Collaborative effort for a good cause

by Paula Schmitt January 1, 2004

written by Paula Schmitt January 1, 2004

The latest breast cancer awareness campaign has not only been extremely successful, it has also cost the government nothing. The campaign, estimated to cost around $200,000, was fully funded by the pharmaceutical company Roche, which also dipped into its pockets last year. But this time, with the backing of the government, Roche managed to get free airtime on TV channels and radio stations. This collective effort helped reduce the final bill.

Paula Schmitt

Paula Schmitt is a correspondent for RFI, SBT, and RT, as well as a writer for Rolling Stone and Vogue. She has also been a columnist for O Estado de S.Paulo and Folha de S.Paulo. Throughout her career, Schmitt has worked across various locations, including Beirut, Berlin, Brazil, and Rome. She was also a contributing writer for Executive magazine in Lebanon. Schmitt holds a Bachelor's degree in Communications and Journalism from Fundação Cásper Líbero and pursued further studies at the American University of Beirut from 2002 to 2007

Collaborative effort for a good cause

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