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Economics & Policy

Year of the bull

by Executive Staff February 1, 2004
written by Executive Staff

The year 2003 is history and, in the US, the market battle is now beginning again. For the month of January, we will have to struggle with summaries of what happened during the last year and predictions of how the major indices will perform in 2004. Neither times gone by nor anticipation will make us a great deal of money, but they make for great marketing tools for journalists and investment bankers. There are two things to watch out for as 2004 unfolds: the folks most likely to predict are those that have been singing the same market song for the past five or even 10 years. The extreme bears will predict the end of the world, while the extreme bulls will continue to predict major gains with nothing that could impact the short-term and long-term positive sentiment.

In addition, if you listened to the business news during the first week of January, the common theme seemed to be continued economic growth and a new bull market. The charming sound of agreement among the analysts and journalists is a warning sign that things might not be that easy going forward. The crowd is rarely correct. It hasn’t been effortless to understand the price action in the past 12 months, and with the macro crosscurrents unfolding daily, there has never been a time when so many balls are in the air.

Rather than look at everything at once, and rather than trying to choose whether to be a bull or a bear, let’s break the market into two important trading metrics and see where we stand:

Fundamentals: if we buy stocks at these levels, we are buying stocks at a time when the S&P is selling at around 30 times earnings while yielding dividends of around 1.7% before taxes. Historically speaking, we have lofty valuations particularly in the technology area. It’s noteworthy that analyst estimates on the earnings of individual companies were continually lowered to levels that would eventually be met. The degradation in the market fundamentals could not continue forever. That we already knew. Currently, we have continued layoffs, most recently at Eastman Kodak and Kraft. Companies with a nice tie-in to the consumer (thanks to the tax cuts) did better than most companies in the third quarter. Companies that benefited from the inventory build showed better numbers. In addition, cyclical companies benefited greatly from the rally in commodities. So yes, the tax cut helped; the rise in the stock market helped; lower rates and the refinancing boom helped; and the dollar decline helped. But there are no real signs of an improvement in end demand, excess capacity is still at high levels, and big companies like Microsoft and General Electric are struggling to grow. It’s hard to imagine a new bull market taking off with these levels of fundamentals.

Technicalities: short term traders will tell you that rather than become paralyzed by the bulls’ and bears’ sophisticated macro arguments, the easiest thing to do is to simply pay close attention to the price action that is in front of us. Rather than try to forecast what might happen next year or next month, enjoy the blessings of the current trend but be prepared to act quickly if it bends. The only problem from a technical perspective is that the indices are far above their 200-day moving averages. This means that a lot of the good news emerging (GDP up 8.2% for the third quarter) has already been discounted by the rallying indices. In other words, the stock market has simply gone very far and very fast on the upside, therefore, it may need a rest. But we are still in a major and clearly defined upward trend, and upside momentum is running high.

The business of rectifying the damage from the mania is unfinished and the excesses could take years to unwind. But this does not mean that the rally will be over soon. I’m aware that the market can do anything. John Maynard Keynes wrote: “The market can stay irrational longer than you can stay solvent.” We are in this irrational type of market. Billions and billions of dollars, euros, and yen are being tossed out in this global attempt by the central banks to keep the good times rolling. Due to these central bank actions, the dollar has seen one of its biggest drops in the last 20 years. Debt levels are the highest they have ever been, with the debt-to-GDP ratio now about 350% (in the US). One of the largest collapses in the history of the bond market recently occurred. The US budget and trade deficits are just astounding. But equities are still rallying. When you put a summation sign in front of all the above, the risk/reward equation in equities is still completely out of whack (especially for long term investors). On the other hand, if you are a nimble trader, you probably can enjoy the current positive technicals of the market and stay with the trend for now.

Ziad Abou Jamra is the head of the trading desk at FIDUS GROUP SG

February 1, 2004 0 comments
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Economics & Policy

Age of the mega mall

by Nadine Fares February 1, 2004
written by Nadine Fares

ABC opened its much-trumpeted 120,000m2 shopping mall in November and there are five more massive retail projects in the pipeline – the Habtoor Group’s Metropolitan City Center in Sin al-Fil, ADMIC’s Geant in Dora and Carrefour Dbayeh, Solidere’s Souqs, and the Landmark mall, also in the BCD. But what does this mall craze mean for Lebanon’s retailers and shoppers? If the reaction to ABC’s latest venture is anything to go by, malls are impacting on us in more ways than one.

“The ABC mall is a brave step,” said Mark Jones, a consultant for Cushman & Wakefield’s representative office in Beirut. “It is hard to change shopping habits, but introducing this mall means that one is reshaping the way people shop in Lebanon – from high street to indoor shopping and it should pave the way for the other malls.”

Shopping malls, albeit, smaller ones, are not new to Beirut. Dunes, Verdun 730, Verdun 732, and the ABC outlet in Dbayeh are all ingrained in the Lebanese retail consciousness. But all eyes are monitoring the performance of the new ABC mall in Ashrafieh, which cost $120 million to build and has 40,000m2 of net retail space. The experts are confident: “There’s been a giant leap in the retail sector. The market is shifting and we are expecting that shopping malls will have the majority of revenues, especially since those planned [in the next two years] will have twice as much retail space as the ABC,” said Jones.

The rush to fill Lebanon with shopping malls is inspired by Lebanon’s mission to be the Levant’s retail hub. Such a boast would need to be backed up with modern, well-specified shopping centers selling international consumer brands. Retailers can already point to defined shopping periods: summer, ADHA and FITR, while statistics show that most of the retail activity occurs in Beirut – mainly in the BCD and Verdun. Arabs are very discreet shoppers and prefer to do it away from home, so Beirut is the ideal destination. According to the World Tourism Organization, tourists arrive in Lebanon with roughly $2,000 per person, most of it allocated for shopping. It is these people that the ABC hopes to woo. With a total of 170 shops on three retail floors, the ABC mall has, according to the mall’s director Robert Fadel, already reached 80% occupancy. He expects the shopping complex reach cruising speed in about three years. “If all goes as planned, we should be gaining back our investment in 10 to 15 years,” he added.

Estimates in a feasibility study commissioned by ABC and carried out by Horizons Europe, a British retail consulting firm, predicted that the mall would achieve annual sales of $255 million, 16% share of the local retail market. Many see the figures as optimistic. “That’s revenues of $5,600/m2 per year,” said one retail consultant. “In the short term, they will struggle to do this.”

Most shops dream of such revenues, but ABC felt it had to woo local retailers to take space in the mall. Attractive rents (in some cases as low as $500 per m2/annum) were used as incentive. Some, like Pa Kua upped sticks and moved but Eden Park, an upscale men’s boutique, is staying put. “I decided to stay out, as I believe that stores with a unique identity have nothing to worry about. It’s the shops that sell things that can be found in the mall that are threatened,” said Mazen Moussallem, Eden Park’s owner.

Whether or not more shop owners in the Sassine area decide to join the ABC venture, a lot of changes are expected to happen in the area. “There’s going to be a lot of shuffling around within the mall,” said Jones. “People, who have stores in and out of the mall, might decide to close their store outside and remain in the mall – or the opposite might happen.”

In fact, most of the retailers that have so far joined the new venture have been with ABC for years. “I have been with ABC for over 15 years and because I trust the way they do business, I decided to join them at the new mall,” explained Nadim Amm, owner of Milord stores. However, not everyone is as satisfied. Two storeowners have complained that they have not been doing as well as they expected, not even during the holiday season. “We are paying a great deal of money [in rent] and had high expectations, but so far it has been very disappointing,” said one shop owner. But not all retailers at the ABC are concerned about the sluggish holiday sales and high rents. “One should not judge and cannot expect to make money instantly,” said Milord’s Amm. “Personally, we are giving ourselves six or seven months to evaluate our situation. So far so good, but we are expecting better sales when the mall is completed.”

Whatever the outcome of the ABC effect on Sassine, at least one positive factor on independent businesses in the area will be that small landlords and retailers will be forced to improve their services. “We’re not happy with the situation, but we know that in this business, competition is fierce and we know that it’s our job to improve and create better facilities for retailers,” said a local landlord. “We cannot sit and complain; we have to work around what’s available now, and maybe benefit from the mall.”

Trouble next door

Despite conducting a traffice impact study before constructing ABC in Sassine, the new development has earned itself the ire of locals, harassed by a surge in traffic to the mall

In addition to concerns regarding negative repercussions for individual outlets in the Sassine area, many residents and commuters are concerned about the recent increase in traffic congestion that the ABC has brought with it. “It’s been crazy all throughout the holidays,” said one angry resident. “It took us hours to reach home everyday. I can’t believe they got planning permission!” Despite complaints, the ABC seemingly went by the book as far as Lebanon’s urban development laws are concerned. Code 523 specifically states that whoever wants to create a development of any size must conduct a traffic impact study on the desired area, so the ABC turned to traffic consultants, Team International, to design the best possible multilevel access and parking facilities to cope with Beirut’s traffic. As a result, many mitigation measures, including a new bridge from Alfred Naccache Street to the 2nd level, are in process of being implemented to enhance the flow of traffic to and around the mall, which is expected to be completed in the summer of 2004. “Although there has been no one following whether or not ABC is implementing the law, ABC decided to do it,” assured Tamman Naccache, partner and one of the directors at Team International, who also added that this is the first time such a traffic study was conducted in Lebanon. The issue of parking is another sore point among retailers and prospective shoppers. As a result of the lack of parking space in the Sassine area, ABC owners are charging their customers to park at their facilities, despite many complaints.

Several retailers suggested that when people buy from the mall, the parking should be validated. Jones agreed. “I see the point in charging – the area lacks parking spaces so anyone can park and just walk out of the mall. But I would suggest a different approach.”

February 1, 2004 0 comments
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Real Estate

Gentrifying Gemaizeh

by Peter Speetjens February 1, 2004
written by Peter Speetjens

In the last two years, Gemaizeh, the neighborhood due east of the BCD, has seen property prices rise by an average of 50% across all categories, as restaurant owners, property developers and discerning homebuyers have identified the district’s commercial potential. At least $50 million has been invested in residential and retail projects in the area and, unlike other areas of Beirut, demand appears to be strong. It is arguably Beirut’s most dynamic district.

Gemaizeh’s renaissance can arguably be traced back to the renovation of the old glass café (Ahwat Azaz) in 2001 and the opening of Paul, the up-market bakery in February 2002. Before that the area was charmingly distressed but commercially comatose.

Today, land is selling at $800/m2 of BUA, an increase of more than 200% in two years and an accurate reflection of its proximity to the BCD where plots are selling for roughly $1,000/m2 of BUA. Residential rents for old building are now at a healthy $50/m2 per year mark, while retail rents have reached up to $500/m2, an increase of some 70% in the last two years. Prices are still cheaper than the neighboring BCD by roughly 50% across the board and this, together with the area’s charm, is what is convincing many investors of the area’s potential. Today, the façades and the historic St Nicholas Stairs have been restored, while food aficionados can buy French bread at Paul’s, sample fusion cooking at Food Yard, Spanish tapa’s at Louis’ jazz bar and traditional Lebanese cuisine at La Tabkha. Two art galleries, Fadi and Alice Mogabgab, have opened, while Torino Express will soon be serving Italian coffee and cocktails. Fady Saba, a leading player on the Beirut nightclub circuit, is one of the new generation to invest in Gemazieh. He opened the club/restaurant Central in September 2001 and at the end of 2003 he followed this up with by plowing $100,000 into Al Tabkha, a 50-seat Lebanese restaurant that serves home cooked-style food.

“Gemaizeh still has the flavor of old Beirut,” Saba explained. “For Central I was looking for an old house with spirit, which you just don’t find that in anymore downtown, which has become Lebanon’s own Disneyland. Still, I went there to look for a location for Al Tabkha but it was also too expensive for a small restaurant serving Lebanese food for $7 a head.”

So it was back to Gemaizeh, where Saba found an unfinished building in which he rented the 100m2 ground floor for $25,000 a year. “In downtown, I would have paid at least twice as much rent and much more on refurbishing,” he said. “It’s good there are regulations in downtown, but they’re overdoing it. They want to have a say on everything from the paint on the walls to the lighting.”

To real estate agent Michael Dunn Gemaizeh’s ascendancy doesn’t come as a surprise. “It’s close to the central district, it has a certain aesthetic value, but most importantly it’s relatively cheap,” he said. “In downtown you pay some $750 to $1,000 per/m2. A 120m2 restaurant with a small mezzanine costs around $150,000 a year in rent. On top of that comes an on average $100,000 initial investment without kitchen, plus 8.5% municipality tax. So, the initial costs of opening a restaurant in downtown lie between $250,000 and $300,000. In Gemaizeh the same place would cost you about a third.”

Local broker Elie Zeeny, general manager of City Real Estate in Gemaizeh, confirmed that increased demand had seen retail rent nearly double over the last two years. “Then you paid between $100 and $200 per square meter,” he said in his office facing Electricité du Liban, “while today that will be between $200 and $300. Still, compare that to downtown Beirut, where Solidere asks up to $1,000, and even more for a premises on one of the main streets.”

According to Zeeny, residential prices have also doubled, although 50% is probably more realistic. One resident who bought a 3-bedroom, 140m2 apartment on the desirable St Nicholas steps in 1999 for $62,000 says he could realistically expect to sell for at least $90,000 today. Few areas of Beirut can boast that level of growth. Zeeny quoted current asking prices at between $500/m2 and $800/m2 per square meter for old houses and between $1,000 and $1,200 for newer ones. “The further you move into Gemaizeh the less you pay,” Zeeny said. “Past the Electricité du Liban rents can be half or even a third of what you pay in the area closest to downtown.”

Not surprisingly Gemaizeh has also seen some significant brand new luxury residential developments as many Beirut yuppies flock to buy or rent. Developer, Jamil Ibrahim is taking on the 23-storey half-built concrete skeleton off Tabaris (untouched since 1975) and, with $10 million, intends to turn it into the Aïdi Tower. The property will offer luxury 425m2 apartments for an average of $2,000/m2. Another developer, Joseph Moawad is developing an 11-floor residential tower on the edge of Gemaizeh and Saifi. Apartments measure between 150m2 and 400m2

Arguably some of the most eye-catching developments have been Convivium I and II. Both are new five-floor apartment blocks, yet built in the style of Gemaizeh’s traditional architecture characterized by arches, big windows and high ceilings. With an average price tag of $1,200/m2 all apartments have been sold, prompting developer Kareem Bassil to spend another $19 million on Convivium III, IV and V, all in Gemaizeh.

“I just love the area, it’s a bit of old Beirut” said Bassil. However, seeing current developments, isn’t he afraid Gemaizeh will loose the very character he loves so much? “As long as Gemaizeh can keep the old houses and developers respect the environment they work in, the area will be fine,” he relied. “That’s why I didn’t built a tower, which I could have done, but kept it a low rise construction in tune with its surroundings.

Bassil warned that people should remain reasonable not to kill the area. “I bought the land for Convivium V for $950 per square meter, but I have heard people are asking up to $2,500/m2. This is ridiculous.” Fady Saba has similar fears. “Gemaizeh is going to boom,” he said, “I know many people who are thinking of opening up a place in this part of town. I just hope that the inhabitants here realize what’s happening. They shouldn’t become greedy. The day American chains like TGIF move in Gemaizeh will just become an extension of downtown.”

Gemaizeh’s renaissance is a typical example of urban gentrification with the BCD acting as a magnet for investment. However, still does not have as much pedestrian traffic as the BCD, so its retail sector – restaurants, shops, galleries and café’s – must have a well-defined formula to attract customers. It must also have ample parking spaces. This is one of the area’s weaknesses but those who have invested argue the situation is not that bad. “People should stop saying that, it’s just not true,” said Andreas Boulos, former manager of Pacifico and owner of Torino Express. “In a sense the area has a three level parking: Rue Gourand, the parallel street of lower Gemaizeh and an enormous car park in front of Marine Tower.” Nevine Emad works for the Association for the Development of Gemaizeh (ADG), which in its own way contributed to the gentrification of Gemaizeh by refurbishing and painting several old buildings, as well as the stairs. “We welcome investments,” she said, “as they bring life to the area and encourage others to invest. Don’t forget that until recently there were a lot of closed windows in Rue Gourand. But, on the other hand, Gemaizeh is a residential area and investors must respect its general atmosphere. Though we are not the police, we, the inhabitants and the municipality must play a guarding role.”

Luckily for Gemaizeh, its largely elderly inhabitants also care about the area. When Maher Chebaro wanted to name his Jazz hangout Bar Louie, local residents protested and signed a petition against it. Problem was not so much the place itself, but the use of the word ‘bar,’ which to many people was a euphemism for a brothel. Chebaro removed the offending word. His establishment is now simply called ‘Louie.’ With such a robust community, Gemaizeh may just hold onto its charm.

February 1, 2004 0 comments
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The Buzz

Home style cookin’

by Anissa Rafeh February 1, 2004
written by Anissa Rafeh

Thanks to the rash of various eateries in Beirut, not to mention the ongoing sushi craze, the current trend in Lebanese dining would appear a long way from eating fassulya wu ruz in mom’s kitchen. But that is just the kind of image that La Tabkha – the latest eatery to open its doors in the increasingly ‘in’ Gemaizeh area – is hoping will lead diners to its doors. Offering a menu of hearty dishes that promise to taste like home, La Tabkha’s food is convenient and affordable, with the average meal costing about $10 per person. “We noticed there were no places offering home-cooked meals as their main concept,” said Fady Saba, managing owner of La Tabkha, adding that his restaurant is especially appealing to working couples not able to make their meals everyday and people who are sick of ordering junk food at the office. “We are trying to create a new food behavior by providing meals that are fast, good, healthy and available at good locations.”

For starters, La Tabkha’s healthy concept of eating consists of an all-you-can-eat appetizer buffet for LL8,000, which includes everything from fried eggplant, squash and cauliflower, to hindbi and loubieh bi zeit. There are salads on the menu, for LL3,500, including the traditional cucumber and labneh combination.

The entrees listed for LL5,000 include lentil soup, omelet’s and kichk wu kawarma. However, La Tabkha also offer a set menu for LL11,000 featuring the plat du jour – which was cheick mihshi with rice (stuffed eggplant) or a chicken casserole, on the day my companion and I visited the restaurant – and includes a salad and dessert (a choice of nammoura, sfouf, rice pudding, chocolate biscuits, and muhalabiyeh au chocolat). I opted for the appetizer buffet and my companion chose the set menu and, as it was a touch on the chilly side outside, we both decided to start with some sumptuous lentil soup. The portions were very generous and we both enjoyed the richly textured soup amid the charming backdrop of a combination of French bistro and Lebanese culture. It was also reassuring that the cleanliness of the kitchen was clearly visible thanks to large glass windows that allow patrons to see the cooks actually prepare the food. At the buffet, I helped myself to a selection of loubieh bi zeit, hindbi, mashed potatoes with olive oil, fried eggplant and my favorite, fried cauliflower with a noticeably fresh taheeni sauce. Of course, my biased taste buds would have to pick the fried cauliflower as the standout appetizer of the buffet, but it must be pointed out that the hindbi was nice and crisp, the loubieh and potatoes just the right amount of tangy and the eggplant light and not too oily. I would’ve liked, however, to see some hummous or mutabel on the menu to make the meal more complete, which was a thought reiterated by my companion. Despite the absence of hummous, my lunching buddy enjoyed his cheikh mihshi with relish. The presentation was very attractive with the eggplant and rice coming in separate plates. When I asked how he liked his meal, he replied, “It’s just like mama made it.”

For diners who prefer to avoid the bustle of a busy restaurant, La Tabkha also offers a delivery service, with meals coming in a neat, compact box much like the old-fashioned metal lunchboxes. As the menu is set a month in advance and includes a calendar of plat du jours, it’s easy to pick out your favorites. With the apparent initial success of the restaurant, Saba revealed plans of an expansion of their delivery options and a La Tabhka franchise. “We expect to have two more outlets in Lebanon over the year, and if we succeed, we’ll go abroad,” explained Saba. “But the locations of the different outlets in Lebanon are not official yet.”

If packed tables are anything to go by, then La Tabkha is certainly on the right track. By one o’clock, the restaurant was crowded with a sprinkling of celebrity clientele. In a nutshell, my companion put it best: “I think they’ve got it just right.”

February 1, 2004 0 comments
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Society

Q&A: Ali Abdallah

by Executive Staff January 1, 2004
written by Executive Staff

E: What was the ministry’s strategy in 2003?

AA: This year should see a robust and energetic campaign to promote the Lebanese tourist industry, especially in light of the encouraging figures that were recorded in 2003. Not since 1974, 20 years ago, have we seen over one million visitors and the business that was generated was in the region of $1.6 billion or 10% of GDP. This growth, which realistically began in earnest in 2000, should translate into the end of 2003 seeing 1.1 million visitors, mainly from Arab countries, compared to 936,000 for 2002.

E: How do you explain the fact that 2003 was an unstable year for the region, while the local tourism industry saw a considerable improvement?

 

AA: Well, we still have regional instability and some foreign countries still associate us in their media with terrorism, but the reality is that tourists are amazed when they come to Lebanon and see the level of security and quality of services provided.

E: Who is coming?

AA: In 2002, 44% of visitors were Arabs. This August nearly 200,000 Arabs visited Lebanon. Currently, information is being collected at the airport to get a clearer picture of all the different types of tourists coming to Lebanon.

E: Are those that visit Lebanon big spenders?

AA: Although we have a relatively small number of tourists, their daily spend is high. Tunisia needs five million visitors to reach our income. There, the average daily spend is around $60 per day, while in Lebanon the average expenditure per tourist per day is $250. Many Gulf Arabs spend as much as $500 per day. There are untapped countries like Japan and South Korea, whose tourists spend up to $400 per day. Lebanon has no tourism office in Japan. Today, there are talks to take exhibits from the national museum to Japan in an effort to help promote the country there.

E: What type of tourism is the ministry keen to focus on? Religious, shopping, archeological or conference tourism?

AA: We will have a clearer picture once the results of our research are finalized.

E: What about the more niche activities?

AA: We are trying to develop Lebanon as an upmarket destination, stressing on quality and luxury, but we are also promoting Lebanon as a destination for what I am going to call “medical tourism,” where we can offer packages to people looking for medical treatment and the ensuing recuperation period. Hospitals would be classified according to specialization and we would imagine a lot of Arabs would opt for this, as they respect our doctors and facilities. Cultural, eco and archaeological are other sectors we need to develop.

E: What do you anticipate will be the sectoral obstacles for 2004 and how do you intend to overcome them?

AA: Well, we need to improve the state of the roads. This is crucial if we wish to woo western tourists to Lebanon. We need to be seen as a safe country. We also need to work on our service skills, especially how we receive, talk to and help tourists, and this is especially needed in the public sector. We also need to develop modern laws for the sector and this will help hotels and restaurants overcome the problems that are limiting the inflow of foreign investment. The ministry has established a mechanism to reduce red tape. IDAL used to handle this but it was not doing a good job and that is why we decided to bring tourism-related investment development back to the ministry.

E: What is your strategy for 2004, assuming you are still in office?

AA: We are in the process of analyzing the tourism sector in every region in order to know what will be needed in terms of investment and then develop that region’s tourism potential. We will be promoting the country with an international marketing campaign, but domestically we are working on the TELEPHERIQUE project that aims to link all ski resorts. This will benefit a lot of derivative activities and companies such as MEA, car rental firms and tourism fairs. We will increase the number of tourism police; work closely with the private sector and others in the tourism community to improve the environment – an important factor for the modern tourist.
 

January 1, 2004 0 comments
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Real Estate

Dirty deals

by Anthony Mills January 1, 2004
written by Anthony Mills

Despite cautious optimism in some areas of the residential market, development anywhere in Lebanon is and will continue to be fraught with problems, especially corruption and suffocating and over complicated bureaucracy. Developers are at their wits end

“You try to be very legal but they always find a way to tell you it’s not legal so that they get what they want. They want money,” said Karim Bassil of La Constructa, who said that bribery was costing him 1% on every project.

This was a sentiment echoed by Karim Ibrahim, managing partner of Contract s.a.r.l. “We want less corruption,” he said. “When we do a budget for a new project, we must allocate at least three percent for bribes. I’m talking about projects of $50 million, of $40 million. If not, you will never get a permit.” Ibrahim has three projects on hold because he is missing one, seemingly unobtainable signature. “I think we may have to wait for two years, because one guy is not good friends with another. Meanwhile, we are paying 10% interest at the bank, and they don’t give a sh*t.” The situation is unlikely to change soon, predicted Ibrahim. “It has to be changed from top to bottom. I don’t feel that’s going to be the case soon … when you bribe in Lebanon today, it’s like paying tax. There is an unwritten quota: this guy has to get $20, and this guy has to get $1,000 and this guy has to get some gold pieces.” Unchecked, corruption will continue to exact a heavy toll on foreign investment: “We’ve noticed that many foreign investors either let go or are not interested because of corruption and the bureaucratic procedures they have to go through,” he said.

And it goes on – Chahe Yerevanian, managing director of real estate firm SAYFCO finds himself allocating bribes under “miscellaneous costs.” “The developer has to give left and right, even though he is getting his permit on the dot legally, according to every single law. It’s not called corruption. It’s a way of life,” he said. Elsewhere, a sluggish market will have to be aided by lower interest rates. Ibrahim branded the 12% rate developers must pay on construction loans “humongous.” The financial burden is rendered all the heavier by the government corruption-induced delays. Meanwhile, “the banks are just making money, more profits,” he noted wryly. For his part, Yerevanian believes the government should, over the next two years, lower the apartment registration tax from 6% to 2%, or even a symbolic 1%. For other real estate areas in Lebanon, the news is not much brighter. Office space is in slow demand and prices have tumbled by as much as 60% in the last eight years. Demand will continue to lag behind supply “for some time to come,” industry insiders agree. According to Raja Makarem, managing partner of RAMCO Real Estate Advisers, only new buildings in the BCD will fare better because they boast modern facilities, parking, and plenty of open plan floor space. Thus, the new downtown Atrium building is fully occupied, he said, and the An Nahar building is 50% to 60% full. “In the short- and mid-term, there are big question marks,” conceded Yerevanian. Demand in the BCD, say many professionals, is being created primarily by domestic companies that want to open offices there to bolster their image, not by international newcomers. “There is now quite a bit of stock that can be obtained for between $80 and $250 per square meter, depending on the quality, amenities and location,” observed Makarem.

Despite the take up of new stock, older offices in the BCD continue to perform poorly and the excessive supply phenomenon has hampered Solidere’s efforts to fill the space available. “If you look up at the offices [in the Solidere area], the majority are empty,” said Ibrahim. He said clients are opting to rent elsewhere – for example in the Sodeco Square building, which he manages and where 150 offices are all full. “Why? Because I rent for at least 25% less than downtown, I am only two minutes away from the area and I have secure parking,” said Ibrahim, adding that the paucity of parking space downtown is one of Solidere’s biggest problems. According to Yerevanian, the retail market has proved far more vigorous over the last two years, advancing at a tremendous pace. Noticeably, the mall is in. Testimony to this is borne by the numerous shopping center projects recently completed, on the verge of completion, underway, or in the pipeline. “They all seem to be attractive for major retailers,” said Makarem, “but the traditional retail market is going to suffer.” Yerevanian agreed, saying, “The future is for these kinds of malls to flourish.” “This is going to change the way retailing happens in this country. We’re going to have enormous, acclimatized centers with lots and lots of parking,” said Michael Dunn of Michael Dunn & Co. “Where you go shopping today isn’t where you’re going to go shopping in five years.” Although prices at the ABC Achrafieh mall can exceed the $1,500 per square meter mark, demand for retail space has been high. The center is reportedly fully booked, but its hoped-for success may be offset by potential traffic problems – it is slap bang in the middle of a somewhat constrictive residential neighborhood. “I think they got the position wrong,” remarked Dunn. “I think they’re going to struggle.”

As a retail project, Solidere is flourishing relative to other retail areas and will do very well in the long-term, industry executives said. Most available retail space in the area has been taken, with Maarad Street forming a principal artery. And the downtown “Souks” project is eagerly awaited. “The downtown city center may possibly take over from Dubai in terms of quality shopping,” Dunn remarked. “Architecturally, Solidere is gorgeous … and big names are going down there like Virgin, Nike and so on,” noted Ibrahim. “It has become an attraction. Today, if you do not have a branch – whether you are a bank or a shop – in Solidere, you’re out, you’re not among the top players.”

Consequently, since Solidere’s inception, retail prices have risen from about $400 a square meter in 1998 to, in some instances, over $1,000. “It has become a fact that Solidere’s commercial stock is a success. It’s become irreversible,” Makarem stated. In fact, according to a survey executed by real estate consultants Cushman & Wakefield, the BCD ranks 34th on a list of the most expensive retail locations, behind areas in Turkey, Israel and Kuwait. Solidere’s commercial triumph has not, however, affected the trendy Verdun shopping area much because the latter has proven a strong, up-market retail street, with retail costs surpassing $1,000 per square meter in some areas. “In the future, though, Solidere will affect everyone with its shopping,” predicted Dunn. As for Hamra Street, although it is no longer as resplendent as before the war, it remains an established market. “It’s still the most successful retail street in Beirut because it offers what a real retail street requires – a straight line continuity of shops,” he said, adding that the face-lift Hamra is undergoing should further buttress its evolved position as a caterer to the mid- and low-end market. Real estate prices dropped in Hamra during the war but have since regained the $500 to $700 per square meter range. However, east of Beirut, Kaslik has been squeezed by the emergence of Solidere and the migration back to town, with the architecturally ailing main shopping street of Furn al-Chubbak likely to be hit hard. “But the Jal al-Dib, Las Vegas-style strip, complete with its MacDonald’s, Burger King, Roadster Diner and B-to-B will prove resilient,” predicted Yerevanian. “It’s got a niche, as it has its own market. It will never suffer because of the success of Solidere.” Finally, a tip: Gemaizeh is the buzzword in the real estate sector. Industry insiders are tipping the area as an up-and-coming residential neighborhood that will mix modern with relatively untarnished traditional Lebanese architecture. The area’s assets are self-evident: it is close to the commercially thriving BCD, but has retained an almost bohemian identity – setting it apart from the artificiality that critics say typifies much of the reconstructed, post-war capital. “Gemaizeh is my tip for the future,” said Dunn. “It’s adjacent to the BCD, it’s dirt cheap, it’s got some beautiful architecture. What an investment for the future.”

January 1, 2004 0 comments
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Economics & Policy

Doom and gloom

by Thomas Schellen January 1, 2004
written by Thomas Schellen

Views on Lebanon’s economic perspectives have tended throughout the post-war period to concentrate on macroeconomic and fiscal issues. As a result of the worsening fiscal situation, socioeconomic needs in the last few years became overshadowed to a worrying degree by concerns over the national debt and its servicing. The state’s ongoing and exasperating procrastination in settling long outstanding dues with the National Social Security Funds for medical treatment of civil servants and other obligations in 2003, in itself an inexcusable inaction on behalf of any government, can by no stretch of imagination be explained in any other way.

This year’s social debates were ostensibly fueled by self-serving political agendas, a primary example for the latter trend shown by complaints over the “hijacking” of the October 23 national strike. Power players and interest groups allegedly converted these demonstrations over a variety of popular financial demands into stages for promoting themselves. Nonetheless, 2003 was universally recorded as a year of relative relief and macroeconomic calm for Lebanon. This is owing to the debt reprieve under the Paris II agreements with donor and lender nations and institutions, as well as to financial engineering measures taken under leadership of the central bank and realized under strong participation of the banking sector. For 2004, however, a year in which the presidency of the republic is to be decided upon and overdue commitments in fiscal debt reduction urgently await fulfillment, there seems to be little hope for major improvements in the fitful macroeconomic situation. Expecting less than 3% in growth, international analysts project next year’s development of Lebanese GDP at little variance to 2003. While modest growth is vastly preferable over recession, the country would need to see a stronger economic and productivity gain to rack up hopes for breaking the debt cycle. Additionally, it is unsettling that 2004 elsewhere looks to be much brighter than 2003. The OECD has upbeat expectations, sensing “ample evidence of the renewed strength of the world economy” and a “palpable recovery” not only for the US and Japan. “Global activity is picking up,” stated the organization’s freshly released outlook for 2004/05, “with financial market conditions improving and business investment in the process of taking over the baton from consumption.” In the Arab region, many countries had grown more than Lebanon in 2003. Also for 2004, the Economist Intelligence Unit’s GDP development expectations for countries such as Bahrain (5.4%), Jordan (5.2%), Qatar (5%) and the UAE (4.1%) are way ahead of Lebanon’s 2.5% EIU projection. For the petro-economies of Kuwait and Saudi Arabia, expectations of a major oil price decrease push GDP growth predictions below 1.5%. Iraq, where a 19% leap is forecast, is in a development-need category of its own, but relative to other countries in the Gulf and Levant, Lebanon’s chances for increasing its role in the regional economy do not appear impressive. To impel better growth, Lebanon for one thing will require vast improvements in the quality of governance. At least that is what World Bank assertions of the importance of good public governance for economic development suggested in autumn 2003, in combination with the institution’s assessments of governance deficiencies in MENA countries. Advancing Lebanon beyond meandering steps of sluggish development seems more difficult to conceive without socioeconomic impulses that ease the widespread sentiment of suffering from consistently tougher living conditions. In one recent survey, over two thirds of respondents deemed social spending on health care and education as the budget items the government should prioritize.

While preoccupation with socially less relevant general spending and neglect of reform needs are often associated with the escalation of Lebanon’s public debt and the downturn of socioeconomic living quality, the irony of the present situation is that insistence on keeping social spending accounts low and macroeconomic prudence high are the best course forward. Both Yves de San, the UNDP resident representative, and Selim Hoss, former Lebanese prime minister and economist, espoused this view when asked by EXECUTIVE what they judged to be key economic issues for 2004.

In light of several years without adjustments, demands for wage increases are fair, “but the big question is if the economy can afford it,” Hoss said. “We have an army of employees in public administration. If the minimum wage is increased now, it will have a tremendous negative effect on the budget.”

Both government and employers would offer strong resistance to wage increases, which neither public nor private sector could afford, he cautioned. “Should this increase be accepted, it would have repercussions on the general price level and a possible weakening of the monetary situation. This might prompt the central bank to even increase interest rates to higher than they are now, to safeguard the monetary situation.”

Regardless of how the fiscal debt problem had built up to its present magnitude, the macroeconomic situation needs to be the focal concern, said de San. “I don’t think that we have a choice,” he said. “One cannot let the country go belly up because then, the social impact would just be impossible to manage. I think that is the priority.”

As long as the country steered clear of fiscal meltdown, the UNDP official did not anticipate a social explosion, except for improbable scenarios such as “if suddenly the banking sector were to crash or the country itself would go bankrupt. As a result of that, the shock would be too great for the poorest third of the population and very heavy on the middle income group.”

Also according to Hoss, a social explosion is not likely. People had found an escape route from the economic pressures through emigration, he maintained, and this outflow of labor (and the inflow of remittances) should not be taken lightly.

The government’s economic objective for 2004 should be to overcome the cycle of debt and deficit. “This vicious circle can be broken only at the point where the rate of increase in GDP is higher than the rate of increase in public debt. When we reach that point, we reach a virtuous cycle,” he said. “The clue is encouraging foreign investment and encouraging Lebanese domestic capital to be invested inside the country. Investment is the clue to the whole issue.”

For de San, efforts for economic improvements ought to put the human being back at the center of development decisions although this was not always easy to achieve conceptually. “The country is not doing too bad when compared to others, especially when seen against peer group of economies of similar size,” he said. “Where it is not doing so well is in comparison to itself. Segments of the population suffer and are less well off than before. Poverty and disparities, they are so obvious.”

However, when seen against a baseline from the mid-90s, the country had been advancing in certain socioeconomic issues and was not too far from achieving some results, he added. Improvements in fields such as securing equitable class sizes and teacher ratios in rural and urban schools were not primarily an issue of cost, and awareness had grown that funds could be used more productively. A recent country report on Lebanon’s situation in relation to the targets of the UN Millennium Development (MD) Goals showed a reasonably high probability for achieving those goals, which are built around the key target of halving by 2015 the proportion of people living in extreme poverty. While all available statistics and figures had been put to use in drawing up the report, the task now at hand would be to examine how much it would cost to realize those goals. “What we need to do now, is to see what reaching the MD goals in 2015 means in real cash needs. That job is still to be done,” de San said. “But I don’t have the answer yet. Once we have it, we will be probably able to see whether the country can afford it. Whether it can afford it with the current situation is one thing. Whether it can afford it three years from now depends very much on decisions that have to be taken on a number of issues.”

It bears repeating: these urgent decisions begin and end with macroeconomic matters. The World Bank (WB) in the course of 2003 left no doubt over its growing concerns at delays in privatization commitments and fiscal promises by the government in Beirut. The WB quarterly assessment of Lebanon’s latest developments was still impending in early December 2003, but the institution’s senior country economist, Sebastien Dessus, made it clear enough. “If there is one issue in this country, it is the fiscal issue and debt sustainability,” he told EXECUTIVE.

With presidential and parliamentary elections on the agenda within the next year-and-a-half, inertia is much likelier in 2004 than any enlightened decision-making where it is most critical – namely, the political arena and public sector administration. Some countries in the region are looking at better economic prospects. At the end of 2003, the Middle East is a changed but not necessarily better place than 12 months ago. However, this moment’s most positive difference is that people have no impending invasion of Iraq to dread. Hopes for a better future are always abound when a new, however untried or out-of-the-ordinary, attempt is launched towards solving the region’s real essential problem: the Palestinian-Israeli conflict. For Lebanon, however, both local and international experts confirm that the region’s stability or instability will not be the key influence on the economy in 2004, and certainly won’t do as an excuse for not making progress in solving homespun problems. At least for one more year, socioeconomic concerns again will not be receiving the attention and support they deserve. Before aspiring for regional roles and addressing any other issues, the country may have to demonstrate that it can handle its own decision needs. As one local influential in the younger generation of business executives suggested, perhaps national decision-making should try a time-tested recipe to encourage agreement: put all involved into one big hall, lock the doors and misplace the keys until unity has been reached and a comprehensive course of action signed. The question is if events in 2004 would suffice to reach that desirable victory.

January 1, 2004 0 comments
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Real Estate

Hot property

by Executive Staff January 1, 2004
written by Executive Staff

It is encouraging to be able to report that 2003 saw further movement and increased (mainly foreign and expatriate) demand for properties in the residential market, one which is expected to register as much as 15% annual growth in property transactions. This will come hard on the heels of the 30% growth witnessed in 2002, which saw residential property sales of $635 million. However, developers were, and will continue to be, burdened by the twin evils of political and governmental risk, given the volatile nature of the region and Lebanon’s growing, and apparently unsolvable, debt crisis.

The explanation for the increased activity in the residential sector – compared to the relatively sluggish office and retail markets – is because Lebanon is consolidating itself as the Arab world’s premier entertainment and tourist destination. There are additional contributing factors: the results of Paris II created greater confidence in the country’s finances and a post-9/11 world has made the case for Lebanon as a target for Arab investors all the more compelling. Nevertheless these are contributing factors; the big picture shows us that we have regained what we lost in 1975.

The residential market has had to claw its way back from the rampant boom of the early 90s and the subsequent catastrophic crash of 1997. Yes, we were selling everything we built at big margins but there were too many amateurs in a market that was soon flooded with bad quality apartments in unsuitable locations. Much of this useless property has been taken over by banks and liquidated, but the rows of empty apartments that overlook the Jounieh highway are a testament to the recklessness of that period.

The postwar property debacle did have a silver lining. Banks are now more cautious and want to see a proven track record from property developers seeking debt. This is good for us professionals who can also demonstrate to potential purchasers (many of whom are discerning expatriate Lebanese and Arab nationals from the GCC countries seeking a second home in Lebanon) that they – the developers that is – have the experience to deliver in terms of quality, size and location. All we would like to see from the banks is a further drop in the lending rate to maybe 6 or 6.5%. Further flexibility in mortgage lending would also spur home buying. That said, the mortgage is a recent phenomenon in the Lebanese market and the fact that we have banks willing to lend over 15 years is as good as we can expect for the time being.

What is being bought? Well, in 2002, there was much demand for new, big, luxurious apartments and by big I mean 400m2 to 600m2. These were costing anything from $1 to $3 million. Now we see equally robust demand for new 200m2 three-bedroom apartments that sell for around $500,000 in Raouche, Ramlet el Baida and Verdun in particular, but there has also been activity in the BCD and Ashrafieh.

This does not mean to say that only new apartments are selling. Those who bought, for example, in 2000 should be able to sell at a profit today if they can undercut current construction costs, which have gone up by about 20% across the board. Why? Land prices have risen by 20%, while increased development has also put a premium on labor and equipment. We are also burdened by paying VAT (which incidentally we cannot reclaim) while the strengthening Euro has seen a rise in the price of building materials – 80% of which comes from Europe. Yes, growth comes at a price.

The biggest problem facing developers today is the high cost of land, which can find its origins in the BCD where the price of the square meter has gone up from (the already high price of) $1,000 per m2 of BUA (built up area) to between $1,300 to $1,400 per m2 of BUA. Solidere should never have put up their prices on the basis of a few high profile sales and, in doing so, they have eaten into our profits by as much as 50% should we wish to develop in the BCD. The seafront, which saw sales of $50 million, now looks cheap compared to the lots further in land which are more expensive and do not have the same sea view.

My company has instead looked elsewhere, such as up and coming neighborhoods like Gemaizeh and Saifi, which are central and have character. There we can “breathe” a bit easier, selling at around $1,800 per m2 for our luxury development. Still, many landlords in Gemaizeh are being unrealistic about the value of the land, which they are valuing on the basis of its proximity to the BCD. There is no comparison. The BCD has better infrastructure and better regulations. Still it is an area that has potential.

In the commercial market we have seen a gradual pick up in the office market but this is unlikely to translate into anything spectacular, while the retail rents in the BCD continued to put pressure on landlords. Instead, the future should lie in well-built and equally well-conceived shopping malls, beach clubs, hotels, furnished apartments and, of course, private homes – all the components of a resort nation.

January 1, 2004 0 comments
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Economics & Policy

In the red

by Executive Staff January 1, 2004
written by Executive Staff

It would not be difficult to state that 2003 did not witness the fulfillment of the economic and financial objectives, which had been announced at the time of Paris II meeting in November 2002. Indeed, the gap between the stated and realized objectives is quite wide. It might be recalled that by mid-2002 the Lebanese economy was facing a three dimensional problem: a slow, not to say stagnating economy, a rapidly rising public debt (over $31 billion at the end of 2002) and worrying depletion of the foreign exchange reserves of the central bank as a result of its attempts to defend the stability of the Lebanese pound. As of June 2002, the net foreign exchange reserves of central bank were negative. Indeed, the document presented to the meeting by the Lebanese government had warned that unless external support was forthcoming, the corrective measures that the government had planned to put in place would not, on their own, be sufficient to prevent a financial, and ultimately social, crisis. The financial support pledged in Paris provided the government with a financial reprieve it was badly in need of, and the market sentiment changed, permitting the central bank to try to recoup the losses it had suffered in the previous period. Further, it was able to enter into swap arrangements with Lebanese commercial banks for the purpose of reducing the interest rates carried by the exiting stock of public debt. Briefly, the support derived from Paris II, along with domestic measures (decreasing public expenditure and raising revenues) were supposed to reduce the outstanding public debt and the level of the debt burden, (i.e. to reverse the debt dynamics) and lead to a decline in rates on domestic debt and thus give a fresh impetus to economics growth, projected at about 3% for 2003. Prior to Paris II, the government had announced that the 2003 budget deficit was to be reduced to 25% of expenditure (in comparison with over 40%for the previous year) and that privatization measures were being planned.

In fact, a different picture emerged during 2003. While the central bank was able to regain its foreign exchange reserves (it publishes its gross but not net holdings of foreign exchanges), fiscal developments have been discouraging. The fiscal deficit for 2003 is expected to be close to 40% percent of expenditure instead of the announced 25%. The outstanding public debt has continued to grow, standing at $32.8 billion at the end of October 2003 compared with $31.4 billion at the end of 2002. The debt burden has not eased, being estimated at $3.1 billion for 2003, which is roughly the same level for 2002. The hoped for a decline in interest rates on domestic debt was more limited than had been expected. The process of privatization has stalled due to differences of opinion on how best to tackle it. Finally, the projected rate of growth is expected to be less than what had been projected.

Some observers tend to think that political disagreements are the major cause behind the deteriorating situation. While such squabbles may impact negatively economic and financial developments, they are not necessarily the major cause. Let us not forget that in preceding periods that witnessed political harmony, there also occurred a deteriorating financial and economic situation. In fact, the decline in Lebanon’s rate of growth began after 1994 and the rapid growth in public debt began after 1993. I do not wish to minimize the impact of political tensions and disagreements, but I think the problem goes beyond that. To a large extent it is related (along with other factors) to poor institutional performance, which has burred the distinction between public and private interests and constrained the proper formulation and management of economic policy. Had things been different in this regard, the national economy would not have faced the crisis of 2002, which could only be resolved through substantial external support. Of course it is possible that the national economy may pick up in the absence of proper governance, due say to favorable external circumstances, but then there is no guarantee that proper policy formulation would be in place to help cope with existing macro-economic imbalances or to avert potential future crises. While it is important to understand and appreciate the technical aspects of economic policy, it behooves us to place it in the wider political economy picture. Samir Makdisi is a Professor of Economics and the Director of the Institute of Financial Economics at the American University of Beirut

January 1, 2004 0 comments
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The Buzz

Need help?

by Fay Niewiadomski January 1, 2004
written by Fay Niewiadomski

Dear President, Director-General (PDG), Do you know just how high you have soared? Could it be that you have reached an altitude with a dangerously rarefied atmosphere? Could it be that your tower has become so high and so secluded that you no longer see or hear what is happening on TERRA FIRMA?

When last did you ask yourself the kind of questions that would help you redefine your destination and adjust your inner compass? When last did you listen to anybody, let alone those who say things you don’t like to hear? Possibly there aren’t many of those around. It is definitely more convenient for subordinates and ‘friends’ to say the ‘right’ thing rather that the ‘honest’ thing. People need their jobs, after all, and even more so when the economy is in deep recession. Of course, you have major problems to cope with. After 20 years of war and stagnation, and another 10 years in intensive care, businesses have been trying to wake up from their comas, new ones have been coming to life and growing so rapidly that there is little time to adjust to practical realities, much less to the psychological changes necessary. Still, others have ‘died’ or are now on their ‘deathbeds.’

I know it is not a very flattering picture. Can it get better? It is possible, if you are prepared to take off your rose-tinted glasses, remove your earplugs, and take a walk through the ‘uncomfortable streets of reality.’ Then, after taking everything in, you make the painful decisions, which may be necessary for your corporate survival.

Let us make a rapid review of where we are and actually have been for quite some time:

1. Thinner and thinner profit margins have triggered an exodus of business from Lebanon to other countries in the region where conditions are more conducive to industrial prosperity. Unemployment and poverty is not the best recipe for the growth of any business.

2. Obsolete rules, regulations and systems are no longer applicable but are still being used to address contemporary challenges. The ‘solution’ is to ‘get around it’ rather than change it. Without change and adaptation, we are not even stagnating but going rapidly backwards.

3. Three generations of staff with very different outlooks and job expectations work in your organization. They have problems communicating with or accepting each other.

4. You have a lot of ‘deadwood’ inherited from the days when it was hard to say ‘no’; and now, although these persons cannot really make added-value contributions to you organization, you are ‘stuck.’ However, they also have nothing to fall back on, so you face a dilemma when considering your options.

5. You face a severe scarcity of the kind of skills needed to compete in today’s markets.

6. There is an absence of systems to regulate organizational growth because the old ones are obsolete and the new ones have yet to be created.

7. Do not forget the misplaced staff that got into jobs they could barely fill when the job market was extremely limited.

8. There are no places for promoting staff because either the ‘deadwood’ or the ‘senior staff’ forms a ‘low and hard’ ceiling. Many of those seniors still have 10 to 15 years before retirement and family-business owners tend not to retire until they die.

9. You also need to restructure the entire organization while keeping it profitable and growing.

10. There are a lot of things for which you don’t have the expert manpower and for which you don’t have the time yourself, and yet these are pressing needs.

11. Long-term survival and growth indicates moving towards a more corporate approach to business and away from ‘family’ business while maintaining an acceptable ‘balance of power’ and control.

12. Don’t forget that you are human too and that you need supportive and flexible management structures, along with a multidisciplinary team of advisors to support you in the increasingly complex technological and market-driven business environment.

13. You may not be able to get high calibre staff due to the steady exodus of qualified young men and women looking for opportunities to fulfil their professional ambitions, because such opportunities seem to be ‘an impossible dream’ for them in purely Lebanese organizations.

The list could be much longer and more detailed, but let’s be practical and stick to essentials.

Tell me, when was the last time you visited the offices next door, or sat down and had a discussion for longer than five minutes with some of your key officers? Have you recently visited any of your widely distributed offices and outlets? Could you be in danger of working to realize a futuristic organization for which you neither have the infrastructure nor the manpower? Strategists, tend to hate details, but they do need to do one of two things to secure the proper growth of their organizations:

1. Take the time to personally look at and listen to what is happening ‘on the ground,’ or

2. Work with a team of experts that complement their capabilities by providing a ‘wide-angle’ and multi-disciplinary view of the situation, so that plans get built on a solid foundation of realities.

When the pressure gets to be too much, we all tend to insulate ourselves by not listening to anybody and by persuading ourselves that we have an intuitive capability or ‘flair’ to tell right from wrong without facts or figures to support our claims. This is a very fragile position from which the PDG plays the role of ‘god’. Remember Oedipus the King? His unrelenting investigations to find his father’s murderer led to the most horrible discovery: he, himself, was the unwitting perpetrator of that crime and of other sins so ugly, he wilfully put out his own eyes, so that he would never again be able to see the light or day or have to look at the embodiment of his own sins. One of the key themes of this classic drama is: “those who climb highest, fall hardest.”

Dear PDG, first of all, get rid of that title. Either keep the ‘P’ and get another competent person to take the ‘DG’ or vice versa, depending on which role you do best. This title is good for small, 50-person organizations, but not for 500-person organizations. The bottleneck you are creating when executives have to wait six months to two years to see you is costing you hundreds of thousands of dollars in wasted production time and opportunity losses in the same denomination. Your decision-making procedure is so cumbersome that it might as well not exist. Can you really afford to keep on ignoring all this? Do you have to have a fire at your door to realize that “all is not well” in your ‘kingdom.’ It would be so much more profitable if you opened your door and took a reality-check before the fire breaks out in earnest.

What are you afraid of? If you prefer a three-lettered title, why don’t you try CEO, chief executive officer, at least that title suggests that you have a support team and that you are still the chief, but you are all doing different things to manage the organization and keep it profitable. Dear PDG, the organization will always be yours. If you distribute your power more wisely, so that the people who are worth keeping stay around to help you make it bigger and better, you will enlarge the ‘cake’ so there will be plenty to go round for everybody. I close with kind regards and best wishes for a speedy awakening. Hopefully, you will wake up before your competitors do in 2004.

Fay Niewiadomski, founder and managing director of ICTN, has over 30 years of experience in management, consulting, researching, and training. She is currently a consultant to some of the largest Lebanese and regional blue-chip companies.

January 1, 2004 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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