Mobile transactions for all

ENAR

This company is part of Executive’s Top 20 in science and technology. Read more stories of our special report on entrepreneurship in Lebanon, as they’re published here.   Via Mobile   Karim El Khoury Industry: Financial services and ICT Project/Product: Simba mobile payment solution Year of incorporation: 2010 Product launch: 2013 Employees at time of interview: Six and hiring Board of directors: Yes, six members Founders/shareholders: Karim El Khoury; Paris based partners, Creova; Berytech; and financial institutions   The business model is facilitation of mobile commerce. Karim El Khoury, chairman and chief executive of Via Mobile, wants to transform the mobile phone into a one stop interface for the Lebanese user’s every bill payment and recurrent payment. Via Mobile’s core competencies are not in software development (this is done by shareholder and sister company Creova) but in building services and the network. Having entered partnering agreements