why are they there, and who are they answerable to? Let’s start at the beginning. Ever since there were wars, there have been men – and sometimes women – who tag along with the military to carry out chores that soldiers do not want to do. For logistical reasons the military high command finds it easier, better, cheaper, and less complicated to have civilians do those odd jobs instead. But like everything else, there are both advantages and disadvantages in hiring outside help.

But to understand the current phenomenon that has drawn anywhere from 20,000 to 40,000 civilian contractors to Iraq, making them the second-largest military force in the country after the US, we need to understand first why such a large number of civilians has been “drafted” into a war zone.

Under the leadership of Donald Rumsfeld, and against the better judgment of some of his generals, the American secretary of defense took the decision to reduce the size of the US military around the world. The Cold War was over, and Rumsfled argued, there were no pressing needs to maintain large numbers of troops and bases around the world. Rumsfeld believed that modern warfare could be fought effectively with superior air power, good, solid intelligence – mostly electronic – and far fewer “boots on the ground.”

His rationale was proven during the Afghanistan war, which started shortly after the attacks of September 2001. The US quite simply dominated the skies with its air force and precise computer-guided missiles. American spy satellites could spot enemy movement from outer space and direct elite troops on the ground to take appropriate action as needed. They could listen to enemy communications and preempt their moves. Unmanned drones could spy on enemy troop movements and relay live data, including television images to frontline commanders for quick reaction by Special Forces.

The invasion of Afghanistan to oust the Taliban and attempt to capture Osama bin Laden required limited troops on the ground. Smaller tactical units of Special Forces, Army Rangers, Green Berets and Navy Seals supported from the air, indeed proved to be most effective. Rumsfeld’s idea of a smaller, leaner, military seemed to have worked; in theory, at least.

In Iraq a very different battle plan was needed with the generals calling for at least 350,000 troops in order to do the job properly. Certainly the United States could blitzkrieg, as it did, in record time, taking barely three weeks to occupy the entire country. Maintaining the occupation has been harder.

Rumsfeld insisted the occupation of Iraq could be properly maintained with roughly 130,000 troops. But what he did not tell the American people was that to sustain those troop numbers, he would need the support of another 40,000 civilians to back up the military.

Enter the civilian contractors, who can be broken down into two distinct categories. The first is the genuine civilians, such as truck drivers, cooks, cleaners, mechanics and builders. They drive supply trucks, repair tanks and provide housing for the troops. Their pay is significantly superior roughly ten time what they would make in the US, given the discomfort of living in a war zone and the dangers involved. Of those, there are roughly 20,000 working in Iraq today. Or at least there were, until Westerners became the target of kidnappers and many took fright and left.

The second group of civilian contractors – of which there were also about 20,000 – is armed. Some even use helicopters with mounted guns for protection. These are mainly former military Special Forces types, who enlist their services in exchange for money, much as a mercenary would. They provide security to government buildings where American employees work and live.

Almost all US agencies – the State Department and the US Agency for International Development, the Commerce Department, the Defense Department and the US army – all have contractors working for them, or are administering contracts that have contractors working for them. They are also tasked to provide security for the civilian contractors and to protect their convoys or their work and housing sites. The four contractors who were brutally killed and had their body parts hung over a bridge in Fallujah, were former US Navy Seals on irresistible contracts.

Some of these contractors have been involved in firefights with Iraqi insurgents, and others had to fight their way out of tense situations. But more stunning was the recent discovery, when the Abu Ghraib prisoner abuse scandal broke last month, that civilian contractors were used in the interrogation of prisoners, tactics previously unheard of in military annals.
It is important to note that we are not talking about civilians in the employment of the government, such as the CIA or FBI, but of truly just civilians, hired specifically for that purpose.

A number of US companies, such as Virginia-based CACI, have advertised for interrogators, among other positions that require US government security clearance. As a rule, those are usually people with prior experience in their field – like former intelligence officers who worked for the CIA, DIA or the FBI. Still, it remains highly unusual to bring in civilians to perform such tasks as interrogating prisoner.

Why is this happening? Well, in the case of the first category, the civilian-civilian contractors, as mentioned above, the US military has been reduced in size. To make up the deficit in manpower, the defense department is forced to turn to outside help. To enlist more troops would not solve the problem, as it’s also a matter of economics. It’s the bottom line that Rumsfeld is watching for.

In simple terms: it’s true that a civilian hired to drive a truck loaded with gas, ammunition or MREs (meals ready to eat) from Basra to Baghdad will on average earn 10 times more than a soldier doing the same job. However, consider this: the contractor gets a lump sum of money and that’s the end of the story. There is no insurance for the government to pay. If he gets hit, there are no medical costs involved. Most likely his employer, the one that contracted him, would cover insurance costs, or he would do so himself.

A wounded soldier, besides costing the government medical expenses, necessitates the support of doctors, nurses, medical technicians and staff. It takes an entire team to care for every wounded GI. All this requires resources and costs money.

Additionally, if the soldier is disabled, the government will have to pay him compensation and cover long-term hospitalization, if required, and the military would then have to replace him in the field. Not so with a contractor; he gets hit, he leaves, the government hires another one. End of story. Total savings for Uncle Sam are roughly in the thousands of dollars per man, while it remains difficult to pin down exact numbers, because no study was released by the Pentagon on this subject.

Another advantage is if contractors get killed. They don’t figure in the “official” US death toll. No one really knows how many contractors have been killed in Iraq. Nor, for that matter, does anyone really know how many are operating in Iraq. Not even the Pentagon has figures for them. The closest one gets is an estimate of “about 20,000.”


The second category, the armed civilian contractors, are more aptly described as ‘mercenaries.’ They are ready to kill and even be killed, not for God and country, but for financial reward.

Again, there are no published figures, nor casualty reports concerning armed contractors. The Pentagon only reports military dead and wounded and offers no insight into losses – if any – from the ranks of armed contractors. And their employers, usually firms who try to avoid publicity, tend to shy away from the press.

One frightening fact to emerge from the Iraqi prisoners abuse scandal was that no one was able to identify a proper chain of command concerning civilian contractors involved in the interrogations. The US military commanders in charge of the Abu Ghraib prison did not know who the civilian interrogators in the jail reported to, and who answered for them.

Strange times, indeed.

June 1, 2004 0 comments
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Business

Let’s get together

by Tony Hchaime June 1, 2004
written by Tony Hchaime

Did the Audi-Saradar merger hint at a possible consolidation trend in the Lebanese banking sector, or was it a one off? The sector has seen a number of waves of mergers and acquisitions in recent years, especially in the beginning of the post-war era, as some larger banks capitalized on the difficult situation in the early and mid-1990s to eat up smaller ones. Many large banks looked to expand their branch networks, and realized the most efficient way to achieve this was through the acquisition of smaller ones.

Since then however, branch network expansion is no longer the primary goal of leading banks in the country, and can therefore no longer trigger significant mergers and acquisitions. Nevertheless, other drivers that can inspire consolidation in the global banking industry are present in the market and are likely to ignite a similar wave locally.

The gap between the top Lebanese banks and the smaller ones is constantly widening, with a marked concentration of deposits and loans among the top 20 banks. Top banks are constantly seeking to fend off competition from large regional banks by achieving a larger scale and striving for higher quality services. By targeting certain specialized institutions through ‘horizontal’ consolidation, these banks can achieve critical mass in terms of the financial resources, skill, and geographical diversification needed for competing on a regional scale (amply demonstrated by Audi’s acquisition of Saradar, which gave it a private banking unit and access to the Gulf market). Furthermore, Lebanese banks face sizeable overhead costs, and as such, they would substantially benefit from spreading such costs over a wider asset base. Another driver for consolidation is the access to distribution channels and new markets. Regional and international banks, such as NBK, Gulf Bank, HSBC and Standard Chartered, have established a presence in almost every major city in the Middle East. As the region is becoming more economically cohesive, businesses require “fully regional banks.” Lebanese banks should attempt to establish a widespread presence if they are to retain a role. Currently, a number of medium and large Lebanese banks do have branches in certain neighboring markets. Consolidating such banks under one institutional roof with a regional presence would certainly provide competitive advantages to the overall sector. The highly competitive domestic banking environment in Lebanon, coupled with the threat brought on by regional banks, is already forcing Lebanese institutions to look to nearby markets to expand into. As such, many banks are making distinct efforts to plow into the GCC market (Audi-Saradar, BEMO Bank), the African market (Byblos), and the Levant (SGBL, BEMO-Saudi Fransi, BLOM, Fransabank).

EXECUTIVE has identified 10 banks (from the “gamma ” and “delta ” groups of banks) that it believes offer attractive merger and acquisition opportunities. The order in which the following banks are listed is by no means an indicator of preference, and their inclusion in no way indicates a willingness of the existing shareholders of those banks to entertain the possibility of consolidation.

Al Mawarid Bank SAL

Al Mawarid Bank, ranked number 21 in the banking sector, was established in 1980. Following some limited growth during and immediately following the war, the bank’s management, led by general manager Marwan Kheireddine, undertook a major revamp of the bank’s operations. The bank is currently perceived as one of the few with high standards of efficiency, customer service and reliability, and its network of 12 branches focuses on Beirut’s southeastern suburbs, an area weakly catered for by other banks. Furthermore, the bank’s personalized approach to banking has earned it a favorable word-of-mouth reputation with the middleclass and has a strong Druze customer-base, especially in the Chouf. From a financial standpoint, the bank enjoys a healthy balance sheet. Liquidity levels are high, with cash balances around 35% of total assets, and only 11% invested in Lebanese government treasury bills. Customer loans account for just under 50% of total assets and benefit from a doubtful loans ratio of only 4.5%. The bank has also managed to diversify its income, with interest income accounting for around 56% of the total, and income generated from transactional services (commissions) at around 42%.

Al Mawarid Bank thus comes forward as a bank with modern management systems led by a well-educated management team, a good reputation, attractive geographical presence, healthy financials, high liquidity levels and strong growth.

Jammal Trust Bank

Jammal Trust Bank, ranked number 33 in the banking sector, was established in 1963. The bank was originally established as Investment Bank SAL, and was renamed Jammal Trust Bank in 1971 following its acquisition by Ali Jammal.

The bank is reasonably well established in Lebanon and has four branches in Egypt, a representative office in London, and owns local subsidiaries in real estate investments, trusts, and insurance. It has 20 branches domestically, including in Tripoli, Bint Jbeil and Baalbeck. From a financial standpoint, the bank has a diversified balance sheet, with cash balances of around 25% of total assets. The bank does, however, have a little more exposure to government debt, with Lebanese T-Bills accounting for 35% of total assets. Loans account for around 30% of total assets, with doubtful loans at 7.5% of total facilities. Interest income accounts for around 80% of total income, while commissions account for only 16%. Jammal Trust Bank, therefore, offers an opportunity for institutions looking for new product lines and markets to expand into.

Banque Misr Liban SAL

Banque Misr Liban is one of the oldest banks in Lebanon, registering third on the central bank’s list of banks. The bank, which currently ranks 24th in the sector, was established in 1929, and is majority held by Bank Misr Cairo. While the bank currently has no foreign presence in Egypt, it remains associated with Bank Misr-Cairo, which maintains control of the bank’s management. The bank currently operates a network of 16 branches, evenly spread out throughout the country. The bank’s growth has been stalled in recent years, with little banking activity. Nevertheless, the bank benefits from a high level of liquidity, as cash positions represent in excess of 37% of total assets, while investments in Lebanese government T-Bills account for 48%, with a small loan portfolio. The bank’s sources of funds consist almost exclusively of customer deposits and shareholder equity, with almost no other liabilities whatsoever.

As such, the bank presents to interested parties a clean and liquid balance sheet, which can be leveraged upon to re-launch the institution and use the available funds to transform it into a full-fledged national bank.

Near East Commercial Bank SAL

Near East Commercial Bank seems to be another “dormant” bank in Lebanon. Established in 1979 and currently ranked 41st in the sector, the bank has not witnessed any significant growth in the past few years, despite having many of the characteristics that would allow it to prosper.

The bank also benefits from high levels of liquidity, with cash balances at almost a third of total assets, and investments in short-term Lebanese government T-Bills at 37%. While loans constitute around 29% of total assets, they comprise to a great extent short-term overdraft facilities, while doubtful loans do not exceed 5% of total loans. On the other hand, the bank’s source of funds consists primarily of customer deposits, which are to almost 75% locked in long-term saving accounts, thus providing the bank with a healthy match of assets and liabilities.

As such, the bank is highly liquid, with well-managed assets and liabilities, and consequently an adequate platform to grow both locally and regionally. Interested institutions may also benefit from cooperating with the bank’s existing majority shareholder, Al Wafa Holding, in jointly developing the bank. Societe Nouvelle de la Banque de Syrie et du Liban SAL

After undergoing a wave of restructuring over the past years, which has also included a change of the bank’s corporate identity, and a marketing effort to reposition the bank on the market, the bank’s balance sheet looks improved, with ample liquidity. Cash balances account for almost 30% of the bank’s total assets, in addition to around 53% in short-term liquid government T-Bills. The bank’s loan portfolio accounts for only around 15% of total assets, with doubtful loans at around 13% of the total. Sources of funds consist mostly of long-term customer deposits in saving accounts, in addition to the bank’s equity. While the bank is not witnessing any marked growth, its liquid balance sheet, long-term sources of funds and domestic branch network of 18 branches – provides an adequate platform for expansion. As such, the bank would seem attractive to institutions seeking an already established network, coupled with enough liquidity to aggressively tackle the market.

Creditbank

Creditbank is the result of the merger of Credit Bancaire and Credit Lyonnais-Liban, in 2002. The new bank, ranked at number 26 by total assets, inherited the assets of both banks, along with a team of professionals from Credit Lyonnais-Liban and Credit Lyonnais-France’s operation in Beirut. The bank has been achieving significant growth since its establishment in 2002, not really suffering from any post-merger gap.

Creditbank benefits from a highly liquid balance sheet, with more than 30% of assets held in cash, and another 33% in short-term liquid T-Bills. While the bank’s loan portfolio also constitutes around a third of total assets, doubtful loans do not exceed 6% of total loans, and are adequately provisioned for. The bank’s sources of funds are mainly long-term customer deposits held in savings accounts.

As such, the bank presents potential investors with a clean and liquid balance sheet, a decent branch network, a professional management team, attractive growth, and a clean reputation in the banking sector in Lebanon.

Lebanese Swiss Bank

Lebanese Swiss Bank is a 100% Lebanese bank. Ranked number 28 by total assets, the bank has been undergoing steady growth in the past few years, building upon an evenly distributed branch network of six branches nationwide.

The bank’s balance sheet is highly liquid, with cash balances at almost 40% of total assets and Lebanese T-Bills just over 31%. The bank’s loan portfolio constitutes less than 30% of total assets, of which half is in short-term overdraft accounts. Doubtful loans do not exceed 7%, and are well provisioned for.

Lebanese Swiss Bank presents interested investors with a liquid and clean balance sheet, with a good platform for branch network expansion, and room for growth in the private banking field, in which the bank enjoys a good name.

Middle East & Africa Bank

Middle East and Africa Bank, also a 100% Lebanese bank, is owned by the Hejeij family, which founded the bank following the end of the war in 1991. The bank developed into a decent financial institution, which has continued to undergo growth in recent years. The bank, ranked number 32 by total assets, focuses on Beirut and the southern suburbs, providing corporate and private banking services to its clientele.

The bank enjoys a high level of liquidity, with cash balances at more than 40% of total assets, and short-term Lebanese T-Bills at around 30%. With a loan portfolio of around 20% of total assets, doubtful loans are at less than 6% of total loans, and are almost fully provisioned for consistently. The bank also has a diversified income base, including interest income at 57% of total income, commissions at 25%, and other service-related income at 18%.

The bank provides interested buyers with a good name, a liquid balance sheet and a clean loan portfolio, in addition to a wide range of services that constitutes a platform for development into any specialized type of financial institution.

Federal Bank of Lebanon

Federal Bank of Lebanon is one of the smallest and oldest banks in the country, ranked at number 40 by total assets. Established in 1952, it remains owned and run by the Saab family, covering Beirut and some suburbs with eight branches.

The bank’s balance sheet enjoys a decent level of liquidity, with cash balances at 25% of total assets, and T-Bills at 27%. Loans represent 39% of total assets, but suffer from a doubtful loans ratio of over 26%.

The advantages to a potential buyer would be the family aspect of the bank, which would facilitate potential acquisitions, a decent branch network that can be potentially expanded, and a good level of liquidity on its balance sheet. However, potential buyers should be cautious when reviewing the bank’s loan portfolio.

Banque Lati

Banque Lati has been operational in Lebanon for more than 80 years, and is still held by the Lati family, the bank’s original founders. Nevertheless, the bank was not able to achieve scale, and remains a two-branch bank.

On the other hand, the bank’s balance sheet presents attractive opportunities to potential buyers. Cash and T-Bills represent around 35% of total assets, providing decent levels of liquidity. In addition, the bank’s balance sheet holds a large portfolio of real-estate assets, and one can certainly capitalize on them given the high growth in the real-estate market in Lebanon. In addition, the bank’s doubtful loans remain at less than 8% of the total portfolio, and are fully provisioned for. The bank also has a diversified income base. As such, Banque Lati provides potential investors with a name that has been present in the market for more than 80 years, an attractive balance sheet structure with liquidity and real-estate properties, and a diversified income base.

Nevertheless, it takes much more than a display of attractive features in the sector to entice either local or foreign institutions from undertaking the numerous efforts to invest in or buy out local banks. Large Lebanese banks, which have already completed a number of acquisitions in the past 10 years, are likely to be too busy digesting, or rather integrating, their acquisitions. If a new wave of consolidation is to take place in the market, it is likely to involve banks other than the top five in the country – perhaps the bottom 10 of the alpha and top five of the beta groups. It remains to be seen whether such banks are likely to entertain the possibility of seeking organic growth through acquisitions. Chances are that all bankers are eyeing the market and recent developments – such as the Audi-Saradar merger – are increasing the level of concentration of the industry to previously unseen levels. According to central bank figures, 80% of the sector’s assets are distributed among the top 16 banks. Such a trend would threaten medium-sized banks, which will ultimately seek ways to gain mass to ensure their presence among the giants.

1 Gamma Group: Deposits between $100 million and $300 million

2 Delta Group: Deposits less than $100 million

3 Alpha Group: Deposits over US$1 billion

4 Beta Group: Deposits between US$300 million and US$ 1 billion
 

THE BOTTOM END

While Lebanon’s lowest ten banks may look like bargains to potential buyers, they offer little to no investment opportunities, only unwanted baggage

To the untrained eye, the best bargains for those seeking to acquire banks in Lebanon may lie in perhaps the 10 smallest banks in the sector. Such may be the case in other markets, where even the 10 smallest banks may be operational, and may present potential buyers with some value-added in return for the price paid to acquire them. In fact, Lebanon’s bottom 10 banks offer little or no opportunities.

Only three – Banque Pharaon et Chiha, Finance Bank, and Banque Lati – are Lebanese. Only the latter could provide potential buyers with an opportunity, given a clean and liquid balance sheet. As such, a potential buyer would benefit from a banking license without any associated burdens. On the other hand, banks like Finance Bank and Pharaon et Chiha carry unwanted baggage, which would have to be borne by any incoming investor. Banque Pharaon et Chiha’s loan portfolio accounts for more than 30% of total assets. Doubtful loans, however, stand at around 10% of the bank’s total portfolio, while bad loans account for another 10%. In addition, of the bank’s total loan portfolio, more than 88% are in the relatively less liquid commercial loans. Such a ratio does not compare favorably to the Delta group of bank’s loan portfolio composition, where around 50% of total loans are in short-term overdraft accounts, and only 21% in longer-term commercial loans.

The same can be said for Finance Bank, the loan portfolio of which accounts for almost 30% of total assets. In parallel, doubtful loans stand at almost 13% of total loans, while provisions for doubtful loans cover roughly only half that amount. In addition, the bank’s income base is not at all diversified, with more than 95% of the bank’s income coming from interest revenues.

Of the seven foreign banks in the bottom 10, many, like Standard Chartered, Banca di Roma, the Saudi National Commercial Bank, and Bank Saderat Iran are making attempts to make inroads into the domestic market, and as such are not likely to present acquisition opportunities. Others, like Pakistan-based Habib Bank and Iraq-based Rafidain Bank, while not aggressively attempting to increase their market share, have been present in the country as semi-dormant banks since the early 1960s, weathering the war days, and are not likely to bail out now. Arab African International Bank, owned in almost equal shares by the ministry of finance in Kuwait and the central bank of Egypt, is also somewhat of a dormant bank, with neither institution likely to give up their presence in the Lebanese banking market.

Finally, for those who aspire to owning a bank, central bank governor Riad Salameh seldom misses the opportunity to emphasize his support for consolidation in the banking sector, to the extent that the central bank is prepared to extend subsidized credit facilities for banks wanting to acquire others. In yet another effort to improve the consistency and efficiency in the sector, the central bank has been reluctant to issue new banking licenses, having not done so for over 10 years. As such, new entrants to the banking sector in Lebanon must acquire one of the existing licenses, whether local or foreign. Nevertheless, the sale and purchase of such licenses is closely monitored by the central bank. One of the conditions to be met by potential purchasers of banking licenses in Lebanon is a close personal and professional profile of all of the individuals making the purchasing party. Through such a screening process, the central bank ensures that those acquiring a banking license in Lebanon are of a certain caliber, have the proper banking background, and professional expertise to positively contribute to the sector as a whole. Through such control, the central bank was able to conserve the image of the banking sector, at a time when a large number of high net worth individuals are returning to the country with enough funds to cover the price of a banking license.

 

Tony Hchaime is an investment banker at the Middle East Capital group (MECG)
 

June 1, 2004 0 comments
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