John is a freelance copywriter and journalist with 15+ years of experience across the retail, luxury, food, travel, and publishing sectors. With expertise in storytelling and editorial for global brands, he has worked as a copywriting lead for Cathay Pacific and Fortnum & Mason and contributed to prestigious publications like The Financial Times and Monocle. His career has taken him to Beirut, Shanghai, and Hong Kong, and he is now based in London
