Branding may be an elusive concept to define, plan and execute, but a successful brand is easy to spot. To determine which brands are winning the battle for Lebanon, Executive commissioned a study with IPSOS research firm to determine the top five brands in major categories of consumer life.
We polled 501 people of all ages, vocations and education levels from Beirut proper and its major suburbs and after hundreds of phone calls and door-to-door visits, the results are in.
Banks
Among all banks that operate in the Lebanese market, which is the top bank, in your opinion?
Fashion
Among all the fashion stores and clothing outlets that you are aware of in the Lebanese market, please name your favorite store.
Malls
Among all of the malls that you are aware of in Lebanon please name your favorite mall.
Groceries
Among all the supermarkets that you are aware of in Lebanon please name your favorite supermarket.
Confectionary
Which company sells the best confectionary products in Lebanon?
University
Among all the universities in Lebanon, which is the top university, in your opinion?
Wine
Which company offers the best wine in Lebanon?
Home
Among all of the furniture and appliances stores that you are aware of in the Lebanese market please name your favorite store.
Juice
Which company offers the best juice in Lebanon?
Dairy
Which company sells the best dairy products in Lebanon?
Water
Which company offers the best water in Lebanon?
Source: IPSOS, EXECUTIVE
Sample size: 501
Margin of error: ± 4.3%
