According to centuries-old journalistic orthodoxy, writers and editors live on one side of an impenetrable barrier while advertising sales and marketing staff live on the other. Hungarian-American media figure Joseph …
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The times are not easy, concede advertising industry members Jihane Nasrallah and Hani Haddad. But whereas growth in the Lebanese advertising market has been elusive for about three years, and …
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Early in 2016 was once again the perfect moment for a comparison check on the strength of the Lebanese advertising market: the Super Bowl. As the primary sports spectacle in …
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Remember the one from Brooklyn-born designer Kenneth Cole? “Millions are in uproar in #Cairo,” he tweeted in early February 2011. True. Because they allegedly had heard about his fashion company’s …
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Snapshots of an environment with many wants Looking at the world from a Lebanese vantage point, 1998 was an ominous year. Hopes for a prosperous future were still as ubiquitous …
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The boardrooms of modern corporations are nerve centers. The decisions made here influence the course of the entire corporation, which in this sense can be compared to a ship. Biases …
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In today’s financial universe, the private equity space is a vital quadrant to map and monitor. Private equity (PE) investments – allocations of capital that institutions and the wealthy …
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Nothing is essentially new, neither under the sun nor in the virtual world of digital marketing and social networking. The insight is not new either but — in the context …
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Startup ecosystems in the United States continue to be major magnets for young Lebanese companies that want to benefit from valuations that the local market seems unlikely to generate. Executive …
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Retailers in Lebanon have been faced with challenging circumstances for the past four years. Regional turmoil that began with the war in Syria has been pushing tourist numbers down, and …