Let e-business be

E-businesses are mushrooming in Lebanon. From Elmazad to SoukLebanon, everything from microwaves to CDs to medical chairs are being sold over the Internet. But e-commerce is still in its embryonic stage. Only 2% of the population is online. E-commerce sales are estimated to be around $20 million, most of which is business to business. But e-commerce is more than just buying goods at the click of a mouse. It is changing the way we live, work and do business. The sooner we unlock its power, the faster we can reap the benefits. E-commerce reduces the price of goods and service. In our physical world, goods move from manufacturers to wholesalers to distributors and finally to consumers. E-commerce gives consumers the opportunity to buy goods straight from the manufacturer, avoiding the markups charged by intermediaries. Consumers are the winners. With the Internet, they are armed with more options and information to