Tourism is one of the most promising sectors as a driver of economic growth in Lebanon, and so was an essential part of McKinsey’s Lebanon Economic Vision (LEV). The management consultancy’s report—presented in the form of a 1274 slide-long powerpoint presentation—dedicated around 120 slides to the tourism sector. How was this vision developed, and does…
Jad Abou Arrage
Jad Abou Arrage has a PhD in development sciences and is an assistant professor at the faculty of tourism and hospitality management at the Lebanese University.