If you want to know the time, you can easily go out and pick up a cheap plastic watch for your wrist. With the advent of smartphones that we all carry around, you could also check there. Both perform the function of telling the time perfectly. But a watch can be so much more than just an instrument for making sure that you don’t miss your 3 pm spin class with Alphonso. Whatever watch you choose to buy it is going to send a message to whoever sees you wearing it. And that’s actually what always made me look the other way when I saw one. In the 1980s, I would never have been spotted wearing a flashy watch. At the time, the company was making its watches for the highest social class. Gold, silver or platinum — bedazzled with jewels. They were status symbols, especially here in the Middle East.
