Author Archives: Samer Elhajjar

Lessons from the American entrepreneurship ecosystem

Lessons from the American entrepreneurship ecosystem

Reading Time: 3 minutes Fostering a supportive culture is key for entrepreneurship. The government needs to create policies that enable entrepreneurship, such as tax incentives and intellectual property rights. Universities in Lebanon need to include real-world, hands-on engagement within entrepreneurship programs. With the current hardships and challenges Lebanon is encountering, the government needs to look to new ways to

Attracting FDI to Lebanon

Reading Time: 3 minutes While Lebanon is seeking to attract significant foreign direct investment (FDI) inflows in order to stimulate economic growth, the promotion of FDI is still lagging behind. Lebanon faces two main strategic marketing problems: an unclear positioning statement, and an ineffective promotion strategy.  It is all too easy for Lebanon’s political leaders to blame regional instability

How can Lebanon compete in tourism?

Reading Time: 3 minutes Dubai is ranked the fourth most-visited city in the world according to the Mastercard Global Destination Cities Index 2018. New attractions and experiences have contributed to Dubai’s success, bulwarked by a comprehensive marketing strategy. Campaigns promoting Dubai tourism showcase the city as a safe and exciting destination for travelers. Dubai’s marketing plan is primarily accomplished

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