The story of Arab telecommunications is rife with great achievements, rapid changes, sudden setbacks, and yet-to-be-realized potential. New technology, infrastructure and mass uptake have allowed the region’s information communications technology (ICT) sector to provide more exciting corporate tales than most other industries between Casablanca and Kuwait City could offer. The Arab ICT sector has also attracted some of the most enterprising and daring minds in corporate Arabia — among them is Saad al-Barrak. As the head of Kuwait’s MTC/Zain, Barrak led the telecom company from a purview over one small nation to a customer base of some 70 million customers and an intercontinental footprint. His narrative of how Zain became a marker in the history of Arab enterprise success is the subject of his first book, “A Passion for Adventure”. Barrak sat down with Executive for an exclusive interview to discuss his newly published work. The PR announcement of your
