Q&A ibrahim tabet

Last month, following a regional meeting in Nicosia of the DDB network’s agencies in the MENA region, a decision was taken to create DDB Levant an agency, based in Beirut, that would consolidate its network in the the Levant countries and serve as a regional creative hub. DDB Levant’s management team is formed of Ibrahim Tabet: Chairman CEO, Georges Joujou, COO and Regional Creative Director and Mazen Mehio, Director New Business Development. Strategies DDB will now be headed by Randa Tabet. Ibrahim Tabet spoke to EXECUTIVE about the new corporate entity, it mission and its role in an industry beset by regional and local challenges. E How, when, where and why was DDB Levant conceived?We have been trying to set up this new entity for a while. We had a meeting a month ago in Cyprus with the DDB management worldwide where DDB Levant was formed and announced officially. Unlike