Why Blackberry Z10 may struggle

Since Blackberry introduced their first phone to Lebanon in 2009, I have had one by my side as an indispensible business companion. It is a serious tool that offers pragmatic and secure solutions to my fast-paced business life. And yet, resisting the move over to the iPhone has not always been easy. The Blackberry Messaging (BBM) service has always set this family of telephones apart from their competitors. In the past year, however, I have seen the number of my friends on BBM drop from 112 down to 86 as more and more people make the move to the — let’s admit it — sexier iPhone. Not me though. With the arrival of the new Blackberry Z10, I decided to make the upgrade and embrace what is clearly an attempt to fuse the brand’s solid functionality and sophistication with the aesthetics and versatility of the iPhone. There is surely a