E-banking lands in Mar Mikhael

A walk in Mar Mikhael reveals that it has become the hub of hospitality for millennials in Lebanon; during the day, its appealing restaurants and quick snacks attract those who work in the area, while in the evening, it’s a destination for gatherings with friends over drinks or bistro dinners. As such, Banque Libano-Française (BLF) was savvy enough to identify the street’s attraction to that young demographic. “We chose Mar Mikhael to launch our new e-branch concept, notably because it is vibrant and attracts the public, mainly millennials, into its restaurants and pubs,” explains Marwan Ramadan, assistant general manager and head of Branch Network Division at BLF, adding that more digital solutions will be available soon at BLF e-branch. Millennials, who are often referred to as the “tech generation,” are typically more comfortable behind the screen rather than communicating with tellers or their bank managers for their banking needs. The