Executive Insights Tuning the public relations machine for crisis by Nohad Mouawad & Ramsay G. Najjar June 3, 2009 by Nohad Mouawad & Ramsay G. Najjar June 3, 2009 Companies around the world seem to have down-shifted their usual mass-market, flashy-ad campaigns to opt for more targeted and subtle forms of communication. This comes as no surprise, with almost …
