The eBay of Lebanon – that’s what Samir Hanna, CEO of Bank Audi, called their new innovative online shopping platform eMall. Launched on Sunday night at a glitzy cocktail reception held on Bab Idriss Street in downtown Beirut (blocked from public use for the occasion) the event was well-attended – with over 200 attendees including senior bank managers, company directors and media figures – despite the ongoing clashes in the southern city of Saida. With a violinist and a pianist in the background, Randa Bdeir, head of electronic banking and card services at the bank and the driving force behind the initiative, presented the platform. eMall allows merchants registered with Bank Audi to sell their products online and have the items delivered to consumers’ households by shipping provider Aramex. So far over 90 stores have signed up, including those selling designer items, food and beverage, and electronics. In Lebanon e-Commerce
