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Big bets on Smallville
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by Thomas Schellen

When Lebanese businessman Nadim Fakhry drives from the offices of his family-owned real estate, construction and hospitality group in the UNESCO area of Beirut to his latest hospitality venture, he traverses a main business district on the rim of the Lebanese capital along the Corniche Mazraa artery. He passes outlets of every major bank, hundreds of retailers and dozens of restaurants. What he won’t see on his trip in the bustling Cola, Barbir and Mathaf neighborhoods is anything similar to the venture he will open this summer at his destination in the Badaro district: a modern mid-market hotel. The Smallville — playing on the appeal of the wildly successful TV-series on the adventures of young Superman — is a project with 146 guest rooms and suites, with the possibility to reconfigure it into up to 180 accommodation units. Realized by Fakhry’s company Beam Developers and to be operated by his

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