With this month’s special report, Executive has taken root in the CSR orchard; it has demonstrated that it is the business magazine that monitors and evaluates what is arguably the most dynamic, worthy and important weapon in today’s corporate arsenal: that of giving back to the community or developing initiatives that make our lives healthier, cleaner, relevant and enriching. Businesses have recognized that, by allying themselves to good causes they can raise their profile, improve their image and shape their identity. They can fight back at accusations of environmental damage by going green, both in the office and in the community; they can fight back at accusations of exploitation by lobbying for trade reform, youth initiatives and working to make better lives for their workforce; and they can, by their CSR programs, bring together civil society and the private sector to appraise how governments are running our lives. In short,
