Branding may be an elusive concept to define, plan and execute, but a successful brand is easy to spot. To determine which brands are winning the battle for Lebanon, Executive commissioned a study with IPSOS research firm to determine the top five brands in major categories of consumer life. We polled 501 people of all ages, vocations and education levels from Beirut proper and its major suburbs and after hundreds of phone calls and door-to-door visits, the results are in. Banks Among all banks that operate in the Lebanese market, which is the top bank, in your opinion? Fashion Among all the fashion stores and clothing outlets that you are aware of in the Lebanese market, please name your favorite store. Malls Among all of the malls that you are aware of in Lebanon please name your favorite mall. Groceries Among all the supermarkets that you are aware of in
