celebrity endorsement

Those of us living in Lebanon can’t but notice the recent profusion of ads featuring celebrities promoting different causes: actors and athletes encouraging people to drive carefully, well-known female figures …

Watches. “You either love them or you don’t care,” said Ronan Keating, sitting back on an overstuffed armchair in the library of IWC Schaffhausen’s new downtown boutique. Keating cares. In …