J2 vodka hits the ground running

ENAR

Just a year and half since it was first developed and a few months after its launch, J2 vodka has already received a positive response among young Lebanese, who are drawn to its smooth taste as well as the brand’s marketing.  Yet Adam Aboulhosn, general manager and CEO of the Middle East Beverage Company, which is behind the vodka, is not satisfied with J2 as a passing trend. Instead, he sees it developing both locally and regionally in the next few years.  J2 vodka is available both in on trade (clubs, bars, restaurants, etc.) and off trade (supermarkets, liquor stores, etc.) divisions, and the company handles its own distribution. They work with Abdelnour, a distribution company, for logistics to avoid a conflict of interest that would arise if J2 were to be distributed by one of the big distribution companies in the country, since they all have at least one