Home BusinessGreenhouse Revolutionary

Greenhouse Revolutionary

by Michael Karam

According to Etienne Debbane, chairman and CEO of Exotica, the horticultural and contracting company, the key to success has been to exploit the synergy of opposites: war and peace, indoors and outdoors. A bit of flair, an emphasis on service, staying tightly competitive and a strong regional presence have also helped the corporate cause. “When we started in 1978 and opened our 5,000m2 outlet in Zalka, the doubters all said, ‘these people are crazy. They have more money than sense and they will soon be bankrupt’,” he recalls. Debbane is sitting in his office at Exotica’s 100,000m2 nursery and head office in Louaizeh in Zouk Mosbeh. “They were wrong. People were spending more time indoors because of the war and they needed something to make their living environment more agreeable. They needed plants. Till then it had been an alien concept. It was the same with the offices. We won

You may also like

✅ Registration successful!
Please check your email to verify your account.