Before October 17, 2019, most 4- and 5-star hotels in Beirut reported annual average room occupancy rates of 75 to 80 percent before the first coronavirus case in Lebanon was…
Samer Elhajjar

Samer Elhajjar
Dr. Samer Elhajjar is a marketing academic and consultant with a Doctorate in Marketing from EM Strasbourg Business School, France. He is a Senior Lecturer of Marketing at the National University of Singapore (NUS) and an active researcher with publications in international journals. Dr. Elhajjar also engages in executive development and consulting, sharing his expertise with global corporations and frequently contributing insights to major media outlets like BBC, Fortune, and The Straits Times.
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Fostering a supportive culture is key for entrepreneurship. The government needs to create policies that enable entrepreneurship, such as tax incentives and intellectual property rights. Universities in Lebanon need to…
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While Lebanon is seeking to attract significant foreign direct investment (FDI) inflows in order to stimulate economic growth, the promotion of FDI is still lagging behind. Lebanon faces two main…
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Dubai is ranked the fourth most-visited city in the world according to the Mastercard Global Destination Cities Index 2018. New attractions and experiences have contributed to Dubai’s success, bulwarked by…
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Lebanon has long been a crucial center for creativity and innovation, and is reputed to have some of the most successful advertising agencies and marketers among its citizens. Yet the…