Lebanon’s $530 million retail jewelry sector has been putting in a strong performance over the last decade, with a reputation as one of the leading markets in jewelry manufacturing in the region. However, less optimistic observers will point to the fact that Lebanon has lost ground to other countries, notably in the Gulf, and, despite the potential for further growth, more could be done to promote the sector. According to a report by the World Gold Council (WGC), before the outbreak of the civil war, Lebanon was the leading jewelry hub of the Middle East with a reputation equal to that of South Africa, London, Russia and Zurich. It had an emphasis on craftsmanship and creativity as well as an ability to combine the Middle East culture with modern methods. But the sector lost its luster during the war as most of Lebanon’s homegrown talent fled the country. Those who