Language beyond Lebanon

As Executive seeks to celebrate Lebanese successes across the globe in 2013, we will be travelling to hear their stories. But in a digital age when information can spread faster than ever, the Lebanese language can be a powerful tool for creating unity. Many second and third generation expats, however, have never learned the language of their forefathers. Hadi el-Khoury, founder of the Keefak app that aims to teach people the Lebanese Arabic dialect, plans to change that. Executive asked him how.   What made you start Keefak? I have been living in France since 2000 and have been in contact with a lot of French Lebanese that have been living in the country for the last 20 or 30 years. They told me that their biggest regret is not being able to transmit the Lebanese dialect to their children. So the idea popped into my head that I could